Media Kit 1220 AM. Grow Your Business Here» WJGK

Transcription

1 Media Kit WJGK 1220 AM Grow Your Business Here»

2 ONE SOURCE For All Your Marketing Needs Looking to grow your business? With Fox Radio and our partners ShoppersEdge and Sunrise Digital, we serve all your marketing needs in one location. Radio Audience 282,000+ Largest Customer Demographic 181,000+ Key Websites: Our stations reach out to cater to three specific demographics, Fox Radio being our Hot AC station, Fox Oldies playing hits from the 50s, 60s, and 70s, and ESPN broadcasting sports. Large Advertising Base 177,000+ With the Ability to advertise to customers over the internet, mobile devices, and radio, ShoppersEdge, Sunrise Digital, and Fox Radio are the perfect advertising team for any local business! Media Kit

3 CONTENTS Sunrise Digital SEO... 5 PPC... 6 WebLink Building... 7 Social Networking Website Design ShoppersEdge Shoppers...13 Merchants...14 Offers Fox Radio Fox WJGK-FM Fox Oldies 98.9 / 94.5 WGNY-FM Fox ESPN 1220 WGNY-AM Media Kit

4 SUNRISE DIGITAL Our Mission is to provide Integrated Marketing Solutions, and to simplify the latest technology so it can be understood and used effectively by our customers. We know that technology can be overwhelming, but today's business environment requires that businesses of all sizes utilize this technology to remain competitive. Starting from a business background, Sunrise Digital and our partners understand that what our clients know is their business, not the technology needed to help keep that business strong. Many other digital solution companies want to change the way a business does business because the only thing they understand is technology. Why Choose Us? Most smaller businesses and even many larger businesses don't have an IT professional to help business owners create and understand digital solutions, leaving decisions to a company that may or may not have the businesses best interest in mind. How often do you put your business decisions in the hands of an outsider, especially one who speaks a language you don't understand? At Sunrise Digital, business comes first. This allows the technology to support the business, not the other way around. Sunrise Digital will get you past the hype of today s technology companies and show you the advantages and in some cases the disadvantages of today s technology. Yes, there are some, although very few technology companies will admit it. Sunrise Digital has built a business on its business. With our partners at Fox Radio and ShoppersEdge, we have been in business since long before technology was ever a part of our everyday lives. We know what works, what doesn t, what s hype and what s not Media Kit

5 SUNRISE DIGITAL SEO Your search engine ranking is like your location In the offline, brick and mortar world, a large part of your success in getting lots of people in the door is location. A fast food drive-thru will have many more customers if it s right next to a busy college than on a lonely street on the outskirts of town where no one goes. When it comes to the World Wide Web, your search engine ranking is like your location. If your business shows up in the top results of the major search engines such as Google, Bing, Yahoo and MSN, you will experience an abundance of leads entering your doors regularly by visiting your website. The technical term for getting your website to show up at the top of the search engines, is Search Engine Optimization. It s the process of using onsite and offsite optimization methods to show the search engines that your website is the most relevant site for the particular phrase a person has entered in the search box. Because the ranking criteria the search engines use to judge and rank websites changes so often, success with this marketing method depends not only on your knowledge of the key concepts, SAVE OVER but also on staying up to date and on the cutting edge of the ever changing rules. $2,500 Luckily, our team has years of experience in successfully attaining and maintaining top search engine rankings for our clients, and we always update our methods with the latest changes. Are you showing up when your customers are searching for you in the search engines? Or are your competitors taking advantage of all those leads that should be yours? Give us a call today and let s talk about how we can get your business dominating the search results, and your website flooded with new leads who are searching for what you offer Media Kit

