The World s No. 1: International Trade Fair for Wines and Spirits March 2017

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1 The World s No. 1: International Trade Fair for Wines and Spirits March 2017 Düsseldorf, Germany

2 » ProWein is my first priority in planning out my annual travel schedule. Three days at ProWein can be as productive as a week visiting producers in wine countries... I can t think of another wine «event where the world s wine professionals can make such good use of their time! Gregory Dal Piaz, Editor: SimplyBetterWines.com 10 % other European countries 7 % Austria 6,257 exhibitors in total, which included 983 from Germany as well as 5,274 for example from: 10 % Spain 6 % Portugal Source: ProWein % Overseas 27 % France 29 % Italy GLOBAL: THE WORLD OF WINE MEETS HERE. Welcome to the world s leading trade fair for wine and spirits, welcome to ProWein! No other industry exhibition in the world offers a comparable level of internationality, diversity of products and such professional surroundings for the trade in wines and spirits. With more than 55,000 visitors, around 6,200 exhibitors and over 960 journalists from all over the world, the event in 2016 was the largest industry meeting worldwide and the most successful ProWein of all time. PROWEIN IN NUMBERS: 6,257 exhibitors 55,724 visitors 966 journalists

3 INTERNATIONAL: THE ENTIRE WORLD OF WINES AND SPIRITS.» ProWein has the best customers in the world. We are here for the first time with our own stand, which is proving to be very «rewarding. We have established many new contacts in the USA and Canada. José Alberto Zuccardi, Director of Familia Zuccardi/Argentina At an international industry get-together, worthy of its name, it is always about getting an impression of the latest and most important trends. This is what ProWein achieves like no other wine trade fair in the world. The approximately 6,200 exhibitors come from 60 countries and provide a complete overview of all of the important developments in the industry to trade visitors from more than 120 countries in particular, of course, of their new vintages. 55,724 visitors in total, which included 28,469 from Germany as well as 27,255 for example from: 21 % Benelux 11 % Scandinavia 10 % North and South America 8 % France 8 % Asia 6 % United Kingdom Great Britain and Ireland 6 % Italy 4 % Austria QlikView, as of 18 March % Spain 4 % Switzerland 3 % Poland 13 % other European countries 2 % other countries outside of Europe Development of visitor numbers in total 36,417 39,034 40,667 45,168 49,030 52,393 55, Germany Abroad Source: ProWein 2016

4 Decision-making competency of the visitors 41 % 25 % 17 % 95 % 93 % decisive co-decisive consulting of the exhibitors would also recommend participation in ProWein to other businesses. of the trade visitors were satisfied with ProWein Source: ProWein 2016 THE VISITORS AT PROWEIN COME FROM THESE INDUSTRIES Specialised trade for wine and spirits Gastronomy, hotel industry Food wholesale and retail trade Importers, exporters Mail order business Specialised associations/institutions PROFESSIONAL: BUSINESS ONLY. The professionals meet at ProWein. And this exclusively. Then only trade visitors have admission to ProWein. And they only come from highly relevant market segments. Normally they are also the decision makers. It is particularly the quality of the visitors that has given ProWein its reputation of being a unique business platform for the trade in wines and spirits.» ProWein is the most important trade fair for us, because importers from all over the world are here. They come well prepared, which makes the three trade fair days really effective. We also use them to detect new trends, such as, e.g. the increasing demand for alcohol-free «wines. We now have three of them in our selection. Mireia Prim, Brand Ambassador, Torres/Spain

5 STRUCTURED: THE PLANNING OF PROWEIN Overseas Greece Spain Portugal France Germany Italy Europe Austria Spirits Tasting area by MUNDUS VINI

6 LINKED: YOUR TICKET TO THE WORLD. Development of visitor numbers ProWine China Since 2013, ProWein has been demonstrating with ProWine China that the concept of a pure business trade fair in the Far East can also work: Visitor and exhibitor numbers are showing rapid growth. In addition, with ProWine Asia 2016 in Singapore, taking place every second year, another ProWein subsidiary is starting CHINA November 2016 Shanghai, China up. With both of its trade fairs in the Far East, ProWein offers its customers direct access to these markets with their enormous potential. Take advantage of the all-round service, the excellent reputation and the market knowledge of the subsidiaries and partners. 7, , , ASIA April 2018 Singapore

7 VERSATILE: THE SUITABLE SETTING FOR YOUR APPEARANCE. A well thought-out, informative and versatile supporting programme makes sure that the trade fair visit turns into real continuing education. Tasting areas, the Fizzz Lounge and the Champagne Lounge, special shows like same but different and, of course, the numerous other offers lectures, panel discussions or tastings provide countless presentation possibilities for exhibitors and sources of inspiration for the visitors.

8 ENERGETIC: EXHIBITOR SERVICE. SECURE YOUR STAND SPACE FOR 2017! At ProWein, exhibitors experience up-close, what it is that distinguishes an internationally leading trade fair venue: Exhibition grounds that are amongst the most modern in the world. An event that is organised by one of the most successful exhibition companies in the world. A competent management team making sure that this success also pays off for the exhibitors and the visitors of the events. Through extensive help with the planning and realisation of their stands, we provide exhibitors with a professional trade fair appearance. We support the exhibitors with PR measures and targeted visitor advertising to get interesting customers to come to their stands. And our Matchmaker and cooperation platforms ensure a targeted customer approach. Do you have any questions? Our exhibitor service is pleased to be of help. Register now at: / 2330 Registration deadline: 31 July 2016 Contact exhibitor service: Hotline: +49 (0)2 11/ prowein@messe-duesseldorf.de Hotel and travel arrangements: / 2776 Stand construction service: standconstruction@prowein.com

9 COSMOPOLITAN: DÜSSELDORF. Düsseldorf offers many advantages for the exhibitors and visitors of ProWein: A perfect infrastructure, a large selection of hotels and a lot of lifestyle. And within the scope of ProWein goes City with its numerous tastings, wine menus or sommelier parties, a successful trade fair day can continue into the evening at selected gastronomical partners of ProWein. AND THIS IS HOW YOU GET TO PROWEIN International Airport Düsseldorf The third largest airport of Germany is located not even 10 minutes away from the exhibition grounds. With more than 22 million passengers, it is at the same time the most important international hub of North Rhine-Westphalia. Main railway station Düsseldorf More than 1,000 trains daily ensure perfect and stress-free connections to and from Düsseldorf. And it only takes about 20 minutes from the main railway station to the exhibition grounds. Private transport Düsseldorf is connected to a dense network of motorways and can be easily reached by car from every direction.

10 Messe Düsseldorf GmbH P.O. Box _ Düsseldorf _ Germany Tel. +49 (0)2 11/ _ Fax +49 (0)2 11/