SPORTS AND ENTERTAINMENT MARKETING
|
|
|
- Marshall Young
- 9 years ago
- Views:
Transcription
1 Sports and Entertainment Marketing is a one-credit specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Sports Marketing addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information. Entertainment Marketing includes events such as fairs, concerts, trade shows, festivals, plays, product launches, causes, etc. Students will develop skills in the areas of merchandising, advertising, public relations/ publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports and entertainment industry. Sports and Entertainment Marketing can be taught in Grades It is recommended that students enroll in an introductory marketing course prior to taking Sports and Entertainment Marketing. Career and technical student organizations are an integral co-curricular component of each career and technical education course. These organizations serve as a means to enhance classroom instruction while helping students develop leadership abilities, expand workplace readiness skills, and broaden opportunities for personal and professional growth. Students will: Career Readiness Skills 1. Develop career awareness and employability skills (e.g., face-to-face, online) needed for gaining and maintaining employment in diverse business settings. a. Identify the scope of career opportunities and the requirements for education, training, certification, licensure, and experience. Customer Relations 2. Resolve conflicts with/for difficult customers. a. Define the following terms: disagreeable customer, domineering/superior customers, and dishonest customers. b. Explain reasons for handling difficult customers. c. Demonstrate procedures for handling difficult customers. 3. Handle customer/client complaints. a. Define the term complaint. b. Identify the costs associated with customer complaints. c. Describe the benefits of customer complaints. d. Demonstrate procedures for handling customer complaints. Examples: decision-making process steps define the problem, brainstorm, list alternatives, evaluate alternatives, identify consequences, and propose a solution. Alabama Course of Study: Sports and Entertainment Marketing 1
2 Marketing 4. Explain the nature and scope of sports and entertainment marketing. a. Evaluate the sports and entertainment industry as a valuable segment of the economy. b. Analyze the components of the sports and entertainment industry. c. Recognize the importance of marketing to the sports and entertainment industry. d. Analyze growth and trends of sports and entertainment as an industry in local, state, national, and international markets. e. Determine the career opportunities available in the sports and entertainment industry. Operations 5. Develop production schedules for events. a. Explain the components of a production schedule. b. Describe production planning tools. c. Create a production schedule. 6. Develop a project plan. a. Discuss the components of the project plan. b. Explain elements addressed in a quality plan. c. Discuss considerations addressed in a risk management plan. d. Describe the role of risk management in project management. e. Explain why requirements in a project plan may change. Career Opportunities 7. Explain career opportunities in sport/event marketing. a. Identify types of businesses that offer careers in sport/event marketing. b. Distinguish between sport marketing and event marketing. c. Explain why jobs in sport/event marketing provide career potential. d. Discuss personal traits needed for success in sport/event marketing. e. Explain training needed for careers in sport/event marketing. Marketing Information Management 8. Explain the need for sports and entertainment marketing information. a. Define the terms facts, estimates, predictions, relationships, and marketing information. b. Identify types of marketing information useful to sport/event marketers. c. Describe ways that sport/event marketers use marketing information. d. Explain the impact of marketing information on sport/event marketer. e. Explain the difference between primary and secondary research. 9. Search the Internet for sports and entertainment marketing information. a. Explain the importance of the Internet as a source of secondary sport/ event marketing information. Alabama Course of Study: Sports and Entertainment Marketing 2
