Module description. 1. Title of module Strategy

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1 Module description Field of study: Business, Management and Services Degree course: Bachelor of Science HES-SO in Business Administration Major: International Management 1. Title of module Strategy Code: 51XAe, 41X9e Type of course: Bachelor s Master s MAS DAS CAS Level: (Optional 1 possible response) Eliminatory: (Optional 1 possible response) Basic module Module for which failure may lead to final Intermediate module dismissal from the degree course in accordance with Art.15, para. 1 Advanced module of the framework directive Status of students Specialised module Type: (Optional 1 possible response) Main module Sub module Optional or subsidiary module Scheduling: (Optional multiple responses possible) Module over 1 semester Module over 2 semesters Spring semester Autumn semester 2. Organisation ECTS credits: 4 Main teaching language: (Compulsory multiple responses possible) French Italian German English Other: Prerequisite (Compulsory 1 possible response) To have validated the modules of semesters 1 & 2 To have followed the module No prerequisite Other: Post-assessment module 4. Skills to be gained / general learning objectives Rational: Increasingly, companies operate in a complex and shifting world. They are confronted by the need to periodically evaluate their internal and external business environments, in order to understand if their current strategy is still relevant to ensure the development and the survival of their organization. With this intention, strategic analysis is essential and any good manager should master its concepts and tools. Accordingly, the course Business Strategy, Competitive Monitoring aims at initiating the students to strategic analysis, by confronting them with a concrete situation of a company of which they will have to evaluate the strategic position and for which they will have to define a strategy. By this practical work, the students will be able to apply the concepts and tools being discussed in this course. OBJECTIVES: the students will familiarize themselves with: The key aspects of strategy and the role of strategists Various stages of the formal approach of strategic analysis FO.FOR.MIS.03E Page 1/3 heg-im-module-descr-r xae_41x9e-strategy.doc

2 Tools and most current models for analysis in strategy Generic strategies and development strategies 5. Teaching and content KEY WORDS: Strategic Vocabulary - Trends - strategic Capabilities - strategic Options - Scenario - strategic Tools. TEACHING METHOD: The course is based on several teaching approaches: the experimentation of the concepts and tools in a real situation of a company, lectures, case discussions and exercises, videos, academic and professional articles. At the end of the course, students should be able to: Plan the realization of a project and its various stages Locate the information sources useful for the analysis of strategic position and to sort documentation Identify the people resources in the company and the interviewee Select the grids of analysis applicable to the situation of the company Write a diagnosis of the company, according to the professional standards Present to an audience the outstanding facts of a report and defend it. In addition, while being based on a practical work to realize in a team, the teaching approach privileged in this course will support the development of required professional skills, by providing to the students the occasion to improve their interpersonal skills. 6. Evaluation and validation methods (Compulsory write in as required) The grading of the module shall be based on: A written exam in week 16 of the semester; and/or Mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module. (The methods and weightings are communicated by the professor before the evaluations.) 7. Remediation and repetition (Compulsory multiple responses possible) Remediation permitted No remediation permitted Other (please specify): 8. Remarks 9. Bibliography Johnson, G., Whittington, R., Scholes, K. (2011), Exploring Strategy, 9th edition, Pearson Education Limited, United Kingdom. 10. Teaching staff Thomas Gauthier Name of head of module: Thomas Gauthier FO.FOR.MIS.03E Page 2/3 heg-im-module-descr-r xae_41x9e-strategy.doc

