A Corporate Social Responsibility Initiative and Funding by Cisco Foundation Lock Up Guidelines

Transcription

1 A Corporate Social Responsibility Initiative and Funding by Cisco Foundation Lock Up Guidelines 2012 Cisco Systems, Inc. All rights reserved.

2 As one of the world s most valuable brands, the Cisco brand has strong recognition in the minds of our customers. The brand of a company becomes even stronger when aligned with organizations that make a commitment to using information and communications technology (ICT) to maximize social benefit around the world. Take every opportunity to highlight your association with Cisco by using the logo for which you have qualified. This guide explains the general requirements for use of the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups for Cisco s Community Partners. 2

3 Contents Section 1 Community Partner Lock Ups Section 2 Referencing Cisco Support in Text Section 3 Terms and Conditions Introduction 4 Overview 5 Color Specifications 8 Clear Space / Staging 9 Maximum / Minimum Size 10 Lock Up File Usage 11 Lock Up Application 13 Incorrect Usage 16 Text Application 21 Public Relations 23 Legal Requirements 24 Contacts 26 3

4 Community Partner Lock Ups Introduction Introduction We partner with organizations that share our commitment to creating scalable, replicable, sustainable solutions, offering them a strategically customized mix of cash, products, and expertise. Our investments focus on improving access to basic human needs, quality education, and individual economic opportunity. These guidelines define the requirements for use of the logos. Except as expressly authorized in writing by Cisco, you are authorized to use the logo only as provided in these guidelines and the Cisco Trademark Policy. The terms described in these guidelines are in addition to all other terms and conditions of a written agreement with Cisco. Your use of the logo indicates your agreement to be bound by the guidelines and terms and conditions as set forth herein. If you do not agree to all such guidelines, terms and conditions, you may not use the logos for any purpose. 4

5 Overview Overview Overview A Corporate Social Responsibility Initiative and Funding by Cisco Foundation Lock Up Guidelines for Community Partners communicate to customers that you have received a grant or products from the Cisco Foundation or from Cisco. Do not use the logo as an implied endorsement for any reason other than to acknowledge the receipt of funds from Cisco or the Cisco Foundation or the receipt of donated equipment from Cisco. Marketing materials should reference the meaning behind the logo. 5

6 Section 1: Community Partner Lock Ups 6

7 Community Partner Lock Ups Overview A Corporate Social Responsibility Initiative Lock Up Funding by Cisco Foundation Lock Up Overview Use the A Corporate Social Responsibility Initiative lock up if you received funding from Cisco, or a combination of Cisco and the Cisco Foundation. For more information about Cisco logo programs, visit: Use the Funding by Cisco Foundation lock up if you have received funds from the Cisco Foundation. For more information about Cisco logo programs, visit: 7

8 Community Partner Lock Ups Color Specifications A Corporate Social Responsibility Initiative Lock Up Funding by Cisco Foundation Lock Up C/M/Y/K R/G/B 91/43/58/26 0/94/93 C/M/Y/K R/G/B 91/43/58/26 0/94/93 The current Cisco brand color palette is diverse and expansive. For the A Corporate Social Responsibility Initiative lock up a green color is utilized in communications to complement the many other Corporate Social Responsibility initiatives underway. The current Cisco brand color palette is diverse and expansive. For the Funding by Cisco Foundation lock up a green color is utilized in communications to complement the many other Corporate Social Responsibility initiatives underway. 8

9 Lock Up Usage Clear Space / Staging Clear Space 2x x x x x CLEAR SPACE x x x x Don t crowd the logo. To ensure the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups retain the prominence they deserve, it is important to position each logo in a layout with the proper amount of clear space. The clear space around each logo is an integral part of its design, and ensures each logo can be seen quickly, uncluttered by other logos, symbols, artwork, or text. Maintain a border of clear space equal to half the width of the logo. 9