3 b. Identify frequently accessed Internet databases that contain sport/event marketing information. c. Explain the use of online services for obtaining sport/event marketing information. d. Discuss the strengths and limitations of using electronic databases to obtain sport/event marketing information. e. Identify online service providers frequently accessed for sport/event marketing information. f. Describe steps for developing a search strategy. Market Planning 10. Describe the nature of target marketing in sports and entertainment marketing. a. Define the following terms: market, target market, mass marketing, marketing segments, and market segmentation. b. Explain the importance of target markets to sport/event marketers. c. Describe advantages and disadvantages of mass marketing. d. Describe advantages and disadvantages of using market segments. e. Explain why the use of market segments is increasing. 11. Identify ways to segment sports and entertainment markets. a. Define the following terms: demographic segmentation, geographic segmentation, psychographic segmentation and behavioral segments. b. Describe demographic characteristics that sport/event marketers analyze. c. Explain the value of geographic segmentation. d. Discuss the value of psychographic segmentation. e. Describe types of behavioral segmentation. Pricing 12. Identify factors affecting pricing of sports and entertainment products (lead time, market demand, market segmentation, smoothing, responding for competitors). a. Identify factors that affect the pricing of sport/event products. b. Discuss how market demand affects sport/event pricing. c. Describe the impact of market segmentation on sport/event pricing. d. Explain how responding to competitors affect sport/event pricing. 13. Describe pricing issues associated with sports and entertainment products (cost, value, objectives). a. Explain reasons for variation in ticket prices in the sport/event industries (e.g., seat location, performance date, discounts to different markets, ticket bundling, seasonality, availability of complementary goods, resale legislation). b. Describe how value is a pricing issue associated with sport/event products. Promotion 14. Explain the use of naming rights in sports and entertainment marketing a. Define the term naming rights. b. Identify the key players in naming rights deals. Alabama Course of Study: Sports and Entertainment Marketing 3
4 15. Identify elements that enhance venue attractiveness (facility accessibility, trade area drawing radius, parking; surrounding area- design/ layout, amenities,, personnel, sense of security. a. Explain ways that the facility contributes to venue attractiveness. b. Discuss ways that design/layout contribute to venue attractiveness. c. Describe ways that amenities contribute to venue attractiveness. d. Explain how personnel contribute to venue attractiveness. e. Describe the role that a sense of security plays in enhancing venue attractiveness. 16. Develop content for use in marketing communications to create interest in product/business/idea (e.g., direct mail letters, marketing copy, press releases, content for use on the website, newsletters, direct-mail offer for sport/event products, media kit). 17. Determine advertising reach of sports /entertainment media. a. Distinguish between advertising reach and frequency. b. Demonstrate procedures for determining advertising reach. 18. Calculate media costs. a. Define the following terms: primary circulation, secondary circulation, position preferences, zoning, flat rates, sliding-scale rates, combination rates, delivered circulation, guaranteed circulation, bleed pages, gatefolds, spreads, partial runs, split-run, selective binding, rating, gross rating points, run-of-schedule air time, painted bulletins, poster panels, spectaculars, direct mail, shared mail, cost per thousand (CPM), cost per gross rating point (CPRP), banner ads, and clickthroughs. b. Describe and explain factors affecting advertising media (newspaper, magazine, TV, radio, and internet). c. Explain the process for determining the cost effectiveness of media vehicles. 19. Explain the nature of sponsorship in the sports and entertainment industries. a. Determine the various types of sponsorship in sports and entertainment. b. Contrast sponsorship for big versus small organizations including local, regional, national and international sponsorships. c. Explain benefits associated with sponsorship activities. d. Describe the significance of exclusivity in sponsorships. e. Discuss ways in which sponsorship relationships are formed. f. Assess the importance of sponsorship in concessions, event planning advertising, and facility design. g. Describe risks associated with sponsorships. h. Evaluate the impact of sponsorship in the sports and entertainment industry. 20. Design logo for sports/entertainment marketing. a. Explain the importance of having a logo. b. Discuss components of logos. c. Identify types of logos. d. Describe characteristics of effective logos. e. Discuss resources useful in generating logo ideas. f. Demonstrate procedures for designing logos. 21. Design tickets for sports/events. a. Describe information that can be included on tickets. b. Discuss purposes of tickets. c. Demonstrate procedures for designing tickets. Alabama Course of Study: Sports and Entertainment Marketing 4
