Brand Standards Guide

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Brand Standards Guide"

Transcription

1 Brand Standards Guide Last revised: June 7, 2012

2 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum Size 5 Logotype: Reserved Area or Clear Zone 6 Logotype: Colors 6-7 Logotype with Web Address 8 Logotype: Braille 8 Logotype: Incorrect Use & Examples 9 Business Cards, Envelopes & Letterhead 10 Logotype: Clothing 11 Seeing Eye Puppy Raising Club Logo & Guidelines 12 File Naming 13 Color and File Types 14 Supporting Typography 15 Communication Standards Photo Standards 17 The Seeing Eye s Registered Trademarks 17 Trademark Guidelines Signature Form 20

3 Introduction In order to preserve and strengthen our identity we have developed this brand standards guide. This guide will serve to make all Seeing Eye communications visually consistent and present our organization in the most effective and positive manner. The Seeing Eye brand name is a highly valued asset and the logotype is the cornerstone of our brand identity. It is important to follow specific guidelines when using The Seeing Eye s name and reproducing the logotype in all communications materials including but not limited to brochures, letterhead, business cards, envelopes, stationery, address labels, signage, advertising and products. Adherence to these guidelines is each employee s responsibility. Questions or comments about this manual should be directed to 1

4 Glossary of Terms Dog art: The graphic portion of the logo which depicts the outline of a German shepherd in harness and the lower half of a person with hand on the harness. Logotype/Lock-up: The prescribed arrangement or lock-up of the dog art with The Seeing Eye name. Negative reproduction: Producing a white or light-colored logotype or typographic element on a black or dark-colored background. The terms reverse, knock-out or dropout also refer to negative reproduction, because it is the background color that is printed, with the type appearing in the color of the paper stock. Positive reproduction: The printing of black or a dark-color logotype or typographic element on a white or a light-colored background. Reserved area or clear zone : The minimum space to be left free or uncluttered around The Seeing Eye logotype, in order to avoid any other competing graphic or typographic element. Supporting typography: The specific typefaces selected for primary use in The Seeing Eye program. Tagline: The current tagline is Independence & Dignity Since 1929 A Note About Image Resolution High and low resolution files are available for all versions of the logo. What does this mean? Images are classified as high or low resolution based on the pixels per inch in the image. This is often referred to as dots per inch or dpi. A photo that is 300 dpi or greater is classified as high resolution. Any file less than 300 dpi is low resolution. The higher the resolution, the larger the file will be. High resolution photos can be problematic when attaching them to so ed files are typically low resolution. High resolution files are used for print media because their high number dpi keeps them from appearing blurry. Low resolution files are used for web pages and computer presentations (such as PowerPoint). 2

5 Seeing Eye Logotype The logotype consists of the dog art with the customized rendition of the words The Seeing Eye in a deliberate size and placement relationship. This relationship of the dog art to the The Seeing Eye name is fixed and may not be altered. The two authorized lock-ups illustrated below are the only renditions of the logo-type to be used. The dog art is never to appear alone. Any exceptions must be approved by The Seeing Eye President on a case by case basis. The logotype may NOT be printed on clothing made available to the public (only employee clothing may depict the logo). This includes t- shirts, hats and jackets. Logotype: Horizontal lock-up The horizontal lock-up is identified by the horizontal or side by side relationship of the dog art with the name The Seeing Eye. This may also be referred to as the side-by-side lock-up. Logotype: Vertical lock-up The vertical lock-up is identified by the vertical or top and bottom relationship of the dog art with the name The Seeing Eye. This may also be referred to as the stacked lock-up. 3

6 Logotype with tagline A tagline may be used to compliment the logo in a range of marketing and promotional applications. The tagline serves to reinforce The Seeing Eye brand and may be used in applications such as advertising, brochures, banners and other collateral material, in support of Seeing Eye programs and events. The use of the tagline is optional. However, it should not be used if it creates a cluttered appearance or the format for printing (such as embroidery) would render the text impossible or difficult to read. Rendition of the tagline in relationship to The Seeing Eye logotype should strictly conform to the two examples illustrated below. 4

