The Air France offensive on

Transcription

1 corporate.airfrance.com/en December 2011 The Air France offensive on departure from the French regions In the fall of 2011, Air France launched a major commercial offensive in France s regions that includes re-organization of its network, aircraft optimization, improved human resource productivity and new routes in France, Europe and the Mediterranean. The new business model will benefit Air France customers through attractive fare offers made possible by reduced operating costs while continuing to enjoy the products and services that are the brand s stamp of recognition in the market. The commercial offensive, deployed in Marseille beginning in October 2011, has shown very encouraging operational results and will be followed with new destinations and additional flights. Based on this initial success, the company will be extending this new model in 2012 to Toulouse and Nice in the spring, to be followed by Bordeaux. By the end of March 2012, Air France will operate more than 1,200 flights weekly from Marseille, Toulouse and Nice. Air France is tackling significant challenges: the company is renewing its short- and medium-haul business model to strengthen its competitiveness and continue to develop its business. The company possesses considerable strengths with which to succeed: professional and motivated teams, a new fleet and a constantly developing network. Air France is applying all of its expertise and professionalism to this commercial offensive in France, Europe and the Mediterranean in order to initiate a virtuous circle that will allow its medium-haul business to return to profitable growth, the foundation of Air France-KLM Group s strategy.

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3 What excatly does this new strategy involve? What exactly does this new strategy involve? Strategy implementation entails a significant reduction in operating costs, of around 15%. This cost reduction will enable Air France to capture new markets through an offer that is attractive both in terms of destinations and product offerings at unprecedented prices. Several elements will contribute to reducing costs: > A homogenous fleet will deploy 10 Airbus A320-type medium- The use of such aircraft will enable Air France to optimize fuel efficiency and streamline servicing and maintenance costs. > Aircraft optimization The duration of daily aircraft use will be This optimization is achieved:. with departures earlier in the morning and. by reducing turn-around time at stops by > Flight crews based in regions will now be regionally based. To implement volunteers from among its commercial and technical crews. Volunteering crew members will work more across slightly less than 130 days. This will enable Air France to reduce its cost including the savings made on the costs of at the end of each rotation. This new organization should be agreeable in particular to the crew members who already live in these regions and who previously had to > Greater efficiency in ground operations through additional activity utilization of human resources and equipment throughout the day and thus lower production costs. strong coordination has been established between ground teams and cabin crews. is to optimize the time between the arrival gers and the loading and departure of the aircraft. This increase in Air France s activity in the regions also solidifies the company s position as a significant employer in these areas. With more sustained activity in Marseille, Toulouse, Nice and Bordeaux, Air France will benefit from productivity gains that will help reduce production costs. For each aircraft based in the regions, two crews consisting of a captain, a co-pilot (first officer) and four cabin crew on A320 s (three cabin crew on A319 s) are required. 650 flight crew volunteers and 350 volunteer pilots will be based eventually in the regions. 3

4 Air France offensive scores first successes in Marseille Air France offensive scores first successes in Marseille proving to be a success in the early days performance record. > Three new routes by summer 2012 Hamburg and Venice will be added to the 13 already opened during the fall offensive in the regions. In total, nearly 500 weekly flights to 33 destinations will be operated directly from Marseille to destinations in France, Europe and the Mediterranean in the summer of In addition to the 30 destinations already Air France will offer:. 2 weekly flights to Barcelona Hamburg Venice Air France will once again be operating two daily flights between Marseille and Rome. The company also is increasing the frequency of service to several summer destinations over the winter of 2011:. Algiers:. Biarritz: 3 weekly flights. Copenhagen: 3 weekly flights. Nantes:. Prague: 3 weekly flights Copenhagen 2* Moscow 4 Amsterdam 28 Hamburg 4* Brest 7 Nantes 22* Bordeaux 24 Lille 18 Paris-CDG 49 Rennes 7 Paris- Orly 112 Lyon 18 Eindhoven 3 Dusseldorf 7 Strasbourg 19 Mulhouse 7 Milan 12 Venice 5* Prague 2* AS FROM 2 October destinations. 483 weekly flights AFTER 2 October destinations. 499 weekly flights Biarritz 2* Toulouse 12 Istanbul 4 Marseille 499* Barcelona 2* Rome 14 Bastia 26 Calvi 15 Athens 4 Algiers 5* Tunis 8 Ajaccio 25 Figari 20 Beirut 3 Casablanca 4 Existing flights New flights Weekly figures week beginning 5 December 2011 *As from 25 March

5 Toulouse: 16 new destinations Toulouse: 16 new destinations from Toulouse with 16 new European and With this reorganized offer, Air France will offer more than 430 flights per week between 28 destinations and Toulouse. The network reorganization will increase the. Lyon: 36 weekly flights. Strasbourg: 12 weekly flights Air France offers seven additional weekly fli- > 16 new Europe and Mediterranean destinations Europe:. Venice: 3 weekly flights Mediterranean:. Istanbul: 3 weekly flights This offer will complement the destinations already served from Toulouse:. Amsterdam: 21 weekly flights Nantes 13 Lille 19 Paris-CDG 49 Rennes 18 Paris- Orly 170 Amsterdam 21 Brussels 5 Lyon 36 Geneva 5 Hamburg 5 Berlin 4 Prague 5 Strasbourg 12 Vienna 4 Milan 6 Venice 3 BEFORE 1 st April destinations. 385 weekly flights AFTER 1 st April destinations. 433 weekly flights Toulouse 433 Marseille 12 Nice 12 Istanbul 3 Rome 7 Naples 2 Athens 4 Seville 4 Malaga 3 Tunis 4 Malta 2 Casablanca 3 Existing flights New flights Weekly figures week beginning 1 April 2012 Marrakech 2 5