5 Selling 22. Describe factors that motivate people to participate in/attend sports/events. a. Explain the importance of understanding why people participate in/attend sports/events. b. Describe techniques for identifying sport/event motivators. c. Describe ways that salespeople can use sport/event motivators to sell product. d. Create out-of-the box sales promotion ideas for sports/events. 23. Identify sales methodologies used in sport/event marketing. a. Identify situations in which sport/event sales methodologies would be used. b. Describe the use of personal selling in sport/event marketing. c. Discuss the use of telemarketing in sport/event marketing. d. Explain the use of the Internet as a sales medium in sport/event marketing. e. Identify advantages/disadvantages associated with sales methodologies. 24. Prepare sales presentation. a. Identify reasons for preparing for a sales presentation. b. Identify factors about the customer/client/fan that should be determined prior to making a sales presentation. c. Describe preparation needed for sales presentations. d. Identify factors that affect the preparation needed for sales presentations. e. Describe ways to prepare for a sales presentation. f. Explain how to ask for a sales presentation appointment. g. Demonstrate procedures for preparing for a sales presentation. 25. Establish relationships with sport/event clients/customer/fans. a. Describe the importance of establishing relationships with customers/clients during the initial contact with them. b. Explain techniques for establishing relationships with customers/clients during the initial contact with them. c. Identify factors affecting the choice of techniques to use in establishing relationships with customers/clients. d. Describe characteristics of effective sales openings. e. Explain procedures for establishing relationships with customers/clients during initial contacts. f. Demonstrate how to establish relationships with customers/clients during initial contact. 26. Sell tickets (ticket plans, new season, etc.). a. Describe types of ticket plans that are often sold. b. Discuss the selling process to use when selling tickets. c. Identify appropriate selling techniques for use with ticket sales. d. Explain factors affecting the selection of selling techniques to use for ticket sales. e. Demonstrate procedures for selling tickets. 27. Sell advertising space in printed and electronic materials (e.g., program, yearbook, media guide, fan guide, team photo cards, etc.) a. Explain why advertising space is sold in sport/event materials. b. Identify sport/event materials in which advertising space could be sold. c. Describe appeals that could be used in selling ad space in sport/event materials. d. Demonstrate procedures for selling advertising space in printed and electronic sport/event materials. Alabama Course of Study: Sports and Entertainment Marketing 5
6 BIBLIOGRAPHY MBA Research and Curriculum Center (2012). More than a game. Columbus, OH: MBA Research and Curriculum Center. Alabama Course of Study: Sports and Entertainment Marketing 6
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing
Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800
Hospitality and Tourism Career Cluster Introduction to Sports & Entertainment Marketing Course Number: 08.47800 Course Description: This course introduces the student to the major segments of the Sports
Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
LESSON PLANS. Contents
LESSON PLANS Contents Total Instructional Time... 2 Lesson: Ticket Pricing... 3 Lesson: Stadium Staffing... 4 Lesson: Ingress & Egress... 5 Lesson: Parking... 6 Lesson: Concessions... 7 Lesson: Sponsorships...
Print and Out-of-Home Media. Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message
Print and Out-of-Home Media Chapter 8 Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message Chapter Outline I. Chapter Key Points II.
RENAISSANCE COLLEGE OF COMMERCE & MANAGEMENT, INDORE Subject- Advertising
Objectives Type Questions 1.Newspapers, magazines, packaging, out-of-home media, and directories are known as media. a. broadcast c. print e. interactive b. narrowcast d. directional 2. The way various
SPOrTrONS SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM. Introduces
SPOrTrONS Introduces SPORTS VENUE ADVERTISING & MARKETING SEASONAL PROGRAM THE POWER OF SPORTRONS SPORTRONS is a full service creative marketing agency that assists both Advertising Brands and Sports/Entertainment
Advertising and Sales Promotion
Advertising and Sales Promotion 1 The Role of Advertising What is the difference between Advertising and Publicity? Since a company pays for advertising, it has control over the message it wants to deliver.
Marketing Plan RSU Hillcats
Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan
117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is
Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.
