COURSE CATALOGUE. Exchange Students Autumn 2014: Master in Management 1 (First Year) Grande Ecole Programme (English Track)

Transcription

1 COURSE CATALOGUE Exchange Students Autumn 2014: Master in Management 1 (First Year) Grande Ecole Programme (English Track) Burgundy School of Business 29 rue Sambin - BP DIJON Cedex - France Tel. +33 (0) Fax : +33 (0) escdijon@escdijon.eu Internet : Chamber of Commerce and Industry of Côte-d'Or 1/14

2 Summary MiM1 Core course - (Anglophone) S1 - Communication Strategies MiM1 Core course - (Anglophone) S1 - Financial Analysis - ESC... 4 MiM1 Core course - (Anglophone) S1 - Human Resources Management... 5 MiM1 Coore course - (Anglophone) S1 - Management Control - Budgetary Control... 6 MiM1 Core course - (Anglophone) S1 - Strategic Analysis - EMBA... 7 MiM1 Core course - (Anglophone) S1 - Strategic Marketing French Language and Culture - Culture & Société... 9 French Language and Culture - French - Advanced French Language and Culture - French - Elementary French Language and Culture - French - Intermediate French Language and Culture - French Culture and Society French Language and Culture - Intercultural Management and Communication All courses descriptions are based on syllabi and are subject to modifications 2/14

3 MiM1 - Core Course - (Anglophone) S1 - Communication Strategies 1 Time volume (in hour): 21 Total student workload: 60 ECTS: 4 Semester: Autumn Module's Manager: BONESCU Mihaela Pre-requisites: none Description: The main topics in the course will enable the student to assess and evaluate the role of advertising and other promotional mix elements in the integrated marketing communications program. Attentions will be given to the various communication tools and the process by which integrated marketing programs are planned, developed and executed. The international environment will be examined that has an impact on the integrated marketing communication strategies. Understand the place of a communication strategy into the global marketing management strategy Learning objectives: GK2 To be acquainted with the fundamentals of marketing and sales GK2.3 To understand and to make the connection between the marketing strategy and the commercial plan of action GS6 To work with others, to possess relational qualities GS7 To know how to communicate effectively, both orally and in writing Methodology: Teaching language : English, French Teaching tools: Pedagogical methods: Final collective assessment - Big lecture hall 50% Continuous individual assessment - Big lecture hall 50% Final collective assessment - Collective dossier 50% Continuous individual assessment - Individual case study 50% MGE GK 02 - To be acquainted with the fundamentals of marketing and sales MGE GK To understand and to make the connection between the marketing strategy and the commercial plan of action MGE GS 06 - To work with others, to possess relational qualities MGE GS 07 - To know how to communicate effectively, both orally and in writing WELLS William (2000), Advertising: principles and practice, Prentice Hall, WEL PARENTE Donald (2000), Advertising campaign strategy: a guide to marketing communication plans, The Dryden Press, PAR SHIMP Terence A. (2000), Advertising promotion: supplemental aspects to integrated marketing communications, The Dryden Press, SHI KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education, KOT 3/14

4 MiM1 - Core Course - (Anglophone) S1 - Financial Analysis - ESC Time volume (in hour): 21 Total student workload: 60 ECTS: 4 Semester: Autumn Module's Manager: ZENOU Emmanuel Pre-requisites: Basis of finance (value creation principles, discounting) and Basics of General accounting Description: This course aims at developing financial skills and methodology required to any corporate manager. This implies in particular being able to formulate a diagnosis as regards to the financial results of a business, and on its ability to create value; the main themes includes : - Evaluating its default risk - Evaluating it profitability - Establishing recommendations - Presenting and explaining the overall diagnosis This lecture is based on case studies. At the end of the module, student should have: Acquired technical and theoretical skills: value creation (book value, market value, market ratios); profitability ratios (ROE, RONA and breakdown of RONA into margin and assets turnover, leverage effect), risk assesment tools (solvability and liquidity ratios, cash flow statement). Acquired and be able to implement methodological skills: financial analysis methodology. Developed managerial capabilities: analysis and diagnosis; synthesis and oral qualities. Learning objectives: Competencies targeted by this module: 1) GK3.5 - To know how to make a diagnosis about a firm s financial situation 2) GS1 - To know how to analyse and solve a problem and to know how to structure one s thinking 3) GS7 - To know how to communicate effectively, both orally and in writing Methodology: Teaching language: English Teaching tools: E-learning. Course support Pedagogical methods: Case studies. Oral presentations. Diagnostics Continuous collective assessment - Big lecture hall 30% Final individual assessment - Big lecture hall 70% Continuous collective assessment - Collective case study 30% Final individual assessment - Written exam 70% MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance MGE GK To know how to make a diagnosis about a firm s financial situation MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one s thinking MGE GS 07 - To know how to communicate effectively, both orally and in writing or any more recent version VERNIMMEN Pierre (2011), Corporate Finance: theory and practice / 3rd ed., John Wiley & Sons, VER BREALEY Richard A. (2008), Principles of corporate Finance: international edition / 9th ed., McGraw-Hill, BRE 4/14

