The Air France offensive on

Transcription

1 corporate.airfrance.com/en February 2012 The Air France offensive on departure from the French regions In the fall of 2011, Air France launched a major commercial offensive in France s regions that includes re-organization of its network, aircraft optimization, improved human resource productivity and new routes in France, Europe and the Mediterranean. The new business model will benefit Air France customers through attractive fare offers made possible by reduced operating costs while continuing to enjoy the products and services that are the brand s stamp of recognition in the market. The commercial offensive, deployed in Marseille beginning in October 2011, has shown very encouraging operational results and will be followed with new destinations and additional flights. Based on this initial success, the company will be extending this new model in 2012 to Toulouse and Nice in the spring, to be followed by Bordeaux. By the end of March 2012, Air France will operate more than 1,200 flights weekly from Marseille, Toulouse and Nice. Air France is tackling significant challenges: the company is renewing its short- and medium-haul business model to strengthen its competitiveness and continue to develop its business. The company possesses considerable strengths with which to succeed: professional and motivated teams, a new fleet and a constantly developing network. Air France is applying all of its expertise and professionalism to this commercial offensive in France, Europe and the Mediterranean in order to initiate a virtuous circle that will allow its medium-haul business to return to profitable growth, the foundation of Air France-KLM Group s strategy.

2 Air France s regional offensive Air France s regional offensive The commercial offensive involves significant development of Air France activity in the regions. The company will increase the number of seats it offers by more than 30% through: opening nearly 50 new routes, over time, from four regional cities (Marseille, Toulouse, Nice and Bordeaux) to major European cities and the Mediterranean. These new routes, aimed particularly at leisure customers, will be served through several weekly flights; increasing capacity on existing domestic routes, with up to as many as 80% more seats. Ultimately, with departures from Marseille, Toulouse, Nice and Bordeaux, the Air France network will include: domestic flights, including the Paris-Orly Shuttle and flights to the Paris-Charles de Gaulle and Lyon hubs, flights to European destinations and the Mediterranean. AFFICHE 8m2 Toulouse Reseau 2 EXE2 By spring 2012, Air France will be operating more than 1,200 flights weekly from Marseille, Toulouse and Nice. Évadez-vous en direct de Toulouse 16 NOUVELLES DESTINATIONS * Istanbul Naples Prague Tunis * Nouvelles destinations disponibles à partir du 1er avril AIRF_ _Toulouse_Reseau2_AFF8m2_3154x2328.indd 1 01/12/11 10:50 2

3 What excatly does this new strategy involve? What exactly does this new strategy involve? Strategy implementation entails a significant reduction in operating costs, of around 15%. This cost reduction will enable Air France to capture new markets through an offer that is attractive both in terms of destinations and product offerings at unprecedented prices. Several elements will contribute to reducing costs: > A homogenous fleet At Marseille, Nice and Toulouse, Air France will deploy 10 Airbus A320-type mediumhaul aircraft with 142 to 178 seats. The use of such aircraft will enable Air France to optimize fuel efficiency and streamline servicing and maintenance costs. > Aircraft optimization The duration of daily aircraft use will be optimized, increasing from 8:15 currently to 11:30, representing a gain in productivity of around 40%. This optimization is achieved:. with departures earlier in the morning and returns later in the evening,. by reducing turn-around time at stops by five minutes (30 minutes for the A319 and 35 minutes for the A320). > Flight crews based in regions The flights crews from Toulouse and Nice will now be regionally based. To implement this new strategy, Air France is asking for volunteers from among its commercial and technical crews. Volunteering crew members will work more hours over fewer days. Cabin crews will work an average of 650 hours annually and slightly less than 120 days. Pilots will fly an average of 715 hours annually, spread across slightly less than 130 days. This will enable Air France to reduce its cost per flight hour by approximately 15 to 20%, including the savings made on the costs of stops and hotels, as crews will return home at the end of each rotation. This new organization should be agreeable in particular to the crew members who already live in these regions and who previously had to travel to Paris to perform their shifts. > Greater efficiency in ground operations through additional activity For ground teams, the additional activity provided by this project will allow better utilization of human resources and equipment throughout the day and thus lower production costs. To achieve turn-arounds in 30 to 35 minutes, strong coordination has been established between ground teams and cabin crews. After first ensuring flight safety, the objective is to reduce the time between the arrival of the aircraft, the disembarking of passengers and the loading and departure of the aircraft. This increase in Air France s activity in the regions also solidifies the company s position as a significant employer in these areas. With more sustained activity in Marseille, Toulouse, Nice and Bordeaux, Air France will benefit from productivity gains that will help reduce production costs. For each aircraft based in the regions, two crews consisting of a captain, a co-pilot (first officer) and four cabin crew on A320 s (three cabin crew on A319 s) are required. 650 flight crew volunteers and 350 volunteer pilots will be based eventually in the regions. 3

