Asia-Europe Meeting (ASEM)

Transcription

1 Version 1.0 / October 2013 Asia-Europe Meeting (ASEM) Logo Guidelines Information on how to apply the ASEM logo

2 3.0 Suggested Elements & Applications The visual examples contained on the following pages illustrate how the brand elements can be combined to create a number of branded communication pieces. Contents Brand Application 3.0 Suggested Elements and Applications 3.1 Typography 3.2 Using Visual Content 3.3 Document Header 3.4 Conference Documents Cover Text Page 1 Text Continuation Page Signage & Presentation Materials 3.6 Conference Document Examples 3.7 Signage & Presentation Examples 9

3 3.1 Typography Primary typeface Times New Roman Type is an important element of the ASEM brand. It should be used confidently and consistently. Two typefaces are recommended for creating ASEM branded communications. Whenever possible use this typeface for headline applications and when creating a decorative element. The primary typeface should always appear largest in layouts and in its italic form for document labels. (See 3.3 Document Header for hierarchy and recommended point (pt) sizes). Primary Headline Typeface Times New Roman Regular ABCDEFGHIJKL NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Times New Roman / Regular / Body Text 10pt Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Secondary typeface Trebuchet Whenever possible this typeface should be used for subheadings and information texts. The secondary typeface should always appear larger than the body text in layouts and smaller than the primary typeface. (See 3.3 Document Header for hierarchy and recommended point (pt) sizes). Secondary Sub-title Typeface Trebuchet Regular Abcdefghijklnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Trebuchet / Regular / Body Text 10pt Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. 10

4 Asia-Europe Meeting (ASEM) 3.2 Using Visual Content A secondary map graphic device has been created as an alternative to flat colour and photography to enhance branded documents. The map graphic can be used in the ASEM colour palette as well as in the selection of ASEM tint backgrounds to create differentiation in branded documents but must always be shown in its entirety. (See 3.6 / 3.7 Application Examples). Photography is an important visual device and can also be used where appropriate to enhance the visual appearance of specific branded documents. Photography can be used in colour, greyscale and monotones of the primary ASEM Red and ASEM Blue (See 1.5 Colour Palette and 3.6 / 3.7 Application Examples). Photograph used as an example only. 11

5 3.3 Document Header Pages are best divided into clearly defined areas. This creates a visual hierarchy and delivers the content in a clear and effective manner. Using the primary and secondary typography we suggest the following sizes based on A4 Portrait Document Header: Document Theme 36pt Document Label Italic 24pt Document Type 18pt To request a copy of our document templates please visit (See 3.6 Conference Document Examples) Month 201X Location, Country Version / Date Document Theme could appear here set in Times New Roman Regular Document Label could appear here set in Times New Roman Italic Document Type set in Trebuchet Regular Page Grid Specified areas exist for all page elements. Co-branding should always be positioned in the top right of the page. ASEM LOGO DATE LOCATION VERSION WWW CO-BRANDING Co-branding should be positioned to sit on the baseline in relation to the ASEM brand taking care not to break any co-brand partner guidelines. DOCUMENT THEME DOCUMENT LABEL DOCUMENT TYPE DOCUMENT CONTENT 12

6 3.4 Conference Documents 1-31 Month 201X Location, Country Version / Date Cover All portrait applications should conform to the grid opposite to ensure consistently branded communications. To request a copy of our document templates please visit Document Theme could appear here set in Times New Roman Document Label could appear here set in Times New Roman Italic Document Type set in Trebuchet Regular Page Grid Specified areas exist for all page elements. An area for graphic applications (i.e. photography, map graphic, colour) has been specified in the lower half of the page (See 3.6 Conference Document Examples). ASEM LOGO Month 2013 Location, Country DATE aseminfoboard.org LOCATION VERSION WWW Document Theme should appear here in Times New DOCUMENT Roman THEME DOCUMENT LABEL Document Label should appear here set in Times New Roman Italic CO-BRANDING COVER GRAPHIC IMAGERY / PATTERN 13

7 3.4 Conference Documents Text Page Month 201X Location, Country Version / Date Some applications may require large amounts of text. The example opposite demonstrates how the grid can accommodate this. Document Theme could appear here set in Times New Roman Document Label could appear here set in Times New Roman Italic Margin Information Notation 1.0 Notation 1.1 Document Type Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus adipiscing lorem vel orci aliquam, sed consequat diam eleifend. Proin ultricies quis lectus vitae vestibulum. Aliquam eu condimentum elit. Cras placerat scelerisque tellus in luctus. Nunc pretium imperdiet imperdiet. Nunc nec purus quis nulla eleifend auctor. Vestibulum id interdum ante. Aliquam sed mauris augue. Aenean ultricies metus eu elit sodales vestibulum. Aliquam erat volutpat. Curabitur vel facilisis arcu, a pellentesque nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare tellus orci, nec scelerisque mi ornare non. In tempus volutpat nisi tincidunt mollis. Nullam malesuada fermentum quam, eget placerat orci volutpat vitae. Sed eros urna, sollicitudin at leo at, pellentesque ultricies velit. Suspendisse venenatis magna placerat, blandit mauris ac, tempus urna. Quisque vitae cursus ipsum. Donec ac mi porttitor, blandit risus fringilla, tempor orci. Sed tristique sem vitae ornare lobortis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aliquam id velit sit amet leo iaculis convallis at vitae est. Sed ullamcorper, quam sit amet pharetra mattis, eros erat commodo augue, ac ultricies ante nunc eget orci. Aliquam aliquam pretium volutpat lorem luctus congue. Donec bibendum euismod laoreet. In hac habitasse platea dictumst. Fusce felis enim, tincidunt faucibus elit et, facilisis tincidunt felis. Suspendisse. 01 Page Grid Specified areas exist for all page elements. A four-column grid that ensures legibility is maintained across all branded applications. ASEM LOGO DATE LOCATION VERSION WWW DOCUMENT THEME DOCUMENT LABEL CO-BRANDING NOTATION DOCUMENT CONTENT PAGE 14