5 MiM1 - Core Course - (Anglophone) S1 - Human Resources Management Time volume (in hour): 21 Total student workload: 66 ECTS: 4 Semester: Autumn Module's Manager: HAVARD Christelle Pre-requisites: None Description: This course is a beginners's course in Human Resource Management. It aims to prepare students becoming employees in international firms (giving them knowledge on their rights and duties) and managers in charge of a team (giving them skills on operational human resource management). The main topics associated to this course are: Introduction IHRM; HR Planning & Recruitment; Competence development and motivation; Performance management & Appraisal, Compensation; Employee Relationship; CSR; Change management Learning objectives: This module aims to prepare students becoming employees in international firms (giving them knowledge on their rights and duties) and managers in charge of a team (giving them skills on operational human resource management). Aimed and assessed skill: To be acquainted with the various dimensions of human resources within a firm (MGE GK 04.03) Methodology: Teaching language : English Pragmatic approach, mix of knowledge and case studies Teaching tools: Manual. Course support. DVD - Video support Pedagogical methods: Critical analysis. Case studies. Oral presentations Continuous collective assessment - Big lecture hall 30% Final individual assessment - Big lecture hall 60% Continuous individual assessment - Big lecture hall 10% Continuous individual assessment - Individual case study 20% Continuous collective assessment 30% MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy MGE GK To be acquainted with the various dimensions of human resources within a firm MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one s thinking Human resource management / Global Edition [E-BOOK] - DESSLER Gary Available in Dawsonera. BEARDWELL Julie (2007), Human resource management: a contemporary approach, Pearson Education, BEA DOWLING Peter J. (2004), International human resource management, Thomson Learning, DOW 5/14

6 MiM1 - Core Course - (Anglophone) S1 - Management Control - Budgetary Control Time volume (in hour): 21 Total student workload: 60 ECTS: 4 Semester: Autumn Module's Manager: BIOT-PAQUEROT Guillaume Pre-requisites: Financial Accounting, Managerial Accounting Description: Introduction to Management control. Introduction to budgeting: planning and budgeting; budgetary control and variance analysis. Behavioural aspects and conclusion. Introduction to management control: process, systems and structure of management control. Planning and budgetary control systems. Principles of planning and budgeting. The master budget: sales budget, production budget, direct materials purchases budget, direct manufacturing labour budget, cash budget, budgeted P & L, budgeted balance sheet. Budgetary control: flexible budgets and variance analysis. Behavioural aspects and conclusion. Learning objectives: At the end of this module, students will be able to: 1) understand the role of management control in the organisation. 2) understand the principles of planning, budgeting and controlling. 3) know the key methods of planning and budgetary control. 4) establish a budget and comment the results of a variance analysis. GK3: To be acquainted with the fundamentals of accounting, management control and finance Methodology: Teaching language: English, *Class session: lecture by the professor, correction of exercises, case studies and discussion. Student's personal work: reading documents, seeking additional information, preparing exercises and cases before each session Teaching tools: E-learning. Manual. Cases. Course support Pedagogical methods: Case studies. Researches Final individual assessment - Big lecture hall 50% Continuous individual assessment - Big lecture hall 20% Continuous collective assessment - Big lecture hall 30% Continuous individual assessment - Quiz 20% Continuous collective assessment - Collective dossier 30% MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance MGE GK To understand the concepts of management control, especially cost analysis and budgetary management Management and Cost Accounting, A. Bhimani C.T. Horngren, S.M. Datar, G. Foster, Prentice Hall, 4th edition, 2008, Chapters 14 and 15 Essentials of Corporate Finace: Only Chapter 17.4 and ROSS Stephen A. (2008), Essential of corporate finance / Ed. 2008, McGraw-Hill, ROS BHIMANI Alnoor (2007), Management and cost accounting / 4th ed. 2007, Prentice Hall, HOR 6/14

