Jacksonville Facts. Jacksonville s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties. Market Research Dept.

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1 Jacksonville Facts Jacksonville s Core Based Statistical Area includes Baker, Clay, Duval, Nassau and St. Johns Counties. Population 1.37 million - 41st in nation Population Growth 4.16% increase Number of Households 537,534-41st in nation Median Age 36.4 men 39.1 women One of the youngest major cities in Florida Florida Times-Union Circulation 106,014 Monday - Friday 158,490 ABC Audit, June 2011 Average Effective Buying $52,281 Automotive Parts New/Used $110 million - 48th in nation Ports of Choice 2nd to NY/NJ for foreign car ports Jacksonville Port Authority Retail Sales $24.8 billion - 43rd in nation Median Household $61,860 money.cnn.com, 2012 Households with Disposable $150, ,826-50th in nation Military Bases Naval Air Station Jacksonville - Payroll: $915 million Naval Station Mayport - Payroll: $629 million Naval Submarine Base Kings Bay, Georgia - Payroll: $449 million Regional Shareholders Report, U.S. Navy SE Headquarters and Major Employers Acosta Sales Armor Holdings, Inc Blue Cross Blue Shield of Florida Body Shops of America Crowley Liner Services CS Corporation Fidelity National Finance, Inc. Gate Petroleum Haskell Company Landstar Systems, Inc. Prudential Rayonier Ring Power Stein Mart Venus Swimwear Winn-Dixie Stores Sports Jacksonville Jaguars Gator Bowl Georgia-Florida Game The Players Championship Jacksonville Suns AA Baseball PGA Hall of Fame World Golf Village

2 County Circulation Circulation Baker 1, Clay 17,880 9,824 Duval 83,724 52,551 Nassau 7,296 4,201 St. Johns 16,635 10,346 Circulation hip: FTU (per copy) 96, , , , hip is based on readers per copy (RPC). The industry standard for RPC are 2.4 daily and 2.5. RPC is determined by dividing readership by circulation for CBSA 126,687 77,559 CBSA 126,687 77,559 Bradford Camden, GA 3,018 1,318 Charlton, GA for RTZ 130,355 79,248 RTZ 130,355 79,248 Columbia Putnam 2,482 1,363 Union Brantley, GA Glynn, GA 3,215 1,371 Pierce, GA Ware, GA 1, for DMA 139,846 83,680 Outside DMA 4,698 2,134 Digital Edition 10,543 11,154 Grand 155,087 96,968 City Zone ** 106,153 66,025 *RTZ: Retail Trade Zone ***City Zone includes Duval, northeast Clay County, Baker, and northern St. Johns County. Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12 months, ending June 30, *hip: Scarborough 2013/R2, DMA

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4 60% 45% 30% 15% 0% Top Morning Drive Radio Station Cume Top Prime Time TV Station Cume 7-Day Sun Times-Union 5-Day 7-Issue Cume INA Radio reach is based on cume listeners M-F Morning Drive Time, (6-10am) for leading morning station WEJZ am-fm. Television is based on cume viewership prime time, (8-11pm) for WTEV (CBS), the leading prime time station. INA Integrated Newspaper Audience: Combined print and online is unduplicated reach of 7-day newspaper readers and 7-day online visitors. Source: Scarborough 2013/R2, CBSA

