TOTAL Magnaglobal; CCB; INDEC; CACE; IEMR; company reports; World Bank; World Trade Organization; AméricaEconomía; BCG analysis.

Transcription

1 Argentina s Economy ($s) Argentina Argentina Comparison of economy with 2.0 Public administration Manufacturing Wholesale and trade Real estate Agriculture, forestry, and hunting Education and health services Logistics and communication Financial transactions Community services Mining Hotels and restaurants Utilities Fishing Magnaglobal; CCB; INDEC; CACE; IEMR; company reports; World Bank; World Trade Organization; AméricaEconomía; BCG analysis. The s Impact on Commerce in Argentina $2 (1.4%) $9 (2.9%) $9 (5.9% of total ) Research, $568 Percentage of total advertising expenditures in $ % $1.9 CAGR Television Newspa Out-of-home Magazine Radio Magnaglobal; CCB; INDEC; CACE; IEMR; company reports; World Bank; World Trade Organization; AméricaEconomía; BCG analysis. The Boston Consulting Group 1

2 Australia s Economy ($s) Australia Australia Comparison of economy with 3.3 Real estate Financial services and insurance Wholesale and trade Manufacturing Mining Professional, scientific, and technical services Health care Logistics Public administration Education and training Information and telecommunications Administration Hotels and restaurants Agriculture Utilities Arts, entertainment, and recreation Magnaglobal; CCB; Australian Bureau of Statistics; Forrester Research; IEMR; Australian Communications and Media Authority; company reports; National Broadband Network; BCG analysis. The s Impact on Commerce in Australia $20 (5.8%) $38 (8.9%) $38 (10.9% of total ) Research, $2,302 Percentage of total advertising expenditures in $ % CAGR 34.0 $ Television Newspa Radio Magazine Out-of-home Magnaglobal; CCB; Australian Bureau of Statistics; Forrester Research; IEMR; Australian Communications and Media Authority; company reports; National Broadband Network; BCG analysis. 2 The $4.2 Trillion Opportunity

3 Brazil s Economy ($s) 46 Brazil Brazil 89 Comparison of economy with 2.2 Agriculture Logistics Mining Public and sonal services Manufacturing Wholesale and trade, hotels, and restaurants Real estate and business services Public administration Financial services and insurance Electricity, gas, and water Magnaglobal; CCB; Brazilian Census Bureau (IBGE); EC; IMRG; ITU, U.K. Office for National Statistics (ONS); IE Market Research; CETIC; Teleco; CGI/ICT; Faraban; BCG analysis. The s Impact on Commerce in Brazil $15 (3.1%) $36 (4.3%) $19 (4.0% of total ) Research, $260 Percentage of total advertising expenditures in $ % CAGR $3.7 Television Newspa Magazine Radio Out-of-home Magnaglobal; CCB; Brazilian Census Bureau (IBGE); EC; IMRG; ITU, U.K. Office for National Statistics (ONS); IE Market Research; CETIC; Teleco; CGI/ICT; Faraban; BCG analysis. The Boston Consulting Group 3

4 Brazil s Consumers Benefit from the Annual value $1,472 Perceived value $1,287 Consumer surplus $185 Cost What do consumers value? $154 $152 $131 General search banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 78 Satellite navigation 76 Alcohol 72 Fast food 60 Coffee 59 Chocolate 43 Exercise 24 Car 12 Sex 8 Shower Magnaglobal; CCB; Brazilian Census Bureau (IBGE); EC; IMRG; ITU, U.K. Office for National Statistics (ONS); IE Market Research; CETIC; Teleco; CGI/ICT; Faraban; BCG analysis. Note: Due to rounding, ceived value does not total consumer surplus plus cost. The s Impact on Small and Medium Enterprises (SMEs) in Brazil 20 SMEs centage of private-sector employment 53 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years 1 High- Medium- Low- and No SMEs centage of GDP High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site Blogging E-procurement advertising Search engine optimization Social networking E-commerce Recruitment Finance Paying suppliers Magnaglobal; CCB; Brazilian Census Bureau (IBGE); EC; IMRG; ITU, U.K. Office for National Statistics (ONS); IE Market Research; CETIC; Teleco; CGI/ICT; Faraban; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. 4 The $4.2 Trillion Opportunity

