Captivate Your Target Audience

Size: px

Start display at page:

Download "Captivate Your Target Audience"

Justin Jenkins
8 years ago
Views:

1 Captivate Your Target Audience 5 Reasons YOU Should Start Using the NEW Scala Enterprise Communication Solution Now...

2 Captivate Your Target Audience 5 Reasons YOU Should Start Using the NEW Scala Enterprise Communication Solution Now... Only 4 Easy Steps to Publish Engaging Digital Content Creating Amazing Interactive and Dynamic Content is a Breeze with HTML5 Improve your ROI with More Affordable Android Player Options Create New Business Opportunities with Enhanced APIs The World s Most Stable, Scalable and Proven Platform I would say... well-engineered, as usual from Scala, for software design and for embracing the cutting edge technology. - Sylvain Bigand, TMM Communication France I m almost crying. THIS IS AWESOME. You rock, seriously. I am almost too excited to type, really. - Jorge Mira Boronat Multimedia Editor, Composer, Sound Designer Love the new interface. - Brandon Codispoti Director of Technology and Development Hammond Communications Group, Inc. My feedback about the ability to drag-and-drop a media file directly from your computer folder onto the media list in the new CM... What a pleasant interface, sweet and simple. Very well thought of. This is one of the most used features of the CM as not everything is published via the Designer. And I always wished Scala paid more attention to it. Now they have. - Ahmed O. Balfaqih, Founder and Managing Director of Clickgrafix

3 Only 4 Easy Steps to Publish Engaging Digital Content Play Last step is to publish your visuals and that is it... you are engaging with your target audience. 4 Order Drag and drop your content around in the playlist to change the order of playback. 3 Create Playlist Put your media in one of your existing playlists or create a new one and select the playlist you want to use. 2 Drag & Drop Choose your visuals from your explorer and drag them into the New Scala Enterprise Software to be uploaded to your content control room. 1 Intuitive, User-Friendly Interface has Shown Productivity Increases of 35-40% Increased Visibility Means You Always Know Which Playlists, Channels and Players are Using a Given Asset

4 Creating Amazing Interactive and Dynamic Content is a Breeze with HTML5 Creating Amazing Interactive and Dynamic Content is a Breeze with HTML5 Using HTML 5 content for your digital signs on mobile devices, on outdoor screens, in stores and in corporate buildings is now possible via the new Enterprise Communication Suite. Out-of-the-box, Scala integrates with some of your favorite design tools, so it was already possible to create stunning visuals using your favorite tools. But now it s super easy to create and use dynamic content with the adaption of HTML 5 into the New Enterprise software of Scala: Unify web design and screen content. HTML5 is the emerging standard for great content on the web - now use the same content for your public displays. HTML 5 makes it very easy to display real time information such as stock prices, weather, news headlines, and sports scores - independent of web or screen playback. The talent pool for content-creation is massively increased. Finding an HTML 5 content creator is going to be much easier, and probably much cheaper, than finding a creator who is familiar with digital signage content creation. Availability of content. Similarly, there is a huge array of existing script libraries available on the web, so there s no need to re-invent the wheel. HTML5 support for Android and Scala Players. Dynamic HTML5 content playback is now supported on both PC and Android based Scala Players.

5 Improve your ROI with More Affordable Android Player Options Improve your ROI Scala s new Enterprise solution supports a new family of Android powered media players and photo frames. This enables you to create, manage, distribute and playback content for dynamic digital signage displays without the need for a dedicated PC. In most cases a dedicated PC is more expensive than using an Android device. Reducing the cost for displays - a key component in digital communication networks - results clearly in an overall lower total investment. Scala Player Supports Android Devices of: The supported digital signs and players are not only lower in cost... because the devices will be able to take advantage of HTML5 for dynamic and interactive content they are also growing in flexibility and capability. And you can connect the devices directly to Scala Enterprise Content Manager, without the need for an intermediate software package - as it was in the past - called Bridge Server. The Scala Player runs on specific Android-powered media player hardware and photo-frame hardware from a number of vendors. Specific devices from IAdea and Outform (i-display), that have built their version of the Android OS to be hardened for digital signage applications, are supported by Scala Enterprise. Lower Total Cost of Ownership More Flexibility Direct Connection between Scala and Android Devices Take Advantage of the Android - HTML5 Combination

