Making the Most Out of SMPTE 2014!

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1 Making the Most Out of SMPTE 2014!

2 Thank you for participating in the SMPTE 2014 Annual Technical Conference & Exhibition. We are excited to have you on board! SMPTE 2014 is the premier annual event for motion- imaging and media technology, production, operations, and the allied arts and sciences. The event draws elite and world- renowned technology thought- leaders from motion picture studios, broadcast and distribution networks, production and postproduction communities, software companies, systems integrators, manufacturers, display technologies, distribution providers, over- the- top providers, and others leading the evolving motion- imaging industry. Attendees are expected to range from engineers and technical professionals to high- level business. SMPTE 2014 will feature numerous technical sessions from A/V- specific improvements in IP- based workflows and smart cloud migration strategies to critical advances in digital cinema, post- production, UHD, online captioning, and audio. These presentations will highlight the key scientific, technology, and standards efforts poised to fundamentally advance the state of today s digital media ecosystem. They also underscore SMPTE s unrivaled ability to connect the dots between research, standards, and business success. This year s Conference will also feature an Opening Keynote address by Chris Fetner, Director of Global Content Partner Operations at Netflix; a technology- focused exhibit hall featuring a popular Opening Night Reception and unparalleled networking opportunities; a high- profile Industry Keynote Luncheon featuring Mark Aitken, Vice President of Advanced Technology at Sinclair; Fellows Luncheon featuring Darcy Antonellis, CEO at Vubiquity; the prestigious SMPTE Honors & Awards Ceremony and Dinner; SMPTE Jam; and plenty of other invaluable opportunities to meet with fellow attendees To kick off the week of SMPTE 2014, we will hold the SMPTE 2014 Symposium Making Do With More. This one- day Symposium will be hosted by the Hollywood Post Alliance (HPA ) at the historic El Capitan Theatre and will explore the impact of enriched pictures and sound for filmmakers and content creators. The SMPTE 2014 Symposium is among the first joint efforts of SMPTE and HPA as they move forward with plans for full consolidation by May 2015, and it highlights the strengths of both organizations. HPA is known for facilitating dialog among all disciplines in the entertainment industry, and for its contributions to SMPTE educational events such as SMPTE 2014 that enrich and expand the larger conversation about key topics shaping the industry. HPA is well- known for the annual HPA Tech Retreat, which brings technologists and filmmakers together to address many controversial topics influencing the industry. In developing the SMPTE 2014 Symposium as a filmmaker s symposium, HPA is orchestrating sessions that take an in- depth look at advanced technologies that bring new tools to storytelling. The Symposium will include creative sessions from renowned cinematographers, visual effects specialists, colorists, and other filmmakers discussing what they hope to do with enhanced pictures and frame rates. Additional sessions will offer a look at immersive sound, its impact, and how it s being applied today; changing models for delivery of content to the consumer including theatrical, broadcast, physical media, and digital distribution across TV sets, computers, and mobile devices; and the standards and practices being developed to address the changing content life cycle. We encourage you to use the tips in this guide to create visibility for your organization and brand at SMPTE Feel free to share it with your marketing, communications, and/or media relations departments.

3 SMPTE 2014: Tentative Schedule * Monday, 20 October SMPTE 2014 Symposium 7:30AM 8:30AM Morning Coffee 8:30AM 12:30PM SMPTE 2014 Symposium Morning Sessions 10:30AM 11:00AM Coffee Break 12:30PM 2:00PM Women in Technology Luncheon 2:00PM 6:00PM SMPTE 2014 Symposium Afternoon Sessions 3:15PM 3:30PM Coffee Break Tuesday, 21 October 7:30AM 8:30AM Morning Coffee 8:30AM - 9:45AM Welcome & Opening Keynote 9:45AM - 10:15AM Coffee Break 10:15AM 12:15PM Morning Sessions 12:00 Noon 8:00PM Exhibits Open 12:30PM 2:00PM Industry Luncheon 2:15PM - 5:45PM Afternoon Sessions 3:45PM - 4:15PM Coffee Break in Exhibit Hall 6:00PM 8:00PM Opening Night Reception in Exhibit Hall 8:30PM 10:00PM Student Film Night Wednesday, 22 October 7:30AM 8:30AM 8:30AM - 12:30PM 10:00AM - 6:00PM 10:30AM 11:00AM 12:30PM 2:00PM 2:15PM - 5:45PM 3:45PM 4:15PM 6:00PM - 6:30PM Thursday, 23 October 7:30AM- 8:30AM 8:30AM - 12:30PM 10:00AM 2:00PM 10:30AM 11:00AM 12:30PM 2:00PM 2:00PM - 5:00PM 3:30PM 4:00PM 5:00PM 7:00PM 10:00PM 10:00PM 12:00AM Morning Coffee Morning Sessions Exhibit Hall Open Coffee Break in Exhibit Hall Fellows Luncheon Afternoon Sessions Coffee Break in Exhibit Hall Annual Membership Meeting Morning Coffee Morning Sessions Exhibit Hall Open Coffee Break in Exhibit Hall Boxed Lunch in Exhibit Hall Afternoon Sessions Coffee Break Conference Sessions End Honors & Awards Dinner and Ceremony Afterparty and SMPTE Jam * This schedule is subject to change without notice. The complete current schedule is posted at: Please be sure to check for the latest updates.