HOW TO... Market your orchestra or classical music ensemble
HOW TO... Market your orchestra or classical music ensemble By Trudy Johnston, Director, Vim and Zest The essence of marketing The planning, implementation and analysis of any activity to promote or maintain
EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS
1 CHAPTER 14-2E EXAMINING DIRECT & INTERACTIVE MARKETING APPLICATIONS IN A VARIETY OF SECTORS Summary The applications of direct and interactive marketing are almost endless. This chapter has explored
Media Planning. Marketing Communications 2002
Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media
Baseline Assessment Sports Marketing
Name Date Baseline Assessment Sports Marketing Directions: Read each question below and select the best answer. 1. A branding strategy that combines one or more brands to increase customer loyalty and
Sports Marketing August 19-23
Last Day of Summer Teachers Institute Sports Marketing August 19-23 Introduction to Sports and Entertainment Marketing, Sports Reporter Interview, Name Game Finish Sports Reporter Activity, Introduction
SPORT MARKETING MIX STRATEGIES
Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract
Southern California Regional Occupational Center SCROC COURSE DESCRIPTION
COURSE DESCRIPTION Course Title: CBEDS Title: Sports Business & Marketing Business Marketing Recreation & Tourism CBEDS Number: 4117 Job Titles: Sporting Events Coordinator Recreation & Amusement Attendant
Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE
Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE Course Title: Marketing Education Course Number: 8513 Department: Career and Technical Education Grade(s): 10-12 Level(s): Academic Credit: 1 Course
Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
Advertising PowerSource Growing Your Business Through the Power of Advertising
Advertising PowerSource Growing Your Business Through the Power of Advertising A dvertising is everywhere, and for good reason. At its core, advertising is about grabbing attention and conveying information.
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE 2015-16 Marketing Guide Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season.
PROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
Advertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email [email protected]
A Praetorian Digital Company 2015 Media Kit Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan Sports and Entertainment Marketing Pre-requisite: Marketing and Advertising
Sports Management Test
Sports Management Test 1. Product/service management involves products. a. developing c. improving b. maintaining d. all of the above 2. Marketing is the creation and maintenance of a. sales c. a favorable
CRM have on your club? Stuart Dalrymple
What impact can CRM have on your club? Stuart Dalrymple Stuart Dalrymple Career Summary Founder & Managing Director: Goodform Ltd 2002 Marketing Director: Newcastle Utd FC Marketing Director: Warwickshire
USA Karate. Will Your Business Get a Piece of the Action?
The USA National Karate Championships will bring more than 6,000 Visitors to Fort Lauderdale Will Your Business Get a Piece of the Action? In July 2015, the city of Fort Lauderdale, Florida will host the
SPORTS & ENTERTAINMENT MANAGEMENT
OFFICE OF CURRICULUM & INSTRUCTION SPORTS & ENTERTAINMENT MANAGEMENT Grades 10-12 Prerequisite: Marketing Credits: 2.5 ABSTRACT The course takes the students interest in the sports and entertainment field
Non-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
INVESTORS AND SPONSORSHIP PROPOSAL
INVESTORS AND SPONSORSHIP PROPOSAL Eve nt Produc e r: Charlie "Rock " Jimenez www.talentcircleagency.com PROPOSAL TABLE OF CONTENTS EVENT OUTLINE 1. Concert Event 2. Event Background 3. Target Spectators
CTSO Course Alignments: Advertising and Public Relations
CTSO Course Alignments: Advertising and Public Relations Below you will find standards for the Advertising and Public Relations course aligned with competitive events from appropriate career and technical
Hyperlocal Site Business Plan Summary and Highlights
Hyperlocal Site Business Plan Summary and Highlights The Product We have modeled small, medium and large hyperlocal sites, aimed at building audiences of 20k, 35k, and 60k respectively within a larger
FITNESS INDUSTRY MANAGEMENT Manage the marketing of fitness services and products
1 of 9 level: 5 credit: 5 planned review date: December 2002 sub-field: purpose: entry information: accreditation option: moderation option: Fitness People credited with this unit standard are able to:
2015/2016 Commercial and Sponsorship Brochure
2015/2016 Commercial and Sponsorship Brochure INTRODUCTION Welcome to Merthyr Town FC s Commercial and Sponsorship Brochure for the 2015/2016 season. Merthyr Town FC is a supporters owned club with the
South Plainfield Public Schools Sports & Entertainment Marketing Scope and Sequence of Curriculum Grades 10-12 Date August 2011
Unit (Domain): Part I: What is Sports and Entertainment Marketing? Essential Question(s): What seven key functions is the basis of all marketing activities? What is sports marketing? What is entertainment
What is the marketing mix?
