TOC-1. The travel industry, opportunity of the 21 st
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1 TOC-1 The travel industry, opportunity of the 21 st century, The travel in-dustry, beneficiary of technology, The travel industry, America s #1 growth industry, The travel industry, the entrepreneur s dream come true, The travel industry, your vehicle to success. How did retail travel agencies evolve? Then came computers, Personal computers, the end of an era, Commission caps and electronic ticketing, Personal computers, the beginning of an era. Eroding storefront profits, Inflation vs. productivity, The cul-prit, domestic airline tickets, The last straw, commission caps and cuts, Automation, the highway to change for the home based travel agent, The entrepreneurial era.
2 TOC-2 Evolution of the true independent contractor, IRS independent contractor elements Which is better for an agent, being an em-ployee or an independent contractor? What is so different about today s independent contractor? Conclusion, Commissions and overrides, 15 areas of opportunity to make lots of money in the travel business, Sample income statements of home based travel agencies. Define your expectations, State your specific objectives, Project your income, Project your expenses, Funding your business, Writing a formal business plan, Sample business plan. Establish your business name, Organizing your business, Obtaining the proper licenses, Opening your business bank ac-count, Your stationery and business cards, Establishing an office for your home based travel agency. What are the main revenue accounts and where is their origin? What are the common expense areas for home based travel agen-cies? What software is available to make the accounting task easier?
3 TOC-3 Home or office, which one is it? Clearly define your workplace. Your home as a business meeting place. How to create your professional image. Communicate quality. The importance of your home computer. Notebook computers and how they can work for you. Desktop computers. What kinds of other software do I need in my home-based travel business? Your office Suite. Desktop publishing software. Con-tact management programs. The Internet. Selecting your host agency partner. What are the key consider-ations when negotiating your host agency agreement? Your in-dependent contractor agreement. Sample host agency contract. Travel agent identification numbering systems. Pseudo Identi-fication numbers. Who operates the CRS/GDS? Is it mandatory for a home based travel agency to automate with a reservation system? What con-sumer reservations systems are available? Reference resources. Travel Agent Resource Center
4 TOC-4 A complete guide to organizing your travel business supplier files. Organizing your web based bookmarks and files. Your cruise files. Suggestions on how to organize and categorize the domestic, international, miscellaneous destination and special inter-est information. How to define your market? Quantify your marketing exposures. Establish a marketing budget. Generating a written mar-keting plan. Sample marketing plan The importance in consistency. The development of the news-letter. Your newsletter s content. Sample newsletter. Mini newsletters. Sample mini newsletter. Developing your mailing list. Managing your mailing list. Bulk mail versus first class mail. Developing a mailing program. Cooperative direct mailings. Sample travel flyers. Newspaper advertising. Magazine advertising. Yellow Page advertising. Other advertising media. Sample travel ads..
5 What kinds of travel promotions are there? What opportunities exist in the community to promote travel? TOC-5 Cold calls. Canvassing, a quick way to establish your business. Telemarketing for the 21st century. Portable automation - notebook computers. Travel videos and how they help sell. On-line chat groups, Usenet and mailing lists. Networking, voice mail and various other programs. Marketing via facsimile. Database marketing. Contact man-agement. the World Wide Web and the Internet. The Web. Define your web opportunity. Plan your website. Keywords, your secret to success. Build your website. Opening your doors for business. Market your web site. Maximizing your web opportunities. Your Client profile form. Example of a client profile form. Your client action card file. Example of a client action card. Client questionnaire and market survey. Example of a client questionnaire and market survey.
6 TOC-6 Should I attend a travel school? Can a travel video or web based training help? What travel industry training is available? Travel industry organizations that offer travel agent training. Insurance for your home business. Credit card sales. Nec-essary disclosures. Filing a fictitious business name statement. Obtaining a business license. Registering your business with the state and contact information. Receipt of travel docu-ments, notice to all clients, agency disclosure, agreement of sale and Passport, VISA and security disclosures.. Who earns travel benefits? Travel agent registration programs. Typical travel agency benefits. Your home office deduction. I.R.S. Form 8829 Expenses For Business Use Of Your Home. Your deductible automobile ex-penses. I.R.S. Form 4562 Depreciation And Amortization. Travel and entertainment expenses. General Business Ex-penses. I.R.S. Schedule C Profit Or Loss From Business
7 TOC-7 Trade associations. Travel agent training and certification. Travel agent trade publications. Summary of Travel Agent Benefits for Agency Membership Requirements. Agency Membership Benefits. Simply the Best Training Available. Revenue Building Sales Tools. HomeBasedTravelAgent.com. Cruise Seminars.
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