Trade Gothic Extended DYI. Visual Identity Guide for Nonprofits
|
|
- Shonda Conley
- 8 years ago
- Views:
Transcription
1 DYI Visual Identity Guide for Nonprofits 1
2 Table ; Contents Intro... 3 The Logo... 4 The Colors...6 The Fonts/Typeface... 7 Consistency...8 About...8 2
3 This guide is for all the nonprofit executive directors who wear too many hats and due to tight budgets, need to DIY. Whether you are a one-person shop or a 20 person office, you probably don t have a marketing team or in-house design studio to create all the collateral material needed to promote your organization s mission consistently or effectively. You may farm out the work to several vendors or freelancers and may even produce some of it yourself in (gasp) Word or Publisher. So the question is, does all your material have a cohesive look? Or, do the pieces look inconsistent with different fonts, colors, and tone? A visual identity guide or style guide will help with that. You probably already have a logo and mission statement which is a great start, but your brand or corporate identity encompasses more than that. It s your positioning, voice, and visual identity (fonts, colors, and tone) that maintain consistency. I find that the marketing materials for small or startup nonprofits can be sorely inconsistent. Creating a guide that you can give to your vendors and staff lets them know the appropriate fonts, colors and logo files available for them to create a consistent identity across all media platforms. Why is a visual identity guide important? Consistency. Your goal is to fund the mission, you need donors to do that. Your key stakeholders, donors or patrons need to trust you and you build trust by interacting with them. They need to recognize you and if your marketing pieces don t have a cohesive look, it will take longer to build that trust. Hence your need for building a guide. Let s get started. 3
4 The Logo Yes, you have a logo, but do you know which file type to use for digital and print platforms? It is important to have several file types of your logo. But if you have only one, it better be a Vector. All other file types can be produced from this. The Vector file is scalable and that is why it s so important to have. If you need to embroider hats or produce large scale signage such as a billboard, this file will not deteriorate as it scales in size. It typically is produced in Adobe Illustrator and may have one of these file tags at the end: AI, EPS or PDF. Your printer or designer will be able to tell you once they open it in a Vector-based program. Once you have identified the Vector logo, name the file with Vector in the name such as OrganizationLogoVector.PDF. Having it as a PDF will enable you to view it without the native program, so ask your service provider to save the logo as a PDF and have all the fonts converted to outlines. This will ensure there are no font problems when opened in the native program. Your Vector file is great for printing, but what about , Web, and Word? A JPG is useful for those, as well as, GIF and PNG. Again your webmaster can convert the Vector-based file, but for your everyday use, keep a JPG on hand. The checkerboard background shows that the logo has a transparency. In addition to color, you ll also want the logo in black, and a white or knockout version with a transparent background so it can be placed on photos or colored backgrounds. The Vector file usually has a transparent background, but for digital, a transparent background usually has a GIF or PNG tag. JPG s are not transparent. 4
5 Anything else I should know? Yes, there are many times when your logo has to fit into a square on the social media platforms, if you have a wide typeset logo having another version is helpful. It s also nice to have a favicon. A faviwhat? That is the small icon you typically see next to your url in the browser. In the example below, my logo is typeset in one line. I created a stacked version for times when it needs to be more compact. I also created the favicon above, the small icon can be very useful on your social media platforms. The logo keeps the same font and color, so it easily represents the brand in a consistent way. If you only have the one logo, it would be best to let a professional pull together the various file types and versions with quickly identifiable file names. Once you have them, you ll be able to confidently utilize them. Now this is a comprehensive logo folder. It has logos for print and web in color and black and white. 5
6 The Colors It s not about you. You probably have at least one color in your logo, but if you re starting out and only have black, remember it s not about your likes and dislikes. Choose your colors wisely and make sure they reflect the tone of the organization, so your colors will be very different if your mission is helping animals versus bringing funding to culture and arts programming. There are dozens of articles on the psychology of color online. A good book is Color - Messages & Meanings: A PANTONE Color Resource by Leatrice Eiseman. If you re going it alone, keep it simple, two or three colors max. Your orange is my tangerine. Above are PMS chips, the C stands for coated, the U uncoated. The ink is the same but appears different on various paper stocks. pms m 100y r245 G130 B32 #f5821f Once your palette is chosen you ll find printers and designers asking about what your PMS color is or the color breakdown. PMS 151 at left is a solid ink mix by Pantone. It s the industry standard for color. Having a Pantone or PMS chip help your vendors know what color you are going for. You would be surprised how different a color can appear depending on what device or paper you view it on. Which leads us to the breakdown of colors. Your Pantone color will convert to CMYK (cyan, magenta, yellow and black) for four-color process printing and RGB or HEX on digital devices such as phones, tablets, and computers. They will not match exactly but be close. Bottom line, consistency in color across all your marketing pieces is important. Ask your service provider the color conversions so you have them on file. At left gives the orange breakdown I use in my palette for the assorted color spaces. 6