5 Canada s Economy ($s) 48 Canada Canada Comparison of economy with 3.0 Education services Financial services, insurance, and real estate Manufacturing Wholesale and trade Health care and social services Public administration Professional, scientific, and technical services Logistics Mining, oil, and gas extraction Information and cultural industries Administrative and support Utilities Hotels and restaurants Agriculture, forestry, and fishing Arts, entertainment, and recreation Magnaglobal; CCB; emarketer; Statistics Canada; Retail Council of Canada; Industry Canada; AXCO; IEMR; H2; BCG analysis. The s Impact on Commerce in Canada $18 (3.4%) $33 (%) $58 (11.3% of total ) Research, $2,082 Percentage of total advertising expenditures in $ % CAGR 28.8 $3.8 Television Newspa Radio Magazine Out-of-home Magnaglobal; CCB; emarketer; Statistics Canada; Retail Council of Canada; Industry Canada; AXCO; IEMR; H2; BCG analysis. The Boston Consulting Group 5

6 China s Economy ($s) 326 China China Comparison of economy with Manufacturing Agriculture, forestry, and fishing Wholesale and Mining Logistics Financial intermediation Real estate Public and social organizations Education Electricity, gas, and water Information and communications technology (ICT) Hotels and restaurants Leasing and business services Health care, social security, and social services Services to households Scientific research and technical services Arts, entertainment, and recreation Magnaglobal; CCB; Chinese government; iresearch; China Information Almanac; BCG analysis. The s Impact on Commerce in China (C2C) (B2C) $10 $62 (0.4%) (2.5%) $176 (3.4%) $246 (4.7%) $96 (4.2% of total ) Research, $213 Percentage of total advertising expenditures in $ % CAGR $10.9 Television Newspa Out-of-home Radio Magazine Magnaglobal; CCB; Chinese government; iresearch; China Information Almanac; BCG analysis. 6 The $4.2 Trillion Opportunity

7 China s Consumers Benefit from the Annual value $598 Perceived value $451 Consumer surplus $147 Cost What do consumers value? $53 $47 $46 Instant messaging shopping banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 86 Alcohol 85 Coffee 82 Chocolate 79 Satellite navigation 78 Fast food 56 Car 45 Exercise 37 Shower 36 Sex Magnaglobal; CCB; Chinese government; iresearch; China Information Almanac; BCG analysis. The s Impact on Small and Medium Enterprises (SMEs) in China SMEs centage of employment Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years High- 25 Medium- 20 Low- and No- 9 SMEs centage of GDP High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site advertising Search Blogging Social engine networking optimization E-commerce Recruitment Finance Paying suppliers E-procurement Magnaglobal; CCB; Chinese government; iresearch; China Information Almanac; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. 2 This centage reflects fewer than 10 responses from no- SMEs. The Boston Consulting Group 7

8 France s Economy ($s) France France Comparison of economy with 2.9 Real estate Manufacturing Wholesale and trade Health care and social services Public administration Logistics Education Financial services Hotels and restaurants Agriculture Food, beverages, and tobacco Metals Utilities Magnaglobal; CCB; EC; H2; IE Market Research; IDS; INSEE; company reports; Eurostat; Forrester Research; AXCO; BCG analysis. The s Impact on Commerce in France $27 (4.5%) $46 (6.7%) Research, $78 (12.9% of total ) $1,682 Percentage of total advertising expenditures in $ % CAGR $3.2 Television Newspa Magazine Out-of-home Radio Magnaglobal; CCB; EC; H2; IE Market Research; IDS; INSEE; company reports; Eurostat; Forrester Research; AXCO; BCG analysis. 8 The $4.2 Trillion Opportunity

9 France s Consumers Benefit from the Annual value $4,788 Perceived value $4,453 Consumer surplus What do consumers value? $597 $570 $420 General search $335 Cost banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 86 Fast food 77 Satellite navigation 69 Alcohol 66 Chocolate 61 Coffee 42 Exercise 23 Car 16 Sex 5 Shower Magnaglobal; CCB; EC; H2; IE Market Research; IDS; INSEE; company reports; Eurostat; Forrester Research; AXCO; BCG analysis. The s Impact on Small and Medium Enterprises (SMEs) in France 56 SMEs centage of private-sector employment 60 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years 1 96 High Medium- 6 Low- and No- 7 SMEs centage of private-sector turnover High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site advertising Search engine optimization Blogging Social networking E-commerce Recruitment Finance Paying suppliers E-procurement Magnaglobal; CCB; EC; H2; IE Market Research; IDS; INSEE; company reports; Eurostat; Forrester Research; AXCO; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. The Boston Consulting Group 9