7 MiM1 - Core Course - (Anglophone) S1 - Strategic Analysis - EMBA Time volume (in hour): 21 Total student workload: 51 ECTS: 4 Semester: Autumn Module's Manager: ASSELINEAU Alexandre Pre-requisites: none Description: Introductory course in strategy Analysis of a company s trajectory and segmentation, analysis of the competitive environment (PESTEL analysis, Porter's analysis) and key success factors, analysis of the competitive positioning and business model of a firm, diagnosis of resources and skills, SWOT analysis. Strategic options (specialization, integration, diversification, internationalization) Learning objectives: To be acquainted with the principal tools of strategic analysis and to know how carry out a diagnosis. (Competency GK 4 (G.K.04.04)) Methodology: Teaching languages : English, French Teaching tools: Manual. Cases. E-learning Pedagogical methods: Case studies Continuous collective assessment - Big lecture hall 30% Final individual assessment - Big lecture hall 50% Continuous individual assessment - Big lecture hall 20% Continuous individual assessment - Quiz 20% Continuous collective assessment - Collective case study 30% MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy MGE GK To be acquainted with the principal tools of strategic analysis and to know how to carry out a diagnosis JOHNSON Gerry (2008), Exploring corporate strategy: text and cases / Ed. 2008, Prentice Hall / Financial times,, JOH 7/14

8 MiM1 - Core Course - (Anglophone) S1 - Strategic Marketing 1 Time volume (in hour): 21 Total student workload: 90 ECTS: 4 Semester: Autumn Module's Manager: COGAN-MARIE Laurence Pre-requisites: None Description: Course Philosophy- Marketing creates value for customers by focusing on the long-run relationship as well as on short-run sales. This course emphasizes the role of what is traditionally called the marketing mix or the 4 P s - product, price, promotions (communication) and place (distribution) - in creating value for customers, which in turn creates value (revenue and profit streams) for owners, shareholders and employees. The course also highlights the interrelatedness of the different elements of the marketing mix. At the completion of the course, students should be able to: 1. Define the marketing concept and its shift from transaction-based to relationship marketing. 2. Identify the different components of the marketing environment. 3. Define the concept of product, product policy, branding and product life cycle. 4. Learn about qualitative & quantitative market research 5. Explain the concept of pricing and approaches to price setting. 6. Describe the marketing channels and the major channel strategy decisions. 7. Describe the communication process, the promotional mix and effectiveness. Learning objectives: MGE GK 02.03: Comprendre et établir le lien entre la stratégie marketing et le plan d'action commerciale MGE GS 06: Travailler avec les autres, avoir des qualités relationnelles MGE GS 07: Savoir communiquer avec efficacité à l'écrit et à l'oral Methodology: Teaching language: English, French. Teaching Methods- The teaching approach, based on a balanced approach, gives students not only theoretical enrichment but also practical enlightenment. It contains class lectures, interactive class discussion, students presentation and coaching and showing of appropriate films illustrating the concepts. Teaching tools: E-learning. DVD - Video support. Manual. Cases. Fascicule. Course support Pedagogical methods: Continuous collective assessment - Big lecture hall 40% Continuous collective assessment - Big lecture hall 30% Continuous individual assessment - Big lecture hall 30% Continuous collective assessment - Collective dossier 40% Continuous collective assessment - Collective case study 30% Continuous individual assessment - Individual executive summary 30% MGE GK 02 - To be acquainted with the fundamentals of marketing and sales MGE GK To know how to analyse the marketing strategy of the firm and to resituate it in its competitive environment 8/14

9 Français et Culture - Culture & Société Time volume (in hour): 15 Total student workload: 60 ECTS: 3 Semester: Autumn Module's Manager: CHAPUIS Claude Pre-requisites: Aucun Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle voir calendrier Learning objectives: PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres pays et quelles sont les différences culturelles entre leur pays et la France Methodology: Lectures personnelles Cours du professeur et discussion en classe Teaching tools: Pedagogical methods: Continuous individual assessment - Big lecture hall 50% Final individual assessment - Big lecture hall 50% Continuous individual assessment 50% MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances - comparaisons chiffres, Larousse, MER FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des étrangers, R. Laffont, XXXXX MICHAUD Guy (1996), Le nouveau guide France, Hachette, XXXXX NADEAU Jean-Benoît (2005), Pas si fous, ces français!, Seuil, XXXXX 1990 Peyrefitte (Alain) Le Mal français. Albin Michel. 9/14

