Thank you all for your support. Michael Hannan President
|
|
|
- Juniper Freeman
- 7 years ago
- Views:
Transcription
1 UPDATED JULY 2013
2 We were recently asked what is a Brewster? After an extensive 10 month brand audit that included interviews and research conducted with members of the internal management team, customers, partners and suppliers, we are prepared to answer this question. Brewster Inc. is now Brewster Travel Canada. The new name more accurately represents the full services travel company Brewster has become. Brewster Travel Canada is built on four pillars; travel planning, transportation, hospitality and attractions. These pillars represent the four categories all Brewster businesses are now organized within. The new name deserves a new look that represents the vibrancy of the Brewster experience, the team and our customers. Using a fresh new color palette, modern icons and name changes to some of our businesses, we have created a completely new brand system. Every part of our business will receive a makeover incorporating the new colors, logos and brand elements we may be over 100 years old, but we definitely won t look like it anymore. Rollout of this new look is in progress. It is imperative that during this transition period that the utmost care and attention be taken when applying the new logos, colors and brand elements. The following pages contain our brand standards. This will continue to be a work in progress that will be continually updated as we develop new standards as they relate to items such as signage, ad templates, stationery packages etc. Please consult with the marketing team on all applications of the new brand. We have spent a great deal of time and effort on this new brand and we now rely on all of you to implement and represent it. Our brand is only as strong as the consistency and discipline we use when applying it. Thank you all for your support. Michael Hannan President
3 INTRODUCTION The Brewster Travel Canada brand has been revitalized to deliver an updated image that conveys the personality of modern and fresh. It portrays both a business tone, and a sense of the fun and spirit of travel and soft core adventure. The chosen font is clean, simple and uncomplicated, but strong, and helps to establish an informational, educational and guide-like tone. The colors selected are vibrant, modern and fun. The Brewster Travel Canada brand is a valuable asset, requiring proper care and management. Consistency and accuracy in the way the brand is expressed and reproduced will build brand strength and increase brand awareness over time.
4 BUSINESS CATEGORIES
5 BRAND ARCHITECTURE
6 CORPORATE LOGO Colour Logo In colour, the icons are orange, blue, red and green. The word brewster is black. The words travel canada are gray. The colour breakdowns for the four icons are: Pantone Matching System: Orange = PMS 144 Blue = PMS Process Blue Red = PMS 185 Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Orange = 48% magenta (M) 100% yellow (Y) Blue = 100% cyan (C) 10% magenta (M) 10% black (K) Red = 91% magenta (M) 76% yellow (Y) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Orange = ff9933 Blue = 0099cc Red = ff3333 Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. brewster and Icons = 100% black travel canada = 50% black
7 BUSINESS CATEGORIES Colour Logo In colour, the icons and the tagline are orange, blue, red and green. The word brewster is black. The remaining words are gray. The colour breakdowns for the four icons are: Pantone Matching System: Orange = PMS 144 Blue = PMS Process Blue Red = PMS 185 Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Orange = 48% magenta (M) 100% yellow (Y) Blue = 100% cyan (C) 10% magenta (M) 10% black (K) Red = 91% magenta (M) 76% yellow (Y) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Orange = ff9933 Blue = 0099cc Red = ff3333 Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided.
8 LOGO SAFE AREA A safe area around the logo(s) must be preserved to allow for maximum legibility of the logo. No elements such as typography, other logos, graphics or photos may intrude upon this safe area. In addition, placing the logo too close to a cut or folded edge also violates the safe area. Corporate Logo The size of one of the logo s icons determines the safe area. Category Logo The size of the logo s icon determines the safe area.
9 ESCAPE. A simplistic, abstract representation of the Inukshuk-style, signifying Guide.
10 BREWSTER VACATIONS CANADA Colour Logo In colour, the word brewster and the icon are orange. The words vacations canada are gray. The colour breakdowns for the logo are: Pantone Matching System: Orange = PMS 144 Gray = PMS cool gray 8 Four Colour Process (CMYK) Orange = 48% magenta (M) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Orange = ff9933 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon and brewster = 100% black vacations canada = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
11 BREWSTER VACATIONS CANADA Alternative Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
12 BREWSTER CORPORATE & EVENT MANAGEMENT Colour Logo In colour, the word brewster and the icon are orange. The words corporate & event management are gray. The colour breakdowns for the logo are: Pantone Matching System: Orange = PMS 144 Gray = PMS cool gray 8 Four Colour Process (CMYK) Orange = 48% magenta (M) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Orange = ff9933 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon and brewster = 100% black corporate & event management = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