7 Logotype: Minimum Size In order to ensure sharp reproduction and clear legibility, the logotype should not be printed smaller than the minimum sizes indicated below. Consideration of printing method (e.g., offset, hot stamp, digital printing) should be taken into account to determine readable small scale reproduction. The minimum size also applies to other versions of the logo in this manual. 1 width Minimum Size Horizontal Lock-up 2 width Minimum Size Horizontal Lock-up with Tagline 1.5 width Minimum Size Vertical Lock-up 2.5 width Minimum Size Vertical Lock-up with Tagline 5

8 Logotype: Reserved Area or Clear Zone In order to present The Seeing Eye logotype without competition from other typographic or design elements, a sufficient reserved area or clear zone has been established. As a rule of thumb, leave at least the equivalent height of one line of type that renders The Seeing Eye name around all four sides of the logotype as illustrated below. The reserved area will remain proportionate to the sizing of the logotype. Logotype: Colors Negative Reproduction (see glossary definition) The Seeing Eye logotype may be presented using negative or reverse drop-out reproduction. The following alternatives are all acceptable: White (or a light paper stock) reversed out of Black or Dark Green White (or a light grey background) reversed out of any sufficiently dark color Example of Negative Reproduction Example of Positive Reproduction 6

9 Positive Reproduction: Primary Colors Two color options are available for positive rendition of the logotype; Green Pantone 329 C and Black. When possible, green is the preferred color option, especially on high exposure materials. Care should be taken to provide sufficient contrast from the background color or value to ensure good contrast and clear legibility. Green Pantone 329C Hexadecimal: 00665b C: 100 M: 35 Y: 67 K: 23 R: 0 G: 102 B: 91 L: 36 a: -48 b: -5 H: 174⁰ S: 100% B: 40% Positive Reproduction: Secondary Colors Three complimentary colors have been selected for use in Seeing Eye materials. When used in conjunction with the primary colors, they present a pleasing color palette. The use of primary and secondary colors in marketing materials and the web site will enhance The Seeing Eye s brand. Brown Pantone Black 2 C Hexadecimal: 3d3524 C: 59 M: 60 Y: 78 K: 60 R: 61 G: 53 B: 36 L: 23 a: 1 b: 12 H: 41⁰ S: 41% B: 24% Cream Pantone 7506 C Hexadecimal: eedebc C: 6 M: 11 Y: 28 K: 0 R: 238 G: 222 B: 188 L: 89 a: 2 b: 19 H: 40⁰ S: 21% B: 93% Light Green Pantone 5803C Hexadecimal: cbcfb4 C: 21 M: 11 Y: 31 K: 0 R: 203 G: 207 B: 180 L: 82 a: -5 b: 13 H: 69⁰ S: 13% B: 81% 7

10 Logotype with Web Address The following version of the logo with the web address may be used when it is deemed appropriate. Use minimum size requirements specified on page 5 for the lock-up with tagline. Logotype: Braille When The Seeing Eye logo appears with Braille, the Braille should appear beneath the lock-up whenever possible. The space between the Braille lettering and the logo should be equal to the space between the logo lettering and the dog art. The clear zone will begin beneath the Braille. The width of the Braille should be equal to the width of the logo, if possible. The following alternative may be used for clothing only: 8

11 Logotype: Incorrect Use & Examples The general guidelines for avoiding incorrect presentation of The Seeing Eye logotype are: Never reproduce the logotype from unauthorized artwork No modifications to the artwork, including color specifications, position and relative size of the elements or drop shadowing are permitted The transparent logotype should never be presented on a textured or heavily patterned background. Always give the logo a white background when presenting it on a busy background. Never present the logotype in a geometric shape that may appear to be part of the signature, or confine it tightly in a band or bar Do not present other seals, logotypes or copy in close proximity to the logotype Poor contrast Incorrect lock-ups of dog art and organization name AND dog art has been modified Heavily patterned background Logo as part of a headline or other copy treatment Unauthorized color treatment Distorted image 9