6 SUNRISE DIGITAL PPC Pay Per Click (PPC) Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs. Using this model, advertisers only pay their host when their ad is clicked. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads. These ads appear adjacent to or above organic results on search engine results pages or anywhere a web developer chooses on a content site. Flat-Rate PPC Model In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. Bid-Based PPC Model In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adcenter are the three largest network operators, and all three operate under a bid-based model. Google AdWords AdWords is Google s flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Yahoo! Search Marketing Yahoo! Search Marketing is a keyword-based Pay per click or Sponsored search Internet advertising service provided by Yahoo!. Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received. Microsoft AdCenter Microsoft adcenter (formerly MSN adcenter), is the division of the Microsoft Network (MSN) responsible for MSN s advertising services. Microsoft adcenter provides pay per click advertisements Media Kit

7 SUNRISE DIGITAL WEBLINK BUILDING There are many advantages of link building! Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Today links have become important for all websites and they are worth the money. In fact, there are several companies dedicated to selling links (as opposed to companies that you can pay to do link building for you) Link building helps in getting quality traffic from relevant sites which increases sales. When there are high quality incoming links the site will also be seen as a valuable resource. Link building helps in creating awareness, visibility and credibility of your site. The site also obtains wider search engine exposure. It also helps the website get indexed by search engines Media Kit

8 SUNRISE DIGITAL SOCIAL NETWORKING Let s Get Social and Win! Social media is one of the most cost-effective ways to connect with your customers, and to keep your business in front of them in relevant ways. Social media tools make it easy for word of mouth marketing to help your business take off quickly and efficiently. Success with this strategy involves building your business presence on social sites like Facebook and Twitter, as well as publishing content on your site that engages your customers and encourages them to take action and to spread the word to their contacts as well. Just a few benefits of having a social media strategy in place: Build brand awareness and loyalty Relate with your customers and prospects in a way that is meaningful to them Gather market research quickly and easily Display your expert status online Enhance your customer support efforts Media Kit

9 SUNRISE DIGITAL SOCIAL MEDIA MANAGEMENT Staying Social will help grow your business! We offer many different Social Media Marketing opportunities for you to grow your business. We can help you set up your accounts and lead you on the right path to increasing brand awareness, brand loyalty, and customer interaction. The social media platforms that we offer services for are: Google+ Pinterest Facebook Twitter LinkedIn Skype YouTube Instagram Snapchat Media Kit

10 SUNRISE DIGITAL WEB DESIGN Is your website optimized for all platforms? Our company is composed of design and online marketing professionals, launching and running campaigns successfully for our clients. We are also known for our world-class customer support. Any compay, agency or consultant will benefit from our years of experience, years of service development and team development, passion and expertise, years of continuous improvements, efficient processes, and effective techniques aligned with industry best practices from a deep understanding of marketing and cutting-edge technologies. We value feedback from our clients and from our team on the ground, as we are constantly measuring and analyzing the performance of our online marketing services to find every element that needs enhancement. We believe in continuous improvement and we do this to constantly address your needs by investing heavily in product development to ensure a very successful partnership with you Media Kit

11 SUNRISE DIGITAL WEB DESIGN (cont.) Responsive Websites & SEO Ready We understand the needs of your business. For this reason, we offer many different packages for web design based on your specific needs. All of these packages include a mobile responsive, SEO ready web page with client direct project management, and analytics. 1. Starter Package Includes a free theme design, up to five pages of content integration, a fixed menu structure, links to social media accounts, contact form, hosting and backup provided, and one revision round after completion. 2. Premium Themed Package Includes a free theme design, up to ten pages of content integration, a flexible menu structure, links to social media accounts, a contact form, hosting migration and backup, and two revision rounds. 3. Custom Package Includes a custom design, up to ten pages of content integration, a flexible menu structure, social media feeds on your website, a contact form, hosting migration and backup, and three revision rounds. 4. E-Commerce Package Includes a custom design, up to thirty pages of content integration, a flexible menu structure, social media feeds on your website, a contact form, four revision rounds, E-Commerce ready webpage with a shopping cart system and product entry of up to forty products Media Kit

