REACH! TOUCH! SELL! Presents the advertising positions at

Transcription

1 REACH! TOUCH! SELL! Presents the advertising positions at

2 Over the past 40 years, the Carrefour group has grown to become one of the world s leading distribution groups. The world s largest retailer, the group currently operates four main grocery store formats: hypermarkets, supermarkets, hard discount and convenience stores. The Carrefour group currently has over 15,500 stores, either company-operated or franchises. Carrefour in Bulgaria The news for the upcoming Carrefour hypermarkets opening has already grabbed the audience attention. Carrefour already operates successfully in Burgas Plaza and is opening hypermarkets in Sofia and Plovdiv in April and in Varna- summer Current reports show amazing human traffic in Burgas Plaza and the expected numbers for the Capital and the other cities are even higher. The strategic location of the venues is beneficial for the large turn over of the hypermarkets, attracting population with high purchasing power. The exposure to advertising messages that are located in Carrefour has a strong impact upon customers and often is the reason that provokes purchase.

3 Burgas Plaza Locations Galleria Plovdiv Grand Mall - Varna The Mall - Sofia

4 Screens In-store digital advertising appears on screens located at various locations throughout stores, typically in high traffic areas. Digital advertising is found in grocery stores, mass retail outlets, malls and select specialty retailers.

5 Screens While offered widely in a range of retail venues, digital advertising is not yet universally available. Ad spots are updated frequently and consist of various features/clips relevant to screen location in-store.

6 Screens Audio/video of medium captures consumer attention. Puts the ad message in front of prospects when they are in a purchase mindset.

7 Screens Digital screens encompass the whole hypermarket Carrefour- strategic locations such as: entrance, Cosmetic section, FMCG-s section and cashier areas

8 Screens Consumers are receptive/responsive to the medium. Messaging flexibility: easy to upload/change ad messages. No added production fees.

9 Trolleys Branding Shopping trolley advertising is typically a two-panel ad on the front of the trolley with one side facing the shopper and one side facing out, but the whole trolley branding is another advertising option, depending on the creative and client needs Can be produced with custom options and campaign extensions including chrome, glitter, neon, 3-D, foil, metallic and more. Can be used for local advertising. Delivers advertising message throughout the store to build brand equity and awareness, introduce new products or packaging, steer consumers to your product and more. Drives sales and generates impulse purchases by putting your product top of mind at point of sale.

10 Security Stands Branding Two-sided, full-color billboards mounted on security pedestals. Greet shoppers entering and exiting the store. Also referred to as security pedestals. Available in major store chains nationwide. Category exclusivity; only one advertiser per cycle for high visibility brand domination. Guaranteed reach and impact; a can t miss advertising position. Large presence at store entrance. Cost effective; low CPT.

11 Next Client Branding Next client dividers reach millions of consumers. The checkout placement of the dividers insures maximum exposure of the advertising message. They deliver unavoidable impressions to every supermarket shopper by separating groceries in the cashier belt with custom advertising.

12 Bags Branding Now mass distribution of these miniature traveling billboards is available in urban shopping districts across major markets. Logos and messages can be placed on both sides of the bag. The method is highly effective. The bags are taken home and the consumer is exposed long time on the ad message The reach is easily measured

13 Carrefour Target Audience

14 Who are Carrefour shoppers? Socio-demographic profile Age: y.o. (23-30 y.o. 24%; y.o. 49%; y.o. 18%); Sex: 37% male : 63% female; Marital status: 60% married or committed; Family size: 16% two members, 45% three members, 27% four members; Education: secondary 55%; university 28%; incomes: mid; Working status: 81% full time occupancy; Professional Status: 48% workers; 24% specialist with university degree; Social status: mid level A place of residence: in the capital or in the big Bulgarian cities; Way of life 83% watch TV daily 32% listen radio daily 17% read press at least twice weekly 80% have an own car in use 70% have an own apartment 65% do the shopping at least once weekly 22% use internet daily 30% intend to buy a mobile phone in the last 12 months 38% intend to buy new technical means ( black or white) in the last 12 months

15 wishes you GOOD SALES at