Logo Usage Guidelines

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1 Logo Usage Guidelines

2 Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions 11 Clear Space 12 Use On Photography 13 Colours 14 Typography 15 P YEARS OF ANZAC LOGO USAGE GUIDELINES 2

3 100 Years of Anzac A Symbol of National Pride The Anzac Centenary is a milestone of special significance to all Australians. The First World War helped define us as people and as a nation. Motivation The Logo is designed to motivate young and old, male and female, to feel proud of the people and the spirit that helped forge our national identity. The Anzac Centenary Logo is the symbol that recognises, identifies and commemorates the one hundred years since the First World War. The Logo has been designed to encapsulate the unique qualities that forged the spirit of Anzac and gave birth to our national identity: courage, mateship, sacrifice, generosity, freedom and a fair go for all. Its design also honours all the men and women who have served our nation in uniform over the past one hundred years. Their diligence has kept the Anzac spirit alive and ensured it is just as relevant to Australia today as it was during the First World War. Inspiration The Logo is designed to inspire all Australians to help ensure that this important legacy is passed down to future generations and never forgotten. Identity The Logo is designed to resonate with all Australians; to be uniquely Australian and still be understood widely by the different ages, genders, races and creeds in our community. These Guidelines have been created to help ensure this Logo becomes, and remains, a worthy tribute to the service and sacrifice of our past and current servicemen and servicewomen and the more than 102,000 who have given their lives for our nation. Please handle it with care; it has an important and multi faceted role to play. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 3

4 Protecting Our Logo This Logo will be the identifying symbol for the national Anzac Centenary Program The Logo is a registered trade mark that is protected by law to preserve the integrity of the design and to ensure it is not misused in any way. Permission to use the Logo is not an endorsement of an event or initiative, but rather an acknowledgement that the event or initiative fits with the spirit of the Anzac Centenary commemorative program. Any individual or organisation seeking to use the Logo for any purpose must first obtain written authorisation from the Department of Veterans Affairs. The use of the word Anzac is protected by legislation. All applications for use of the Logo or word Anzac must be made in writing. For more information, please contact: Director, Anzac Centenary Policy and Programs Department of Veterans Affairs GPO Box 9998 Canberra ACT 2601 Phone: Regional callers: International callers: These Guidelines apply to authorised individuals and organisations. The use of the Logo for any purpose without obtaining prior written authorisation from the Department of Veterans Affairs will constitute trade mark infringement and breach Australian competition, fair trading and consumer protection laws. Authorisation to use the Logo does not imply endorsement of the aims or opinions of individuals and organisations, and does not express or imply a funding commitment from the Commonwealth. The Commonwealth reserves its right to modify this guide, the terms and conditions for use of the Logo, or to withdraw authorisation at any time. For further information on the protection of the word Anzac, see: YEARS OF ANZAC LOGO USAGE GUIDELINES 4

5 The Logo Of all the images we identify with the ANZACs and Anzac Day, few have stood the test of time as the statue of the lone soldier; head bowed with arms reversed. This distinctive figure takes pride of place in the Anzac Centenary Logo, forming the 1 in the number 100, to clearly communicate the Anzac Centenary at a glance. The numbers and letters in the Logo are rendered in Futura, a geometric sans-serif typeface. Using this strong, clean, modern font in the design integrates the old with the new, the past with the present a visual expression of endurance that is also communicated in the accompanying line The Spirit Lives. This line forms an integral part of the Logo, along with the years that define the Centenary, 2014 to YEARS OF ANZAC LOGO USAGE GUIDELINES 5

6 Community Use Authorisation to use the Logo does not imply endorsement of the aims or opinions of individuals and organisations, and does not express or imply a funding commitment from the Commonwealth. The Commonwealth reserves its right to modify this guide, the terms and conditions for use of the Logo, or to withdraw authorisation at any time. The Logo will be used to promote official Anzac Centenary related events and initiatives, and subject to an application process, will be provided to individuals and organisations to acknowledge Anzac Centenary events and initiatives that fit with the spirit of the Anzac Centenary commemorative program. Organisations, communities and individuals can apply to use the Logo to promote Anzac Centenary related events and initiatives. The titles of these can be placed as a tagline beneath the logo. The preferred typeface is Futura (or visually equivalent font). The preferred font size is sub heading size as shown in Typography on page 15. Type colour should be black or the specified principal colour shown on page 14. Where a reversed style of logo is used the type should be white. The official Application Form can be found on the Anzac Centenary website: YEARS OF ANZAC LOGO USAGE GUIDELINES 6