12 Business Cards, Envelopes & Letterhead The following formats are the only approved formats for these materials. File templates are available for vendors to use when fulfilling print orders. Business Cards The new business card format has room for the addition of a cell phone number and/or fax number. Envelopes Letterhead is available for download as a MS Word document on F.Y.Eye, the employee intranet. 10

13 Logotype: Clothing Specific logo files must be used for clothing and must adhere to the following guidelines: The logo should be printed on solid color clothing with forest green being the preferred shirt color. Muted patterns are acceptable but the pattern should not be so busy that the logo is difficult to identify The logo in its horizontal lockup is the only acceptable logo to use on clothing. The logo with tagline should not be used due to difficulty reading when shown on clothing The logo may only be printed or embroidered in black and white. The positive logo should be used on white and light colored shirts. The negative logo should be used on black and dark colored shirts The logo must be printed over left chest of the shirt The logo must be no smaller than 2.5 inches wide Positive logo printed on a white shirt Negative logo printed on a black shirt 11

14 Seeing Eye Puppy Raising Club Logo & Guidelines Seeing Eye Puppy Raising Clubs may use the puppy raising logotype in printed materials and web sites in order to identify their club as Seeing Eye affiliated. Logo presentation must include a description of the club s relationship to The Seeing Eye, such as A Seeing Eye Puppy Raising Club, if the club s name does not already include the words Seeing Eye Puppy Raising Club or if the club name is not presented in close proximity to the logo. Each time the logo is used by a puppy raising club, the materials must be pre-approved by The Seeing Eye. When the logo is used on a web site, the graphic must be linked to The Seeing Eye s web page, A note about trademark The puppy raising logo is not currently a registered trademark. Until it is, we must use the service mark and trademark symbols to protect our ownership of The Seeing Eye Puppy Raising logo. This appears as a superscripted SM or service mark and TM or trademark that should always appear with The Seeing Eye s puppy raising program logo. Do I use the SM or the TM? As a general rule, the trademark, appearing as a superscripted TM, is used when the logo appears on a product or good, such as clothing or promotional materials. The service mark, appearing as a superscripted SM, is used when the logo appears on written materials, web sites or other sources that identify us for our services. 12

15 File Naming Artwork files for all Seeing Eye logos detailed in these guidelines use a specific naming convention shown on this page. This will allow users to quickly identify and organize all the necessary artwork files. TSE V 329 C T. eps The Seeing Eye Official Logo Logo Layout Color Additional Elements V 329 C T Vertical Pantone 329 C tagline H CMYK web Horizontal four color process web translation of 329 C address File Type K black positive W329 C White logo on pantone 329 C background WCMYK White logo on four color process translation of 329 C background B Braille WK White logo on black background WRGB white logo on RGB translation of 329 C background WT white logo on transparent background 13

16 Color and File Types Color Modes CMYK: When printing an image in CMYK, the file is separated into four primary colors: cyan, magenta, yellow and black. CMYK are simulated colors and are not pre-mixed. This color printing is less expensive than using a specific pantone color. Use for regular four color printing jobs such as magazine ads, postcards, fliers and photographs. RGB: Stands for Red, Green and Black. Never submit an RGB file for print. Use for web design and . K: Stands for black. Use for a 1 color printing job such as a black and white newspaper ad. Pantone Color 329c: Pantone color process is more expensive due to the labor involved in printing and ink mixing. It should be used to ensure accurate representation of The Seeing Eye brand primary color. Use for professional printing such as business cards, letterheads, envelopes, clothing and merchandise. File Formats EPS: this is a vector file used by the majority of professional printers. This format was designed to create files that could be placed in page layout applications. This file type is often requested for professional printing jobs. Design programs that use EPS files are Illustrator, Photoshop, InDesign and QuarkXpress. JPEG: this file type is most often the preferred for Microsoft Office applications, and web design. Images can be in low or high resolution (see note about image resolution on page 2). PDF: This file type is most commonly used to distribute documents online or through because it allows readers on different platforms (Mac, Windows, etc.) to view files as originally intended by the author. PDF files can be in low or high resolution. 14