4 Logo and Usage For digital files, please

5 Marketing We encourage you to promote SMPTE 2014 in your marketing and ask that you please use the correct logos, colors, and links when doing so. Please submit all drafts to for courtesy review prior to distribution Website Marketing You may place the SMPTE and event logo or banners on your website. Please submit any new creative (i.e. banners, skyscrapers, etc....) to for approval, prior to posting on the Internet. Be sure that all graphics hyperlink back to Promotional Codes If you have been assigned a Promo Code for distribution, please feel free to broadcast this promotional code specifically for the purpose of promoting registration via any of the channels listed in this guide. Social Media We use social media regularly and encourage you to do the same! Follow SMPTE and feel free to re- tweet and share our updates pertaining to SMPTE You may also post your own updates in the social media channels listed below: Sample Tweets: Come visit us at Booth # at #SMPTE2014! We are demonstrating <insert product> at #SMPTE2014 stop by our Booth # Meet our staff at #SMPTE2014 Booth # - Want a FREE exhibits- only pass to #SMPTE2014? Register: use Promo Code: XXXXX (replace with code provided) SMPTE Social Media Links Use hashtag: #SMPTE2014 Use hashtag #SMPTE2014 Use hashtag #SMPTE2014

6 Banner and Skyscraper For digital files, please

7 General Messaging and Media Relations We encourage you to announce your SMPTE exhibit and/or sponsorship to the media. However, we do request that all media outreach be a joint effort. In that regard, please coordinate with SMPTE as a courtesy, prior to distribution. We request that you use the following as a style guide: In the first reference, please refer to SMPTE as: The Society of Motion Picture and Television Engineers (SMPTE) is the worldwide leader in motion- imaging standards and education for the communications, media, entertainment, and technology industries. In the second reference, you may refer to: SMPTE In the third and subsequent references, you may refer to: SMPTE or The Society. When referring to the Conference, please use the following for the first reference: The SMPTE 2014 Annual Technical Conference & Exhibition is the premier annual event for motion- imaging and media technology, production, operations, and the allied arts and sciences. The event draws elite and world- renowned technology thought- leaders from motion picture studios, broadcast and distribution networks, production and postproduction communities, software companies, systems integrators, manufacturers, display technologies, distribution providers, over- the- top providers, and others leading the evolving motion- imaging industry. In the second reference and subsequent references, you may refer to: SMPTE 2014 When referring to the SMPTE 2014 Symposium, please use the following for the first reference: SMPTE 2014 Symposium Making Do With More hosted by the Hollywood Post Alliance (HPA) In the second and subsequent references, you may refer to: SMPTE 2014 Symposium.

8 SMPTE Boilerplate About the Society of Motion Picture and Television Engineers (SMPTE ) The Oscar and Emmy Award- winning Society of Motion Picture and Television Engineers (SMPTE ), is the preeminent professional membership association advancing the art, science, and craft of the image, sound, and metadata ecosystem. An internationally accredited Standards Development Organization, SMPTE advances moving- imagery education and engineering across the communications, technology, media, and entertainment industries. Founded in 1916, SMPTE publishes the SMPTE Motion Imaging Journal and has developed more than 800 standards, recommended practices, and engineering guidelines. The Society is sustained by more than 6,000 members motion- imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students who meet in Sections throughout the world. Through the Society s partnership with the Hollywood Post Alliance (HPA ), this membership is complemented by the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at All trademarks appearing herein are the property of their respective owners. SMPTE Marketing and Communications Contact: Aimée Ricca

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