10 Lock Up Usage Maximum / Minimum Size Maximum Size Minimum Size 1/2" (12.7 MM) LOGO MAXIMUM SIZE: 2" When reproducing the Funding by Cisco Foundation lock up at any scale, it is important that the logo reproduces with clear legibility and impact. Always work with the files provided to ensure clarity. The Funding by Cisco Foundation lock up can be reproduced in large-scale formats up to 2" wide. To ensure that the Funding by Cisco Foundation lock up reproduces legibly at smaller scales it may be sized down to ½ inch. 10

11 Lock Up Files Usage The A Corporate Social Responsibility Initiative lock up is provided in several file formats and colors. The lock ups are provided at specific sizes common to their media and should not be altered, recolored, scaled or modified in any way. Vector.eps CMYK, Pantone, and blackand-white logos are intended for print use only. Vector.eps RGB logos are intended for video use. All of the RGB files do not contain the trademark symbol and are intended for on-screen use only. The bitmap.png lock ups are intended for on-screen and presentation use only. These lock ups are provided in RGB. When scaling these in Adobe Photoshop, use proportional scaling and save at the highest quality setting with no compression (see page 19 of this guide for details). We recommend using the 1-color lock ups for co-branding scenarios that will work best with your layout. Print Suitable for print, signage, etc. Video On-screen / Presentations Suitable for websites, Flash presentations, mobile devices, presentations (Apple Keynote and Microsoft PowerPoint), etc. CMYK, 1" Grayscale, 1" White, 1" RGB, 500px RGB, 72dpi, 500px x 264px Grayscale, 72dpi, 500px x 264px White, 1" EPS - Vector PNG - Bitmap 11

12 Lock Up Files Usage The Funding by Cisco Foundation lock up is provided in several file formats and colors. The lock ups are provided at specific sizes common to their media and should not be altered, recolored, scaled or modified in any way. Vector.eps CMYK, Pantone, and blackand-white logos are intended for print use only. Vector.eps RGB logos are intended for video use. All of the RGB files do not contain the trademark symbol and are intended for on-screen use only. The bitmap.png lock ups are intended for on-screen and presentation use only. These lock ups are provided in RGB. When scaling these in Adobe Photoshop, use proportional scaling and save at the highest quality setting with no compression (see page 19 of this guide for details). We recommend using the 1-color lock ups for co-branding scenarios that will work best with your layout. Print Suitable for print, signage, etc. Video On-screen / Presentations Suitable for websites, Flash presentations, mobile devices, presentations (Apple Keynote and Microsoft PowerPoint), etc. CMYK, 1" Grayscale, 1" White, 1" RGB, 500px RGB, 72dpi, 500px x 264px Grayscale, 72dpi, 500px x 264px White, 1" EPS - Vector PNG - Bitmap 12