7 The Fonts/Typeface * Less is more, really. Slapping your logo on a page does not make your marketing material branded. It is the fonts and colors that play a large part in your visual consistency. Most logos have one or two fonts. Find out what they are and then use them for all correspondence internal and external. It may mean purchasing a license for them if they are not loaded on your computer. There are different licenses for desktop and web, to save money use a stock font for your website, keep it clean and legible. You will want the bolds and italics of the fonts, as well, for emphasis in letters, captions, and call to actions. If you have what might be described as a decorative or display font, that should be used sparingly, say for headlines and callouts. It becomes tedious to read as a block of copy. Also, I would warn against using light text on dark backgrounds in large amounts. It is best left to the experts. You want to actually be able to read the message you worked so hard to write. Consider your audience, if the bulk of your donor base is 40+, letters set in 9pt are not easily read and they will put it down. It doesn t matter if it looks cool. What matters is that the message is read. For the purpose of putting fonts on a page for your guide, see below. In general your primary typeface will be used for all the body text, secondary for headlines and callouts. If you choose not to purchase a special font for your website, that would be the screen font. The primary and secondary can be used as art on the web page, but I don t recommend that. Give me a shout to discuss the whys of it all. Primary Typeface Franklin Gothic Book Book Italic Demi Demi Italic Secondary Typeface Garamond Regular Italic Bold Bold Italic On Screen Typeface Arial Regular Italic Bold Bold Italic * At the risk of offending my design colleagues, I use font interchangeably with typeface. For those who want more information than you need to know I found a great quote The difference between a font and a typeface is the same as that between songs and an album. The former makes up the latter. Remember that and you re good to go. ~John Brownlee, Fast Company 7
8 Consistency Remember it s all about building trust. Having your logos labeled correctly and in a folder, using a few typefaces and colors across all your marketing material is a good start to creating a consistent look. A branding guide from a design professional will be more encompassing, but if you need to start somewhere and DIY, this is a solid start. Your goal is to build the trust of your donor base, have them fall in love with your cause and help by giving funds or their time. This will happen over time with consistent marketing. About Jeanine Davis is a graphic designer who received her BFA from FIT in Graphic and Advertising Design. Her first gig out of design school was in-house graphics at The Metropolitan Opera and non-profits have been her passion ever since. She has worked with both large and small organizations creating a wide array of marketing materials from direct mail to gala events. Six years at Publishers Clearing House honed her skills in direct mail. The New York Philharmonic, Jewish Federations of North America, Oliver Scholars, Figure Skating of Harlem and Lutheran Counseling Center are just a few clients that have used her creative services to date. Jeanine resides on Long Island with her husband, son and menagerie of pets. She actively serves at her son s school and their church and is a merit badge counselor for the graphic design badge in Boy Scouts (unfortunately this is not a popular merit badge). In her down time, she can be found reading or practicing yoga to keep calm and carry on. 8
The Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
More informationdesigned and prepared for california safe routes to school by circle design circledesign.net Graphic Standards
Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8
More informationSOMERS POINT BRAND IDENTITY STYLE GUIDE
SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.
More informationLogo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
More informationGraphic Standards Manual
A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic
More information2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
More informationDIY RESOURCE KIT. creating a. brand
DIY RESOURCE KIT creating a brand Contents CREATING A LOGO 4 CREATING A LOGO 5 USE OF YOUR LOGO 6 EXAMPLES OF GOOD LOGOS 7 EXAMPLES OF BAD LOGOS 8 COLOUR MODELS 9 FONTS/TYPEFACES 10 CHOOSING BRAND IMAGES
More informationDeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES
C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What
More informationHarvey Mudd College Identity Standards
Harvey Mudd College Identity Standards May 2015 Table of Contents 1 Introduction 2 Contacts for Advice, Approvals and Graphics 3 Visual Identity Policy 4 College Logo The Official Harvey Mudd College Logo
More informationSymantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
More informationGraphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
More informationBRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
More informationREVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
More informationGRAPHIC DESIGN BITES FOR MARKETERS
GRAPHIC DESIGN BITES FOR MARKETERS VOL 1 2014 DESIGN EVALUATION Giving design feedback p3 HIERARCHY Learn why and how the hero leads the page p7 EPS What exactly is an.eps file? p5 More Maki COMING SOON
More informationsize and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
More informationOur Vision BRAND STYLE GUIDE. Brand Overview. Mission. Brand Overview
Our Vision Code for America believes that in order to improve government, we need to improve citizenship. Forward-thinking public servants across the country are leveraging technology to innovate the way
More informationstandards graphic standards manual
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
More informationTABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
More informationUsing this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
More informationUNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page
UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:
More informationThe University of Arizona Logo and Color Standards
The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the
More informationPreparing a File For Commercial Printing using Microsoft Publisher
Preparing a File For Commercial Printing using Microsoft Publisher Microsoft Publisher was built for casual home use and is setup to print on a home inkjet printer using the default Windows RGB print drivers.
