17 different nationalities 27 years young

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Kristin Garrison
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2 17 different nationalities 27 years young A global team, racing together to share cycling with the world. We are invested in the future, and race hard for the glory of the sport we all love.

3 Racing, technology and high performance have always been in Trek's DNA. In 2013, Trek decided to take its commitment in racing to the next level. Like most cycling brands, Trek has sponsored teams and athletes in all disciplines and levels of cycling. Owning a WorldTour Road Cycling team requires a new level of product development and marketing.

4 Not bad for a company with humble beginnings. The business started back in 1976 when three guys got together in a barn to build bikes. Now, Trek is a billion-dollar company whose products are sold in 92 countries worldwide. Making the leap to team owner was more than simple passion and smart business sense it was also a result of the changing culture of professional cycling. A culture that Trek wants to help influence and impact.

6 The name of the team is the name of the sponsor. This is completely unique to cycling. As the co-title partner, your name appears as part of every team mention on TV coverage, radio, newspaper, magazine stories, Web publicity and race results.

7 10 billion TV viewers watch cycling each year. Cycling s premier event, the Tour de France attracts 15.5 million spectators on course (71% from outside of France) and produces 5,000 broadcast hours watched in 175 countries. The stages are broadcast on more than 200 channels worldwide to an audience of 4 billion people. - BBC

8 A worldwide racing circuit. The Trek team will race in 19 countries on 5 continents over 270 days producing a tremendous amount of visibility and publicity.

9 The average team generates nearly $90 million in advertising value. A top team can earn between $ million in worldwide exposure. The deal with California-based Belkin shows that companies still want to buy into a sport offering wide exposure to an affluent audience for a modest price. Reuters Cycling-Sponsors rewarded for keeping faith in road racing June 25, 2013 It s a much better deal than other sports. Lars Seier Christensen Chief Exec of Saxo Bank Average Value Returned Total: $88.4 million Television: $65.8 million Print: $9.2 million Online: $13.4 million A marquee team can return 85% higher rate Repucom Cycling24

10 More than just generating impressions, this is about a dialogue and interaction with fans. It s about millions of people having a passion for your team and the brand it represents.

11 Get up close and personal. Athletes will make personal appearances, visit with retailers, attend corporate events and interact with customers in support of your investment.

12 Unique on-site marketing. Limitless branding opportunities. There is no stadium and admission is free.

13 Fit, affluent super buyers. Road cycling is fast catching up as the preferred way of networking for the modern professional. - The Economist 27% 52% 54% 21% 17% 19% 11% 18% 22% 27% 16% 2% 6% 3% <$40K $40-59 $60-99 $ >$150K <$100K $ $ >$350K HEAD OF HOUSEHOLD AGE HOUSEHOLD INCOME HOME VALUE BUYER SCORE Super Buyer 735 Heavy Buyer 248 Active Buyer survey of Trek road bike owners Moderate Buyer Low Buyer 36 13

14 Let us entertain you. Bring your key business partners, customers and employees to events like the Tour de France or races in other locations that are important to your business. We ll help you create amazing experiences to entertain your guests.

15 Retail connections. Trek is sold in 92 countries around the globe. There are 20 Trek-owned stores in the U.S. 4,000 retailers sell Trek to the consumer channel. Trek sells 1.5 million bikes annually. The company also owns Bontrager, Villiger, Diamant, Electra and Gary Fisher.

16 Members, followers, and viewers trekbikes.com 32 million annual visitors YouTube 5 million views Facebook (Trek Bikes) 596,000 global likes Twitter (Trek Bikes) 115,000 followers Facebook (Trek Factory Racing) 347,000 global likes Consumer s 12 million sent in 2013 Trek Fan Club New. Goal of 100,000 members Twitter (Trek Factory Racing) 109,000 followers

17 Members, followers, and viewers trekbikes.com 32 million annual visitors YouTube 5 million views Facebook (Trek Bikes) 590,000 global likes Twitter (Trek Bikes) 113,000 followers We want to build a global fan base because we feel that is what it s all about. If you look at a rock n roll band, it s all about the fans. It s not about what city they are playing in. It s not even much about the musicians. In the end, it s all about the fans. - Joe Vadeboncoeur, Trek VP Global Product Consumer s Development, Marketing, 12 million and sent Creative in 2013 Design Facebook (Trek Factory Racing) 337,000 global likes Trek Fan Club New. Goal of 100,000 members Twitter (Trek Factory Racing) 108,000 followers

18 We understand that one of the key elements in this relationship is to market and sell your product. We will help you as best we can. Here are some ways that we can assist, and we look forward to talking about other ideas too.

19 Our objective is to create a strategic relationship that helps you achieve your business goals. We want to engage consumers and tap not only their emotional connection to bikes, but also their passions for health and fitness, community involvement, technology as an enabler of experiences and the environment. We want to create meaningful content and drive conversation.

20 Beyond traditional sponsorship benefits, such as uniform exposure, hospitality, local market activation and rider appearances, we look forward to a dialogue about other ideas we have for working together. Some of these could include: Product integration with the Trek Factory Racing team Retail support and activation such as POS, retailer sales contests and product demonstrations Cause related tie-ins Opportunity to utilize Trek Factory Racing social media, digital and retail assets for relevant promotions or special product offerings Additional opportunity to connect with Trek Fan Club members and retailers Licensing and/or co-branded products

21 This unique opportunity is not just about a team, but a partnership with the #1 brand in the world s #1 participatory sport. Great branding. Great ROI. Great opportunity. For more information, contact Rod Davis E: rod@roddavis.biz C:

Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling

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