13 Lock Up Application Application Using Multiple Cisco Logos If you qualify for more than one Cisco logo, use the logo that best promotes your specific communication. For example, if your communication is about a program that has been funded by the Cisco Foundation then it is most appropriate to use the Funding by Cisco Foundation lock up. Keep your communications simple and uncluttered by using only one Cisco logo at a time. This straightforward approach will help reduce confusion and build brand recognition. Enhancing Services for Clients Creating a seamless, secure online experience. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eget arcu ac sapien rutrum rutrum a in mi. Suspendisse commodo, eros at tristique consectetur, felis mi rutrum risus, vel bibendum nibh orci at felis. Mauris tincidunt cursus ligula a lacinia. Phasellus scelerisque tristique vulputate. Ut id metus nec risus interdum volutpat ut non lacus. Duis lacus leo, semper sit amet suscipit a, gravida sit amet sapien. Nunc rutrum mollis Integer vitae Expanding est ac tortor dictum Services aliquam for cursus Clients sed velit. Etiam a dui dictum eros lacinia ultrices consectetur id sem. Suspendisse potenti. Pellentesque dignissim varius risus eu vestibulum. Ut risus erat, tempor quis sagittis et, lacinia ullamcorper Lorem ipsum arcu. dolor Ut eget sit amet, massa consectetur lacus, eu tempor adipiscing elit. massa. Donec Etiam non posuere nulla non gravida ligula consectetur. laoreet malesuada In ipsum sit ligula, rutrum amet eu turpis. sit amet Morbi aliquam pretium, quis, nibh viverra sed vel dictum mi. Nulla interdum, cursus justo at ante ante euismod arcu porta tellus, gravida mattis elementum molestie quam nulla lorem. sollicitudin. Curabitur enim felis, elementum nec rutrum eget, luctus et nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla ut commodo lorem. Cras accumsan elit ac nisi bibendum consectetur. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta ante urna a elit. Integer aliquam elit et lectus iaculis ac ornare est hendrerit. Ut turpis dolor, viverra sed tincidunt eget, viverra eget enim. Pellentesque pulvinar, diam eu consectetur adipiscing, arcu nibh gravida risus, eget volutpat tortor dolor dignissim dui. Aenean ac turpis id felis bibendum eleifend non sit amet ipsum. Expanding Services with Technology Nunc mauris nibh, varius at faucibus non, hendrerit at ante. Proin ac auctor odio. Proin sed enim vitae diam semper bibendum ut vel metus. Aenean at leo ligula. Aenean vel nibh nibh, id ultrices mauris. Sed nisl massa, pharetra eget ullamcorper rutrum, iaculis ut lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent velit libero, posuere sed imperdiet vel, blandit sed libero. Nunc non dolor sit amet urna vulputate rutrum. Etiam accumsan auctor quam ac rutrum. Integer volutpat vestibulum sapien nec vehicula. Proin ut lobortis enim. Proin sit amet orci quam. Etiam viverra felis vel odio tincidunt pellentesque. Mauris tincidunt adipiscing orci ut ornare. Cras rhoncus venenatis sodales. Sed lorem mi, elementum vitae mattis at, tincidunt in enim. Nulla placerat diam eget magna scelerisque tincidunt. Vestibulum et justo ut risus consequat condimentum. Mauris convallis ipsum nec massa ultrices sit amet auctor ligula lobortis. Nunc vel ante velit. Vivamus facilisis purus pharetra sapien tincidunt facilisis. Aenean sit amet velit vel nulla condimentum pharetra. In blandit elit ac ante porta eu consequat urna faucibus. Pellentesque mattis mattis enim vel dictum. Nulla ultricies nulla a leo accumsan et pulvinar lacus ornare. Integer eu lorem urna. Maecenas luctus pulvinar est, sit amet pretium odio egestas sed. Nullam sollicitudin mi sit amet turpis porta id iaculis enim suscipit. Nullam vitae nisi libero. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta ante urna a elit. Integer aliquam elit et lectus iaculis ac ornare est hendrerit. Ut turpis dolor, viverra sed tincidunt eget, Praesent urna ante, mattis sit amet egestas eget, aliquet nec dui. Suspendisse porttitor tempus ante et facilisis. Quisque vel ligula porttitor ipsum viverra mattis vitae id lorem. In turpis metus. Mauris tincidunt adipiscing orci ut ornare. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla ut commodo lorem. Cras jimson elit ac nisi bibendum consectetur. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta. 13