10 Germany s Economy ($s) 100 Germany Germany Comparison of economy with 3.0 Manufacturing Health care and social work Public administration Logistics Education Wholesale and trade Financial services Utilities Hotels and restaurants Mining Real estate Magnaglobal; CCB; EC; Eurostat; Forrester Research; H2; IE Market Research; AXCO; DB Research; FBS; GfK; IDC; BCG analysis. The s Impact on Commerce in Germany $38 (7.1%) $68 (11.7%) $88 (16.2% of total ) Research, $1,330 Percentage of total advertising expenditures in $ % CAGR 26.4 $7.1 Newspa Television Magazine Out-of-home Radio Magnaglobal; CCB; EC; Eurostat; Forrester Research; H2; IE Market Research; AXCO; DB Research; FBS; GfK; IDC; BCG analysis. 10 The $4.2 Trillion Opportunity

11 Germany s Consumers Benefit from the Annual value $3,857 Perceived value $3,487 Consumer surplus What do consumers value? $438 $389 $362 General search $370 Cost banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 89 Fast food 77 Satellite navigation 77 Alcohol 70 Chocolate 55 Coffee 45 Exercise 23 Car 16 Sex 10 Shower Magnaglobal; CCB; EC; Eurostat; Forrester Research; H2; IE Market Research; AXCO; DB Research; FBS; GfK; IDC; BCG analysis. The s Impact on Small and Medium Enterprises (SMEs) in Germany 54 SMEs centage of private-sector employment 61 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years 1 High- Medium- Low- and No SMEs centage of private-sector turnover High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site advertising Search engine optimization Blogging 0 Social networking E-commerce Recruitment Finance Paying suppliers 39 0 E-procurement Magnaglobal; CCB; EC; Eurostat; Forrester Research; H2; IE Market Research; AXCO; DB Research; FBS; GfK; IDC; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. The Boston Consulting Group 11

12 India s Economy ($s) Comparison of economy with Agriculture forestry, and fishing Financial services, real estate, insurance, and business services Hotels and restaurants Manufacturing Social and sonal services Logistics and communications India 5.6 India Mining Utilities Magnaglobal; CCB; H2; Reserve Bank of India; Indian government; Telecom Regulatory Authority of India; NASSCOM; MediaNama; Trendstream; BCG analysis. The s Impact on Commerce in India $7 (0.9%) $84 (4.5%) $6 (0.8% of total ) Research, $78 Percentage of total advertising expenditures in $0.1 $0.6 2% CAGR Television Newspa Out-of-home Radio Magazine Magnaglobal; CCB; H2; Reserve Bank of India; Indian government; Telecom Regulatory Authority of India; NASSCOM; MediaNama; Trendstream; BCG analysis. 12 The $4.2 Trillion Opportunity

13 India s Consumers Benefit from the Annual value $494 Perceived value $414 Consumer surplus $80 Cost What do consumers value? $48 $46 $44 General search banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 71 Satellite navigation 70 Alcohol 67 Fast food 64 Chocolate 63 Coffee 44 Exercise 38 Car 36 Shower 33 Sex Magnaglobal; CCB; H2; Reserve Bank of India; Indian government; Telecom Regulatory Authority of India; NASSCOM; MediaNama; Trendstream; BCG analysis. The s Impact on Small and Medium Enterprises (SMEs) in India 17 SMEs centage of private-sector employment 25 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years High Medium- 19 Low- and No- 13 SMEs centage of GDP High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site advertising 17 Search engine optimization Blogging Social E-commerce Recruitment Finance Paying E-procurement networking suppliers Magnaglobal; CCB; H2; Reserve Bank of India; Indian government; Telecom Regulatory Authority of India; NASSCOM; MediaNama; Trendstream; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. The Boston Consulting Group 13

