International Leisure Sales. 21 January 2015 Managing Sales Channels for International Growth

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1 International Leisure Sales

2 Fáilte Ireland Strategic Platforms

3 Strategic Focus

4 International Leisure Sales Strategy The primary focus of the Strategy is to provide guidance and practical support to tourism businesses in order to increase employment and international sales revenues and with particular emphasis on increasing leisure business from International Markets.

5 International Leisure Sales Focus Fáilte Ireland working with Industry Trade Partners to produce innovative co-ordinated channel sales plans which will maximise the potential overseas revenue for each of the Destination Brands in order to create employment opportunities.

6 International Leisure Sales Support International Leisure Sales is a new business unit within Fáilte Ireland Established to create dedicated focus and resources to increasing international leisure sales of Irish Trade Partners The unit is a business development resource that works across the Fáilte Ireland destination brand portfolio to build sales opportunities with aligned Trade Partners and targeted channel intermediaries (buyers).

7 3 Core Workstreams

8 International Leisure Sales Trade Engagement Increase Revenue and Employment Sales Growth Platforms & Opportunities Sales Capability Development Insights and research Current Position

9 Trade Partner Engagement - Current Position Sales statistics and data International Sales related budgets International Sales Activity International Leisure Sales Plan Markets and Segments Roles and Responsibility within sales

10 Global Segments Culturally Curious 32 million people Great Escapers 67 million people Social Energisers 45 million people Across the top four markets (GB, US, Ger, Fra) 145 million people

11 Sales Capability Building Revenue and Distribution Management International Sales Webinars Channel Management Digital Online Sales International Sales Success Sales Skills Workshops for B2B Selling Sales Development Skills and Networking for In-Ireland and Overseas B2B Platforms Digital Sales Capability International Sales Academy

12 New Platforms and Opportunities Through Qualified Targeted B2B Sales Leads In-Ireland Platforms International Buyer Site Visits In Market Activity International Sales Tool Kit Channel Intermediaries

13 Service Level Agreement Fáilte Ireland Commitment: Provide access to up to date data/research/insights/platforms/intermediaries for relevant international markets Provision of suite of capability building programmes Facilitation of relationships with buyers and other relevant bodies Annual review of action plan including feedback and results of interventions Industry Trade Partner Commitment: The Business will commit to positively engaging with Fáilte Ireland and delivery of the agreed action plan through: Allocation of adequate resource to meetings (human & financial) Delivery of actions in timeline agreed Measurement and sharing of agreed KPI s

14 Fáilte Ireland Leisure Sales Team Supporting and mobilising our Irish Industry regionally to deliver international business through our brand offering Wild Atlantic Way, Dublin Now, South & East and Lakelands. Committed to supporting tour operators and agents to sell Ireland by providing supports: Information on new tourism products Updates on existing products Prequalified suppliers Fit for purpose digital content Sales platforms Working together on joint initiatives

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