14 Lock Up Application Application Using Multiple Cisco Logos Enhancing Services for Clients Creating a seamless, secure online experience. When one or more Cisco logos are used in conjunction with the grantee s logo use the examples at right. If you are a Cisco Learning Partner and your communication is about curriculum it is most appropriate to use the Cisco Learning partner logo. If the learning program is also funded by the Cisco Foundation you may add the Funding by Cisco Foundation lock up. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer vitae est ac tortor dictum aliquam cursus sed velit. Vivamus eget arcu ac sapien rutrum rutrum a in mi. Etiam a dui dictum eros lacinia ultrices consectetur id Expanding Services for Clients Suspendisse commodo, eros at tristique consectetur, felis sem. Suspendisse potenti. Pellentesque dignissim varius mi rutrum risus, vel bibendum nibh orci at felis. Mauris risus eu vestibulum. Ut risus erat, tempor quis sagittis et, tincidunt cursus ligula a lacinia. Phasellus scelerisque lacinia ullamcorper arcu. Ut eget massa lacus, eu tempor tristique vulputate. Ut id metus nec risus interdum massa. Donec non nulla non ligula laoreet malesuada sit volutpat ut non lacus. Duis lacus leo, semper sit amet amet eu turpis. Morbi pretium, nibh sed dictum interdum, Lorem ipsum dolor sit amet, consectetur adipiscing elit. suscipit a, gravida sit amet sapien. Nunc rutrum mollis ante ante euismod tellus, mattis molestie nulla lorem. Etiam posuere gravida consectetur. In ipsum ligula, rutrum sit amet aliquam quis, viverra vel mi. Nulla cursus justo at arcu porta gravida elementum quam sollicitudin. Curabitur enim felis, elementum nec rutrum eget, luctus et nibh. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla ut commodo lorem. Cras accumsan elit ac nisi bibendum consectetur. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta ante urna a elit. Integer aliquam elit et lectus iaculis ac ornare est hendrerit. Ut turpis dolor, viverra sed tincidunt eget, viverra eget enim. Pellentesque pulvinar, diam eu consectetur adipiscing, arcu nibh gravida risus, eget volutpat tortor dolor dignissim dui. Aenean ac turpis id felis bibendum eleifend non sit amet ipsum. Enhancing Services for Clients Etiam viverra felis vel odio tincidunt pellentesque. Mauris tincidunt adipiscing orci ut ornare. Cras rhoncus Creating a seamless, secure online experience. venenatis sodales. Sed lorem mi, elementum vitae mattis at, tincidunt in enim. Nulla placerat diam eget magna scelerisque tincidunt. Vestibulum et justo ut risus consequat condimentum. Mauris convallis ipsum nec Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer vitae est ac tortor dictum aliquam cursus sed velit. massa ultrices sit amet auctor ligula lobortis. Nunc vel Vivamus eget arcu ac sapien rutrum rutrum a in mi. Etiam a dui dictum eros lacinia ultrices consectetur id ante velit. Vivamus facilisis purus pharetra sapien tincidunt Suspendisse commodo, eros at tristique consectetur, felis sem. Suspendisse potenti. Pellentesque dignissim varius facilisis. Aenean sit amet velit vel nulla condimentum mi rutrum risus, vel bibendum nibh orci at felis. Mauris risus eu vestibulum. Ut risus erat, tempor quis sagittis et, pharetra. tincidunt cursus ligula a lacinia. Phasellus scelerisque lacinia ullamcorper arcu. Ut eget massa lacus, eu tempor tristique vulputate. Ut id metus nec risus interdum massa. Donec non nulla non ligula laoreet malesuada sit In blandit elit ac ante porta eu consequat urna faucibus. volutpat ut non lacus. Duis lacus leo, semper sit amet amet eu turpis. Morbi pretium, nibh sed dictum interdum, Pellentesque mattis mattis enim vel dictum. Nulla ultricies suscipit a, gravida sit amet sapien. Nunc rutrum mollis ante ante euismod tellus, mattis molestie nulla lorem. nulla a leo accumsan et pulvinar lacus ornare. Integer eu lorem urna. Maecenas luctus pulvinar est, sit amet pretium odio egestas sed. Nullam sollicitudin mi sit amet turpis porta id iaculis enim suscipit. Nullam vitae nisi libero. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta ante urna a elit. Integer aliquam elit et lectus iaculis ac ornare est hendrerit. Ut turpis dolor, viverra sed tincidunt eget, Praesent urna ante, mattis sit amet egestas eget, aliquet nec dui. Suspendisse porttitor tempus ante et facilisis. Quisque vel ligula porttitor ipsum viverra mattis vitae id lorem. In turpis metus. Expanding Services with Technology Nunc mauris nibh, varius at faucibus non, hendrerit at ante. Proin ac auctor odio. Proin sed enim vitae diam semper bibendum ut vel metus. Aenean at leo ligula. Aenean vel nibh nibh, id ultrices mauris. Sed nisl massa, pharetra eget ullamcorper rutrum, iaculis ut lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent velit libero, posuere sed imperdiet vel, blandit sed libero. Nunc non dolor sit amet urna vulputate rutrum. Etiam accumsan auctor quam ac rutrum. Integer volutpat vestibulum sapien nec vehicula. Proin ut lobortis enim. Proin sit amet orci quam. Mauris tincidunt adipiscing orci ut ornare. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla ut commodo lorem. Cras jimson elit ac nisi bibendum consectetur. Nullam eu purus at nisi aliquet vehicula eu non eros. Nam ultrices tincidunt neque sit amet fringilla. Ut ultrices, lacus et faucibus viverra, dui arcu mollis arcu, lobortis porta. 14