14 Indonesia s Economy ($s) Indonesia Indonesia Comparison of economy with 1.3 Services Agriculture Manufacturing Hotels and restaurants Mining Financial services, real estate, and business services Logistics and communications Electricity, gas, and water Sources: Economist Intelligence Unit; Ovum; Gartner; Euromonitor International; Magnaglobal; CCB; APEC; PTIK; Nielsen; IDC; Statistics Indonesia; H2; Indikator TIK ; BCG analysis. The s Impact on Commerce in Indonesia $0.4 (0.1%) $2 (0.3%) $1 (0.3% of total ) Research, $16 Percentage of total advertising expenditures in $ % CAGR $0.2 Television Newspa Out-of-home Magazine Radio Sources: Economist Intelligence Unit; Ovum; Gartner; Euromonitor International; Magnaglobal; CCB; APEC; PTIK; Nielsen; IDC; Statistics Indonesia; H2; Indikator TIK ; BCG analysis. 14 The $4.2 Trillion Opportunity

15 Indonesia s Consumers Benefit from the Annual value $459 Perceived value $364 Consumer surplus $94 Cost What do consumers value? $46 $43 $36 General search banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 89 Alcohol 78 Chocolate 78 Shower 76 Satellite navigation 75 Coffee 73 Fast food 52 Exercise 34 Car 34 Sex Sources: Economist Intelligence Unit; Ovum; Gartner; Euromonitor International; Magnaglobal; CCB; APEC; PTIK; Nielsen; IDC; Statistics Indonesia; H2; Indikator TIK ; BCG analysis. Note: Due to rounding, ceived value does not total consumer surplus plus cost. The s Impact on Small and Medium Enterprises (SMEs) in Indonesia 57 SMEs centage of private-sector employment 97 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years High Medium- 14 Low- and No- 7 SMEs centage of GDP High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site Search Blogging Social E-commerce Recruitment Finance Paying E-procurement advertising engine networking suppliers optimization Sources: Economist Intelligence Unit; Ovum; Gartner; Euromonitor International; Magnaglobal; CCB; APEC; PTIK; Nielsen; IDC; Statistics Indonesia; H2; Indikator TIK ; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. The Boston Consulting Group 15

16 Italy s Economy Comparison of economy with ($s) 43 Italy Italy 2.1 Education Travel and tourism Real estate and business services Manufacturing Wholesale and trade Public administration and defense Health and social work Financial services Restaurants Agriculture Utilities Logistics Communications Mining Magnaglobal; CCB; Italian National Institute of Statistics (Istat); Politecnico di Milano (Polimi); Confindustria; Forrester Research; company reports; Assinform; BCG analysis. The s Impact on Commerce in Italy $20 (3.4%) $50 (8.0%) $48 (8.4% of total ) Research, $1,499 Percentage of total advertising expenditures in $ % CAGR $3.8 Television Newspa Magazine Radio Out-of-home Magnaglobal; CCB; Italian National Institute of Statistics (Istat); Politecnico di Milano (Polimi); Confindustria; Forrester Research; company reports; Assinform; BCG analysis. 16 The $4.2 Trillion Opportunity

17 Japan s Economy ($s) Comparison of economy with Public and sonal services Manufacturing Real estate and business services Wholesale and trade, hotels, and restaurants Public administration Logistics and communications Finance and insurance --16 Japan Japan 4.7 Electricity, gas, and water Agriculture Mining Magnaglobal; CCB; Japanese government; IDC; FCR; Nomura Research Institute; Nielson; Japan External Trade Organization ( JETRO); Dentsu; BCG analysis. The s Impact on Commerce in Japan $89 (4.3%) $158 (6.8%) Research, $139 (6.7% of total ) $1,387 Percentage of total advertising expenditures in $ % CAGR 26.3 $8.7 Television Newspa Out-of-home Magazine Radio Magnaglobal; CCB; Japanese government; IDC; FCR; Nomura Research Institute; Nielson; Japan External Trade Organization ( JETRO); Dentsu; BCG analysis. The Boston Consulting Group 17

18 Japan s Consumers Benefit from the Annual value $1,446 Perceived value $679 Consumer surplus $767 Cost What do consumers value? $148 $142 $104 General search banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 86 Satellite navigation 86 Chocolate 85 Fast food 74 Coffee 70 Alcohol 60 Exercise 56 Sex 44 Car 17 Shower Magnaglobal; CCB; Japanese government; IDC; FCR; Nomura Research Institute; Nielson; Japan External Trade Organization ( JETRO); Dentsu; BCG analysis. The s Impact on Small and Medium Enterprises (SMEs) in Japan 20 SMEs centage of private-sector turnover SMEs centage of private-sector employment 57 Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years High- 4 Medium- Low- and No- 94 High- 73 Medium- 54 Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site advertising Search engine optimization Blogging Social networking E-commerce Recruitment Finance Paying E-procurement suppliers Magnaglobal; CCB; Japanese government; IDC; FCR; Nomura Research Institute; Nielson; Japan External Trade Organization ( JETRO); Dentsu; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. 18 The $4.2 Trillion Opportunity