17 Supporting Typography To have consistency, it is important to have use of a few selected typefaces as supporting typography. Calibri has been selected as a primary sans-serif typeface to use as supporting typography for the organization s materials. Calibri is considered the easiest to read typeface for individuals with visual impairments. Calibri: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Times New Roman is an acceptable alternative. Times New Roman: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Minimum Font Size The ideal font size for people with visual impairments is between 16 and 18 point font and these sizes should be used whenever possible. With the exception of disclaimer and trademark copy, the minimum font size for text in printed materials is 10 point. Calibri 10 pt font: ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz Times New Roman in 10 pt font: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz For additional recommendations on making your print and online documents easy to read, please refer to the Lighthouse International Accessibility Guidelines at the following link: 15

18 Communication Standards Etiquette and Language Never use the term the blind. Instead, use people first language by referring to graduates and students as people who are blind and visually impaired. Blind person is an acceptable alternative How to capitalize common words and phrases: The Seeing Eye: Always capitalize t in The, even if it appears in the middle of a sentence Seeing Eye dog: Capitalize Seeing Eye but use lowercase d in dog. Include registered mark as shown German shepherd, Labrador retriever, golden retriever: note use of capitalization and lower case Do not abbreviate The Seeing Eye as TSE in public documents or communications Never refer to a working guide dog as a pet When referring to graduates, it is acceptable to say Seeing Eye dog owner but a graduate from another school should be called referred to as a guide dog handler. Do not use the term master in place of owner. Dogs trained by other schools should be referred to as guide dogs Always refer to the downtown training center as the The Seeing Eye Jane H. Booker Student Center in formal communications and documents Always refer to the Manager of Puppy Development s position as The Linda Feinne-Roth Manager of Puppy Development in formal communications and documents Always refer to the Chair of Canine Genetic s position as the The Jane H. Booker Chair in Canine Genetics in formal communications and documents Refer to the breeding station not the Chester breeding station in formal communications and documents 16

19 Dog name usage Dog names should always appear in normal type. Correct: Buddy Incorrect: Buddy Incorrect: Buddy Photo Standards When incorporating photos into communications, always use high resolution photos with materials developed for print distribution. Use low resolution photos with materials developed for web distribution Whenever possible, feature a dog in harness When a dog in harness appears with a person, the dog should always be on the person s left side Boxers, Poodles and long coated German shepherds should not be used when their appearance might imply that they are prominent in our breeding program or canine population Never show images of ANY puppies or dogs: Looking through cage bars In a dangerous or stressful situation Eating people food Sitting on furniture Never show images of a dog in harness: Getting petted by a person other than their owner or instructor Wearing clothes or human accessories The Seeing Eye s Registered Trademarks The following trademarks are registered to The Seeing Eye. Please refer to pages 17 and 18 of this guide for correct use of the registered symbol: United States and Canada The Seeing Eye Seeing Eye The Seeing Eye Guide United States ONLY Pennies for Puppies Dollars for Dogs 17

20 Trademark Guidelines This information is intended as a basic guide concerning use of The Seeing Eye, Inc. s trademarks. This is not legal instruction, and adherence to these guidelines is not a guarantee of legality. Intellectual property laws vary from country to country and use to use. Proper trademark usage is critical; otherwise trademark rights may be impaired. Always use trademarks as adjectives never nouns. Trademarks should always be followed by generic terms. For example: Correct: Seeing Eye dogs [or Seeing Eye services] enhance the independence of blind people. Incorrect: Seeing Eye enhances the independence of blind people. Never pluralize trademarks. When necessary, pluralize the common noun that is described by the mark. For example: Correct: Volunteer to train two Seeing Eye dogs. Incorrect: Volunteer to train two Seeing Eyes. Trade name versus trademark use: When referring to The Seeing Eye, Inc. as a corporate entity, you should not use a trademark designation. When using THE SEEING EYE to refer to a particular product, use the appropriate trademark symbol. For example: Trade name use: Correct: The Seeing Eye, Inc. is a non-profit organization whose mission is to enhance the independence of blind people. Incorrect: The Seeing Eye, Inc. is a non-profit organization whose mission is to enhance the independence of blind people. Trademark use: Correct: The Seeing Eye instruction for visually impaired individuals. Incorrect: The Seeing Eye instruction for visually impaired individuals. 18