6 Nice: 6 new destinations Nice: 6 new destinations while opening new routes to Europe and In total, more than 330 flights per week to 22 destinations will be offered from Nice. provide a dense coverage for France:. Lyon: 21 weekly flights. Strasbourg: 12 weekly flights. Toulouse: 12 weekly flights > 6 new destinations to Europe and the Mediterranean. Athens: 3 weekly flights. Istanbul: 3 weekly flights. Tel Aviv: 3 weekly flights. Venice: 3 weekly flights This offer will be added to destinations already served from Nice:. Tunis: 2 weekly flights Amsterdam 28 Lille 9 BEFORE 3 April 2012 Brest 2 Rennes 7 Caen 1 Paris- CDG 49 Paris- Orly 142 Metz 7 Strasbourg destinations. 319 weekly flights AFTER 3 April 2012 Nantes 10 Clermont-Ferrand destinations. 339 weekly flights Bordeaux 14 Lyon 21 Venice 3 Biarritz 2 Toulouse 12 Barcelona 3 Nice 339 Istanbul 3 Naples 2 Athens 3 Tunis 2 Existing flights New flights Weekly figures week beginning 3 April 2012 Tel Aviv 3 6

7 Very attrractive one-way rates Very attractive one-way rates All one-way tickets can be purchased on the offices or travel agencies. Tickets can be modified for a fee and are not refundable. In order to enable its customers to benefit - combined with connecting flights via one of the Group s hubs. More facilities for booking on In booking and buying a ticket on www. be registered automatically and immediately receive their boarding pass by or mobile phone. This program enables passengers traveling without checked luggage to go directly to the boarding lounge. mized for easy access to the lowest fares. reserve their place and price for one or several days before confirming the purchase of the ticket. This reflection period is available for 10 per passenger. 7

8 Shuttle marks 15 years of service...already! Shuttle marks 15 years of service...already! - Since the Shuttle s inception in 1996, more than 84 million passengers have traveled along its four routes. Shuttle, 15 years already! has established itself as an efficient service and a well-tailored response to the needs - speed and simplicity. In addition to the Air France service offered > A fluid and flexible offer With numerous scheduled flights throughout variety of schedules to meet all needs. In in advance at the airport and depart on an > A quick and easy route, for departure and arrival positioned the departure and arrival halls for Shuttle flights close to parking facilities and marked them with specific signage. To before departure. treatment. The sorting system of checked baggage and the routing circuit have been perfected for faster delivery. Even at peak > More comfort at Paris-Orly 2 mez- Shuttle passengers who are members of 2 in natural light and overlooking the runways greets passengers prior to boarding. With more than 10 television screens with airport 8

9 The Air France product, appreciated by passengers on board The Air France product, appreciated by passengers on board Air France fleet. They will all be equipped feature a single travel class. > Comfort and space The seats offer a seat pitch of 31 to 32 - holder further enhance customers comfort on board. 2 emissions. > All the Air France services These new flights offer the full range of Air France services included in the ticket fare and highly appreciated by its customers: A snack and free beverage on all flights: a selection of sweet and savoury biscuits on other flights throughout the day. sandwich at meal times and a selection of sweet and savoury biscuits on other flights throughout the day.. for flights between 2:30 hours and 3 hours and a sandwich is served at other times. a selection of biscuits is available at other times. A selection of French and international newspapers and magazines is available free of charge prior to boarding. Free transport of one item of hold baggage and one carry-on bag. Each passenger can check in one item of hold baggage weighing no more than - Air France are also entitled to carry one item of hand baggage whose weight does clothing cover plus an accessory such as a Check in and indicate your seating preference online on the internet or by mobile phone from 30 hours before your scheduled flight time. mobile phone prior to leaving for the airport. They can also check in using a self-service destination. Staff available to provide assistance at every stage of your trip From arriving at the airport through to boar- airport to answer customers questions and access to the network of Air France ticket offices throughout France and Europe. 9

10 The latest technologies for the benefit of customers information service. - changes or irregularities concerning their trip. > Personalized services zed services for: ring reduced mobility passengers receive the assistance they need to travel under travelling in total safety. These services are available from the moment they set off to the moment they arrive. a wheelchair. The seats are fitted with ar- for disabled passengers and making for smoother boarding and disembarkation. - after children from the beginning to the end this service is also available for young flights. domestic network alone. To ensure they can be contacted customers must make sure that Air France has a reliable way of contacting during their trip. This information may be - airfrance.com. chase tickets and manage their reservations directly from their mobile phone. 10