BIA OF SAN DIEGO COUNTY (INTERNAL USE) ALLAN CHUA cell » SECTION 1 BIA IDENTITY STANDARDS

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1 » SECTION 1 BIA IDENTITY STANDARDS What is described below is the appropriate use and design of the BIA logo. A. COLORS: BIA LOGO COLORS: An important aspect of the BIA brand is its colors. These are integrated into Council and Committee logos, marketing materials, the website and more. When used in color, the BIA logo must use only the colors shown here. WHITE HEX # ffffff PMS 648C HEX # 002b5e PMS 7413C HEX # e18533a B. DIMENSIONS: There are two acceptable uses of the BIA logo stacked and landscape. Whichever adaptation is used, the aspect ratio should never change. Stretching and skewing the logo is not permitted.. B ICON / STACKED LANDSCAPE SAN DIEGO COUNTY

2 » SECTION 1 BIA IDENTITY STANDARDS C. DESIGN FEATURES: The BIA logo is easily identifiable by several design features. The two tone, drop shadow representation of the structures shown in the logo is important. This design feature is reproduced in other BIA logos. Additionally, a dark blue crescent originating at the top of the larger building and ending at the right border of the logo is a prominent design feature. The structures and arch are building blocks that are used to design related logos and graphics. D. TYPEFACE: The letters B, I, and A should always appear in white against the dark backdrop whether the BIA blue or black, if used in greyscale. Additionally, the letter I should be used in the lowercase, i. Font is Arial with spacing. Negative / drop shadow to create high contrast B Aa B b Cc De Building and house elements. Modified ARIAL font. Bold weight. Increased spacing between characters. Example: Arial Regular / 14 pt / 100 pt spacing. Ached top, squared bottom layout

3 » SECTION 1 BIA IDENTITY STANDARDS E. 75TH ANNIVERSARY ADAPTATION: Design components of the standard BIA logo are extended in the 75th anniversary logo. The arch at top of the logo is extended into a full crescent, ending at the bottom of the logo. The colors used are the same, typeface is the same. The words 75 years in San Diego are printed in BIA-blue against a BIA-orange backdrop. In this anniversary logo, the slogan Advocates for progress, Connections for business is used. F. BIA Cares AND BIA PAC: The Cares and PAC logos adapt the BIA colors into their unique designs. The BIA PAC logo uses the crescent feature in all BIA-blue and employs the same typeface as the standard logo. BIA Cares, which is designed in landscape form, uses the standard colors and fonts, but uses a heart as its imagery. This is consistent with the desire that BIA logos use simple images to convey the function of the organization they represent.

4 » SECTION 2 COUNCILS & COMMITTEES BRANDING GUIDELINES Council and Committee logos should use design features consistent with BIA s standard logo, as described above. For purpose of interpretation, this section will delineate various ways that this may be done. A. COLORS: COLOR PALETTE: While the BIA standard logo employs basic colors, the colors listed at right are also acceptable for use in a Council or Committee logo. These colors match the tone of the BIA colors. Any BIA logo should employ no more than two colors and white in their design. PMS 1385C HEX # d5791e PMS 648C HEX # ea9e53 PMS 156C HEX # e9b27a PMS 724C HEX # 8a4a0a PMS 117C HEX # c99808 PMS 648C HEX # 002b5e PMS 660C HEX # 3068b2 PMS 7682C HEX # 527bb1 PMS 2768C HEX # 071c48 PMS 294C HEX # 002d6b B. DIMENSIONS: Councils and Committees should design a stacked and landscape version of their logos. The aspect ratio must match that of the standard BIA logo. LANDSCAPE ICON / STACKED

5 » SECTION 2 COUNCILS & COMMITTEES BRANDING GUIDELINES C. DESIGN COMPONENTS: It is not required that the images in the standard BIA logo be reproduced in Council and Committee logos. However, Councils and Committees are encouraged to include imagery that represents their particular industry or specialty. The design of such images should be consistent with the two-tone, drop shadow design of the standard BIA logo. Negative / drop shadow to create high contrast Ached top, squared bottom layout Building and house elements. EXAMPLES ONLY D. BIA TAGLINE: In any use of a Council or Committee logo, and in any layout (stacked or landscape), the BIA tag must be incorporated. (INTERNAL)

6 » SECTION 2 COUNCILS & COMMITTEES BRANDING GUIDELINES E. TYPEFACE: Font should remain consistent with the standard BIA logo as described above. B Aa B b Cc De Example: Arial Regular / 14 pt / 100 pt spacing. Modified ARIAL font. Bold weight. Increased spacing between characters. (INTERNAL)