21 Wherever used, each of The Seeing Eye trademarks should be used with the appropriate symbol ( or ) after at least the first and most prominent use in each document. The symbol must appear in superscript and to the right of each mark. The symbol is for registered trademarks only. Listed on page 17 are The Seeing Eye s registered trademarks. The TM and SM symbols are appropriate for all other trademarks, i.e., trademarks that are the subject of a pending application before the United States Trademark Office, or common law trademarks and service marks. Below is an appropriate notice provision for copyrights and trademarks of The Seeing Eye, Inc. The notice provision may be shortened by including only the trademarks that are used on the associated Web pages or collateral material. Any additional trademarks can be added to the list as appropriate. [insert year of first publication] The Seeing Eye, Inc. All Rights Reserved. [LIST ALL TRADEMARKS THAT APPEAR IN THE PIECE IN ALL CAPS followed by] are trademarks and/or registered trademarks of The Seeing Eye, Inc. For example: 2010 The Seeing Eye, Inc. All rights reserved. SEEING EYE, THE SEEING EYE, and THE SEEING EYE GUIDE are trademarks and/or registered trademarks of The Seeing Eye, Inc. Unauthorized use of The Seeing Eye's trademarks is strictly prohibited. Use of a Disclaimer: In the event a third party uses The Seeing Eye trademark in a discussion or in a non-commercial manner, the following disclaimer should be used: LIST THE MARK USING ALL CAPS followed by is a [registered] trademark of The Seeing Eye, Inc. For example: SEEING EYE is a registered trademark of The Seeing Eye, Inc. Questions concerning trademark use should be directed to: The Seeing Eye, Inc. P.O. Box 375 Morristown, NJ Phone: (973)

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1

More information

BCBSNC Logo Standards

BCBSNC Logo Standards For questions regarding file formats or logo usage, please contact: brand.review@bcbsnc.com, SM Marks of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of North Carolina is an independent

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

AMERICAN CULINARY FEDERATION NATIONAL LOGO

AMERICAN CULINARY FEDERATION NATIONAL LOGO American Culinary Federation National logo usage AMERICAN CULINARY FEDERATION NATIONAL LOGO The American Culinary Federation, Inc. (ACF) national logo is the official symbol specifically used to identify

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

Harvey Mudd College Identity Standards

Harvey Mudd College Identity Standards Harvey Mudd College Identity Standards May 2015 Table of Contents 1 Introduction 2 Contacts for Advice, Approvals and Graphics 3 Visual Identity Policy 4 College Logo The Official Harvey Mudd College Logo

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

Open Networking Foundation (ONF) Trademark Usage Guidelines for ONF and OpenFlow Trademarks

Open Networking Foundation (ONF) Trademark Usage Guidelines for ONF and OpenFlow Trademarks Open Networking Foundation (ONF) Trademark Usage Guidelines for ONF and OpenFlow Trademarks These guidelines (the Guidelines ) describe the proper way of using and displaying the various trademarks of

More information

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate

More information

OFFICIAL GRAPHIC STANDARDS MANUAL

OFFICIAL GRAPHIC STANDARDS MANUAL OFFICIAL GRAPHIC STANDARDS MANUAL Published July 2011 by USA Synchro 132 E. Washington Street, Suite 820 Indianapolis, IN 46204. The USA Synchro logo is a trademark of United States Synchronized Swimming,

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

BRAND IDENTITY GUIDELINES. May 2016

BRAND IDENTITY GUIDELINES. May 2016 BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Microsoft Partner Program Certified Partner Logo Usage Guidelines

Microsoft Partner Program Certified Partner Logo Usage Guidelines This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

SOMERS POINT BRAND IDENTITY STYLE GUIDE

SOMERS POINT BRAND IDENTITY STYLE GUIDE SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

Revised November 20, 2013

Revised November 20, 2013 Branding Standards November 20, 2013 This document is subject to periodic revision. Check the Branding Toolkit folder on the S/shares GuideRevised drive to ensure you have the most recent version. We will

