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1 Foreign Trade Vademecum Edition. osec.ch

2 Table of contents. Swiss economic key figures 3 Global view 4 Worldwide export development by region 4 Worldwide largest exporters 4 Worldwide import development by region 5 Worldwide largest importers 5 Swiss foreign trade 6 Swiss company landscape 6 Development of Swiss foreign trade 6 Exports by destination country 7 Imports by country of origin 8 Exports by sector 9 Imports by sector 9 Direct investments 10 Foreign countries with the largest capital stocks 10 Direct investments Switzerland/abroad 10 Swiss capital stock by region 11 Swiss capital exports by region 12 Personnel at Swiss companies abroad by region 13 Services 14 Swiss Business Hubs 16 SME Export Indicator 18 Membership 19 2

3 Swiss economic key figures. Key figures Economy GDP (nominal) 1 in billion CHF GDP (nominal) per capita 1 in CHF 68,662 69,956 *71,027 GDP growth (real) 1 1.9% 2.7% 1.9% Inflation rate % 0.7% 0.2% Unemployment rate % 3.9% 3.1% Country Greatest agglomerations 2 in thousand inhabitants Zurich 1, , ,188.6 Geneva Basel Berne Lausanne Greatest cities 2 in thousand inhabitants Zurich Geneva Basel Berne Lausanne Population Permanent resident population in thou. inhabitants 7,870 Age groups in % 0 19 years 20.9% years 26.7% years 35.6% 65 years and older 16.8% 1 Source: BFS, SECO * Estimate 2 Source: Federal Statistical Office (FSO), ESPOP (until 2009), STATPOP (from 2010) 3 Source: Federal Statistical Office (FSO), STATPOP, BEVNAT, ESPOP, SCENARIO 3

4 Global view. Worldwide export development by region in billion USD Africa 500 USD 3.4% Europe 5,626 USD 37.8% Miscellaneous 589 USD 4.0% South and Central America 575 USD 3.9 % Middle East 916 USD 6.2% North America 1,964 USD 13.2% Asia 4,685 USD 31.5% Total ,855 USD 100% Year Europe 39.4% 50.9% 45.4% 37.8% Asia 13.4% 14.9% 26.1% 31,5% North America 24.8% 17.3% 18.0% 13.2% Middle East 2.7% 4.1% 3.5% 6.2% South and Central America 9.7% 4.3% 3.0% 3.9% Africa 6.5% 4.8% 2.5% 3.4% Miscellaneous 3.5% 3.7% 1.5% 4.0% Total in billion USD ,676 14,855 Source: WTO, Statistics 2011 Worldwide largest exporters 2010 in billion USD 1. China 1, USA 1, Germany 1, Japan The Netherlands France South Korea Switzerland 195 Source: WTO, Statistics

5 Worldwide import development by region in billion USD Africa 463 USD 3.1% Europe 5,841 USD 38.8 % Miscellaneous 414 USD 2.8 % South and Central America 576 USD 3.8 % Middle East 572 USD 3.8 % North America 2,681 USD 17.8 % Asia 4,503 USD 29.9 % Total ,050 USD 100% Year Europe 43.7% 53.3% 44.6% 38.8% Asia 15.1% 14.9% 23.7% 29.9% North America 20.5% 17.2% 21.4% 17.8% Middle East 2.0% 2.6% 3.3% 3.8% South and Central America 8.3% 4.4% 3.3% 3.8% Africa 7.0% 3.9% 2.6% 3.1% Miscellaneous 3.4% 3.7% 1.1% 2.8% Total in billion USD ,786 15,050 Source: WTO, Statistics 2011 Worldwide largest importers 2010 in billion USD 1. USA 1, China 1, Germany 1, Japan France UK The Netherlands Switzerland 176 Source: WTO, Statistics