3 Description validated on By FO.FOR.MIS.03E Page 3/3 heg-im-module-descr-r xae_41x9e-strategy.doc

4 Module description Field of study: Business, Management and Services Degree course: Bachelor of Science HES-SO in Business Administration Major: International Management 1. Title of module Investment Decision Making Code: 54X4e, 44X3e Type of course: Bachelor s Master s MAS DAS CAS Level: (Optional 1 possible response) Eliminatory: (Optional 1 possible response) Basic module Module for which failure may lead to final Intermediate module dismissal from the degree course in accordance with Art.15, para. 1 Advanced module of the framework directive Status of students Specialised module Type: (Optional 1 possible response) Main module Sub module Optional or subsidiary module Scheduling: (Optional multiple responses possible) Module over 1 semester Module over 2 semesters Spring semester Autumn semester 2. Organisation ECTS credits: 4 Main teaching language: (Compulsory multiple responses possible) French Italian German English Other: Prerequisite (Compulsory 1 possible response) To have validated the modules of semesters 1 & 2 To have followed the module No prerequisite Other: Post-assessment module 4. Skills to be gained / general learning objectives (Compulsory write in as required) 5. Teaching and content (Compulsory write in as required) 6. Evaluation and validation methods (Compulsory write in as required) The grading of the module shall be based on: A written exam in week 16 of the semester; and/or Mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module. (The methods and weightings are communicated by the professor before the evaluations.) FO.FOR.MIS.03E Page 1/2 heg-im-module-descr-r x4e_44x3e-investdecisionmaking.doc

5 7. Remediation and repetition (Compulsory multiple responses possible) Remediation permitted No remediation permitted Other (please specify): 8. Remarks 9. Bibliography 10. Teaching staff Jean-Matthieu Laburthe Name of head of module: Jean-Matthieu Laburthe Description validated on By FO.FOR.MIS.03E Page 2/2 heg-im-module-descr-r x4e_44x3e-investdecisionmaking.doc

6 Module description Field of study: Business, Management and Services Degree course: Bachelor of Science HES-SO in Business Administration Major: International Management 1. Title of module Sustainability and Ethics Code: 54X3e, 44X8e Type of course: Bachelor s Master s MAS DAS CAS Level: (Optional 1 possible response) Eliminatory: (Optional 1 possible response) Basic module Module for which failure may lead to final Intermediate module dismissal from the degree course in accordance with Art.15, para. 1 Advanced module of the framework directive Status of students Specialised module Type: (Optional 1 possible response) Main module Sub module Optional or subsidiary module Scheduling: (Optional multiple responses possible) Module over 1 semester Module over 2 semesters Spring semester Autumn semester 2. Organisation ECTS credits: 4 Main teaching language: (Compulsory multiple responses possible) French Italian German English Other: Prerequisite (Compulsory 1 possible response) To have validated the modules of semesters 1 & 2 To have followed the module No prerequisite Other: Post-assessment module 4. Skills to be gained / general learning objectives To increase understanding of the nature of business ethics in the local as well as global business environment. To present the ethical values considered especially relevant to business activity respect for human rights, integrity, fairness, and the development of trust. To investigate whether ethics sets any boundaries on competition, marketing, sales, and advertising To present the concept of Corporate Social Responsibility and stakeholder management. 5. Teaching and content This course will focus upon business ethical and sustainable management issues facing managers and employees in most business organizations. Because unethical behaviour has the potential to create damage to shareholders, employees, consumers, as well as to local community s business ethics has become an integral part of business education in general. FO.FOR.MIS.03E Page 1/2 heg-im-module-descr-r x3e_44x8e-sustainabilityethics.doc

7 The specific objectives of the course are to raise students general awareness of ethical dilemmas at work and to provide tools to integrate ethics in corporate culture and management practices. Among the issues to be covered are businesses responsibilities to employees, employees responsibilities to employers, integrity and conflict of interest, the role of professional standards, charters and codes of conduct, corruption and whistleblowing, limits in advertising, data management and protecting the private sphere, discrimination at work, social responsible investment, ways businesses treat their stakeholders. Sustainable development is the great challenge of our age. Sustainable management emphasises solutions which integrate economic, environmental and community considerations. The purpose is to make students more aware of the interaction of business and societal issues. Therefore this course addresses sustainability as a component of ethical business practice. 6. Evaluation and validation methods (Compulsory write in as required) The grading of the module shall be based on: Tree mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module. (The methods and weightings are communicated by the professor before the evaluations.) 7. Remediation and repetition (Compulsory multiple responses possible) Remediation permitted No remediation permitted Other (please specify): 8. Remarks 9. Bibliography 10. Teaching staff Eric Maeder Name of head of module: Eric Maeder Description validated on By FO.FOR.MIS.03E Page 2/2 heg-im-module-descr-r x3e_44x8e-sustainabilityethics.doc