19 Mexico s Economy ($s) Comparison of economy with Mining Manufacturing Hotels and restaurants Financial services, insurance, real estate, and business services Logistics and communications Public and sonal services Mexico Mexico 2.5 Agriculture, forestry, and fishing Electricity, gas, and water Magnaglobal; CCB; Banco de México; INEGI; company reports; BCG analysis. The s Impact on Commerce in Mexico $2 (0.3%) $10 (1.6%) $27 (5.8% of total ) Research, $706 Percentage of total advertising expenditures in $ % $0.2 CAGR Television Radio Out-of-home Newspa Magazine Magnaglobal; CCB; Banco de México; INEGI; company reports; BCG analysis. The Boston Consulting Group 19

20 Russia s Economy ($s) Comparison of economy with Real estate Mining Wholesale and trade Processing Logistics and communications Public administration Financial services Energy, gas, and water Agriculture Russia Russia 1.9 Health care Education Hotels and restaurants Fishing Sources: Economist Intelligence Unit (EIU); Ovum; Gartner; Euromonitor International; Organisation for Economic Co-oation and Development (OECD); Magnaglobal; CCB; Central Control Directorate (GKU); ITU; Datamonitor; HSE; InSales; IDC; TNS; company reports; BCG analysis. The s Impact on Commerce in Russia $12 (1.7%) $43 (3.2%) $33 (4.8% of total ) Research, $670 Percentage of total advertising expenditures in $ % CAGR $4.0 Television Out-of-home Newspa Magazine Radio Sources: Economist Intelligence Unit (EIU); Ovum; Gartner; Euromonitor International; Organisation for Economic Co-oation and Development (OECD); Magnaglobal; CCB; Central Control Directorate (GKU); ITU; Datamonitor; HSE; InSales; IDC; TNS; company reports; BCG analysis. 20 The $4.2 Trillion Opportunity

21 Russia s Consumers Benefit from the Annual value What do consumers value? $138 General search $1,197 Perceived value $1,002 Consumer surplus $196 Cost $102 $89 Social networking News Percentage of people willing to give up a key lifestyle habit instead of the for a year 88 Fast food 85 Satellite navigation 80 Alcohol 76 Chocolate 70 Coffee 50 Exercise 36 Car 15 Sex 14 Shower Sources: Economist Intelligence Unit (EIU); Ovum; Gartner; Euromonitor International; Organisation for Economic Co-oation and Development (OECD); Magnaglobal; CCB; Central Control Directorate (GKU); ITU; Datamonitor; HSE; InSales; IDC; TNS; company reports; BCG analysis. Note: Due to rounding, ceived value does not total consumer surplus plus cost. The Boston Consulting Group 21

22 Saudi Arabia s Economy Comparison of economy with ($s) 10 Saudi Arabia Saudi Arabia 2.2 Mining Public administration Nonoil manufacturing Wholesale trade and restaurants Financial services and real estate Financial services nondwellings Logistics and communications Oil manufacturing Agriculture, forestry, and fishing Social services Electricity, gas, and water Mining and quarrying (nonoil) CCB; Saudi Arabia Central Department of Statistics and Information; Arab Advisors Group; Pyramid Research; IEMR; company reports; World Bank; BCG analysis. The s Impact on Commerce in Saudi Arabia $3 (2.9%) $15 (8.0%) $5 (4.7% of total ) Research, $424 CCB; Saudi Arabia Central Department of Statistics and Information; Arab Advisors Group; Pyramid Research; IEMR; company reports; World Bank; BCG analysis. 22 The $4.2 Trillion Opportunity