More informationHow To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
More informationBranding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
More informationBrand Standards 2.15.12
Brand Standards 2.15.12 Brand Standards VISUAL IDENTITY AND BRANDING INITIATIVE University of Maryland and the University of Maryland Medical Center BACKGROUND Over the years, a wide variety of logos have
More informationAthletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
More informationCampaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
More informationBrand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
More informationCollege of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2
ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,
More informationOJS Design Brief. Part 1: Formatting the Web site s look and feel (CSS layout) 1) Preference of colors
OJS Design Brief Part 1: Formatting the Web site s look and feel (CSS layout) 1) Preference of colors 2) Preference of fonts The journal can pick a font that they would like to use on the Web site. Please
More informationBRAND IDENTITY GRAPHIC STANDARDS MANUAL
BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size
More informationOffice of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
More information2014 TALEND IDENTITY GUIDELINES
2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend
More informationabcdefghijklmnopqrstuvwxyz
Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for
More informationGraphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
More informationCONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
More informationUNIVERSITY OF THE. Identity Standards Manual. As of 04.14.04
Identity Standards Manual As of 04.14.04 This identity standards manual has been created to preserve the value and unity of University of the Pacific s visual identity. Uniform, high-quality reproduction
More informationGraphic Design Promotion (63) Scoring Rubric/Rating Sheet
CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES
More informationLEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES
Updated 3/15/2013 4:07 PM LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES The League of Women Voters logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public,
More informationVISUAL STYLE GUIDE Effective September 2007
VISUAL STYLE GUIDE Effective September 2007 CASCADE CHRISTIAN SCHOOLS - STYLE GUIDE INTRODUCTION Serving our Schools through Marketing and Communications... The Cascade Christian Schools Style Guide has
More informationA Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
More informationGraphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
More informationOfficial Graphic Standards Manual for print and promotional items
Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4
More informationAn International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
More informationBrand Identity Guide
Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide
More informationVisual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
More information2 0 1 6 B r a n d G u i d e
2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
More informationSeptember 2011. Cayuga Community College Brand Profile Graphic Standards
September 2011 Cayuga Community College Brand Profile Graphic Standards Cayuga Community College Brand Profile This information has been designed and presented to ensure that the Cayuga Community College
More information2015 Catalyst Global Branding
877.557.4273 catalystsecure.com STYLE GUIDE 2015 Catalyst Global Branding Rules for Proper Use of Collateral and Branded Content Table of Contents Brand Strategy Who is Catalyst? pg. 3 Visual Brand Summary
More informationSMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
More informationBranding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
More informationBrand Standards Guide
Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum
More informationSTYLE GUIDE From the Office of Marketing and Public Relations
SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in
More informationHawkeye Community College
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
More informationLOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
More informationmiller school of medicine graphic identity standards
miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal
More information» Logo / Brand Usage Quick Reference guide OCTOBER 2013
» Logo / Brand Usage Quick Reference guide OCTOBER 2013 Babson s strong visual identity builds alignment and customer loyalty. Correct application of the Babson logo strengthens the Babson brand. Use of
More informationVisual Identity Style Guide
Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass
More informationTo be productive in today s graphic s industry, a designer, artist, or. photographer needs to have some basic knowledge of various file
An Artist s Digital Toolkit Allan Wood, for educational use only Understanding File Formats File Formats To be productive in today s graphic s industry, a designer, artist, or photographer needs to have
More informationVIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
More informationwww.melubabadges.com a printer s guide to logo design
a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are
More informationEssential Graphics/Design Concepts for Non-Designers
Essential Graphics/Design Concepts for Non-Designers presented by Ana Henke Graphic Designer and Publications Supervisor University Communications and Marketing Services New Mexico State University Discussion
More informationThe Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
More informationBRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
More informationNavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines
NavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines The Purpose of This Guide As a company, our brand is one of our most important assets. We recognize
More informationCreating a website using Voice: Beginners Course. Participant course notes
Creating a website using Voice: Beginners Course Topic Page number Introduction to Voice 2 Logging onto your website and setting passwords 4 Moving around your site 5 Adding and editing text 7 Adding an
More informationBrand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
More informationBRANDING STYLE GUIDE
BRANDING STYLE GUIDE THE GREEN WISE STORY Green Wise is a comprehensive program for paint manufacturers to test and market their environmentally responsible products to designers, specifiers, and retail
More informationSo you say you want something printed...