6 Swiss foreign trade. Swiss company landscape Total companies in Switzerland 298, % large companies with > 250 employees 1, % SMEs with < 250 employees 297, % Exporting companies 36, % with an export share < 1 3 of total turnover 21, % with an export share between 1 3 and 2 3 of total turnover 6, % with an export share > 2 3 of total turnover 8, % Source: Federal Statistics Office Development of Swiss foreign trade in million CHF 250, ,000 Exports Imports 150, ,000 50, Year Exports in billion CHF Imports in billion CHF Source: Directorate General for Customs (Oberzolldirektion, OZD) 6

7 Europe 60.6% Oceania 1.3% Africa 1.7% Asia 21.9% America 14.5% Exports by destination country in million CHF in % Europe 119, % EU 112, % Germany 39, % Italy 15, % France 14, % UK 8, % Austria 5, % Spain 5, % The Netherlands 5, % Belgium 3, % Russian Federation 2, % Turkey 2, % Africa 3, % Asia 43, % China 8, % Japan 6, % America 28, % USA 19, % Canada 2, % Brasil 2, % Mexico 1, % Oceania 2, % Total , % Source: Directorate General for Customs (Oberzolldirektion, OZD) 7

8 Swiss foreign trade. Oceania 0.3% America Asia 6.1% 11.6% Africa 1.0% Europe 81.0% Imports by country of origin in million CHF in % Europe 141, % EU 139, % Germany 58, % Italy 18, % France 15, % The Netherland 7, % Austria 7, % Ireland 5, % UK 5, % Belgium 4, % Spain 4, % Russian Federation % Africa 1, % Asia 20, % China 6, % Japan 3, % America 10, % USA 7, % Brasil % Canada % Oceania % Total , % Source: Directorate General for Customs (Oberzolldirektion, OZD) 8

9 Exports by sector in million CHF in % compared to previous year Chemicals and related products 74, % Precision instruments, watches and jewellery 41, % Machines, appliances, electronics 36, % Metals 13, % Farm and forestry produce, fisheries * 8, % Energy sources 6, % Vehicles 4, % Leather, rubber, plastics 4, % Textiles, clothing, shoes 3, % Paper, stationery and graphic products 2, % Apartment furnishings, toys etc. 1, % Building materials % Total , % * incl. food, drink and tobacco Source: Directorate General for Customs (Oberzolldirektion, OZD) Imports by sector in million CHF in % compared to previous year Chemicals and related products 37, % Machines, appliances, electronics 30, % Precision instruments, watches and jewellery 18, % Vehicles 16, % Energy sources 15, % Metals 14, % Farm and forestry produce, fisheries * 13, % Textiles, clothing, shoes 8, % Leather, rubber, plastics 6, % Apartment furnishings, toys etc. 5, % Paper, stationery and graphic products 4, % Building materials 2, % Total , % * incl. food, drink and tobacco Source: Directorate General for Customs (Oberzolldirektion, OZD) 9

10 Direct investments. Foreign countries with the largest capital stocks 2010 in billion USD 1. USA 3, UK 1, France 1, Germany 1, The Netherlands Switzerland Belgium Japan Spain Canada 616 Source: OECD, estimate Direct investments Switzerland/abroad in million CHF Capital stock abroad 734, , , ,705 Capital stock in Switzerland 397, , , ,550 Capital exports abroad 61,242 49,100 30,243 67,560 Capital imports to Switzerland 38,934 16,403 31,166 21,255 in number of persons Personnel abroad 2,520,696 2,657,405 2,637,942 2,663,501 Personnel in Switzerland 230, , , ,560 Source: Swiss National Bank (SNB) 10

11 Swiss capital stock by region in million CHF Europe 427, ,130 EU, thereof 374, ,268 UK 78,520 79,248 Luxemburg 65,756 68,763 The Netherlands 40,930 55,436 Germany 56,367 54,316 Offshore financial centres 36,629 33,495 France 32,656 30,899 Italy 21,918 19,512 Rest of Europe, thereof 53,119 49,862 Russian Federation 6,259 6,393 North America, thereof 189, ,479 USA 155, ,122 Middle and South America, thereof 133, ,538 Brasil 12,707 20,324 Offshore financial centres 103,264 97,624 Asia, thereof 74,932 79,694 Japan 15,327 16,203 Singapore 12,499 15,609 China 7,422 8,005 Indonesia 7,034 7,008 Africa, thereof 11,490 11,703 South Africa 3,663 3,778 Oceania, thereof 15,227 15,161 Australia 14,736 14,720 Source: Swiss National Bank (SNB) 11