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12

Introduction 3 The Ohio Technology Consortium Identity 5 The OH-TECH Story 7 How To Use This Manual 9 OH-TECH Brand 10 Primary Logo 11 Logo Usage 12 BRANDING & IDENTITY STANDARDS hiolink OARnet Research & Innovation Center Ohio Supercomputer Center estudent Services OhioLIN Ohio Supercomputer Center estudent Services OhioLINK OARnet Research & Innovation

More information

APEC LOGO GUIDELINES Major Revision Notes

APEC LOGO GUIDELINES Major Revision Notes Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Effective 12.2014. Visual Identity Guide

Effective 12.2014. Visual Identity Guide Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual

More information

PCI-SIG Trademark and Logo Usage Guidelines

PCI-SIG Trademark and Logo Usage Guidelines PCI-SIG Trademark and Logo Usage Guidelines 1 of 34 THE PCI-SIG LOGOS AND TRADEMARKS MAY BE USED BY PCI-SIG MEMBERS ONLY PURSUANT TO THESE TRADEMARK AND LOGO USAGE GUIDELINES. NON-MEMBERS MAY NOT USE OUR

More information

Athletic Graphic Standards MANUAL

Athletic Graphic Standards MANUAL Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

SOUTH COBB HIGH SCHOOL BRAND GUIDE

SOUTH COBB HIGH SCHOOL BRAND GUIDE SOUTH COBB HIGH SCHOOL BRAND GUIDE HOME OF THE EAGLES SOUTH COBB HIGH SCHOOL // Letter to the School Letter To The School Congratulations for being a part of VIP Branding Powered by Varsity Brands. We

More information

PPG REFINISH PPG BRANDS LOGO GUIDELINES

PPG REFINISH PPG BRANDS LOGO GUIDELINES PPG REFINISH PPG BRANDS LOGO GUIDELINES REVISED 3/14 Basic Rules... 3 File Formats... 4 Color Information... 5 Area of Isolation... 6 One-Color Printing... 7 Uses to Avoid... 8 PPG... 10 Automotive Brands

More information

The University of Arizona Logo and Color Standards

The University of Arizona Logo and Color Standards The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the

More information

DESIGN STYLE GUIDE PAGE 1

DESIGN STYLE GUIDE PAGE 1 DESIGN STYLE GUIDE PAGE 1 Index THE LOGO Reasons Behind the Creation Xbox Live in Text Misuse of Xbox Live 3 SPACING/SIZE Clear Space Minimum Size Relationship to Other Logos 7 ONLINE ENABLED Usage of

More information

For questions regarding use of the NSF Logo, please email nsf-logo@nsf.gov

For questions regarding use of the NSF Logo, please email nsf-logo@nsf.gov Please find enclosed the NSF guidelines for logo usage. It is imperative to adhere to these standards so that we can increase the public s awareness of who NSF is and what we can do for them. To protect

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

MasterCard Acceptance Mark Standards

MasterCard Acceptance Mark Standards BRAND GUIDELINES MasterCard Standards Version 6.2 May 2015 Full-color s are used only to signify which payment s are accepted. s and Brand Marks are not interchangeable. Each has a distinct purpose. The

More information

Franklin & Marshall College Athletics Identity Guide

Franklin & Marshall College Athletics Identity Guide Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013

ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013 ROSEMAN UNIVERSITY OF HEALTH SCIENCES VISUAL IDENTITY MANUAL 2012-2013 SECTION ONE: INTRODUCTON Why a Visual Identity Manual 1 Visual Identity Policy 2 Contacts for Advice, Approvals and Graphics 3 SECTION

More information

TRADE MARK USAGE GUIDE FOR

TRADE MARK USAGE GUIDE FOR TRADE MARK USAGE GUIDE FOR TSANet, Inc. TSANet TRADEMARK USAGE GUIDE Introduction TSANet, Inc. ( TSANet ) is a corporation organized not-for-profit under the Delaware Corporation Code. The TSANet trademark

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions

NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions NCMA Brand Style Guide (Effective as of May 12, 2011) Frequently Asked Questions Why is NCMA developing a Brand Style Guide? NCMA s graphic identity is an outward expression that represents the organization