So you say you want something printed... Well, that s great! You ve come to the right place. Whether you re having us design and edit your work, or you fancy yourself a designer and plan to hand over your
More informationMicrosoft Partner Program Certified Partner Logo Usage Guidelines
This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,
More informationBRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
More informationBRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
More informationAdjusting Digitial Camera Resolution
Adjusting Digitial Camera Resolution How to adjust your 72 ppi images for output at 300 ppi Eureka Printing Company, Inc. 106 T Street Eureka, California 95501 (707) 442-5703 (707) 442-6968 Fax ekaprint@pacbell.net
More informationGo Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013)
Go Red Por Tu Corazón TM Logo Guidelines (Updated September, 2013) Follow these Go Red Por Tu Corazón branding guidelines whenever the Go Red Por Tu Corazón logo is used. Note: Also follow existing AHA
More informationBRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
More informationRecruitment Advertising
Recruitment Advertising Because So Much Is Riding On Your Employees You Want To Recruit The Very Best AARC Times, Respiratory Care and www.aarc.org Is Where You Find Them You are looking for respiratory
More informationUNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
More informationWebsite Planning Worksheet
Website Planning Worksheet This planning worksheet is provided to assist you in thinking out the elements of your website. The more you know before you begin, the smoother the design process. We ask that
More informationMessage from Marketing & Creative Services
Web Style Guide September 2013 Message from Marketing & Creative Services 2 Campus Community Members: The University of West Florida web presence is one of the most valuable assets we have as an institution.
More informationCreating Print-Ready Files
A GUIDE TO Creating Print-Ready Files Our People. Your Vision. Let s Create. What is a Print-Ready File? A print-ready file allows a printer to produce your project quickly and efficiently. At Kopytek,
More informationOFFICIAL GRAPHIC STANDARDS MANUAL
OFFICIAL GRAPHIC STANDARDS MANUAL Published July 2011 by USA Synchro 132 E. Washington Street, Suite 820 Indianapolis, IN 46204. The USA Synchro logo is a trademark of United States Synchronized Swimming,
More informationPreparing an electronic file for McAdams Graphics, Inc.
Preparing an electronic file for McAdams Graphics, Inc. The following information has been developed to ensure the consistent and accurate processing of your job. Any file not meeting these requirements
More informationGRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.
More informationCongratulations on becoming a Big Lottery Fund grant recipient
Congratulations on becoming a Big Lottery Fund grant recipient One of the Big Lottery Fund conditions of your grant agreement is that you acknowledge your award publicly. We have written this booklet to
More informationAirWatch by VMware. Partner Brand Guide
AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds
More informationLogo Design Services Small Business & Non-Profit Clients
www.manna-design.com Logo Design Services Small Business & Non-Profit Clients 2015 Amazing Web Design Website Design Ecommerce WordPress Web Updates Content Management Bold Graphic Design Logos Sales Material
More informationBrand Identity and Design Standards
Brand Identity and Design Standards 1 CONTENTS OVERVIEW...3 LOGO...4 VISUAL & DESIGN STANDARDS... 8 FACT SHEETS...10 POSTERS & POSTCARDS... 11 VIDEO ELEMENTS...12 2 OVERVIEW The Health Insurance Marketplace
More informationPMS 342 PMS 425 Black White
Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity
More informationInternational Inner Wheel. Branding Guidelines
Contents Introduction Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks Stationery
More informationCOMPANY NAME THE STORY BEHIND THE NAME. In a story, chapters one and two establish plot and setting. Chapter Three is when the action begins.
/STYLEGUIDE COMPANY NAME THE STORY BEHIND THE NAME In a story, chapters one and two establish plot and setting. Chapter Three is when the action begins. LOGO FULL COLOR LOGO PMS COATED CMYK UNCOATED BLACK
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
More informationCONTENTS. 2 ASHRAE Logo Guide
ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines
More informationWeb Design Foundations (2015-16)
Course Description Web Design Foundations is a course that prepares students with work-related web design skills for advancement into postsecondary education and industry. The course is intended to develop
More informationAccredited Logos Style Sheet and Usage Guide
Accredited Logos Style Sheet and Usage Guide INTRODUCTION Congratulations! Your program is now ABET-accredited! We encourage you to use these assets and identity guidelines to promote your accreditation
More informationVISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu
VISUAL IDENTITY STYLE GUIDE JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu PAGE 2 ABOUT THE GUIDELINES The visual presentation used in our communication is more than simply design; it is a reflection
More informationGet to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
More informationUse of the Collaborative for High Performance Schools Name and Logos
Use of the Collaborative for High Performance Schools Name and Logos CHPS Trademarks The Collaborative for High Performance Schools (CHPS) strives to maintain the highest levels of credibility, integrity
More information