15 Lock Up Application Application Where to Use the Logo Location matters. The examples on this page show proper use of the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups. Your company logo should be larger and appear in a more prominent place. Create a sense of balance and distance between the two logos to visually communicate the correct relationship between our two organizations. Use your company s brand identity system and message when you use the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups. These sample layouts include examples of best practices for applying the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups in brochures, banners, and webpages. Enhancing Services for Clients How XYZ is expanding services for clients Enhancing Services for Clients Enhancing Services for Clients How XYZ is expanding services for clients Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus eget arcu ac sapien rutrum rutrum a in mi. Suspendisse commodo, eros at tristique consectetur, felis mi rutrum risus, vel bibendum nibh orci at felis. Mauris tincidunt cursus ligula a lacinia. Phasellus scelerisque tristique vulputate. Ut id metus nec risus interdum volutpat ut non lacus. Duis lacus leo, semper sit amet suscipit a, gravida sit amet sapien. Nunc rutrum mollis Integer vitae est ac tortor dictum aliquam cursus sed velit. Etiam a dui dictum eros lacinia ultrices consectetur id sem. Suspendisse potenti. Pellentesque dignissim varius risus eu vestibulum. Ut risus erat, tempor quis sagittis et, lacinia ullamcorper arcu. Ut eget massa lacus, eu Home Company Services Partners Contact Us Search BROCHURE WEBPAGE How XYZ is expanding services for clients EVENT BANNER 15

16 Incorrect Usage Incorrect Usage Where Not to Use the Logo Enhancing Services for Clients Creating a seamless, secure online experience. PROMOTIONAL MERCHANDISE PACKAGING TRUCK Do not apply the A Corporate Social Responsibility Initiative and Funding by Cisco Foundation lock ups to promotional merchandise, packaging, and trucks, unless specifically allowed under another contractual agreement with Cisco that specifies the terms of use in these instances. 16

17 Incorrect Usage Incorrect Usage Where Not to Use the Logo XYZ Company 123 Main Street Anytown, NY, T F Networking Basics Training Guide Jane Doe Manager, Network Services XYZ Company 123 Main Street Anytown, NY, T F E. DO NOT USE THE LOGO ON EQUIPMENT DO NOT USE LOGO ON BUSINESS CARDS AND LETTERHEAD Do not apply the logo to products, equipment, hardware, or devices manufactured by your company, unless specifically allowed under another contractual agreement with Cisco that details the terms of use in these instances. Do not use the logo on letterhead, business cards, or signatures. Do not use the logo on training manuals. 17

18 Incorrect Usage Incorrect Usage These examples also apply to the A Corporate Social Responsibility Initiative lock up. DON T MAKE NEW LOGOS DON T DISTORT / SKEW DON T ALTER THE SIZE RELATIONSHIPS OF THE LOGO ELEMENTS DON T ANIMATE THE LOGO DON T ALTER ELEMENT PLACEMENT DON T ADD GARISH EFFECTS DON T MORPH THE LOGO DON T USE LOGO IN A SENTENCE helps your community. DON T ALTER COLOR OF LOGO ELEMENTS DON T REMOVE LOGO ELEMENTS DON T USE THE CISCO CORPORATE LOGO DON T REARRANGE THE LOGO ELEMENTS 18

