Australian Quarterly Travel Q4-2013

Transcription

1 Australian Quarterly Travel Q4-2013

2 Travel Industry Overview - Summary Rounding off the 2013 calendar year, travel industry across the board in Q4 saw a slight decline in Total Visits over the period. With this in mind, should the industry review its expectations for Q1 2014, considering the first quarter of the year has trended as a period of high demand in the past? Traditionally, this period sees an increase, although not last quarter. Perhaps it's time for the industry to review performance expectations for the start of If Total Visits continue to decline, it would be an important shift from the growth trend observed in recent years. This quarter Destinations and Accommodation continues to top the list, remaining above the 200 million Visits per quarter. While TripAdvisor remained in the top position, it was sites such as Agoda and Stayz that surged up the ranks. Agency sites, which provide bookings for travel services, such as package holidays, flights, and tours, had the largest relative drop with 4%. In line with the declines for the two other largest travel categories, Commercial Airlines also saw a fall in Total Visit figures over the period. Overall, this demonstrates that the demand for travel between October and December was less than in the previous months. Virgin clawed back some market share from Jetstar and Qantas, in addition to regaining the third position in the ranks. Travel Industry Overview - Quarterly Total Visits to Key Industries 250,000,000 Destinations and Accommodation Agencies Commercial Airlines 200,000,000 Total Visits 150,000, ,000,000 50,000,000 0 Q Q Q Q Q Q Q Quarterly 2

3 Searches for Flights Melbourne continues to be the top landing destinations for flight passengers in Australia, and New Zealand held its third position behind Indonesia. But it was the Americans that benefitted most, climbing two ranking positions ahead of Thailand and United Kingdom. Searches for Flights Top 10 Countries by Search Share Rank Countries Search Share (Q4) Rank (Q3) Rank (Q4) Rank Change 1 Australia 11.84% Indonesia 2.62% New Zealand 2.14% United States 1.31% United Kingdom 1.12% Thailand 1.10% India 0.70% Fiji 0.65% Singapore 0.49% Philippines 0.32% Searches for Flights Top 10 Australian Destination by Search Share Rank Destination Search Share (Q4) Rank (Q3) Rank (Q4) Rank Change 1 Melbourne 3.42% Sydney 2.51% Brisbane 1.45% Perth 0.96% Gold Coast 0.80% Adelaide 0.47% Cairns 0.34% Tasmania 0.21% Darwin 0.15% Broome 0.12% Note: Methodology used to calculated flight destinations refers to all search terms containing flight to or flights to (e.g. cheap flights to cape town ) 3

4 Commercial Airlines Summary The airline market in Australia is still dominated by the top three players, although there continues to be increasing pressure in the Market Share from international airlines, making local carriers aware they need to out perform. Commercial Airlines Top 10 Sites by Visits Share Rank Sites Visits Share (Q3) Visits Share (Q4) Relative Change Volume Change Rank Change 1 Qantas 25.38% 24.67% -2.85% -0.70% 0 2 Jetstar 20.58% 19.09% -7.81% -1.49% 0 3 Virgin Australia 14.58% 15.24% 4.36% 0.66% 0 4 AirAsia 5.54% 6.71% 17.51% 1.18% 0 5 Tiger Airways 5.38% 6.40% 15.94% 1.02% 0 6 Emirates 4.07% 4.34% 6.23% 0.27% 0 7 Singapore Airlines 2.58% 2.69% 4.06% 0.11% 0 8 Air New Zealand - Australia 2.08% 2.18% 4.73% 0.10% 0 9 FlyScoot.com 1.58% 2.12% 25.58% 0.54% 2 10 Malaysia Airlines 1.78% 1.86% 4.19% 0.08% 0 Commercial Airlines Top 10 Fast Moving Search Terms by Volume Change Rank Search Terms Search Share (Q3) Search Share (Q4) Relative Change Volume Change 1 jetstar 8.98% 10.22% 14% 1.24% 2 virgin australia 2.52% 3.57% 41% 1.05% 3 virgin 2.10% 3.09% 47% 0.98% 4 qantas frequent flyer 0.46% 0.93% 104% 0.48% 5 emirates 1.55% 1.86% 19% 0.30% 6 scoot 0.54% 0.83% 53% 0.29% 7 philippine airlines 0.04% 0.26% 602% 0.23% 8 tigerair 0.12% 0.32% 162% 0.20% 9 etihad 0.01% 0.19% 1766% 0.18% 10 air asia 1.26% 1.39% 11% 0.14% 4