4 Air France offensive scores first successes in Marseille Air France offensive scores first successes in Marseille Air France s new service to Marseille, introduced October 2, 2011, is already proving to be a success in the early days of operation, with an excellent 95% on-time performance record. > Four new routes by summer 2012 Based on this early success, Air France will open four new routes from Marseille, beginning March 25, Barcelona, Hamburg, Venice and Marrakech will be added to the already opened during the fall offensive in the regions. In total, nearly 500 weekly flights to destinations will be operated directly from Marseille to destinations in France, Europe and the Mediterranean in the summer of In addition to the 30 destinations already served directly from Marseille Provence, Air France will offer:. 2 weekly flights to Barcelona. 4 weekly flights to Hamburg. 5 weekly flights to Venice. 3 weekly flights to Marrakech In addition to these new routes, Air France will once again be operating two daily flights between Marseille and Rome. The company also is increasing the frequency of service to several summer destinations over the winter of 2011:. Algiers: 5 weekly flights (2 additional flights). Biarritz: 3 weekly flights (1 additional flight). Copenhagen: 3 weekly flights (1 additional flight). Nantes: 24 weekly flights (2 additional flights). Prague: 3 weekly flights (1 additional flight). Copenhagen 2* Moscow 4 Amsterdam 28 Hamburg 4* Brest 7 Nantes 22* Bordeaux 24 Rennes 7 Lille 18 Paris-CDG 49 Paris- Orly 112 Lyon 18 Dusseldorf 5 Strasbourg 19 Mulhouse 6 Milan 12 Venice 5* Prague 2* AS FROM 2 October destinations. 483 weekly flights AFTER 25 March destinations. 491 weekly flights Biarritz 2* Toulouse 12 Istanbul 4 Marseille 491* Barcelona 2* Rome 14 Bastia 26 Calvi 15 Athens 4 Algiers 5* Tunis 8 Ajaccio 25 Figari 20 Casablanca 4 Beirut 3 Existing flights New flights Marrakech 3* Weekly figures week beginning 5 December 2011 *As from 25 March

5 Toulouse: 16 new destinations Toulouse: 16 new destinations Beginning in the spring of 2012, Air France will offer enhanced and expanded service from Toulouse with 16 new European and Mediterranean destinations, in addition to 12 existing destinations. With this reorganized offer, Air France will offer more than 430 flights per week between 28 destinations and Toulouse. The network reorganization will increase the seats available to France s major cities:. Lille: 19 weekly flights. Lyon: 36 weekly flights. Marseille: 12 weekly flights. Nantes: 13 weekly flights. Nice: 12 weekly flights. Paris-Charles de Gaulle: 49 weekly flights. Paris-Orly: 170 weekly flights. Rennes: 18 weekly flights. Strasbourg: 12 weekly flights Air France offers seven additional weekly flights from Paris-Charles de Gaulle and four additional weekly flights from Paris-Orly. > 16 new Europe and Mediterranean destinations Europe:. Athens: 4 weekly flights. Berlin: 4 weekly flights. Brussels: 5 weekly flights. Geneva: 5 weekly flights. Hamburg: 5 weekly flights. Malaga: 3 weekly flights. Malta: 2 weekly flights. Naples: 2 weekly flights. Prague: five weekly flights. Seville: 4 weekly flights. Venice: 3 weekly flights. Vienna: 4 weekly flights Mediterranean:. Casablanca: 3 weekly flights. Istanbul: 3 weekly flights. Marrakech: 2 weekly flights. Tunis: 4 weekly flights This offer will complement the destinations already served from Toulouse:. Amsterdam: 21 weekly flights (operated by KLM). Milan: 6 weekly flights. Rome: 7 weekly flights Nantes 13 Rennes 18 Lille 19 Paris-CDG 49 Paris- Orly 170 Amsterdam 21 Brussels 5 Lyon 36 Geneva 5 Hamburg 5 Berlin 4 Prague 5 Strasbourg 12 Vienna 4 Milan 6 Venice 3 BEFORE 1 st April destinations. 385 weekly flights AFTER 1 st April destinations. 433 weekly flights Toulouse 433 Marseille 12 Nice 12 Istanbul 3 Rome 7 Naples 2 Athens 4 Seville 4 Malaga 3 Tunis 4 Malta 2 Casablanca 3 Existing flights New flights Weekly figures week beginning 1 April 2012 Marrakech 2 5