6 Create New Business Opportunities with Enhanced APIs Limitless Customization and Flexibility in Building Robust Applications Use the Flexibility of the Scala APIs An API works like a door to connect a third party software or application to the Scala platform. The new enhanced APIs of Scala Enterprise unlock numerous opportunities to enhance your communication tools. Some examples of how the Scala APIs are used to take digital communication to the next level... Easy Connect your intranet communication tool to Scala via the API to create an easy to use system for greeting visitors to your office. In this case Receptionist of Liebermann & Strauss goes to the Lobby Welcome Screen menu in the company s intranet browser; 2. then types company names and contact information into a predesigned template; 3. then checks if everything is correct in the preview screen; 4. if so...done! Connect your (internal) Messaging Platform to Your Digital Communication Network Improve the Visitor Experience Fully Integrated In this case... by leveraging the advantage of the Scala API you can continue booking appointments and rooms for your company meetings using the software that you always use, but now you can automatically display these meeting schedules on screens in the lobby of your company and next to the meeting room doors. This will improve the visitor experience and create an effective planning process for your internal and external meetings.

7 Create New Business Opportunities with Enhanced APIs Limitless Customization and Flexibility in Building Robust Applications New Businesses Our Enhanced APIs allow our Partners to create new businesses, allowing almost unlimited creativity and flexibility to develop powerful applications for their target markets. Tom Nix, CEO, Scala Inc. You can also use the API to create a whole new business strategy. For example... you see opportunity in a specific industry that can benefit from using dynamic visuals on screens to sell their products or services, but the business owners in that industry only need a specific (simplified) set of tools to get their products displayed in their shop or restaurant... At Crisp n Juicy we are focussed on serving our customers the best Peruvian Chicken available in a clean and inviting environment. Our restaurant is using the latest equipment including a two display menu board and larger one display promo board from TelemediaVision, powered by Scala. The unit greatly contributes to the look and feel of our restaurant and helps us promote products more efficiently while adding a level of entertainment with a local weather slide and news ticker. You can now create a specific user interface for that industry and make a connection between that interface and Scala. This enables the shop or restaurant owners to create and update their offerings fast and easy and the Scala Enterprise engine is used for automatic management of the system and seamless high quality playback of their dynamic visuals. Specific Industry User Interface Specific Industry User Digital Communication

8 The World s Most Stable, Scalable and Proven Platform Scala Enterprise, brings to you, the reliability, stability and security of our past products fused with a cutting edge, stylish, intuitive user interface. By making tasks simpler and streamlining the workflow you can focus on optimizing the digital media messaging for a high quality brand experience for either consumers or employees. Discover why many of the world s most successful companies in over 100 countries across the globe rely on Scala s digital communications software platform every day: Connect with virtually any data and content source Infinitely customizable, yet simple to use out of the box Intuitive templates and web-based interface Stable, scalable, robust and proven platforms We re excited about the latest evolution of our software. Our engineers have made this our most innovative, easy-to-use, stable and secure release to date. With the intuitive user interface, flexible integration options and ability to completely customize this powerful tool to meet their unique challenges, Scala users are inspired to produce high quality digital signage solutions that create an immersive brand experience for their customers or employees. - Tom Nix, CEO, Scala

9 Do you want to know how to create.....this?...this?..this?...this?...this? SCALA-DS SCALA AND THE EXCLAMATION POINT LOGO ARE PROPERTY OF SCALA INC.

Key Factors to Consider When Selecting a Web Content Management Solution

Key Factors to Consider When Selecting a Web Content Management Solution to Consider When Selecting a Web Content Management Solution Web content management solutions deliver several sizable benefits. First, they empower subject matter experts, content authors and editors with