13 BREWSTER CORPORATE & EVENT MANAGEMENT Alternative Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
14 CONNECT. A simplistic, abstract representation of the Road Ahead.
15 BREWSTER CHARTER SERVICES Colour Logo In colour, the word brewster and the icon are blue. The words charter services is gray. The colour breakdowns for the logo are: Pantone Matching System: Blue = PMS Process Blue Gray = PMS cool gray 8 Four Colour Process (CMYK) Blue = 100% cyan (C) 10% magenta (M) 10% black (K) Gray = 50% black (K) RGB Web Colours Blue = 0099cc Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon and brewster = 100% black charter services = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
16 BREWSTER CHARTER SERVICES Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
17 BREWSTER BANFF AIRPORT EXPRESS Colour Logo In colour, the word brewster and the icon are blue. The words banff airport express is gray. The colour breakdowns for the logo are: Pantone Matching System: Blue = PMS Process Blue Gray = PMS cool gray 8 Four Colour Process (CMYK) Blue = 100% cyan (C) 10% magenta (M) 10% black (K) Gray = 50% black (K) RGB Web Colours Blue = 0099cc Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon and brewster = 100% black banff airport express = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
18 BREWSTER BANFF AIRPORT EXPRESS Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
19 REFRESH. A simplistic, abstract representation of a rooftop and window, signifying Shelter.
20 MOUNT ROYAL HOTEL Colour Logo In colour, the word mount royal and the icon are red. The word hotel is gray. The colour breakdowns for the logo are: Pantone Matching System: Red = PMS 185 Gray = PMS cool gray 8 Four Colour Process (CMYK) Red = 91% magenta (M) 76% yellow (Y) Gray = 50% black (K) RGB Web Colours Red = ff3333 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. mount royal and Icon = 100% black hotel = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
21 MOUNT ROYAL HOTEL Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
22 GLACIER VIEW INN Colour Logo In colour, the word glacier view and the icon are red. The word inn is gray. The colour breakdowns for the logo are: Pantone Matching System: Red = PMS 185 Gray = PMS cool gray 8 Four Colour Process (CMYK) Red = 91% magenta (M) 76% yellow (Y) Gray = 50% black (K) RGB Web Colours Red = ff3333 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. glacier view and Icon = 100% black inn = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
23 GLACIER VIEW INN Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
24 BANFF INTERNATIONAL HOTEL Colour Logo In colour, the word banff international and the icon are red. The word hotel is gray. The colour breakdowns for the logo are: Pantone Matching System: Red = PMS 185 Gray = PMS cool gray 8 Four Colour Process (CMYK) Red = 91% magenta (M) 76% yellow (Y) Gray = 50% black (K) RGB Web Colours Red = ff3333 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. banff international and Icon = 100% black hotel = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
25 BANFF INTERNATIONAL HOTEL Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are the only alternate configurations that are acceptable.
26 EXPLORE. A simplistic, abstract representation of a mountain, signifying the Rockies.
27 EXPLORE ROCKIES Colour Logo In colour, the word explore, the icon and.com are green. The word rockies is gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. explor and Icon = 100% black rockies = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
28 EXPLORE ROCKIES Alternate Logo Uses In certain applications, alternate configurations of the logo may be required. Displayed on this page are three different categories of Explore Rockies the only alternate configurations that are acceptable.
29 BANFF LAKE CRUISE Colour Logo In colour, the word banff and the icon are green. The words lake cruise are gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. banff and Icon = 100% black lake cruise = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
30 BANFF GONDOLA Colour Logo In colour, the word banff and the icon are green. The word gondola is gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. banff and Icon = 100% black gondola = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
31 GLACIER ADVENTURE Colour Logo In colour, the word glacier and the icon are green. The word adventure is gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. glacier and Icon = 100% black adventure = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
32 GLACIER SKYWALK Colour Logo In colour, the word glacier, is gray or green as an option. the icon is green. The word skywalk is gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon = 100% black glacier and skywalk = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
33 EXPLORE ROCKIES CAFÉ Colour Logo In colour, the word explore, and the icon are green. The words rockies café are gray. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. explore and Icon = 100% black rockies café = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
34 ALTITUDE 1583 Colour Logo In colour, the word altitude, is gray. The icon and the words WINE TAPAS PATIO are green. The colour breakdowns for the logo are: Pantone Matching System: Green = PMS 368 Gray = PMS cool gray 8 Four Colour Process (CMYK) Green = 57% cyan (C) 100% yellow (Y) Gray = 50% black (K) RGB Web Colours Green = 7ac142 Gray = The logotype is a customized font and should only be reproduced with the artwork provided. Grayscale Logo When black is the only colour available for the logo, using solid black and a tint of black is optimal. Icon and the words WINE TAPAS PATIO = 100% black altitude = 50% black Line-Art Logo In some applications, the best result is achieved using 100% black, or 100% white reversed from black.