6 Nice: 6 new destinations Nice: 6 new destinations As of April 3, 2012, Air France will serve 22 destinations from Nice, of which six are new. By streamlining its offer, Air France will offer more seats to major regional cities, while opening new routes to Europe and the Mediterranean. In total, more than 330 flights per week to 22 destinations will be offered from Nice. Flights from Nice Côte d Azur airport will provide a dense coverage for France:. Biarritz: 2 weekly flights. Bordeaux: 14 weekly flights. Caen: 1 weekly flight. Clermont-Ferrand: 4 weekly flights. Lille: 9 weekly flights. Lyon: 21 weekly flights. Metz-Nancy: 7 weekly flights. Nantes: 10 weekly flights. Paris-Charles de Gaulle: 49 weekly flights. Paris-Orly: 142 weekly flights. Rennes: 7 weekly flights. Strasbourg: 12 weekly flights. Toulouse: 12 weekly flights > 6 new destinations to Europe and the Mediterranean. Athens: 3 weekly flights. Barcelona: 3 weekly flights. Istanbul: 3 weekly flights. Naples: 2 weekly flights. Tel Aviv: 3 weekly flights. Venice: 3 weekly flights This offer will be added to destinations already served from Nice:. Amsterdam: 28 weekly flights. Tunis: 2 weekly flights Amsterdam 28 Lille 9 BEFORE 3 April 2012 Brest 2 Rennes 7 Caen 1 Paris- Orly 142 Paris- CDG 49 Metz 7 Strasbourg destinations. 319 weekly flights AFTER 3 April 2012 Nantes 10 Clermont-Ferrand destinations. 339 weekly flights Bordeaux 14 Lyon 21 Venice 3 Biarritz 2 Toulouse 12 Barcelona 3 Nice 339 Istanbul 3 Naples 2 Athens 3 Tunis 2 Existing flights New flights Weekly figures week beginning 3 April 2012 Tel Aviv 3 Évadez-vous en direct de Nice 6 NOUVELLES DESTINATIONS * Naples Athènes Istanbul Venise Tel Aviv Barcelone * Nouvelles destinations disponibles à partir du 03/04/

7 Very attrractive one-way rates Very attractive one-way rates On departure from Marseille, Toulouse and Nice, Air France offers very attractive oneway prices, starting at 50. All one-way tickets can be purchased on the Internet, by telephone or at Air France ticket offices or travel agencies. Tickets can be modified for a fee and are not refundable. In order to enable its customers to benefit from the entire Air France-KLM network of flights from these cities, all tickets can be combined with connecting flights via Paris- Charles de Gaulle, Lyon or Amsterdam. For example: a customer buying a roundtrip Toulouse-Naples ticket can fly directly from Toulouse to Naples and return, according to the schedule, by connecting at Paris-Charles de Gaulle. For business customers, Air France is also offering a fully flexible fare, which can be combined with connecting flights via one of the Group s hubs. More facilities for booking on In booking and buying a ticket on www. airfrance.com or the mobile site ( mobile.airfrance.com), the customer will be registered automatically and immediately receive their boarding pass by or mobile phone. This program enables passengers traveling without checked luggage to go directly to the boarding lounge. On everything is optimized for easy access to the lowest fares. In addition, customers have the ability to reserve their place and price for one or several days before confirming the purchase of the ticket. This reflection period is available for 10 per passenger. 7

8 Shuttle marks 15 years of service...already! Shuttle marks 15 years of service...already! For 15 years, the Air France Shuttle has connected Paris-Orly airport to the four most popular destinations in France: Bordeaux, Marseille, Nice and Toulouse. Since the Shuttle s inception in 1996, more than 84 million passengers have traveled along its four routes. Shuttle, 15 years already! With 77 daily flights and transporting 5 million passengers per year, the Shuttle has established itself as an efficient service and a well-tailored response to the needs of both business and leisure travelers, offering three major advantages: smoothness, speed and simplicity. In addition to the Air France service offered throughout its network, Shuttle passengers benefit from exclusive services: > A fluid and flexible offer With numerous scheduled flights throughout the day, every hour, or every 15 minutes during peak hours, the Shuttle offers a wide variety of schedules to meet all needs. In addition, passengers who benefit from flexible fares have the opportunity to arrive in advance at the airport and depart on an earlier flight (subject to availability). > A quick and easy route, for departure and arrival For passengers in a hurry, Air France has positioned the departure and arrival halls for Shuttle flights close to parking facilities and marked them with specific signage. To allow even more speed, check-in time is the shortest of the network, just 20 minutes before departure. On arrival, baggage is also given preferential treatment. The sorting system of checked baggage and the routing circuit have been perfected for faster delivery. Even at peak times, Shuttle passengers avoid the wait. > Comfort at Paris-Orly At Paris-Orly, the comfort of a 265 m 2 mezzanine lounge with 135 seats is available for Shuttle passengers who are members of Flying Blue Gold or Platinum or the SkyTeam Elite Plus program, as well as connecting First and Business class passengers. A unique 1,900 m 2 boarding lounge, bathed in natural light and overlooking the runways greets passengers prior to boarding. With marble floors, this space of glass and light is equipped with leather seats, a bar and more than 10 television screens with airport programming (weather, news, etc.) to make each step of the journey a pleasant one. Les 15 ans de la Navette, ça se fête! TOUS LES JOURS JUSQU À 26 ALLERS-RETOURS * ENTRE PARIS ET TOULOUSE *jusqu à 17 allers-retours le samedi et le dimanche. 8