12 SHOPPERSEDGE Your Mobile Phone and ShoppersEdge...Endless Possibilities. ShoppersEdge is an exciting new program bringing Local Shoppers together with Local Merchants. ShoppersEdge can quickly help the shopper find what they are looking for when and where they are looking for it. ShoppersEdge allows Merchants to directly communicate with their customers offering special discounts and information. No other program brings Shoppers and Merchants together like ShoppersEdge. Access the power of ShoppersEdge from your cell phone, Smartphone, or the WEB. Smartphone users can access the ShoppersEdge App by bookmarking Join your favorite Merchants MobileID and receive the latest specials. Sign-up for the ShoppersEdge NewsLetter and receive the latest information about our mobile services, participating merchants, and everything that's new. In a recent survey of SUNY New Paltz students: 77% of students shop for products or services within 1-3 miles of campus either before or after classes 49% shop at local business over chain stores, HOWEVER 100% said they were more likely to shop at a local business if there was some type of discount offered to college students through a service such as shoppersedge 73% said they were interested in hearing about deals local businesses are running through a service such as shoppersedge Media Kit

13 SHOPPERSEDGE SHOPPERS Let's face it, we are always looking for a good deal on the things we buy every day, but trying to find a great deal can be time consuming and difficult. Now with ShoppersEdge and a simple text message, you can find the right deal, at the right time, from the right merchant. If you're a shopper, just text what you re looking for to and ShoppersEdge will instantly text you back local offers from your hometown merchants. GET THE EDGE, SHOPPERSEDGE AT&T Find out instantly what's on special at your favorite store by texting the name of your favorite store to If you join your favorite merchants Mobile Club, they will let you know about even more special deals. It's simple and it's free*. *Standard data and message rates may apply Media Kit

14 SHOPPERSEDGE MERCHANTS We know you work hard to bring quality products and service, and the best price to your customers, but in this new mobile society, it's becoming even more difficult to reach the consumer...until now! With ShoppersEdge, we bring Local Merchants and Local Shoppers together. ShoppersEdge is a new digital technology platform, that gives you the opportunity to connect with Local Shoppers who are looking for your product or services. Never before have you had the opportunity to connect one on one with the local shopper. You know that shoppers are always looking for a good deal, but it's not always easy to get that information to the consumer quickly and efficiently. As a merchant, you know the benefits of using traditional media advertising, but with all the hype surrounding the new digital technologies, it's become more confusing than ever. ShoppersEdge makes it simple! No guess work, no huge companies run by servers in the cloud, and a phone number that is answered by a human who can answer your questions, and most importantly, we're local. ShoppersEdge gives you the opportunity to target local customers, with specific information just for them, providing your customers with another reason to visit your store again and again. You also benefit with the ability to provide an instant need for a new customer. ShoppersEdge allows you to set-up product keywords that can be accessed by local shoppers, but before you think its just another search engine think again! ShoppersEdge allows shoppers to access product keywords by cell phones, the ShoppersEdge smartphone app, or even on the WEB, but what makes this so special is that shoppers requests are processed based on their location to your business. Reach the shoppers who are most likely to come to your business right now. Build a shoppers Loyalty program with and reach your shopper with instant specials, and much much more. ShoppersEdge brings your business together with the Local Shopper and opens up a exciting array of endless possibilities Media Kit

15 SHOPPERSEDGE OFFERS With ShoppersEdge you have many convenient ways to find that special offer, by texting what you're looking for to (378425), using the ShoppersEdge Smart Phone App, or by doing a quick search on our website. ShoppersEdge will connect you with the right offer and we keep it local. ShoppersEdge connects the Shopper with the Merchant, at the right time, for the right offer. ShoppersEdge merchants continually update their information to keep the shopper informed about the latest specials and discounts. Even seasonal information is quickly relayed to the shopper, and everything is local, and best of all close by. With ShoppersEdge location services, when you're looking for a cup of coffee, ShoppersEdge will quickly display the closest merchants where you can get a cup of coffee (and tell you about the coffee special too). Join the ShoppersEdge Merchants MobileID and they can keep you informed about daily specials and more. Text Pizza to TRY IT NOW Media Kit