5 Reader Demographics CBSA CBSA - Core Based Statistical Area CBSA: 5 Florida Counties: Baker, Clay, Duval, Nassau, and St. Johns Counties CBSA 30-day Men 497, % 38.3% 47.1% 25.4% 54.2% Women 539, % 40.2% 49.4% 23.7% 55.5% Married 565, % 41.9% 50.3% 25.4% 56.3% Single/Div/Sep 471, % 36.2% 45.8% 23.5% 53.1% Employed full time 443, % 35.9% 47.9% 32.4% 57.2% Own residence 739, % 41.7% 49.9% 26.7% 56.9% , % 31.8% 39.0% 26.7% 46.4% , % 36.0% 47.3% 37.1% 55.9% 55 & older 340, % 50.0% 57.9% 14.5% 61.4% $35,000-$49, , % 38.1% 45.9% 13.3% 49.8% $50,000-$74, , % 42.9% 51.6% 25.3% 57.2% $75,000 or more 332, % 41.2% 52.2% 38.1% 64.0% High School 359, % 45.0% 51.2% 17.8% 56.3% Some College 338, % 36.7% 50.0% 28.2% 56.0% College Grad. 249, % 39.8% 48.0% 33.2% 58.0% TOTAL 1,037, % 39.9% 48.3% 24.5% 54.9% CBSA hip 30-day Visitors Men 497, , , , , ,684 Women 539, , , , , ,421 Married 565, , , , , ,541 Single/Div/Sep 471, , , , , ,384 Employed full time 443,317 89, , , , ,574 Own residence 739, , , , , , ,800 38,318 98, ,059 82, , ,668 74, , , , , & older 340, , , ,392 49, ,151 $35,000-$49, ,819 48,580 75,465 90,875 26,279 98,575 $50,000-$74, ,464 42,842 95, ,400 56, ,715 $75,000 or more 332,351 84, , , , ,631 High School 359,572 82, , ,153 63, ,436 Some College 338,725 84, , ,404 95, ,609 College Grad. 249,178 63,886 99, ,582 82, ,480 TOTAL 1,037, , , , , ,925 Source: Scarborough 2012/R2 CBSA

6 Reader Demographics DMA DMA - Designated Market Area DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam, St. Johns, & Union in Florida; Brantley, Camden, Charlton, Glynn, Pierce & Ware in Georgia. DMA 30-day Men 654, % 32.3% 39.6% 19.5% 45.0% Women 693, % 34.8% 43.0% 19.2% 47.8% Married 703, % 37.9% 45.2% 20.7% 50.1% Single/Div/Sep 644, % 28.9% 37.1% 17.8% 42.5% Employed full time 538, % 32.2% 43.0% 26.9% 50.7% Own residence 952, % 36.1% 43.5% 21.0% 49.0% , % 26.6% 32.4% 21.2% 38.1% , % 30.5% 40.3% 24.9% 47.0% 55 & older 453, % 43.2% 50.4% 11.7% 53.2% $35,000-$49, , % 31.0% 38.1% 10.6% 41.3% $50,000-$74, , % 38.6% 47.4% 21.8% 52.1% $75,000 or more 403, % 37.6% 47.4% 31.6% 57.1% High School 499, % 35.8% 40.6% 13.3% 44.4% Some College 424, % 33.9% 46.2% 23.0% 51.0% College Grad. 293, % 35.5% 43.2% 28.8% 51.8% TOTAL 1,347, % 33.6% 41.3% 19.3% 46.4% DMA hip 30-day Visitors Men 654, , , , , ,415 Women 693, , , , , ,506 Married 703, , , , , ,291 Single/Div/Sep 644, , , , , ,630 Employed full time 538,165 98, , , , ,973 Own residence 952, , , , , , ,705 38, , ,431 85, , ,669 83, , , , , & older 453, , , ,632 52, ,215 $35,000-$49, ,728 52,077 81, ,161 27, ,516 $50,000-$74, ,827 46, , ,503 56, ,818 $75,000 or more 403,394 91, , , , ,329 High School 499,993 89, , ,051 66, ,989 Some College 424,308 92, , ,130 97, ,335 College Grad. 293,092 66, , ,657 84, ,724 TOTAL 1,347, , , , , ,921 Source: Scarborough 2012/R2 DMA

7 Mechanical Requirements and Major Sections of The Florida Times-Union Advertising Dimensions for 44-inch Web Order all ads by column width and depth (depth in ¼ increments) Major Sections of The Florida Times-Union Sections Sun Mon Tue Wed Thu Fri Sat Lifestyle ROP and CLASSIFIED (6 Col deep) Columns Inches 1 Col Col Col Col Col Col Life gardening, features, travel () H Health + Fitness Taste Jack entertainment, movie listings, First Coast Dining Primetime* Business DOUBLE TRUCK ROP and CLASSIFIED Columns Broadsheet 13 col. x 21.5 deep Tabloid 13 col. x 10 deep Inches x x 10 Money Community News Shorelines Special Sections Jobs Career Times homes Drive Insight appears in section A Parade * First Wednesday of the month in the H Health+Fitness section