8 3.4 Conference Documents Text Continuation Page 2 Some applications may require large amounts of text. The example opposite demonstrates how the grid can accommodate this over a number of text pages. Margin Information Notation 1.0 Notation Month 201X Location, Country Version / Date Document Type Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus adipiscing lorem vel orci aliquam, sed consequat diam eleifend. Proin ultricies quis lectus vitae vestibulum. Aliquam eu condimentum elit. Cras placerat scelerisque tellus in luctus. Nunc pretium imperdiet imperdiet. Nunc nec purus quis nulla eleifend auctor. Vestibulum id interdum ante. Aliquam sed mauris augue. Aenean ultricies metus eu elit sodales vestibulum. Aliquam erat volutpat. Curabitur vel facilisis arcu, a pellentesque nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare tellus orci, nec scelerisque mi ornare non. In tempus volutpat nisi tincidunt mollis. Nullam malesuada fermentum quam, eget placerat orci volutpat vitae. Sed eros urna, sollicitudin at leo at, pellentesque ultricies velit. Suspendisse venenatis magna placerat, blandit mauris ac, tempus urna. Quisque vitae cursus ipsum. Donec ac mi porttitor, blandit risus fringilla, tempor orci. Sed tristique sem vitae ornare lobortis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aliquam id velit sit amet leo iaculis convallis at vitae est. Sed ullamcorper, quam sit amet pharetra mattis, eros erat commodo augue, ac ultricies ante nunc eget orci. Aliquam aliquam pretium volutpat lorem luctus congue. Donec bibendum euismod laoreet. In hac habitasse platea dictumst. Fusce felis enim, tincidunt faucibus elit et, facilisis tincidunt felis. Suspendisse. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus adipiscing lorem vel orci aliquam, sed consequat diam eleifend. Proin ultricies quis lectus vitae vestibulum. Aliquam eu condimentum elit. Cras placerat scelerisque tellus in luctus. Nunc pretium imperdiet imperdiet. Nunc nec purus quis nulla eleifend auctor. Vestibulum id interdum ante. Aliquam sed mauris augue. Aenean ultricies metus eu elit sodales vestibulum. Aliquam erat volutpat. Curabitur vel facilisis arcu, a pellentesque nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin ornare tellus orci, nec scelerisque mi ornare non. In tempus volutpat nisi tincidunt mollis. Nullam malesuada fermentum quam, eget placerat orci volutpat vitae. Sed eros urna, sollicitudin at leo at, pellentesque ultricies velit. Suspendisse venenatis magna placerat, blandit mauris ac, tempus urna. Quisque vitae cursus ipsum. Donec ac mi porttitor, blandit risus fringilla, tempor orci. Sed tristique sem vitae ornare lobortis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Aliquam id velit sit amet leo iaculis convallis at vitae est. Sed ullamcorper, quam sit amet pharetra mattis, eros erat commodo augue, ac ultricies ante nunc eget orci. Aliquam aliquam pretium volutpat lorem luctus congue. Donec bibendum euismod laoreet. In hac habitasse platea dictumst. Fusce felis enim, tincidunt faucibus elit et, facilisis tincidunt felis. Suspendisse. 01 Page Grid Specified areas exist for all page elements. A four-column grid that ensures legibility is maintained across all branded applications. ASEM LOGO DATE LOCATION VERSION WWW CO-BRANDING NOTATION DOCUMENT CONTENT PAGE 15

9 3.5 Signage & Presentation Materials All landscape applications should conform to the grid opposite to ensure consistently branded communication. The document Title and Topic should always be contained within an ASEM coloured solid background which can be made larger or smaller based on the text requirement. Suitable formats include screen PPT presentations, large format signage, name tags etc. (See 3.7 Signage & Presentation Examples) Month 201X Location, Country Version / Date Document Theme could appear here set in Times New Roman Document Label could appear here set in Times New Roman Italic Page Grid Specified areas exist for all page elements. An area for graphic applications (i.e. photography, map graphic) has been specified in the lower half of the page. (See 3.7 Signage & Presentation Examples). ASEM LOGO DATE LOCATION VERSION WWW DOCUMENT THEME DOCUMENT LABEL CO-BRANDING COVER GRAPHIC IMAGERY / PATTERN 16

10 3.6 Conference Document Examples The visual examples shown on the following pages illustrate how the brand elements could be combined to create a number of branded communication pieces such as document covers. Background Paper Background Paper Background Paper Please note that these applications / photography are indicative and will require consideration and development based on the specific document content / purpose. Background Paper Background Paper Background Paper Background Paper Background Paper Background Paper 17

11 3.7 Signage & Presentation Examples The visual examples shown on the following pages illustrate how the brand elements could be combined to create a number of branded communication pieces such as document covers. Please note that these applications are purely indicative and will require consideration and development based on the specific document content / purpose. Name SURNAME (Ms / Mr) Job Title, Department Designation, Organisation Name 18

12 Version 1.0 / October 2013 Further Resources If you require a copy of ASEM brand assets for your team or any other information, please visit