35 ATTRACTIONS Stacked Logo Uses In certain applications, stacked configurations of the logo may be required. Displayed on this page are the different stacked configurations that are acceptable.
36 RECOMMENDED FONTS The two key typefaces are District TF Regular and Vista Sans Book, Medium or Bold. The primary Typeface is District TF Regular. This typeface is to be used only for headlines and/or headers. The secondary Typeface is Vista Sans, and is to be used for all body copy and legal copy. The use of Vista Sans Book, Medium and Bold are all allowed. District TF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Vista Sans Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Vista Sans Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Vista Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
37 APPLICATION RULES A. All businesses that do not use the Brewster name in the business name must include the Brewster Travel Canada logo on all materials B. The business category logos for Brewster Planning, Brewster Transportation, Brewster Hospitality and Brewster Attractions should not be combined with any other Brewster logos primarily these logos are used to illustrate the Brewster business in the context of Corporate materials
Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
Interactive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
Brand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
Pantone Matching System Color Chart PMS Colors Used For Printing
Pantone Matching System Color Chart PMS Colors Used For Printing Use this guide to assist your color selection and specification process. This chart is a reference guide only. Pantone colors on computer
BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
Corporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
The FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
Guidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
SMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:
WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the
Graphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
The Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
The Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
Green = 0,255,0 (Target Color for E.L. Gray Construction) CIELAB RGB Simulation Result for E.L. Gray Match (43,215,35) Equal Luminance Gray for Green
Red = 255,0,0 (Target Color for E.L. Gray Construction) CIELAB RGB Simulation Result for E.L. Gray Match (184,27,26) Equal Luminance Gray for Red = 255,0,0 (147,147,147) Mean of Observer Matches to Red=255
Logo & Brand Identity Guidelines
Wyvrn Logo & Brand Identity Guidelines Logo & Brand Identity Guidelines Prepared 07/08/15 by Flaming Squirrel Design Andrea Shaver Contents 0.1 0.2 0.3 0.4 0.5 Logo Specifics Typeface Details Color Specifications
Brand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
RGB Workflow Key Communication Points. Journals today are published in two primary forms: the traditional printed journal and the
RGB Workflow Key Communication Points RGB Versus CMYK Journals today are published in two primary forms: the traditional printed journal and the online journal. As the readership of the journal shifts
ATHLETICS. Brand Identity Guidelines
Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13
Using this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
Branding Guidelines. April 2015. www.tabletennisengland.co.uk
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
Symantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
Visual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
THIRD-PARTY BRAND. Version 1.1
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
Brand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
WELCOME TABLE OF CONTENTS
Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so
Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
How To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
Brand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
Logo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
BRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
2 0 1 6 B r a n d G u i d e
2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading
Plymouth. Britain s Ocean City.
Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size
BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
SOMERS POINT BRAND IDENTITY STYLE GUIDE
SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.
College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
Corporate Style Guide
Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction
PRIME Alliance Corporate Design Manual Basic Elements: Logo
PRIME Alliance Corporate Design Manual Basic Elements: Logo The colours and design of the logo are fixed and may not be altered under any circumstances. When reproducing the PRIME Alliance logo, only the
2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
Forest Stewardship Council
PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and
BRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
LOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
PANTONE Solid to Process
PANTONE Solid to Process PANTONE C:0 M:0 Y:100 K:0 Proc. Yellow PC PANTONE C:0 M:0 Y:51 K:0 100 PC PANTONE C:0 M:2 Y:69 K:0 106 PC PANTONE C:0 M:100 Y:0 K:0 Proc. Magen. PC PANTONE C:0 M:0 Y:79 K:0 101
Graphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
Hawkeye Community College
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2.
Welcome welcome TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE SUPPORTERS CLUB EDITION Version 2.0 2012 Content content BRAND ELEMENTS In Detail 3 Our Name 4 Badge 5-11 Badge Colours 6 Badge Background
How To Color Print
Pantone Matching System Color Chart PMS Colors Used For Printing Use this guide to assist your color selection and specification process. This chart is a reference guide only. Pantone colors on computer
Campaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
Get to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
Technical Specifications. Yellow Pages
Technical Specifications Yellow Pages 2014 Make sure your advertisement measures up What makes a good Yellow Pages directory advertisement? Simple. Its ability to get you more business. And to do that,
Trade Gothic Extended DYI. Visual Identity Guide for Nonprofits
DYI Visual Identity Guide for Nonprofits 1 Table ; Contents Intro... 3 The Logo... 4 The Colors...6 The Fonts/Typeface... 7 Consistency...8 About...8 2 This guide is for all the nonprofit executive directors
Branding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
Athletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
Newcastle University Brand Guidelines
Newcastle University Brand Guidelines August 2014 Contents Newcastle University Logo 2...University Logo and Trading Name 3...Logo Artwork 4...Corporate Logo Colours 5...Logo Positioning and Minimum Size
Manual. 01 Introduction. 02 Basic elements of the Copter brand. 03 Rules & guidelines. 04 Colouring of the logotype.
