The Future of Enterprise Storage. Simon Robinson Research VP, Storage

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1 The Future of Enterprise Storage Simon Robinson Research VP, Storage

2 451 Research is an information technology research & advisory company Research & Data Advisory Services Events Founded in employees, including over 100 analysts 1,000+ clients: Technology & Service providers, corporate advisory, finance, professional services, and IT decision makers 10,000+ senior IT professionals in our research community Over 52 million data points each quarter 4,500+ reports published each year covering 2,000+ innovative technology & service providers Headquartered in New York City with offices in London, Boston, San Francisco, and Washington D.C. 451 Research and its sister company Uptime Institute comprise the two divisions of The 451 Group 2

3 A combination of research & data is delivered across fourteen channels aligned to the prevailing topics and technologies of digital infrastructure from the datacenter core to the mobile edge. 3

4 451 Research Storage Practice Simon Robinson Research Vice President, Storage and Information Management London Marco Coulter Research Director, Storage [TheInfoPro] New York Tim Stammers Senior Analyst, Primary Storage and Flash New York Dave Simpson Senior Analyst, Data protection and DR Los Angeles

5 Some thoughts/questions to start the day Storage simply HAS to change. But how? And where to start? Where do new/emerging technologies fit in? Flash Object Software-defined Is the enterprise Storage Manager on borrowed time? 5

6 What s going on out there? 6

7 Storage budgets are flat, though pressure easing slightly 2013 vs. 2012, n=237; 2014 vs. 2013, n=232; 2015 vs. 2014, n=213. Source: Storage Wave 18 Storage Budget Changes 2015 vs > 50% More 2013 vs (1H '13) 26% 36% 38% 25%-50% More 11%-24% More 5%-10% More 35% plan increased spending < 5% More 2014 vs (1H '14) 25% 37% 38% < 5% Less 47% plan stable spending 5%-10% Less 2015 vs (1H '14) 18% 47% 35% 11%-24% Less 25%-50% Less 18% plan decreased spending > 50% Less Decreasing No Change Increasing -35% -25% -15% -5% 5% 15% 25% 35%

8 Capacity growth is still the #1 storage pain point Q. What are your top storage-related pain points? List up to three. 1H 13, n=260; 1H 14, n=264. Source: Storage Wave 18 Rapid Capacity Growth Delivering Storage Performance Storage Forecasting and Reporting Migrations and Technology Refreshes High Cost of Storage Managing Backups Data Hoarding Technology Upgrades and Failures Lack of Skilled Staff Meeting Business Provisioning Expectations Budget Pressure 20% 21% 19% 16% 15% 16% 21% 14% 14% 13% 11% 9% 5% 7% 6% 5% 5% 5% 1H '13 1H '14 45% 46%

9 But, storage is at breaking point Essentially unchanged over the last 15 years An Accidental Architecture ; fragmented, complex, isolated Cost of management (Opex) is spiraling out of control Storage often poorly understood at CIO level Virtualization breaks traditional storage Backup is also broken Changing application paradigm - cloud, big data, mobile apps placing fresh demands on storage infrastructure TIME FOR A DIFFERENT APPROACH! 9

10 Storage in a changing IT landscape 10

11 IT overall is going through some fundamental changes Old Style of IT IT as a cost center On-prem IT Client-server apps PC end-points Home directories Batch-mode analysis Packaged applications New Style of IT IT as a differentiator Hybrid Cloud Composite/cloud apps Mobile endpoints + things File sync and share Real-time analysis DevOps/Agile dev 11

12 And this has implications for storage Old Style Storage Hardware-defined On-prem storage Storage Silos Disk-based Primary Storage RAID/LUNs/Volumes FC, iscsi, CIFS/NFS Tape/disk-based backup New Style Storage Software-defined Cloud storage/staas Converged/Integrated Infrastructure Hybrid/All-Flash Arrays Server-based Flash VVOLs, objects, erasure coding HDFS, HTTP/ReST, SWIFT, S3 Cloud/DR/Backup-as-a-Service Snap-and-replicate Copy Data Management 12

13 Enterprise storage is changing, and diverging Faster For hot data Flash-optimized IOPS-centric VM/VDI optimized Variety of approaches Bigger For cool/cold data Object-based Scale-out (multi-pb) Software-centric Cloud-compatible 13

14 Flash adoption is REAL, and growing Q. What is your status of implementation for this technology? n=264 to 265. Source: Storage Wave 18 Flash in SAN/NAS Arrays 67% 1% 5% 7% 0.4% 20% 1% Flash in Servers 25% 3% 3% 6% 2% 59% 3% All-flash Arrays 8% 3% 5% 11% 3% 67% 3% In Use Now Near-term Plan (In Next 6 Months) Past Long-term Plan (Later Than 18 Months Out) Don't Know In Pilot/Evaluation (Budget Has Already Been Allocated) Long-term Plan (6-18 Months) Not in Plan

15 Object Storage an architecture for the Petabyte era Enterprise Object Stores Variety of applications NAS/tape augmentation File sync and share Multi-protocol Higher performance Enterprise Object Storage Big Content Cloud Storage Big Content Aimed at digital content industries Dig Archive/repository Object-only Geo-dispersal/EC Lowest $/GB Delivered as hw appliance Big Game market large ASPs Cloud Storage Aimed at xsps Storage-as-as-service Object-only SWIFT/S3 API compatibility Software-only Open source dominates today 15

16 What about software defined storage? 16

17 Defining Software Defined Everything A convenient marketing term Over-hyped Ambiguous SDN SDx SDS BUT ALSO SDDC DCIM A proxy for infrastructure transformation; OCP Evolution of cloud IT on-demand, automated Service/application-oriented Builds on virtualization of underlying hardware resources Standardized and simplified management (API driven) Leverages Open Source sw + commodity hw where possible ACROSS THE ENTIRE IT ESTATE (server, storage, networking, others)

18 Strategy of Moving to a Software-defined Datacenter Source: Storage Wave 18 6% 11% 24% 34% 24% Completely Agree Agree Somewhat Agree Disagree Completely Disagree

19 Software defined storage is about 3 things Improved management via storage virtualization, automation and orchestration (eg OpenStack, EMC ViPR) Lower costs by deploying software on commodity hardware (eg hyper-convergence) Leveraging open source software (eg ZFS, Ceph, Swift) But it s not a shoe-in: IT buyers really like the hardware-appliance model Storage is too important to be left to software alone Isn t this just lock in at another level? 19

20 Things to think about as we start the day Predictions of the death of storage are premature But storage must move with the times and demonstrate its value to the business Time to move beyond the accidental architecture Supporting new style IT initiatives as a starting point The technology landscape is evolving rapidly Flash is ready for prime-time Object is emerging as viable across multiple use-cases Confusion around SDS, but Hyper-convergence is rapidly emerging There s still a ways to go Technology becoming more complex/fragmented The Dynamic Range of storage is expanding Getting a global view of data/information still elusive (i.e. data plane vs control plane) 20

21 Get a deeper perspective Think Tank break-outs Integrated/Converged Platforms Eric Hanselman All things Flash Tim Stammers Next Generation Data Protection Dave Simpson New architectures and platforms in Storage Bob Winter 21

22 Finally, thank you to our sponsors 22

23 Thank You.