10 Français et Culture - French - Advanced Time volume (in hour): 45 Total student workload: 90 ECTS: 5 Semester: Autumn Module's Manager: CASEAU Cornelia Pre-requisites: Bon niveau de français intermédiaire déterminé par un test. Description: Découverte du français comme langue de communication et langue des affaires. Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays calendrier Learning objectives: Methodology: Ce cours se caractérise par l'interactivité. Utilisation d'articles de journaux, livres de textes, vidéo. Explications grammaticales par le professeur. Jeux de rôles et débats. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Videotape Pedagogical methods: Seminars. Critical analysis. Projects. Oral presentations. Debates. Interviews. Games Continuous individual assessment - Big lecture hall 50% Final individual assessment - Big lecture hall 50% Continuous individual assessment 50% NINAN Claude Le (1993), Le français des affaires par la vidéo : livre de l'étudiant, Didier / Hatier, 901 NIN DAMBLEMONT Armelle (1991), Le français pour la profession, Hueber / Larousse, 901 DAM DAMBLEMONT Armelle (1992), Le Français pour la profession : cahier d'exercices, Hueber / Larousse, 901 DAM 10/14

11 Français et Culture - French - Elementary Time volume (in hour): 45 Total student workload: 90 ECTS: 5 Semester: Autumn Module's Manager: CASEAU Cornelia Pre-requisites: no Description: Surviving with basic French Learning objectives: PGE GK06 to be able to communicate in foreign languages. The general objective at this level is to develop communication skills which will enable the student to cope with the simple situations he/she may encounter. Methodology: The themes are illustrated by examples from French and international social, political and economic life. Media used: press, radio, video The acquisition of this know-how is carried out according to the capacity and needs of the students. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio cassette. Videotape Pedagogical methods: Seminars. Oral presentations. Debates. Internet Continuous individual assessment - Big lecture hall 50% Final individual assessment - Big lecture hall 50% Continuous individual assessment 50% DELATOUR Y. (1996), Grammaire : 350 exercices - Niveau moyen, Hachette F.L.E., XXXXX DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E., XXXXX 11/14

12 Français et Culture - French - Intermediate Time volume (in hour): 45 Total student workload: 90 ECTS: 5 Semester: Autumn Module's Manager: CHAPUIS Claude Pre-requisites: To have a good level of elementary French. (The level is determined by a test.) Description: Survival French for real life situations. Discussions with the French Learning objectives: PGE GK06 to be able to communicate in foreign languages Methodology: Reading little texts, role plays, debates. Oral comprehension exercises. A lot of interactivity with the teacher as the group of learners is limited to 15 students. Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio cassette. Videotape Pedagogical methods: Seminars. Oral presentations. Debates. Internet Continuous individual assessment - Big lecture hall 50% Final individual assessment - Big lecture hall 50% Continuous individual assessment 50% BARAONA Geneviève (1998), Café Crème 2 : méthode de français, Hachette livres, XXXXX STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan / CLE international, 903 STE DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E., XXXXX 12/14

13 Français et Culture - French Culture and Society Time volume (in hour): 15 Total student workload: 60 ECTS: 3 Semester: Autumn Module's Manager: CHAPUIS Claude Pre-requisites: None Description: A panorama of today's French culture and society: The family, work and employment, entertainment, religion, education, the institutions... see calendar Learning objectives: At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural differences between their native country and France. Methodology: Preparatory work: reading assignment Lecture and discussion Teaching tools: CD - Support Audio. DVD - Video support. Course support Pedagogical methods: Critical analysis. Discussion groups. Oral presentations. Debates Continuous individual assessment - Big lecture hall 50% Final individual assessment - Big lecture hall 50% Continuous individual assessment 50% Bernstein (Richard). Fragile Glory. Plume Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces FrançaisBernstein. Seuil Peyrefitte (Alain) The French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994 Zeldin (Theodore) The French 13/14

14 Français et Culture - Intercultural Management and Communication Time volume (in hour): 15 Total student workload: 60 ECTS: 4 Semester: Autumn Module's Manager: RENARD Patrick Pre-requisites: None Description: foreign culture and communication: foreign students will be mixed in the class to share their experiences and are asked to understand other cultures. They can therefore approach intercultural management during the sessions through exercises and situations from other cultures. lectures, role plays, cases studies Learning objectives: PGE GK 06 to be able to communicate in foreign languages; make the students more communicative in a foreign country and team building Methodology: Lectures, role plays, case studies, oral presentations Teaching tools: Cases Pedagogical methods: Seminars Continuous individual assessment - Big lecture hall 70% Continuous collective assessment - Big lecture hall 30% Continuous individual assessment 70% Continuous collective assessment 30% BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural Press, XXXXX HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival, McGraw-Hill, XXXXX PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press, XXXXX CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall, XXXXX HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press, XXXXX 14/14