19 Incorrect Usage Incorrect Usage These examples also apply to the A Corporate Social Responsibility Initiative lock up. DON T DELETE THE TRADEMARK SYMBOL DON T COMBINE ANY OTHER LOGOS WITH THE CISCO CORPORATE LOGO DON T MAKE YOUR LOGO LESS PROMINENT THAN THE CISCO FOUNDATION ENTITY LOGO DON T ADD TEXT NEXT TO THE LOGO DON T COMBINE OTHER ELEMENTS WITH THE LOGO THAT MAKE IT LOOK LIKE A NEW LOGO DON'T USE THE LOGO ON A HEAVILY PATTERNED OR TEXTURED BACKGROUND DON T USE SPECIAL EFFECTS SUCH AS GLOWS DON T USE DROP SHADOWS DON T USE A WHITE LOGO ON A LIGHT BACKGROUND DON T USE A BLACK LOGO ON A DARK BACKGROUND DON T STAGE LOGO IN POOR CONTRASTING BACKGROUNDS DON T USE GRADIENTS WITHIN LOGO 19

20 Section 2: Referencing Cisco Support in Text 20

21 Referencing Cisco Support in Text Text Application Referencing Cisco Support in Text A Corporate Social Responsibility Initiative (Corporate Cash Grants and/or Product Donations) Cisco Foundation (Foundation Cash Grants) Mixed Donations (Corporate and Foundation) Do Say Do Say Do Say Appropriate references: Funding for XYZ program provided by Cisco. Products for XYZ program donated by at Cisco. Technology solutions for XYZ program provided by Cisco. XYZ program made possible in part through support provided by Cisco. XYZ organization is supported in part by Cisco. Appropriate references: Funding for XYZ program provided by the Cisco Foundation. XYZ program made possible in part through support provided by the Cisco Foundation. XYZ organization is supported in part by the Cisco Foundation. Appropriate references: Funding for XYZ program provided by Cisco and the Cisco Foundation. XYZ program made possible in part through support provided by Cisco and the Cisco Foundation. XYZ organization is supported in part by Cisco and the Cisco Foundation. In some cases it may not be possible to use the A Corporate Social Responsibility Initiative lock up or the Funding by Cisco Foundation lock up in which case you should follow the appropriate references above. In some cases it may not be possible to use the A Corporate Social Responsibility Initiative lock up or the Funding by Cisco Foundation lock up in which case you should follow the appropriate references above. In some cases it may not be possible to use the A Corporate Social Responsibility Initiative lock up or the Funding by Cisco Foundation lock up in which case you should follow the appropriate references above. 21

22 Section 3: Terms and Conditions 22

23 Terms and Conditions Public Relations Public Relations Public Relations Before creating PR highlighting your participation in a Cisco program, you must work with your Cisco program office to obtain all appropriate approvals. Please review the Cisco PR Guidelines. Cisco PR Guidelines: 23

