PRIME Alliance Corporate Design Manual Basic Elements: Logo

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1 PRIME Alliance Corporate Design Manual Basic Elements: Logo The colours and design of the logo are fixed and may not be altered under any circumstances. When reproducing the PRIME Alliance logo, only the original digital versions may be used. The PRIME Alliance logo is available in.eps,.jpeg,.tiff and.png formats, as various Pantone, colour versions and in monochrome.

2 PRIME Alliance Corporate Design Manual Basic Elements: Logo colour coding The colours and design of the logo are fixed and may not be altered under any circumstances. When reproducing the PRIME Alliance logo, only the original digital versions may be used. The PRIME Alliance logo is available in.eps,.jpeg,.tiff and.png formats, as various Pantone, colour versions and in monochrome. 35% Magenta 85% Yellow 251% Red 176% Green 64% Blue 75% Black 99% Red 100% Green 102% Blue The most accurate reproduction of the PRIME Alliance logo is achieved when printed using only the specified Pantone colours. PANTONE 143 NCS S 1080-Y20R

3 PRIME Alliance Corporate Design Manual Basic Elements: Logo Around the PRIME Alliance logo is a defined minimum clear zone, which enables the logo to have a clear visual separation from other graphic elements. No other visual elements such as text or images may appear within this zone. ½ x 1 x 1 x 4 x ½ x 1 x 10 x 1 x

4 PRIME Alliance Corporate Design Manual Basic Elements: Logo versions Main version of the PRIME Alliance logo. This logo may be used on whie, transparent and light coloured background. Logo data: _df l prime_r l logo l white Only the colour versions of the PRIME Alliance logo shown on this page may be used. Main logo on light coloured background. Logo data: _df l prime_r l logo l light This logo version may be used on black, or dark coloured backgrounds. Logo data: _df l prime_r l logo l inverse This logo version should only be used in exceptional applications. Logo data: _df l prime_r l logo l black

5 PRIME Alliance Corporate Design Manual Basic Elements: Corporate Colours PRIME Orange 35% Magenta 85% Yellow PRIME Grey 75% Black White 0% Magenta 0% Yellow Black 0% Magenta 0% Yellow This palette shows the primary corporate colours of PRIME Alliance. A variation of neutral greys for additional use are listed below. 99% Red % Green 102% Blue 251% Red 100% R/G/B 0% R/G/B 176% Green 64% Blue # # ffffff # # fcb040 Neutral_1 Neutral_2 Neutral_3 9 35% Black 1 67% Red 176% Red 230% Red 66% Green 178% Green 230% Green 68% Blue 180% Blue 230% Blue # # b1b3b6 # e6e7e8

6 PRIME Alliance Corporate Design Manual Basic Elements: Corporate Colours Dark Orange 60% Magenta 100% Yellow Orange 50% Magenta 100% Yellow Orange Yellow 40% Magenta 100% Yellow Dark Yellow 30% Magenta 100% Yellow This palette shows a variation of secondary corporate colours. These colours may be used for additional graphic elements, such as design elements, blocks and lists to seperate and/or emphasize information. 245% Red 247% Red 249% Red 254% Red 130% Green 247% Green 166% Green 185% Green 30% Blue 30% Blue 25% Blue 19% Blue # f5821f # f7931e # f9a619 # feb913 Dark Orange Red 75% Magenta 100% Yellow Peach 16% Magenta 24% Yellow 242% Red 100% Green 34% Blue 252% Red 217% Green 189% Blue # f26522 # fcd9bd

7 PRIME Alliance Corporate Design Manual Basic Elements: Typeface Myriad Pro Regular a b c d ef g h i j k l m n o p q r s t u v w x y z A B CD E F G H I J K L M N O P Q R ST UVW XY Z % Myriad Pro Semibold a b c d ef g h i j k l m n o p q r s t u v w x y z A B CD E F G H I J K L M N O P Q R ST UVW XY Z % Myriad Pro Bold a b c d ef g h i j k l m n o p q r s t u v w x y z A B CD E F G H I J K L M N O P Q R ST UVW XY Z % Technology Headlines: Myriad Pro Semibold PRIME is a stable and future proofed OFDM PLC technology, which ensures true interoperability among equipment and systems from different manufacturers - multiple certified meters and data concentrators are already available and widely deployed The features and capabilities of PRIME have been developed to address the difficult challenges of powerline communications and as such have emerged as the only truly open standard enabling the vision for the smart grid. Copy: Myriad Pro Regular Accentuation: Myriad Pro Bold Myriad Pro is the OpenType version of the Myriad font family. Myriad Pro supports Characters for Latin Extended, Greek, and Cyrillic characters, as well as oldstyle figures. PRIME Alliance uses three types of the Myriad Pro font family, as shown on this page.

8 PRIME Alliance Corporate Design Manual Graphic Elements: Backgrounds Verious stills from the PRIME Alliance counter animation are available as highresolution graphics. These graphics are available as 508x285.75mm 300dpi TIFF files and may be used as backgrounds or bars in the layout. Image file: prime-blacktheme0200_pp.tif Image file: prime-blacktheme0195_pp.tif Image file: prime-blacktheme0160_pp.tif Image file: prime-blacktheme0140_pp.tif Image file: prime-blacktheme0100_pp.tif Image file: prime-blacktheme0085_pp.tif Image file: prime-blacktheme0055_pp.tif

9 PRIME Alliance Corporate Design Manual Graphic Elements: Globes These graphics are used for promotional material such as advertisements, posters or as neutral cover-graphics. They are available as 300dpi TIFF files and should be used on a dark background, i.e. stills of the previous page. Image file: orangeglobe-planet.tif Image file: orangeglobe-planet _slogan.tif

10 PRIME Alliance Corporate Design Manual Graphic Elements: Memberkit The PRIME Alliance collateral set has given layout for both the folder and the inserts. Texts and images can be replaced and repositioned within the content areas as required. The inserts header image is always placed in grayscale.

11 PRIME Alliance Corporate Design Manual Graphic Elements: Business Cards The Business Cards consist of two sides: The front-side reflects the contact information area with name, title, phone and address in the upper block, and the legal PRIME Alliance address in the lower block. The Rear-Side includes promotional information as well as the official online platforms and social network addresses of the alliance.

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