Lower cost of production of marketing materials

Transcription

1 Captivate your customers with digital signage adver tising.

2 Its Now Digital, Inc. is a locally owned and operated digital signage advertising company serving over 20 businesses in the Connecticut and Massachusetts area. Digital signage advertising is the latest most cost effective way to advertise and market your business! Our high definition monitors are strategically placed in high traffic locations such as: grocery stores, fitness centers, motor vehicle dealerships, financial institutions, and more! Captivate your customer with visual appeal, versatility, and aesthetic and technological advancement. Digital signage allows you to target and send the most current messages to customers without delays. Let Its Now Digital enhance your customer s experience by providing a medium of communication that informs, educates, and builds brand loyalty. WHY ADVERTISE WITH DIGITAL SIGNAGE It goes without saying that the current economic climate poses significant challenges for many businesses. With many advertisement choices, organizations must use their marketing budget wisely. Between the Internet, newspaper, media, and the rapidly emerging world of social media, all add up to many advertising choices. A well planned digital signage advertising package keeps your customers up to date about your business. Our digital signage network allows you a much more cost-effective way to broadcast your message to the community than traditional methods. Some of the key benefits include: Build brand awareness Captivate audience Promote specials Custom built ads in still or animation New product launches Achieve message consistency Target new customers Promote community events Lower cost of production of marketing materials The content mix such as: products, weather, and news keep the focus of the customer on our screens. The breakdown of our displays in percentages is as follows: 65% targeted product ads, 25% weather and news, and 10% entertainment. Usage Anywhere customers wait store entrances, checkout lanes, deli s, pharmacies, gas pumps, etc. Create custom channels for different sections of the store Provide specials for the day and increase impulse buys on high-profit items Content Paid advertising by suppliers Current and upcoming specials Customer endorsements Employee recognition/awards Community involvement Rewards program information Advantages Subscription costs significantly less than newspaper or television ads Targeted to current customers who are already buying Increases impulse buys Indirect payback Shortens the customer s perception of wait time at checkout/service areas Builds awareness of community involvement Demonstrates savings by making specials and discounts more public

3 BENEFITS OF DIGITAL ADVERTISING Most Efficient Medium of Advertisement Digital advertising allows you to reach the greatest number of consumers in a timely, effective manner. The content on your ad can be changed easily and frequently, so you can feature the most up to date messages possible. Target your audience with direct messages and build a connection with consumers on an everyday basis. According to Point of Purchase Advertising International, approximately 75% of buying decisions are made at the point of purchase. This number reflects the industry-wide interest and need for increase in in-store advertising and promotions. Versatile Many different kinds of businesses and organizations can benefit from digital signage advertisement. For example, the following businesses use digital signage: retail, educational, financial, fitness, healthcare, entertainment, restaurants, and military. Also, you can use digital signage to get across any number of messages. You can use digital signage to inform customers of services or special promotions, display your town s community events, or provide entertainment while customers wait in a long line. Technologically Advanced Build customer loyalty and appeal to your customer s daily needs to make them feel valued. Its Now Digital offers the latest and easy to use technology that will enhance both the business and consumers experience. Display current news, weather, and special promotions and offers that appeal to your consumer and make them feel welcome in your business. For more information please contact Its Now Digital, Inc. at (860) or sales@itsnowdigital.com to arrange your personal consultation and find out how digital signage advertising can benefit your business!

4 F r e q u e n t l y A s k e d Q u e s t i o n s About Equipment, Installation, Timeframe, and Services 1. What kind of equipment do you offer? We offer the latest in digital signage equipment with all multi-frame wide screen high definition LCD monitors. Our digital signage displays are available in LCD displays. Our digital signage services come with an easy to use media player, real-time feeds for weather, news, sports and entertainment, and content which is driven by location, demographics, and promotions. Also, you will have the option of choosing between full motion and color video, interactive touch screens and multi-functionality to allow varying images. 2. What about the installation and setup? Our team of Its Now Digital professionals will come to your business or organization to provide a consistent and aesthetically pleasing product and installation of digital hardware/software. We will also be happy to answer any questions about our service and provide timely maintenance. 3. What ways of advertising do you offer? Its Now Digital offers two ways of advertising, one you can advertise on our network of screens or you can place a screen in your business for internal advertising. 4. How much does it cost for digital advertisement? Subscription costs significantly less than television, radio, or newspaper advertising. Easy to update frequently and get your desired message out to customers in a timely manner. Increases impulse buys Minimize service cost by selling ads to local business partners. Indirect payback shortens the customer s perception of wait time at checkout/service areas, builds awareness of community involvement, and demonstrates savings by making specials and discounts more public, noticeable and available. 5. What kind of content can I show? Paid advertising by suppliers Current and upcoming specials including limited time offers Customer endorsements Business hours Weather, news, sports Employee recognition and awards Community involvement Rewards program information 6. Do I have approval prior to installation of content? Yes. It is a standard practice that competing businesses are not to be displayed in monitors and all content is subject to your approval. 7. Can I move my advertising to another location during my contract? Yes, as long as a competitor isn t contracted at that location. 8. Does the digital advertising work with wireless networks and cellular modems? Yes, there is a nominal monthly fee for the cellular modem.