23 South Africa s Economy ($s) Comparison of economy with Mining Financial services, real estate, and business services Manufacturing Public administration Wholesale and trade, hotels, and restaurants Logistics and communication Personal services --2 South Africa South Africa 1.9 Agriculture, forestry, and fishing Electricity, gas, and water Magnaglobal; CCB; Statistics South Africa; IEMR; Pyramid Research; World Wide Worx; company reports; World Bank; World Trade Organization; BCG analysis. The s Impact on Commerce in South Africa $2 (1.2%) $4 (1.5%) $2 (1.2% of total ) Research, $339 Percentage of total advertising expenditures in $ % $0.6 CAGR Television Newspa Radio Magazine Out-of-home Magnaglobal; CCB; Statistics South Africa; IEMR; Pyramid Research; World Wide Worx; company reports; World Bank; World Trade Organization; BCG analysis. The Boston Consulting Group 23

24 South Africa s Consumers Benefit from the Annual value $1,615 Perceived value $1,215 Consumer surplus $400 Cost What do consumers value? Percentage of people willing to give up a key lifestyle habit instead of the for a year $222 $211 $211 General search banking and investing 81 Satellite navigation 80 Fast food 77 Alcohol 74 Chocolate 63 Coffee 49 Exercise 22 Sex 13 Shower 10 Car Magnaglobal; CCB; Statistics South Africa; IEMR; Pyramid Research; World Wide Worx; company reports; World Bank; World Trade Organization; BCG analysis. 24 The $4.2 Trillion Opportunity

25 South Korea s Economy ($s) Comparison of economy with Public and sonal services Real estate and business services Wholesale and trade, hotels, and restaurants Finance and insurance Public administration Manufacturing Logistics Agriculture South Korea South Korea 7.3 Electricity, gas, and water Mining Magnaglobal; CCB; Korea National Statistics Office; IE Market Research; Bank of Korea; Korea Security Agency (KISA); company reports; BCG analysis. The s Impact on Commerce in South Korea $23 (6.6%) $39 (8.1%) $44 (13.0% of total ) Research, $1,099 Percentage of total advertising expenditures in $ % CAGR 27.0 $3.1 Television Newspa Out-of-home Magazine Radio Magnaglobal; CCB; Korea National Statistics Office; IE Market Research; Bank of Korea; Korea Security Agency (KISA); company reports; BCG analysis. The Boston Consulting Group 25

26 South Korea s Consumers Benefit from the Annual value $824 Perceived value $453 Consumer surplus $372 Cost What do consumers value? $96 $87 $74 General search banking and investing Percentage of people willing to give up a key lifestyle habit instead of the for a year 84 Chocolate 83 Fast food 74 Satellite navigation 70 Coffee 69 Alcohol 50 Exercise 43 Car 41 Sex 25 Shower Magnaglobal; CCB; Korea National Statistics Office; IE Market Research; Bank of Korea; Korea Security Agency (KISA); company reports; BCG analysis. Note: Due to rounding, ceived value does not total consumer surplus plus cost. The s Impact on Small and Medium Enterprises (SMEs) in South Korea SMEs centage of private-sector employment Historical three-year sales growth Percentage of SMEs that added of SMEs (centage) 1 jobs during the last three years 1 High- 6 Medium- 13 Low- and No SMEs centage of gross industrial output High- Medium- Low- and No- Intensity of usage (centage of SMEs using the for a business activity) High- Low site Blogging advertising Search engine optimization Social networking E-procurement E-commerce Recruitment Finance Paying suppliers Magnaglobal; CCB; Korea National Statistics Office; IE Market Research; Bank of Korea; Korea Security Agency (KISA); company reports; BCG analysis. 1 High- companies use a wide range of tools to market, sell, and support customers, interact with suppliers, and empower employees; medium- businesses market or sell goods or services ; low- businesses have a website or a social-networking site; no- businesses do not have a website. 26 The $4.2 Trillion Opportunity

27 Turkey s Economy 2 Comparison of economy with ($s) Turkey Turkey 1.7 Manufacturing Logistics Ownership and dwellings Wholesale and Agriculture and fishing Real estate Public administration Financial services Education Hotels and restaurants Electricity, gas, and water Health care and social work Mining Magnaglobal; CCB; Turkish Statistical Institute; Turkish Telecommunication Authority; World Economic Forum; BCG analysis. The s Impact on Commerce in Turkey $2 (0.6%) $9 (1.1%) $37 (8.5% of total ) Research, $1,212 Percentage of total advertising expenditures in $ % CAGR 17.8 $0.9 Television Newspa Out-of-home Radio Magazine Magnaglobal; CCB; Turkish Statistical Institute; Turkish Telecommunication Authority; World Economic Forum; BCG analysis. The Boston Consulting Group 27