8 DESCRIPTION DE LA MINEURE Programme Identifiant du cours: International Organizations, Non-governmental Organizations, Public Policy Langue(s): English Type de cours: Mineure Objectifs : A la fin du cours les étudiants ont : The general objective of this course is to develop students understanding of the variety and specificity of actors in the international realm, particularly those present in Geneva. Students will be able to show a familiarity with a wide range of substantive issues in international organization and understand the basic functioning of key actors in international action.students will learn about the mandates and functions of international oranizations and non-governmenal organizations. With foundations of political theory, this class will deal with public policy issues in relation to those organizations. Students enhance their capabilities and competencies in an international diplomatic environment through interaction with practitioners and visits of international negotiations. The main objectives are: To get a basic understanding of international politics To learn about a great variety of international and non-governmental organizations To learn about public policy decions making in a simulation of international situations/negociation Contenu (thèmes et descriptions): The class will give an introduction into international politics, focusing on the actors of contemporary international relations: international and non-governmental organizations and the role of the state. The aim of this course is to give students an understanding of the rich and complex world of International Organisations & Non-Governmental organisations. The course will bring an overview of their historical construction, as well as key concepts and theories around international organisation. The course aims to bring an understanding of their respective roles, attributions and spheres of influence. A closer look will be given, through concrete examples and case studies, to humanitarian action which, used as a prism, shows the interaction of diverse International Organisations (UN, ICRC), NGOs, and State bodies. Formes d'enseignement A combination of classes and independent project work in small groups. Meetings with practitioners (NGOs, diplomatic community); participation at UN meeting; Simulation of an international negotiation Prérequis obligatoires critères de sélection: English Evaluation de l'option The overall course grade will be based on: participation, presentations and a final exam Proportion of overall grade (%) Oral presentation & participation: 60% Written exam: 40% Faithful attendance in this highly interactive class is a prerequisite for deriving the maximum benefit from the learning experience. Enseignant: Aurélile Gremaud-Laforêt AC/cdi/InternationalOrganizations.xlsx

9 DESCRIPTION DE LA MINEURE Identifiant du cours: International Marketing Management Langue(s): English Type de cours: Mineure Objectifs : The global objective of this course is to provide students with the necessary knowledge and tools to develop marketing strategies for a variety of markets in diverse cultural, political and economic situations. Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments Be able to explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of risk Identify regional economic markets and explain how to qualify and quantify potential opportunities using research, segmentation and targeting techniques Understand how to play with the different types of media available to fit the marketing and communication strategy to the level of access to media available in diverse cultural, political and economic situations For students to achieve the above learning objectives, this course will leverage on a combination of lectures, class discussion, guest lectures and cases addressing marketing issues, firm strategies and market problems facing firms in the international environment of world markets. Contenu (thèmes et descriptions): Global Market Research Cultural convergence and divergence Country selection Global product development and adaptation Global distribution Cross-border pricing Branding accross cultures Global Advertising Mobile advertising and global emarketing web and social media access and adaptation of marketing strategy to local availability Entry and expansion strategies, cooperative strategies and strategic partnerships International marketing intelligence Mots clés: foreign markets, market strategies, marketing opportunities, cultural differences, global marketing Prérequis obligatoires critères de sélection: Evaluation de l'option En principe : Examen : 50% Autres : case studies 50% Enseignants: AC/cdi/2013_2014_InternationalMarketing.xlsx