7 Community Use Your logo When used in combination with the logos of associated organisations, the Anzac Centenary Logo must be given equal prominence. Where possible, it should always sit on the right hand side. There should be a fine line separating the two elements from as per the examples on this page. Your logo Your logo 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 7

8 Merchandising The Logo is for non-commercial purposes only and any use of the Logo for commercial gain or enterprise is strictly prohibited. The Anzac Centenary Logo cannot be used for merchandising purposes (unless approved by the Commonwealth) and any effort to do so, will be subject to prosecution. There will be a limited and appropriate range of Commonwealth approved Anzac Centenary merchandise and memorabilia available throughout the commemorative period. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 8

9 Logo Improper Use 1. DO NOT stretch or distort the Logo in any way. 2. DO NOT recreate or retype the copy. 1. The Spirit Lives Institution Name DO NOT change the Logo colour. 4. DO NOT add elements to the Logo, other than approved taglines, events or initiatives. 5. DO NOT use graphic effects or outlines on the Logo. 6. DO NOT place the Logo in a shape. 7. DO NOT separate the Logo elements DO NOT crop the Logo. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 9

10 Principal Versions There are three principal versions of the Anzac Centenary Logo: full-colour stacked on a white background, full-colour stacked in a black square and a Pantone (solid ink) version that is only to be used when it is not possible to use either of the full-colour versions. These should not be reproduced at a size smaller than 20mm in height. A horizontal version of the Logo is available for these circumstances. Greyscale Greyscale Reversed Full-Colour Stacked White Background Full-Colour Stacked in Black Square Pantone Version The preferred option is the full-colour This version of the Logo is to be used This version of the Logo is stacked version on a white background. when its readability is likely to be to be used in one or two-colour Wherever possible, it should appear as affected by a light and/or detailed applications only. The Pantone illustrated and should never be reduced background image. In these situations, colour to be used is 4495C below 20mm in height. A horizontal version of the Logo is available for the Logo should appear as illustrated and should never be reduced below for coated stock and 126U for uncoated stock as shown here. Mono Mono Reversed such situations. 20mm in height. A horizontal version of the Logo is available for such situations. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 10

11 Horizontal Versions The horizontal versions of the Logo are to be used in situations where the stacked version is not appropriate. The minimum height for the horizontal version is 10mm. Full-Colour Horizontal White Background Wherever possible, when a horizontal version is required, this Logo should appear like this, in full colour, on a white background. Full-Colour Horizontal Black Background If the Logo is to be placed on a black background, it should be presented in full colour as illustrated. Horizontal Logo minimum height 10mm Greyscale Greyscale Reversed Mono Mono Reversed 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 11

12 Clear Space Clear Space for Logos on White To ensure the Logo is not overwhelmed by other associated symbols or graphic elements, a clear space has been defined around it. The minimum required space on all sides is measured by the height of the capital letter Y in the word YEARS. Clear Space for Logos on Black Like the Logo version on the white background, the minimum required space on all sides of this option is measured by the height of the capital letter Y in the word YEARS. However, in this version, the measurement should be taken from the border of the black square. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 12

13 Use On Photography These illustrations show how the Logo should be used over photographic images: The white background Logo should be used on a plain, dark background image. When the image is too light or too detailed for the white background Logo to be readable, the black background Logo should be used. 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 13

14 Colours Principal Coated Uncoated When the Anzac Centenary Logo needs to be reproduced in spot colour, please follow the colour palette on this page. PMS 4495C PMS 126U C = 16 M = 31 Y = 80 K = 51 C = 12 M = 23 Y = 95 K = 33 Dark Bronze R = 129 G = 110 B = 44 HEX #816E2C 50% tint of Dark Bronze HEX #B8A980 50% tint of: PMS 4495C PMS 126U Light Bronze 100 YEARS OF ANZAC LOGO USAGE GUIDELINES 14

15 Typography HEADLINES Futura Bold 16pt a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z,. [ ] ( ) & % $? ; The Anzac Centenary Logo fonts are from the Futura font family. SUB HEADING Futura Medium 12pt a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z,. [ ] ( ) & % $? ; BODY COPY Futura Medium 9pt a b c d e f g h i j k l m n o p q r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z,. [ ] ( ) & % $? ; YEARS OF ANZAC LOGO USAGE GUIDELINES 15

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