Marketing and Sales What is the marketing mix? The marketing mix The marketing mix is another tool used by organisations Each leisure and tourism business will have their own marketing mix which works
Exploring Media. Time. Activity Overview. Activity Objectives. Materials Needed. Trainer s Preparation. 30 minutes
Exploring Media Time 30 minutes Activity Overview This module provides an introduction into how the curriculum defines media and its purposes. Activities allow participants to brainstorm the many types
Marketing in Tough Economic Times
Marketing in Tough Economic Times 2013 1 First Things First Marketing everything you do to build awareness of your company and products. Sales - everything you do to convert marketing interest to a purchase.
Advertising Creative Promotional Services
www.revenue.state.mn.us Advertising Creative Promotional Services Nontaxable advertising services Minnesota Rule 8130.9250, Advertising, is the basis for this fact sheet. The guidelines in the rule apply
KNOWing Tobacco and the Media Deconstructing Tobacco Advertising
KNOWing Tobacco and the Media Activity Key Concepts: 1. Media is produced by people following a format. 2. A media product is a construction of a reality. It has an aesthetic quality and style. 3. Media
CONSUMER MARKETING 2014-2015
CONSUMER MARKETING 2014-2015 March 2014 3 rd edition 405 pages ISBN# 9781577831952 Published by: Richard K. Miller & Associates (RKMA) PART I: OVERVIEW 1 CONSUMER MARKETING 1.1 Scope 1.2 Market Assessment
How To Design A Logo For A Corporation
NAPCS List for NAICS 54143: Graphic Design Services 54143 1 Graphic design services Combining text and graphics to visually communicate a message or concept. May include numerous steps such as presentation
4.03. Utilize publicity to inform stakeholders of business activities
4.03 Utilize publicity to inform stakeholders of business activities WRITE A PRESS RELEASE PRESS RELEASE FACTUAL ANNOUNCEMENTS SENT TO THE MEDIA TO BE USED AS NEWS ITEMS ON REGULAR BASIS WHO SENDS Press
CableOne Movie Night in Meridian 2015 Sponsorship Packet
2015 Sponsorship Packet Welcome To Our Team! Meridian Parks and Recreation is very excited to bring CableOne back in 2015! After kicking off the program in 2007, we ve had eight extremely successful seasons.
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
BUSINESS. Unit 7 Marketing campaign. 2016 Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.
2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 2 - Revised content - March 2016 ocr.org.uk/business LEVEL 3 UNIT 7: Marketing campaign
Like all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for
Case Studies, E. Thompson Research Note 2 January 2004 Paris Saint-Germain Football Club Scores With CRM Strategy French soccer club Paris Saint-Germain switched from mass marketing to more targeted customer
Analytical Consulting Lab Candidate Projects Fall 2015
Analytical Consulting Lab Candidate Projects Fall 2015 Welcome the Analytical Consulting Lab! In the following pages, you will find candidate projects from sponsoring companies under the Analytical Consulting
SPONSORSHIP PACKAGES. >CONNECTING BUSINESS & SPORTS 16-19 November, 2013 ASPIRE DOME DOHA - QATAR
SPONSORSHIP PACKAGES >CONNECTING BUSINESS & SPORTS 16-19 November, 2013 ASPIRE DOME DOHA - QATAR Principal >EXCLUSIVE Principal QR 1,200,000 A 120 square meter space only at a prime location at the entrance
Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations
The best advertising is done by satisfied customers. Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations www.aenike.ub.ac.id Developing and Managing
Industries. Industry Standards
Industries Industry Standards Review: Top Domestic Grossing Films of All Time: Gone With the Wind (1939) Star Wars: Episode IV A New Hope (1977) The Sound of Music (1965) E.T. (1982) Titanic (1997) The
EVENT MANAGEMENT. Examine the costs (budget) Define your goals Consider what evaluation methods you will incorporate. - Manpower.