5 C l i e n t L i s t Clients and Locations Geisslers Supermarkets 7 locations Granby, South Windsor, East Windsor, Bloomfield, Windsor, Somers and Agawam, MA Adams Hometown Foods 7 locations Monson, MA, Terryville, Watertown, Deep River, Shelton, Derby and New Milford Ted s IGA Hebron Scranton Motors Vernon Gengras Chevy Gengras Chrysler Dodge Jeep Gengras BMW Windsor Federal Savings Institute Workers Federal Credit Union Hancock Pharmacy Ansonia Windham IGA Shoprite Contact Phone: sales@itsnowdigital.com

6 L o c a t i o n s

7 C l i e n t T e s t i m o n i a l s Adams Hometown Markets We have been using Its Now Digital, Inc. in our Deli Departments for over two years. This has been a great addition to the stores, with people being able to look at our Flyer while they are waiting at the Deli. Not only are the customers seeing the flyer they are able to read any of our in store promotions as well as specific notes or greetings. Many customers have commented on greetings we have had on screens. Customers read and value the messages that are on the screen. This has been a great tool to communicate to our customers. Tony Groszew, Director of Sales Workers Federal Credit Union FEDERAL Serving the Community For Over 75 Years. The Credit Union is using Its Now Digital, Inc. s digital advertising at our Stafford Springs location. We are very happy with the response from our members and love the ad work that Salvatore Scata provides. The digital TV ads educate our members on any loan specials, new products and local merchant discounts to our members as well. The cost of the service can be minimized by selling ads to local business partners in which we currently have a car dealership and an Insurance Agency. Sal has been very easy to work with and resolves any issues or changes in a timely manner. Betty K. Maurer, President/CEO Geissler s Supermarket Its Now Digital installed and maintains digital equipment in the Deli Department in all of our stores. The screen not only enables our customers to see our company s circular for specials but also allows them to get information regarding various business in the area as well as weather reports. Its Now Digital ensures that the most updated software and the latest technology is available and promptly responds to any technical difficulty. James H. Nilsson, Jr., President

8 A d v e r t i s i n g S t a t i s t i c s / S p e c s For Advertisers: LOCATION OPTIONS Adam s Hometown Markets 1. Shelton, CT 19, Terryville, CT 25, Milford, CT 32, Monson, MA 36, Watertown, CT 40, Derby, CT 38, Deep River, CT 44,000 Ted s IGA Hebron, CT 52,000 Andy s Market Simsbury, CT 31,500 Geissler s Supermarket 1. Granby, CT 37, South Windsor, CT 28, East Windsor, CT 39, Bloomfield, CT 28, Windsor, CT 31, Somers, CT 27, Agawam, MA 42,000 Ad Production Specifications: CUSTOMER SUPPLIED Static Files: 1366 x 768 in a jpeg format. Animated Files: 1366 x 768 in a.swf format. IND can create your ad design in a static or animated file for a nominal charge. ads to: sal@itsnowdigital.com Payment: Credit Cards accepted: MC, VISA, AMEX Payment plans available WANT DIGITAL SIGNAGE IN YOUR STORE? Take advantage of digital signage as a powerful tool to increase revenues and decrease costs. Specifically, you can minimize service costs by selling ads to local business partners. Target customers who are already buying and promote and up-sell featured products at the point of purchase. You can change messages faster, more easily, and less expensively than print advertising. Call us for a quote. Windham IGA 1. Windham, CT 32,000 Shoprite 1. Manchester, CT 120,000

9