9 The Air France product, appreciated by passengers on board The Air France product, appreciated by passengers on board On departure from Toulouse and Nice, flights will be operated by Airbus A319s (142 seats) and A320s (178 seats) in the Air France fleet. They will all be equipped with the new Air France seat, as on the La Navette shuttle and short-haul flights, and feature a single travel class. > Comfort and space The seats offer a seat pitch of 31 to 32 inches (77.5cm to 80cm) and a comfortable seatback with a natural 15 recline. Removable armrests, a tray table and a cup holder further enhance customers comfort on board. Weighing just 9.1 kg, i.e. just 5.4 kg lighter than a conventional seat, the new shorthaul seat is 40% lighter and contributes to reducing CO 2 emissions. > All the Air France services These new flights offer the full range of Air France services included in the ticket fare and highly appreciated by its customers: A snack and free beverage on all flights:. for flights under 1:40 hours (France and Europe), hot drinks and pastries are served in the morning, as well as refreshments and a selection of sweet and savoury biscuits on other flights throughout the day.. for flights between 1:40 hours and 2:30 hours (Europe and the Mediterranean), pastries are served in the morning, a sandwich at meal times and a selection of sweet and savoury biscuits on other flights throughout the day.. for flights between 2:30 hours and 3 hours (e.g., to Athens), a breakfast tray is served in the morning, a cold meal at meal times and a sandwich is served at other times.. for flights over 3 hours (e.g., to Moscow or Beirut), a breakfast tray is served in the morning, and a cold meal accompanied by a selection of biscuits is available at other times. A selection of French and international newspapers and magazines is available free of charge prior to boarding. Free transport of one item of hold baggage and one carry-on bag. Each passenger can check in one item of hold baggage weighing no more than 23kg at no extra charge. Elite and Elite Plus customers can also check in an additional bag weighing a maximum of 23 kg free of charge. Passengers travelling with Air France are also entitled to carry one item of hand baggage whose weight does not exceed 12kg aboard, a protective clothing cover plus an accessory such as a handbag, laptop, or camera. Check in and indicate your seating preference online on the internet or by mobile phone from 30 hours before your scheduled flight time. Customers can thus obtain their boarding pass in paper format, by or on their mobile phone prior to leaving for the airport. They can also check in using a self-service kiosk at the airport, depending on their destination. Staff available to provide assistance at every stage of your trip From arriving at the airport through to boarding, Air France staff are on hand at the airport to answer customers questions and provide assistance. Customer assistance also is available through the company s network of ticket offices throughout France and Europe or by calling Air France. 9

10 The latest technologies for the benefit of customers Air France Connect, a free, proactive information service. When booking their flight, customers benefit from Air France Connect, an exclusive free service, without subscription or membership, which informs them of changes or irregularities concerning their trip. > Personalized services On all its flights, Air France offers personalized services for: passengers with reduced mobility Air France offers the Saphir service, ensuring reduced mobility passengers receive the assistance they need to travel under optimum conditions. In this way, customers enjoy greater autonomy and comfort, while travelling in total safety. These services are available from the moment they set off to the moment they arrive. On board, the aircraft are equipped with a wheelchair. The seats are fitted with armrests that can be raised, facilitating access for disabled passengers and making for smoother boarding and disembarkation. children travelling alone On flights within Metropolitan France and the French Overseas Departments, children can travel alone from the age of 4 (5 on international flights). Air France offers a UM service which looks after children from the beginning to the end of the trip, available for children up to the age of 12 on domestic flights and 14 on international flights. At the parents request, this service is also available for young passengers from 12 up to the age of 18 on domestic flights, and for young people from 15 up to the age of 18 on international flights. Every year, Air France carries close to 400,000 children who travel alone to join their family and friends in France and abroad, including over 300,000 for the domestic network alone. To ensure they can be contacted personally in case of a flight change, customers must make sure that Air France has a reliable way of contacting them by providing the maximum number of contact details (telephone, mobile or ) which they will be consulting during their trip. This information may be included when booking, either through a call centre, an Air France ticket office, a travel agent, a website or under the Manage your bookings section on www. airfrance.com. a mobile internet site ( airfrance.com) and applications allowing customers, among other things, to purchase tickets and manage their reservations directly from their mobile phone. 10