2015 Cinema & Media Trends. For more information contact:

Transcription

1 2015 Cinema & Media Trends May 2015 For more information contact: 1

2 Summary: Cinema and Media Trends 2015 The New Zealand Film Commission (NZFC) is committed to understanding film audiences and sharing insights with the industry, filmmakers and everyone with an interest in New Zealand films. This report provides an overview of New Zealand cinema and media audience trends and is based on 2014 data from Nielsen and Roy Morgan. Cinema attendance is stable despite increased access to entertainment content across multiple platforms. Historically, Nielsen shows that local content and films lift cinema attendance (reach) and 2014 was a strong year with The Hobbit: Battle of the Five Armies topping the box office. Mobility and flexibility in accessing content are driving changes in device ownership. Tablet ownership has increased 47% in the past year. Smartphone and PVR (personal video recorders) ownership also continues to increase. Conversely, the average number of televisions in NZ households is decreasing. The vast majority of New Zealanders continue to watch television at least weekly, although time spent viewing (average 184 minutes per day) has declined, particularly amongst youth and Aucklanders. Channel fragmentation, time-shifted viewing and dual screen viewing/screen stacking continue to increase.

3 Summary: Cinema and Media Trends 2015 NZFC funded features were prominent in the highest rating Maori TV programmes of 2014, with Boy achieving the highest channel ratings overall. Unsurprisingly, internet usage continues to increase, with news, shopping, information and social media driving usage. TradeMe remains the most popular local website and stuff.co.nz is the most popular local news site. Newspaper readership and by implication, interest in film reviews and information via news sites, remains popular due to increasing use of digital platforms..

4 Summary: 2015 and beyond RISE OF PAY TV DIGITAL & INTERNET REVOLU- TION DVD PVR VOD SVOD APP DRIVEN DIGITAL WORLD HBBTV* 1990 s and beyond More options. More content. SMART- PHONES TABLETS INTERNET CAPABLE TV * Hybrid Broadcast Broadband TV 4

5 Almost 2.2 million Kiwis have been to the cinema in the last 6 months

6 Local content and movies on offer contribute to cinema attendance 70% 60% 60% 57% 56% 57% 59% 53% 55% 56% 56% 50% 40% 30% 20% 10% Top grossing films 1. Pirates of the Caribbean 2. Casino Royale 3. The Da Vinci Code 4. Ice Age: The Meltdown 5. Happy Feet 6. Sione s Wedding Top grossing films 1. Boy 2. Harry Potter and the Deathly Hallows (Part One) 3. Inception 4. The Twilight Saga: Eclipse 5. Toy Story 3 Top grossing films 1. The Hobbit: Battle of the Five Armies 2. Transformers: Age of Extinction 3. The Hunger Games: Mockingjay Part 1 4. The Lego Movie 5. Guardians of the Galaxy 0% Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000) 2014 Top Grossing Films: 6

7 Cinema attendance remains stable despite increase access to entertainment content across multiple platforms Cinema visits in last six months 18% 16% 17% 17% 18% 14% 15% 16% 15% 23% 23% 22% 22% 23% 21% 23% 23% 22% 18% 18% 17% 19% 18% 18% 18% 18% 19% 40% 43% 44% 42% 40% 47% 44% 44% 45% Not In Last 6 Months/never visited Once 2-3 times 4 or more times Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000) 7

8 Action and Comedy still the most watched genre 24% more New Zealanders have seen a War genre film at the cinema in 2014 compared to 2013 Less attendance for Crime, mystery and gangster, Musicals and dance films vs Increased attendance for Drama films Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000) Types of movies personally been to in the last 6 months 8

9 Increase in demand for War films Increase in demand for War films compared to the year before 60% 55% 52% % 47% 44% 40% 39% 36% 36% 35% 30% 20% 10% 26% 26% 23% 22% 22% 22% 20% 19% 15% 13% 13% 13% 11% 11% 0% Comedy Action Adventure Drama NZ made Crime, mystery & gangster Science fiction Epics/ historical War Film festivals Horror Nielsen CMI Q1 Q4 2014; Base: All People 10+ (3,864,000) Types of movies most likely to see at the cinema 9

10 Home Technology 47% growth in tablet ownership 10

11 100 Home Technology 90 % of households TV set PC in Home DVD Player/Recorder SKY Subscription Smartphone Gaming Console PVR Tablet/iPad ebook reader Internet/Smart TV Source: Nielsen Consumer and Media Insights - to 2014 Base: Main Household Shopper (used as proxy for household) 11

12 Rapid Increase of Tablet Ownership SMART PHONE TABLET 2.2M use (+24%) 1.1M own (+47%) Source: Nielsen Consumer and Media Insights Q1-Q vs. Q1-Q Base: All People