Brand-Design Manual 01 Introduction 02 Basic elements of the Copter brand 03 Rules & guidelines 04 Colouring of the logotype 05 Colour index 06 Corporate typeface / Typography 01 Introduction The image
Adform Brand Identity Guidelines
Adform Brand Identity Guidelines content Adform's Brand identity is a powerful statement on how we present ourselves. We created these guidelines to help you to apply our brand correctly and consistently
size and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
BRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
Graphic Design Promotion (63) Scoring Rubric/Rating Sheet
CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES
Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual
Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03
Branding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
Imperial Oil Foundation
Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick
Visa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards
Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8
Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:
U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography
Tradeshow Overview. The Parker identity elements. Color palette. Typography. Graphics and imagery. Product displays. Apparel TRADESHOW BOOTH(S)
Tradeshow Overview Tradeshows and exhibitions are marketing mediums that readily engage all the senses in ways impossible to achieve with print ads or video. This is a unique opportunity to help customers
Franklin & Marshall College Athletics Identity Guide
Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College
Society of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
Mekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request
Mekong River Cruises Indochina Sails BRAND GUIDELINES (*) This brand guidelines is temporary and can be changed by request Contents 1 THE MEKONG RIVER CRUISES - INDOCHINA SAILS BRAND In t ro d u c t io
Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
Graphic Standards Manual
Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space
Graphic identity Manual třinecké ŽeleZÁrny, a. s.
Graphic identity Manual třinecké ŽeleZÁrny, a. s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES
The following guidelines will help ensure that our identity is used properly and effectively.
Logo Style Guide All uses of the Colleges and Institutes Canada logo must comply with the Identity Style Guide and be approved by Communications and Information Services. Please send a PDF or JPG to the
Graphic Standards Manual. March, 2015
Graphic Standards Manual March, 2015 2015 Overview 1 Since its founding in 2002, the Interscholastic Equestrian Association (IEA) has developed into the most significant equestrian organization for children
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT
VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT OFFICIAL UNIVERSITY LOGO The official Oklahoma Christian University logo consists of a shield
The Parker Distributor Brand. Parker s Global Image Specifications for Distributors
The Parker Distributor Brand Parker s Global Image Specifications for Distributors Building A Strong Brand Together In 2007, we re-engineered one of the company s most valuable assets, the Parker brand.
Communication Plan 2012 - Reviewed 2014
Communication Plan 2012 - Reviewed 2014 Communication Plan 2012 Endorsed by Council 19 December 2012 Review Endorsed by Council 19 November 2014 Contents Contents... 2 What Is Communication... 4 Background...
Brand Identity Guidelines
Brand Identity Guidelines 254c Guidelines The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity.
Coeliac Society of Ireland. Brand Guidelines for Identity. design
Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly
2014 TALEND IDENTITY GUIDELINES
2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend
Brand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
Brand Standards Guide
Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum
UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page
UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:
burke rehabilitation center brand guidelines
burke rehabilitation center brand guidelines Table of Contents introduction welcome to burke mission logo usage standard standards with taglines color usage improper logo usage specialty usage color palette
HOW TO PRINT YOUR DIGITAL SCRAPBOOK
General Specifications 1. Design your book pages. Photoshop template files are available for download. Go to www.shutterfly.com/ digitalscrapbook/book/specs.jsp and choose template size desired. If you
Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development
Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future
americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
BRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
www.melubabadges.com a printer s guide to logo design
a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are
rscds RSCDS corporate identity Detailed design guidance for the logo
RSCDS corporate identity Detailed design guidance for the logo The Royal Scottish Country Dance Society 12 Coates Cresent, Edinburgh, Scotland, UK. EH3 7AF Tel: +44 (0)131 225 3854 Fax: +44 (0)131 225
VISUAL STYLE GUIDE Effective September 2007
VISUAL STYLE GUIDE Effective September 2007 CASCADE CHRISTIAN SCHOOLS - STYLE GUIDE INTRODUCTION Serving our Schools through Marketing and Communications... The Cascade Christian Schools Style Guide has
ENGINEERING AT ILLINOIS VISUAL FRAMEWORK
ENGINEERING AT ILLINOIS VISUAL FRAMEWORK 2015 CAMPUS LOGO 02 COLLEGE WORDMARK 03 COLOR PALETTE 04 This visual framework is a basic reference for developing materials for Engineering at Illinois three areas
Visual Identity Requirements
Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the