EVENT MANAGEMENT Introduction Many sport and recreation clubs are responsible for co-ordinating and delivering one-off and ongoing programs and events ranging from a social function at the local club to
Print and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast
Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending
Sports and Entertainment Marketing
Sports and Entertainment Marketing Course Outline Board Approved: March 27, 2012 I. Course Information A. Course Title: Sports and Entertainment Marketing B. Course Code Number: 1BU150 C. Course Length:
SALES & MARKETING SALES PROMOTION DIRECT MARKETING PUBLIC SERVICE COLLATERAL MATERIAL ADVERTISING INDUSTRY SELF- PROMOTION PRINT ADVERTISING
SALES & MARKETING SALES Product or Service Sales Presentation 1A Catalog 1AA Digital Booklet/Presentation 1B Sales Kit or Product Information Sheets 1C Menu 1D Packaging 2A Single Unit 2B Point-of-Purchase
ADVERTISING Curriculum Content Frameworks
ADVERTISING Curriculum Content Frameworks Prepared by Jackie Phillips, El Dorado High School Facilitated by Karen Chisholm, Program Manager Office of Assessment and Curriculum Arkansas Department of Workforce
RED BANK REGIONAL HIGH SCHOOL CURRICULUM MAP Course Title: Hospitality & Entertainment Marketing Grade Levels: 11, 12
What is Hospitality Marketing Marketing Basics Hotel Marketing: A competitive Industry The Importance of Hospitality Marketing Types of Hospitality Markets Key Players in Hospitality Operations Selling
Praetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email [email protected]
Praetorian Digital Companies 2016 Media Kit The Biggest Audience... The #1 Community for Firefighters! 800,000 Monthly unique visitors! * Firehouse.com 15 % Yearly Growth Fire Engineering.com Firefighter
Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
BUSINESS PLAN GUIDELINES START MY OWN BUSINESS
BUSINESS PLAN GUIDELINES START MY OWN BUSINESS 1. Cover Page and Table of Contents The cover page of your business plan should include contact information such as your name, the name of your business,
MASTER OF ARTS MANAGEMENT
The Master of Arts Management degree is taught at the world renowned Sydney Opera House. MASTER OF ARTS MANAGEMENT COURSE STRUCTURE To become eligible to graduate with a Master of Arts Management degree,
Sponsorship Opportunities. A nine-city tour of the hit one woman show Roller Derby Saved My Soul and feature length documentary On the Fringe.
Sponsorship Opportunities A nine-city tour of the hit one woman show Roller Derby Saved My Soul and feature length documentary On the Fringe. Table of Contents About On the Fringe: the documentary... 3
Chapter 11: Campaign Management
Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected
Broadcast Education Association Las Vegas, April 13, 2011
Interactive Advertising: Creating a Profit Center for Non Commercial Radio PRESENTER John Potter VP Training www.rab.com Traditional Media Moving to Integrated Broadcast television Yellow Pages Pure Play
MEDIA OCR LEVEL 3 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS GRAPHIC DESIGN FOR MEDIA PRODUCTS CERTIFICATE/DIPLOMA IN F/504/0517 LEVEL 3 UNIT 32
Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN MEDIA GRAPHIC DESIGN FOR MEDIA PRODUCTS F/504/0517 LEVEL 3 UNIT 32 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 GRAPHIC DESIGN
A review of Marketing strategy of motorcycle products in Bangladesh.