13 Over half of new Zealanders use a Smartphone to access the internet 74% 75% 38% 51% 33% % LAPTOP/DESKTOP SMARTPHONE TABLET Source: Nielsen Consumer and Media Insights Q1-Q Base: All People 10+ who have used the Internet in the last 7 Days (3,335,000) (Categories in this figure are not mutually exclusive: multiple answers) 13

14 Homes with only mobile phones continue to grow 35% of New Zealanders homes now have no landline phone. This has increased by 20% YOY year olds Are almost twice as likely to only have a mobile phone Source: Nielsen Consumer and Media Insights Q1-Q Base: All People

15 3.6 million New Zealanders aged 5+ watch television in a typical week 15

16 We spend more than THREE hours per day watching TV minutes AVERAGE DAILY TIME SPENT VIEWING PEAK (18:00-22:29) OFF-PEAK (22:30-17:59) Source: Nielsen Television Audience Measurement Base: All People 5+ 16

17 Average time spent viewing (mins) Per day New Zealanders under 40 spending less time watching via TV sets TV time for over 40 year olds remains relatively constant UNDER 40 OVER 40 Source: Nielsen Television Audience Measurement Base: All People 5-39 years, All People 40+ years 17

18 Average time spent viewing (min) per day Lower television viewing levels in Auckland AUCKLAND OUTSIDE AUCKLAND Source: Nielsen Television Audience Measurement Base: All People 5+ 18

19 Top 10 Peak Programmes in 2014 RANK PROGRAMME CHANNEL* AUD% EPS 1 One News TVOne Highway Cops TVOne Sunday(PM) TVOne Fair Go TVOne Hyundai Country Calendar TVOne The World's Oddest Animal Couples TVOne Fair Go Ad Awards 2014 TVOne Border Security TVOne The Force TVOne Border Security International TVOne One News has retained the same rating of 15.6% in the last 3 years Source: Nielsen Television Audience Measurement Base: All People 5+ ; Average combined episodes - 1 January to 31 December; 6pm 10:30pm * = TVOne and TVOne Plus 1 19

20 Top 10 Maori TV Programmes * in 2014 NZFC funded features dominate the Maori TV Top 10 20

21 Top 10 TVONE Programmes * in

22 Top 10 TV2 Programmes * in

23 Top 10 TV3 Programmes * in

24 Top 10 FOUR Programmes * in

25 Top 10 Prime Programmes * in

26 Channel fragmentation continues TV1* TV2* TV3* FOUR* PRIME Maori TV Choice TV SKY Movies** Sky Sport 1, 2, 3, 4 the BOX Vibe, Jones!, Crime & Investigation Other Sky Channels Other Channels Source: Nielsen Television Audience Measurement Base: All People 5+, 1 January to 31 December 2014, Peak (6pm to 10:30pm) TVOne*, TV2*, TV3 *, FOUR* = Parent channel + Plus 1 Channel, Sky Movies** = includes Sky Movies Premiere, Extra and Greats 26

27 Growing proportion of viewing is TIME-SHIFTED Source: Nielsen Television Audience Measurement Shown as % of total viewing audience 27

28 Top 10 Time-Shifted Programmes RANK PROGRAMME CHANNEL* AUD% EPS 1 Despicable Me TV Nigel Latta TVOne Broadchurch TVOne A Place to Call Home TVOne Gloriavale A World Apart TV Toy Story That Time Forgot TV The Blacklist TV Red Widow TVOne Hop TV Resurrection TV Source: Nielsen Television Audience Measurement Base: All People 5+; Average combined episodes - 1 January to 31 December 2014; 2am-2am * = TVOne, TV2 and TV3 (Parent channel) with + Plus 1 Channel 28

29 Number of TV screens in the household are changing 100% Digital switch over Dec % 80% 70% 60% 50% Three + Two 40% One 30% 20% None 10% 0% Source: Nielsen Consumer and Media Insights Q1-Q Base: 15+ Years 29

30 TV screens in decline, other screens increase Source: Nielsen Consumer and Media Insights Q1-Q4 2011; 2013; 2014 Base: Main Household Shopper 30

31 3.7M New Zealanders watch TV content Source: Multi Screen Report 2015; Nielsen Consumer Media Insights Q2-Q3 2014, All People 10+ TV Content: includes broadcast TV, shows or movies downloaded or streamed from the Internet 31

32 More people are dual screening while watching television 33% 20% 26% Source: Nielsen Consumer and Media Insights Q1-Q Base: Devices used to access the internet while watching TV 32

