INVISIBILIA. Exploring The Invisible Forces Controlling Human Behavior

Transcription

1 INVISIBILIA Exploring The Invisible Forces Controlling Human Behavior

2 2 INVISIBILIA #1 on itunes This incredibly popular podcast launched at #1 on itunes and was selected as one of itunes Best of 2015 podcasts 10/10 Top Markets Invisibilia Season One was the largest program launch in public radio history, reaching listeners in all 10 of the top 10 markets nationwide. Carriage for Season Two was even bigger. Rave Reviews The frisson between the hosts as they discuss their show s subject matter is equally palpable in the stories they report, becoming just one more invisible force defining the listeners experience. The Guardian

3 3 SPONSOR INVISIBILIA Interweaving Narrative Storytelling with Scientific Research Invisibilia explores the invisible forces that shape human behavior ideas, beliefs, assumptions, and thoughts This year, author and social commentator Hanna Rosin joined Lulu Miller and Alix Spiegel as a third host The trio of NPR's award-winning journalists have roots at This American Life, Radiolab, The Atlantic and Slate Season Two examined how our lives connect with the larger world, exploring the forces in play at work, in our public institutions, in our social and cultural lives, and within our own personalities and fashion choices Each episode of Invisibilia is a short, digestible course in a social or psychological phenomenon delivered as thoughtful audio portraits supported by robust scientific research LISTEN TO THE FIRST EPISODE OF SEASON TWO

4 4 INVISIBILIA DEMOGRAPHICS 55% of Invisibilia Podcast Users are Under Age 35 Age Largely Affluent % The median HHI of podcast users is $78,289 18% have HHI of $100,000 or more % Highly Educated % 30% 83% hold a Bachelor s degree or higher 43% hold a post-graduate degree % 65+ years 4% 0% 20% 40% Business Influencers 68% are employed full time 43% hold executive/professional positions 84% participate in business purchase decisions Invisibilia podcast users are 29% female, 71% male Source: Public Radio Podcast Listener Survey, Edison Research, 2015.

5 ALIGN WITH INVISIBILIA Dynamic Sponsorship Opportunities Across Platforms

6 6 INVISIBILIA PODCAST Industry-leading Listening On-the-go Season Two launched in June 2016 and includes seven podcast episodes Fans receive early access to Invisibilia episodes on NPR One Podcast Sponsorship Custom Sponsor Messaging Sponsorship opportunities include :15 pre-roll or :30 mid-roll. Spotlight mid-rolls Integrate sponsor s content into a mid-roll, such as a message from the CEO or a part of the brand story. Hear sample audio Source: Public Radio Podcast Listener Survey, Edison Research, 2015, refers to listening in past month.

7 7 DIGITAL AUDIO SPONSORSHIP Recognition Across NPR.org & NPR One Supported Podcasts provide sponsors audio and visual recognition on NPR One and the new NPR.org audio player Sponsor will have the first mid-roll sponsorship placement in the Invisibilia episode Custom audio promo paired with co-branded 300x600 unit invites users to engage with Invisibilia episodes, and reinforces brand alignment 300x100 branded leave-behind remains visible when the Invisibilia episode is queued Powerful Sponsorship Performance Following the audio player launch: NPR.org banners have 96% viewability CTRs on NPR.org banners have doubled Click here to view Supported Podcast sponsorship demos

8 8 INVISIBILIA DIGITAL SPONSORSHIP Prominent Presence Across NPR.org Targeted Sponsorship Placements 300x600 or 300x250 placements on NPR s Shots blog and Invisibilia program pages Featuring Invisibilia on NPR.org Full episodes and bonus content available on Invisibilia series page at NPR.org and in NPR One Invisibilia extras available on the Shots blog, NPR s channel for the latest news on health stories and medical treatments, written and reported by the NPR Science Desk W18-44 consistently spend more time on Invisibilia s aggregation page on NPR.org

9 9 INVISIBILIA ON AIR Sponsorship Across Flagship NPR News Programs On-Air Sponsorship Adjacencies aired throughout NPR s popular newsmagazines: Morning Edition The country s #1 morning drive program, with 13 million weekly listeners Delivers standard-setting news coverage and commentary to 785 radio stations across the country Invisibilia s first season reached terrestrial listeners in all 10 of the top 10 U.S. markets All Things Considered Flagship evening NPR newsmagazine reaching 13.3 million weekly listeners Award-winning program intelligently combines hard news and cultural commentary from across America and around the world Source: ACT 1 based on Nielsen Audio Nationwide Spring 2016, Persons 12+. Based on broadcast times of 6a-9a for Morning Edition 2016 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen.

10 10 PROVEN ENGAGEMENT, POWERFUL RESULTS A Halo Effect Among Invisibilia Users % % % Hold a more positive opinion of companies that support NPR podcasts Appreciate companies that support NPR podcasts Prefer to buy products or services from NPR podcast sponsors Source: Public Radio Podcast Listener Survey, Edison Research, 2015

11 CONTACT NPR Sponsorship