16 FOX RADIO The FoxRadio Group of stations combined with the latest digital technologies of our ShoppersEdge program, can provide you with diverse, highly targetable advertising capabilities, covering a wide social demographic. With the power of FoxRadio, and its reach into a population in excess of 500,000, we have all your advertising needs covered. Add our ShoppersEdge mobile program, it's built in loyalty club to the mix, and you have the ability to directly reach your customers, One on One. No other advertising program anywhere combines the power of Radio with the power of mobile texting, and smartphone apps to drive customers directly to your business. Each FoxRadio station serves a specific demographic letting us help you reach your target customers. With our HOT AC station reaching women 25-54, our Oldies Station with a target demo of Persons 35+, and our Fox ESPN Sports station talks to males aging from As we said we have it all covered. Continue on to find out more about each of our stations and how they can fill your advertising needs. Looking for one of our coveted sponsorship programs? Check out the FoxRadio Online Store, where we have the latest availabilities, and make it easy for you to lock in your preferred sponsorship. To learn even more about our programs please visit our radio advertising foxradioadvertising.com. Also ask about custom Packages! FACE to FACE Custom sponsor packages are now available for in-person events. To discuss opportunities or for more information, contact on foxradioadvertising.com Media Kit

17 FOX WJGK The FOX plays the greatest variety of hits from the 80 s through today. Target to reach upscale, adults, nearly 3 out of 4 of our listeners are female and 3 out of 4 have household incomes above $75,000 per year! Throughout our coverage area, our listeners will spend nearly $2 billion retail this year. Women purchase 81% of all products and services. Consumer spending by women is $3.7 trillion per year. The purchasing power and economic clout of women is growing exponentially as the number of working women rises, as do higher discretionary income for women. In the Newburgh/Middletown Market alone, 49% of the adult population is 25-54, totaling 160,800 people. These year olds spend over $5 billion a year in retail stores buying clothing, food, entertainment, cars, homes and more nearly two out of every three dollars of all disposable income. The charts to the right show the importance of the age group and how well The FOX reaches it. Kids younger than 25 don t make much money, but then, as they build their careers and start families, adults earn and spend more. These adults advance steadily in their skills and job responsibilities through the next twenty years, peaking in their late 40 s and early 50 s. Then they earn and spend less, because their children have left the nest. The fox spealizes in delivering the year old to your business. Your Best Customers Avg Household Income $75, Media Kit WJGK

18 FOX OLDIES 98.9 WGNY Its Good Times and Great Oldies, the best hits from the 50 s, 60 s and 70 s. Reaches The Largest Generation in America... Baby Boomers In the Hudson Valley market, 40% of the adult population is 35-64, that s more than 270,400 people. These year olds spend $5.1 billion per year in retail stores buying clothing, food, entertainment, cars, homes, and more. The Fox Oldies format shares in the affluence of its core baby boomer audience. The gender split is 49% female and 51% male. Throughout America, nearly 75% of Oldies Audience is 50 plus these boomers nationally control over 70% of all disposable income and wield $1.6 trillion in spending power. The charts to the right of the page show the importance of the age group - and how well Fox Oldies reaches them. Consumer spending habits of the 35+ demo reveal that they are not brand loyal, therefore marketing can influence the purchasing power of these older individuals. Fox Oldies specializes in delivering the year old to your business! Your Best Customers Avg Household Income $150, Media Kit

19 1220 AM FOX ESPN 1220 AM ESPN AUDIO: The Worldwide Leader in Sports Audio The Power of the ESPN Radio Listener Listeners of ESPN Radio are fans of all demographics and tend to be highly educated, affluent people attracting the listeners that are most desirable to advertisers. As the number one 24/7 sports talk network, we broadcast some of your favorite sports talk shows including - Mike and Mike in the Morning - Colin Cowherd - Scott Van Pelt - Doug Gottlieb - Brian Kenny - Football Tonight Reach your local Hudson Valley sports fans during our broadcast of Marist College s talk show. Sports Fan ESPN Radio Avid Passive Non-Fans Affluent (Median HHI) $85,100 $60,200 $60,700 $46,800 Educated (% College) 75% 56% 56% 59% Good Jobs (% P/Ms) 57% 41% 41% 43% Media Kit