Tourism Calendar 2016 (updated May)

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1 Brought to you by Tourism Calendar 2016 (updated May) With a proud tradition of promoting travel to Africa, Africa Showcase is dedicated to the evolution and growth of travel and tourism to the regions and products we feature throughout the year on our various global roadshows. Our passionate and dedicated team build annual roadshows to educate trade specialists and provide a deeper insight into source markets, while furthering your business objectives as a travel business. Join us in Africa, Asia, Australia, New Zealand, Russia, UK, Ireland, North America, Nordics and Germanic Europe. For more info on these opportunities please contact our Sales Manager, Michelle da Sousa exhibition and event management with a passion for tourism! 1 of 5

2 AFRICA SHOWCASE IN THE UK & IRELAND June 2016 Scotland, Ireland, England As Africa s number 1 source market, the UK forms a fundamental part of most international marketing strategies making it an essential showcase for us. Exposure to the Irish market in Dublin complements the events in Edinburgh and London. Our partnership with Atta and buyer facilitation by Orbital Communications proved a winning formula in 2015 for our enhanced roadshow offering. It was a great pleasure participating at the forums in Dublin and Edinburgh, providing us with an opportunity to interface on a larger scale with buyers in these important markets. Malawi Tourism AFRICA SHOWCASE IN SOUTH AFRICA July 2016 Johannesburg, Pretoria, Cape Town If you are based in Southern Africa, East Africa or the Indian Ocean Islands, then this roadshow is designed for you. You meet outbound operators, corporates, retail, business and leisure agents to help boost your South Africa business. 2 of 6

3 AFRICA SHOWCASE IN SE ASIA August 2016 Singapore, Malaysia, Indonesia Our inaugural events in 2015 in Kuala Lumpur, Singapore and Jakarta received an enthusiastic response. The showcase brings together all relevant parties to help the travel trade understand the destination better, be more knowledgeable about flight routes and learn about hotels and experiences to tailor special itineraries. With active support by the National Department of Tourism, South African Tourism and SAA, new relationships are forged to assist the SE Asian trade promote Africa to their clients. Our countries have to act in solidarity using our combined strength to make our voices heard we are grateful that the National Department of Tourism has identified Indonesia as a strategic market in the 2015/16 financial year. South African Ambassador - Indonesia AFRICA SHOWCASE IN NORTH AMERICA in partnership with South African Airways September 2016 US Our trip to North America is a highlight for many of our travellers. The Africa Showcase is the largest travel trade event in North America featuring exclusively African suppliers including a product-only portfolio of tourism authorities, hotels and safari lodges. Our new format for this year combines destination presentations and VIP meetings in two major US hubs. VIP buyers from the East Coast and the West Coast will be hosted at the events. Well organized and superb connections to this buoyant market. Many thanks to SAA and the On Show Solutions crew. Ongava & Namibia Exclusive Lodges 3 of 6

4 AFRICA SHOWCASE IN MITTELEUROPA November 2016 Germany, Switzerland We know that Africa is already a huge destination for the German-speaking market, but there is always room for new product offerings. Africa Showcase makes the travel trade s job easier by taking Africa to their doorstep where they can give focused attention at a dedicated African environment. In 2016, the Africa Showcase will feature in Hamburg, Zurich and Munich. The German trade can be rigid in terms of the products that they sell. The roadshow gives an opportunity for products that may not have been on some agents agendas to be exposed. Zambia Tourism AFRICA SHOWCASE IN THE NORDICS 28 Feb - 02 March 2017 Sweden, Norway, Denmark Once again our roadshow was well received by the buyers in the Nordic region with phenomenal feedback on the organisation and quality of companies on show. The Nordic countries make up the third largest outbound market in Europe. The travellers are big spenders, take long holidays and have a high level of income. We hold our events in Stockholm, Oslo and Copenhagen, covering the main hubs of African specialists. We work closely with our airline partners SAA and Kenya Airways to deliver top events. This was my first On Show experience and WOW so well organised with quality meetings and loads of additional value such as the discussions on the market trends. Super crowd of exhibitors with lots of attractive products wonderful and complimentary company to be included in. Extraordinary 4 of 6

5 ITB BERLIN March 2017 Berlin, Germany On Show hosts the Southern African pavilion at the world s leading travel trade show. Our joint marketing pavilion is in the middle of Hall 20 surrounded by Botswana, Mozambique and Zambia a central and accessible location for European operators and agents looking to do business with Southern Africa. We make exhibiting easy so you can enjoy the show and focus on your business meetings. The return of interest for Southern Africa from the Germanic market translated into robust and worthwhile meetings. The contained Ebola virus that affected markets last year, as well as the value for money proposition due to exchange rates, has had a positive effect on the market. An African Anthology ADDITIONAL MARKETS FOR 2017 AFRICA SHOWCASE IN EAST AFRICA: FEBRUARY Plans are underway for an Africa Showcase in East Africa in 2017, to host trade events in Kenya and Tanzania. The focus will be on promoting top African products to the outbound East African market, encouraging intra-african travel. We anticipate a good combination of business and leisure tourism for this roadshow, aiming to provide educational awareness coupled with good business returns. AFRICA SHOWCASE IN RUSSIA: MARCH Since our first roadshow in Russia in 2010, we have seen the market evolve significantly with a strong understanding of what Africa has to offer. Our events in Moscow and St Petersburg have become a good annual tradition. Africa Showcase is the only event of such scale that promotes Africa as a destination to the Russian travel professionals. With renewed interest in East Africa and a potential review of visa procedures in South Africa, this market is tipped to thrive again. AFRICA SHOWCASE IN AUSTRALIA & NEW ZEALAND: OCTOBER Our itinerary includes five trade evenings to meet the travel trade, VIP Meetings with key African wholesalers and time for sales calls. For suppliers coming from Africa, this is good coverage of the market in Auckland, Sydney, Brisbane, Melbourne and Perth. For suppliers based in the region, this itinerary saves you time and expense to see many qualified buyers in one go. 5 of 6

6 SHOW NAME SHOW PARTICIPATION Africa Showcase in the UK & Ireland June 2016 Africa Showcase in South Africa July 2016 Africa Showcase in SE Asia August 2016 Africa Showcase in North America September 2016 Africa Showcase in Mitteleuropa November Participation package 2200 Atta member special 850 Additional representative US$4800 Tourist board package US$2000 Meetings package US$1860 Atta member package US$670 Additional representative US$3800 Participation package US$3700 Atta member special US$2000 Destination presentations US$1000 Additional representative US$5500 Participation package US$6500 VIP package US$2500 Destination presentations US$1500 Additional representative 2900 Participation package 2800 Atta member special 1000 Additional representative Africa Showcase in the Nordics March Participation package * 2800 Atta member special * 1000 Additional representative * ITB Berlin March Half day * 3780 Full day * 4400 Premium * Additional markets for 2017 include East Africa, Russia, Australia and New Zealand. Please contact Michelle from On Show Solutions on michelle@onshowsolutions.co.za or We provide an estimate travel cost on our exhibitor invitations. Our travel manager can provide accurate quotes when we do the group bookings. * Please note that all prices are subject to change. 6 of 6

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