33 Target Audience Rating Point TV screen use is becoming more diverse 15.6% 15.6% 15.7% 15.9% 2.0% 2.6% 3.0% 3.1% 0.4% 0.5% 0.6% 0.6% 13.2% 12.5% 12.2% 12.2% Q1-Q Q1-Q Q1-Q Q3-Q LIVE VIEWING/OVERNIGHTS TIME SHIFT OTHER TV SCREEN USAGE* Source: Multi Screen Report 2015; Nielsen Television Audience Measurement, All day audience rating total people *Other TV screen usage examples include gaming, viewing internet-delivered services and browsing, or watching time-shifted television they have recorded beyond seven days from original broadcast. i.e. when people use their TV screens for purposes other than watching live or time-shifted broadcast television. 33

34 3.3 million New Zealanders used the internet in the last week 34

35 Top 20 growth brands For sites with a monthly Unique Audience greater than 300,000 RANK 1 Fishpond +53% 2 Pinterest 3 3 News 4 AOL Media Network 5 nzherald.co.nz 6 LinkedIn 7 About.com 8 Radio Network 9 BBC 10 Air NZ 11 The Warehouse 12 ASB 13 White Pages 14 AA 15 Stuff.co.nz 16 Inland Revenue 17 Metservice 18 Noel Leeming 19 NZ Government 20 ebay +12% Source: Nielsen Online Ratings Average Monthly Unique Audience 2013 & 2014 *nzherald.co.nz mobile site correction was applied April 2014 Growth ranges from 12% to 53% 35

36 Average internet use per person per month PEOPLE HOURS PAGE VIEWS SESSIONS 3.6M 28 1, Source: Nielsen Online Ratings November 2014 Average per person per month 36

37 Top Ten visited online brands 1 Google 2 Facebook 3 YouTube 4 MSN 5 Trade Me 6 Yahoo! 7 Microsoft 8 Stuff.co.nz 9 New Zealand Government 10 Wikipedia Source: Nielsen Online Ratings Average Monthly Unique Audience

38 Top 20 growth brands For sites with a monthly Unique Audience between 100,000 and 300,000 RANK 1 BuzzFeed +78% 2 Mitre 10 3 Priceline.com 4 King 5 Smh.com.au 6 Radio NZ National 7 Mail Chimp 8 Expedia 9 The Guardian 10 Farmers RANK 11 Briscoes 12 Trip Adviser 13 Realestate.co.nz 14 Consumer.org 15 Otago Daily Times 16 Upworthy 17 PriceSpy 18 Timeanddate.com 19 The Telegraph 20 New World +25% Source: Nielsen Online Ratings Average Monthly Unique Audience 2013 & 2014 Growth ranges from 25% to 78% 38

39 Growth Drivers NEWS SHOPPING INFORMATION SHARING / SOCIAL MEDIA TRAVEL CONSUMER Source: Nielsen Online Ratings Average Monthly Unique Audience 2013 &

40 2.8 million New Zealanders visit a social media site in an average month 40

41 Social media website visitation stable Facebook is still the most popular social media website Pinterest and LinkedIn have the greatest growth 41

42 Each week, 2.8 million New Zealanders 15+ read a newspaper 42

43 79% OF NEW ZEALANDERS READ A NEWSPAPER ACROSS A WEEK Daily 56% Community 62% Sunday 19% 43

44 The way we read news is changing Print readership is less frequent Number of daily newspaper issues read per week YEAR END Q % 15% 8% 4% 2% 5% 23% YEAR END Q % 15% 9% 5% 3% 6% 31% None One Two Three Four Five Six+ Source: Nielsen Consumer and Media Insights Q1-Q & 2014 Base: All People

45 Online news reading continues to grow Increased consistently since 2008 Online reading of news stories and content in the last month 47% 52% 54% 25% 31% 35% 40% Source: Nielsen Consumer and Media Insights Q1-Q Base: All People

46 2.3 million access current events and global news* Source: Nielsen Online Ratings Monthly Unique Audience * Includes websites visitation; exclude mobile apps 46

47 Reach increases through digital platforms Weekly Newspaper audiences (000s) 1, ,212 1,332 1,425 1, ONLINE ONLY BOTH PRINT AND ONLINE PRINT ONLY Print: Weekly reading of metropolitan newspapers (The New Zealand Herald, Dominion Press, The Press, Otago Daily Times, Waikato Times); Online: Weekly visits to nzherald.co.nz, stuff.co.nz, dompost.co.nz, odt.co.nz, the press.co.nz, waikatotimes.co.nz Source: Nielsen Consumer and Media Insights Q1-Q Base: All People

48 Reading behaviour varies by region PRINT DIGITAL BOTH 54% Metropolitan 50% Metropolitan 75% Metropolitan 60% Rest of NZ 32% Rest of NZ 72% Rest of NZ **Combined = Every Daily Weekly Coverage + visit publishers website At least once a day, several times a day or at least once a week Source: Nielsen Consumer and Media Insights Q1-Q Base: All People 15+ Metropolitan areas include Auckland, Hamilton, Wellington, Christchurch and Dunedin 48