5 Agencies Summary Wotif regained the number one Agencies position in a quarter that saw little movement among the top five players, however there were significant changes in the second five. Agencies Top 10 Sites by Visits Share Rank Sites Visits Share (Q3) Visits Share (Q4) Relative Change Volume Change Rank Change 1 Wotif.com 12.06% 13.34% 10.62% 1.28% 1 2 Webjet Australia 12.42% 12.21% -1.67% -0.21% -1 3 Expedia Australia 9.00% 10.11% 12.29% 1.11% 0 4 Flight Centre 6.68% 6.72% 0.59% 0.04% 0 5 Lastminute.com.au 5.19% 5.86% 12.93% 0.67% 0 6 Skyscanner Australia 2.84% 2.79% -1.84% -0.05% 0 7 au.edreams.com 2.18% 2.10% -3.72% -0.08% 1 8 Cheap Flights Australia and New Zealand 1.77% 1.91% 7.78% 0.14% 3 9 BYOjet 2.12% 1.81% % -0.31% Best Flights 2.46% 2.14% % -0.32% 0 Agencies Top 10 Fast Moving Search Terms by Volume Change Rank Search Terms Search Share (Q3) Search Share (Q4) Relative Change Volume Change 1 skyscanner 0.88% 1.29% 48% 0.42% 2 expedia 1.46% 1.87% 28% 0.41% 3 jetstar 0.24% 0.56% 131% 0.32% 4 virgin 0.06% 0.32% 470% 0.26% 5 webjet 4.72% 4.93% 5% 0.21% 6 last minute 0.56% 0.75% 35% 0.19% 7 wotif.com 0.20% 0.39% 97% 0.19% 8 wotif sydney 0.07% 0.25% 235% 0.17% 9 last minute hotel deals 0.40% 0.53% 32% 0.13% 10 qantas 0.12% 0.24% 95% 0.12% 5

6 Destinations and Accommodation Summary Staying at the top of the Destinations and Accommodation industry is a challenge that TripAdvisor have taken on a conquered, peaking at 9.2 million Visits in October and extending their lead over some of the smaller players. Destinations and Accommodation Top 10 Sites by Visits Share Rank Sites Visits Share (Q3) Visits Share (Q4) Relative Change Volume Change Rank Change 1 TripAdvisor - Australia 12.82% 13.33% 3.97% 0.51% 0 2 Booking.com 8.02% 8.55% 6.53% 0.52% 0 3 Agoda.com 3.37% 4.01% 19.10% 0.64% 4 4 Stayz 3.27% 3.98% 21.66% 0.71% 1 5 TripAdvisor 3.94% 3.62% -8.12% -0.32% -2 6 Visit New South Wales 1.25% 1.84% 47.22% 0.59% 5 7 Agoda Australia 2.67% 1.59% % -1.08% -3 8 Hotels.com 1.51% 1.36% % -0.15% 0 9 Accor Hotels 1.30% 1.29% -0.44% -0.01% 4 10 Viator 2.13% 1.24% % -0.89% -4 Destinations and Accommodation Top 10 Fast Moving Search Terms by Volume Change Rank Search Terms Search Share (Q3) Search Share (Q4) Relative Change Volume Change 1 wet n wild sydney 0.03% 0.43% 1247% 0.40% 2 wet and wild sydney 0.02% 0.40% 2290% 0.39% 3 booking.com 0.25% 0.37% 51% 0.13% 4 wet n wild 0.03% 0.14% 423% 0.11% 5 red balloon 0.11% 0.22% 99% 0.11% 6 google 0.22% 0.33% 48% 0.11% 7 airbnb 0.04% 0.13% 232% 0.09% 8 jamberoo 0.01% 0.10% 1360% 0.09% 9 hotels combined 0.04% 0.12% 226% 0.08% 10 agoda 0.20% 0.28% 40% 0.08% 6