More information

Guide to MARSHALL. Identity

Guide to MARSHALL. Identity TM G R A P H I C S S T A N D A R D S M A N U A L Guide to MARSHALL Institutional Identity WHERE DO I GET THE LOGO? The Marshall logo or its individual elements may not be redrawn, distorted or altered

More information

SUBMITTING A PRESS-READY COVER For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding

SUBMITTING A PRESS-READY COVER For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding For Paperback Books with Perfect Binding, Plastic Comb, and Plastic Coil Binding Press-Ready Material We will only accept a digital file for a press-ready cover. The file must be print-ready with no typesetting

More information

Official Graphic Standards Manual for print and promotional items

Official Graphic Standards Manual for print and promotional items Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

BRANDING STYLE GUIDE

BRANDING STYLE GUIDE BRANDING STYLE GUIDE THE GREEN WISE STORY Green Wise is a comprehensive program for paint manufacturers to test and market their environmentally responsible products to designers, specifiers, and retail

More information

UN Women. Branding Guidelines and Identity Standards. Second Edition June 2013

UN Women. Branding Guidelines and Identity Standards. Second Edition June 2013 UN Women Branding Guidelines and Identity Standards Second Edition June 2013 Contents Section 1: UN Women Logo 1 1.1 About the UN Women Logo 2 1.2 UN Women Logo in Multiple Languages 3 1.3 UN Women Logo

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership

More information

PhlatLight Trademark & Logo Guidelines

PhlatLight Trademark & Logo Guidelines PhlatLight Trademark & Logo Guidelines Copyright 2007 Introduction PhlatLight Introduction The PhlatLight brand name and logo are two of Luminus Devices most valuable assets and the most visible symbols

More information

Intel Centrino Mobile Technology

Intel Centrino Mobile Technology Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Centrino Mobile Technology How Effective Design Can Strengthen the Intel Centrino Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

F I S K U N I V E R S I T Y S T Y L E G U I D E

F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E This style guide is a resource for all individuals creating materials that reflect the University. The information

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What

More information

miller school of medicine graphic identity standards

miller school of medicine graphic identity standards miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal

More information

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26 The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing

More information

Graphic identity Manual třinecké ŽeleZÁrny, a. s.

Graphic identity Manual třinecké ŽeleZÁrny, a. s. Graphic identity Manual třinecké ŽeleZÁrny, a. s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,

More information

Branding and Visual Identity Guide

Branding and Visual Identity Guide St. Petersburg College Branding and Visual Identity Guide What is a brand and why is it important? Brand is not a logo or tagline. The brand is how our audience perceives us. It is the promise of what

More information

Trademark Use Guidelines & Rules

Trademark Use Guidelines & Rules Trademark Use Guidelines & Rules INTRODUCTION Bridgelux counts its trademarks and the goodwill they represent as among its most valuable assets. Protection of these marks is a priority of Bridgelux. The

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage

More information

Ultrium Compliance Marks Style Guide

Ultrium Compliance Marks Style Guide Ultrium Compliance Marks Style Guide Generation 7 Trademark Style Guide Document #U-S51 Revision 3 August 2015 1.0 Basic Identity Standards The LTO Program trademarks are important assets of the LTO Program.

More information

Rules for use of the Responsible Jewellery Council Logo, Trademarks and Intellectual Property

Rules for use of the Responsible Jewellery Council Logo, Trademarks and Intellectual Property Performance Accountability Confidence Rules for use of the Logo, Trademarks and Intellectual Property March 2012 Contents Rules for use of RJC Intellectual Property 3 Applying the brand identity 5 Guidelines

More information

Visual Identity Guidelines. Effective July 1, 2012

Visual Identity Guidelines. Effective July 1, 2012 Visual Identity Guidelines Effective July 1, 2012 The Baldwin Wallace University visual identity As communications become more varied, more complex and more frequent in the twenty-first century, clarity

More information

Branding style guide January 2015

Branding style guide January 2015 Branding style guide January 2015 Produced by the Department of Family and Community Services www.facs.nsw.gov.au January 2015 All rights reserved. Except as provided in the Copyright Act 1968 (Commonwealth),

More information