10 DESCRIPTION DE LA MINEURE Programme Identifiant du cours: E-Business and Social Media Langue(s): English Type de cours: Mineure Objectifs : The main objectives are: E-Business is an interdisciplinary topic encompassing both business and technology. The course is an introduction to this rapidly changing mode of doing business. It examines commonly used and emerging technologies as well as discussing the organizational impacts and management implications of moving into e-business. A number of specific applications are reviewed through case studies. In the rapidly evolving 21st century, in the world of search engine marketing and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines the best ways to use them to build valuable, lasting relationships with customers and other stakeholders. Students learn how to exploit social media to interact and engage with real and potential stakeholders and to improve online campaign performance. This course is highly practical with hands-on exercises. Contenu (thèmes et descriptions): 1. Introduction to E-Business & E-Commerce 2. E-Commerce Business Models & Concepts 3. Technological Aspects of the Internet 4. E-Commerce Marketing Concepts 5. E-Commerce Marketing Communications 6. Social E-Commerce Strategies 7. B2B E-Commerce 8. Hands-on: Building your first E-Commerce web store 9. Introduction to Social Media 10. Social Media Tools 11. Search Engine Optimization for Social Media 12. Blogs, Podcasts and Video 13. Twitter 14. Facebook 15. YouTube 16. Social Media Metrics Formes d'enseignement Mots clés: e-business, socia media, search engine optimization, e-commerce, facebook, twitter, youtube Prérequis obligatoires critères de sélection: Evaluation de l'option The overall grade will be based on: participation in class, exercises and a final exam. Proportion of overall grade (%) Participation and attitude in class 15% Final Exam 40% Exercises 45% Enseignant: Jorge Sanchez Conejo AC/cdi/2013_2014_EbusinessSocialMedia.xlsx

11 DESCRIPTION DE LA MAJEURE Commodity Trading Programme Langue(s): Anglais Type de cours: Majeure Objectifs : Au niveau mondial, l'arc lémanique occupe aujourd'hui la première place en termes de négoce international et la première au niveau des partenaires financiers. L'objectif de ce cours est de présenter une vision d ensemble du négoce de matières premières tout en permettant aux étudiants d acquérir un savoir-faire spécifique dans ce secteur. A la fin du cours, l'étudiant(e) sera capable : - d expliquer et d utiliser adéquatement le jargon du négoce; - de citer et d utiliser adéquatement les incoterms dans une transaction de négoce (CIF ; FOB, etc.); - d expliquer l'impact de l'évolution du contexte mondial et local sur le négoce des matières premières; - d évaluer la pertinence d une politique en fonction de l évolution de l environnement international et de proposer une alternative argumentée; - de calculer et de choisir l alternative la plus rentable entre différents choix de transactions (transactions simples impliquant des couvertures au moyen de contrats à terme); - de comprendre et commenter l évolution sur le marché de toutes les matières premières traitées dans la revue des marchés. Contenu (thèmes et descriptions): L option est dispensée en majeure partie par des professionnels de haut vol actifs dans le secteur du négoce. Tout d'abord, le cours situe le négoce des matières premières dans l économie mondiale, présente les différents acteurs de ce secteur et le cadre légal international. Ensuite, les aspects-clés de l activité de négoce sont traités : analyse des marchés (énergies, céréales, métaux, etc.), analyse et gestion du risque, administration et contrats, financement, transport, assurance, aspects légaux et financiers. Enfin, certains aspects spéficiques de la gestion d'une entreprise de négoce sont abordés, notamment le développement de ses activités, la gestion des ressources humaines, la gestion des systèmes d'information ainsi que le contrôle de la société. Le cours allie présentations théoriques, exercices pratiques et partages d expériences avec les intervenants. Une forte motivation et une implication personnelle significative est demandée aux étudiants. Les étudiants effectuent les lectures demandées par les intervenants, réalisent des travaux de terrain et produisent une revue des marchés hebdomadaire. Les travaux sont rédigés en anglais et les meilleurs d'entre eux mis à disposition du public sur le site du cours : Mots-clés Négoce, matières premières, échanges internationaux, mondialisation, commerce, incoterms, gestion du risque, marchés à terme, instruments dérivés. Commodities; commodity trading Prérequis obligatoires-critères de sélection : Bon niveau d'anglais à l'écrit et à l'oral Evaluation : En principe : Examens écrits Travaux de groupe et individuels Case studies écrits Présentations orales en classe Sous réserve de modification. Enseignants: M. Robert Piller, chargé de cours; intervenants externes - professionnels du négoce AC/cdi/2013_2014_CommodityTrading.xlsx

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