24 Terms and Conditions Legal Requirements Legal Requirements Required Trademark and Trademark Notice Unless required to use a more specific legend by any agreement you may have with Cisco, you agree to use the following notice on the page where the logo appears or where there are other legal notices: Cisco, the Cisco logo, and Cisco Systems are trademarks or registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. Referencing Program in Text Do not directly combine the Cisco name with your organization s name. Inappropriate references to the program: Do Not Say: XYZ Organization is a Cisco Partner. Do Not Say: XYZ Organization is a Cisco Public Benefit Investment Partner. Do Not Say: XYZ Organization is a Cisco Foundation Partner. Appropriate references: Do Say: XYZ Organization is a grantee in the Cisco Community Impact Grant Program. Do Say: XYZ Organization is a community partner in the Cisco Product Grant Program. Do Say: XYZ Organization has teamed with Cisco (if it is a Cisco grant) Do Say: XYZ Organization has teamed with Cisco Foundation (if it is a Cisco Foundation grant) Do Say: XYZ Organization has received funds from Cisco. Do Say: XYZ Organization has received a product donation from Cisco. Do Say: XYZ Organization has received funds from Cisco Foundation. Program Participation and Duration If at any time your agreement with Cisco for participation in the program terminates, you must stop using the logo and other materials provided by Cisco. Additionally, advertisements and other materials promoting your membership in the program must cease. Incorporation of the logo on materials or electronic information distribution systems must cease as soon as practically possible, but no later than 30 days from the date of receipt of termination notice from Cisco, or as set forth in the program agreement between Cisco and your company. 24

25 Terms and Conditions Legal Requirements Legal Requirements Privacy Policy Please note that Cisco has strict policies regarding the sharing of mailing lists consisting of people that have opted-in to receive mail from Cisco. Any time a mailing list maintained by Cisco is used, the message and visual identity of a communication must be led by Cisco. Program member information may appear in the context of a communication that is sent to members of a list maintained by Cisco, but the rules for Cisco branded communication must be followed. Any program member obtaining a Cisco list will be required to sign agreements governing use of the list. For details about the Cisco Privacy Policy visit Use of the Term Partner Use of the Cisco logo shall not be construed to create or constitute a partnership between your company and Cisco. Use of the term partner in the logo or in these guidelines is for convenience only and is not an indication of a partnership relationship between your company and Cisco. Review Process Cisco reserves the right to review and approve your use of the logo at any time. Samples of materials that include use of the logo must be provided as requested and you will make modifications to your use of the logo as Cisco may request. Cisco has the right to terminate, for any reason and without prior notice, your use of the logo. Cisco has the right, at any time and without cause, to modify or suspend the terms of these guidelines. Terms and Conditions Your agreement to the terms below is a condition to receiving rights to display the logo. If you do not agree to these terms you will have no rights to use the logo in any fashion. 1. You agree to abide by both the trademark usage guidelines contained in this document and the Cisco Trademark Policy as amended from time to time. The Cisco Trademark Policy can be found at web/about/ac50/ac47/about_cisco_brand_center.html. The guidelines and policies above are incorporated herein by reference and are subject to change without notice. 2. You acknowledge Cisco s rights in the logo and agree not to adopt, use, register, or attempt to register anywhere in the world any logo or trademark confusingly similar to the logo. You agree not to challenge the validity of Cisco s rights in the logo. You will acquire no rights in the logo through your use and shall take no action inconsistent with Cisco s interest in the logo. If you do obtain rights in the logo, you will grant those rights back to Cisco. 3. You understand and agree to abide by Cisco s review process. 4. CISCO DISCLAIMS ALL WARRANTIES REGARDING THE LOGO INCLUDING WARRANTIES OF TITLE AND OF NONINFRINGEMENT OF THIRD-PARTY RIGHTS AND ANY WARRANTIES THAT MAY BE IMPLIED BY APPLICABLE LAW. CISCO DOES NOT GRANT ANY INDEMNITY AGAINST INFRINGEMENT OR OTHER CLAIMS ARISING FROM YOUR USE OF THE LOGO UNDER THESE TERMS AND CONDITIONS. YOUR USE OF ANY SUCH LOGO IS AT YOUR OWN RISK, AND YOU AGREE TO INDEMNIFY CISCO AGAINST ALL CLAIMS AND LIABILITY THAT MAY ARISE FROM YOUR USE OF THE LOGO. 5. You agree that Cisco has the right to take action against any misuse or unfair, misleading, diluting, or infringing use of the logo or other Cisco trademarks. 25

26 Contacts Corporate Social Responsibility (CSR) at Cisco Web Site csr.cisco.com Inquiries csr.cisco.com/contact Cisco Brand Strategy Cisco Brand Center 26