A review of Marketing strategy of motorcycle products in Bangladesh. *Farooq Hossan *Issa Ahammad Abstract In Bangladesh extensive road network has been made in the rural areas as part of the infrastructural
COMMUNITY EVENTS. sponsorship media kit
sponsorship media kit P83 PARTY P83 PARTY OFFICIAL NAME: P83 PARTY TIME: 4:00pm 9:00pm LOCATION: 83rd Ave @ Peoria Sports Complex DATE: Saturday, March 22nd, 2014 LAST YEAR S ATTENDANCE: 4,000 DEMOGRAPHICS:
MARKETING EDUCATION ADVANCED FASHION MARKETING GRADE 10-12
PARENT/STUDENT COURSE INFORMATION MARKETING EDUCATION ADVANCED FASHION MARKETING GRADE 10-12 Counselors are available to assist parents and students with course selections and career planning. Parents
How To Write an Effective Marketing Plan
How To Write an Effective Marketing Plan A Quick Start Guide for Avaya BusinessPartners + Plan + Use this guide to begin crafting a new future for your company. Execute Continue the Quick Start series
HONORARY CHAIRPERSONS AUCTION CO-CHAIRPERSONS
HONORARY CHAIRPERSONS The Honorary Chairpersons are important members of the community and add prestige and major support to the auction. The Honorary Chair can be a working chair, and or just lends their
Event dates: Location: Estimated draw: Target demographic: Age restrictions: Geographic reach:
Event dates: September 11 13, 2015 Location: Jim Sprick Community Park - Naches, WA Estimated draw: 1,500 people Target demographic: Men and women between the ages of 30 65 Age restrictions: 21+ Geographic
Lesson Plan. Course Title: Principles of Business, Marketing and Finance Session Title: Advertising Media. Performance Objective:
Lesson Plan Course Title: Principles of Business, Marketing and Finance Session Title: Advertising Media Performance Objective: After completing this lesson, the student will understand that Advertising
Business Management and Administration Career Cluster Entrepreneurship Course Number: 06.41610
Business Management and Administration Career Cluster Entrepreneurship Course Number: 06.41610 Course Description: How do you turn an idea into a business? Experience just that in this course! Entrepreneurship
HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County. Department of Curriculum and Instruction
Business and Information Technology HAMILTON TOWNSHIP SCHOOL DISTRICT 90 Park Avenue Hamilton, New Jersey 08690 Mercer County Department of Curriculum and Instruction Sports & Entertainment Marketing Grades
A Praetorian Digital Company. 2016 Media Kit. For more information, please call (415) 962-8314 or email [email protected]
A Praetorian Digital Company 2016 Media Kit The Largest Audience... The #1 The Website #1 website for Corrections 400,000 Monthly unique visitors! * 48 % Year over Year Growth Corrections.com The best
Checklists for Going into Business
Checklists for Going into Business Modified by NCF: October 2003 Checklists for Going into Business Summary Thinking of owning and managing your own business? It s a good idea provided you know what it
What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing
Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,
CARNAVAL MIAMI GENERAL ASSETS & BENEFITS The following are some of the assets associated with ALL levels of Sponsorship for Carnaval Miami ten
CARNAVAL MIAMI GENERAL ASSETS & BENEFITS The following are some of the assets associated with ALL levels of Sponsorship for Carnaval Miami ten different events, ten different demographics, ten venues within
Sponsorship and Marketing Opportunities
Sponsorship and Marketing Opportunities 3 rd Annual Artopia Fest: Chicago s Largest Indoor & Outdoor Music and Art Festival Chicago Urban Art Society August 30 th, 2014 (All photos in this document are
DEVELOPING AND UTILIZING ELECTRONIC MEDIA
1 CHAPTER 7-2/E DEVELOPING AND UTILIZING ELECTRONIC MEDIA Summary In summary, the term electronic media encompasses television, radio and telephone. Television and radio are commonly referred to as broadcast
Marketing: Advertising and Sales Promotion
Marketing: Advertising and Sales Promotion Food Communication II Section G Communication Mix Strategies All of the information has been adapted from: Kotler P. Armstrong, G., 2004. Principles of Marketing.
Sports and Entertainment Marketing
Mr. Facteau Sports and Entertainment Marketing ½ Year My philosophy begins with a concern for the success and progress of each student. Classroom accomplishments will not be the only sign of success; I