12 Direct investments. Swiss capital exports by region in million CHF Europe 4,815 20,032 EU, thereof 9,507 19,854 UK 5,620 6,630 The Netherlands 6,046 5,057 France 36 3,803 Germany 4,369 2,828 Rest of Europe, thereof 4, Russia 744 1,197 Ukraine North America, thereof 8,606 22,164 USA 5,300 23,419 Central and South America, thereof 6,265 15,841 Brasil 157 8,363 Offshore financial centres 4,520 3,575 Asia, thereof 8,176 8,557 Singapore 1,464 2,570 India 877 1,878 China 1,198 1,676 Indonesia Africa, thereof 2,626 1,660 Egypt 1, Oceania, thereof Australia Source: Swiss National Bank (SNB) 12

13 Personnel at Swiss companies abroad by region Europe 1,320,234 1,306,989 EU, thereof 1,180,754 1,175,419 UK 295, ,164 Germany 250, ,590 France 167, ,298 Italy 74,732 76,071 Spain 56,279 54,308 Rest of Europe, thereof 139, ,570 Russian Federation 75,332 63,143 Ukraine 26,500 27,591 Turkey 14,394 15,367 North America, thereof 386, ,846 USA 335, ,175 Central and South America, thereof 243, ,151 Brasil 105, ,584 Mexico 44,159 44,994 Asia, thereof 536, ,486 China 126, ,948 Japan 74,923 70,436 India 60,478 65,958 Thailand 46,382 50,644 Africa, thereof 102, ,223 South Africa 37,192 37,485 Oceania, thereof 49,783 46,806 Australia 44,340 41,266 Source: Swiss National Bank (SNB) 13

14 Services. Export promotion. With its consulting concept «Export Step-by-Step» Osec accompanies Swiss and Liechtenstein SMEs into new markets. Consultancy Information. Osec s information offer serves as an initial orientation basis. It provides information free-of-charge on a large number of export issues. The website bundles information from Osec s global Osec network, offers news and study results. The ExportHelp Team consists of qualified specialists with many years of export experience and in-depth knowledge and who can answer initial enquiries about export projects. Enquiries that can be responded to immediately or need up to an hour s research time are free of charge. An initial response is guaranteed within 24 hours. Consultancy. Osec s consulting services encompass an examination of the concrete export plans with the SMEs. In individual free-of-charge consultations, export advisors and specialists from the target markets discuss the prospects of the export idea with the SMEs. Osec evaluates the potential target markets and their market structures, purchasing behaviour, legal framework conditions, regulations, customs, taxes etc. For the 14

15 actual realisation of export projects, Osec arranges contacts with partners locally who, for example, seek distributors for the SMEs, open offices or recruit personnel. Contacts. Osec s dense global network ensures that the right contacts are established swiftly and without fuss. Osec allows SMEs to talk with Swiss companies already successfully operating in the target market about their experiences; arranges valuable contacts with reliable business partners and persons familiar with the country and the sector; creates access to key decision makers at governments and authorities. Location promotion. Osec s measures to promote Switzerland as a business location contribute towards supporting the settlement of foreign companies in Switzerland. Central government and the cantons are responsible for coordinating the settlement of these companies. The task of Osec and the Swiss Business Hubs within this framework is to ensure a uniform appearance abroad, provide information on Switzerland, coordinate marketing activities and ensure smooth cooperation with the cantons. Import promotion. With the Swiss Import Promotion Programme (SIPPO) Osec supports SMEs from selected programme countries in accessing the Swiss and European markets and promotes production competitiveness in these countries. The main focus here is on conveying (market) information to importers in Europe and exporters in these countries, establishing and arranging trade relations between exporters and importers and offering market and product advice. This range of services includes supporting SMEs intending and able to export in so-called «matchmaking» at international trade fairs and on buying and selling missions. 15

16 Swiss Business Hubs The Swiss Business Hubs take over the central role of the Osec outposts. Located at the Trade and Economic Services of Swiss representations abroad or at the Swiss Chambers of Foreign Trade, they are a key component of the Osec services. Because of their official status Swiss Business Hubs can open doors to new markets for Swiss companies. After an initial consultation in Switzerland, Swiss Business Hubs are the next contact point for Osec in the relevant export country and represent business interests in Switzerland s growth and key markets. They are also responsible for overseas activities to promote Switzerland as a prime location for investment. 16

17 Our locations. 1 USA 2 Canada 3 Brasil 4 Spain 5 Great Britain France 7 Italy 8 Germany 9 Austria 10 Poland 11 Russia 12 South Africa 13 GCC (Gulf States) 14 India 15 ASEAN (Southeast Asia) 16 China 17 South Korea 18 Japan Experts provide advice, arrange contacts, negotiate with authorities, support companies when breaking into the market and set up offices. There are currently 18 Swiss Business Hubs in the countries Brazil, China, Germany, France, Great Britain, Italy, India, Japan, Canada, Austria, Poland, Russia, Spain, South Africa, South Korea and the USA as well as in the two regions ASEAN and GCC. 17

18 SME Export Indicator. The SME export indicator: is a sentiment indicator based on quarterly surveys carried out at exporting Swiss SMEs indicates demand for Swiss export goods abroad maps the eight most important sectors of the Swiss export industry is based on a fixed panel of more than 200 Swiss SMEs is a cooperation between Osec and Credit Suisse More information can be found here: Export expectations in the 2 nd quarter 2012 by sector Growth expectations based on panel survey of more than 200 Swiss SMEs (weighted by company size) Consumer goods Chemicals / pharmaceuticals Electrical engineering Services Metals Precision instruments Machinery Paper products 0.4% 1.5% 2.7% 5.3% 4.8% 4.3% 4.1% 11.3% Source: Source: Osec SME export outlook indicator Credit Suisse export barometer In standard deviations, growth threshold = -1, long-term average = 0 Barometer Trend growth (6 month moving average) Exports (year-on-year) Growth threshold barometer Source: Eidgenössische Zollverwaltung, OECD, Datastream, Credit Suiss Economic Research 18

19 Membership. Osec advises, informs and creates networks. In 2011 Osec boasted 1,840 members export-focused SMEs, industry associations, chambers of industry and commerce and organisations promoting business locations. The targeted annual membership growth of 10% reflects the increased need for consulting services in a difficult market environment. In recent years, Osec has recorded an average membership growth of 15%. The event series «Osec-Member-Get-Together» offers members the opportunity for a mutual exchange of views and information on various export themes. Experts specialised in fields such as patent law, licensing, choice of business partner and cost savings in logistics are available for advice. Members profit from exclusive offers and attractive discounts for events and consulting services (as much as 25%) as well as for events and trade fairs. The member community offers an opportunity to forge contacts, share experiences and broaden each member s own network. Sector reports prepared by specialists are available to members free of charge and contain information on market trends and trading as well as opportunities and risks in the particular target market. For further information, see: osec.ch/en/content/membership 19

20 Osec Stampfenbachstrasse 85 CH-8006 Zürich Telefon Osec Corso Elvezia 16 Casella postale 5399 CH-6901 Lugano Telefono Osec Avenue d Ouchy 47 Case postale 315 CH-1001 Lausanne Téléphone Osec ExportHelp. Tel Fax Twitter #OsecFAQ Mon Thu: 8.30 a.m p.m. Fri: 8.30 a.m p.m. Follow us Copyright Osec, July All rights reserved.

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