Software defined Storage The next generation of Storage virtualization

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1 Software defined Storage The next generation of Storage virtualization November 2013 Robin Keupers SNIA Europe Dell

2 Software defined not that well defined. Chaos! To help clarify the market and reduce confusion, IDC has put a stake in the ground by clearly defining softwarebased storage and developing the industry's first comprehensive taxonomy supporting this definition. IDC Press Release, April 15, 2013 IDC Brings Clarity to Software-Based/Software-Defined Storage Markets

3 Next CIO must talk about Definition chaos was also seen with after all the recent industry trends & hypes, like Cloud, Convergence, VDI, BYOD, Big Data, etc., So it is very likely Software defined Storage (SdS) has all the potential to become the next CIO agenda topic again! It is related to Software defined Networking and Software defined Datacenter There is a need for: Understanding - education Business benefits - value proposition Seeing opportunities - positioning Minimizing risks - services

4 The Virtual Era is changing the IT landscape VIRTUAL ERA INTERNET ERA 2010s PC/CLIENT SERVER ERA 1990s MINI- COMPUTING 1980s MAINFRAME 1950s 1960s In the Virtual Era, Storage Virtualization was just the starting point

5 The Explosion of Data in the Virtual Era DATA VOLUME Internet of Things (IoT) Zettabyte Exabyte Social Interactions Petabyte Terabyte Human Files Transactional Data Mainframe/Mini Era PC/Client Era Internet Era Virtual 2012 Era 2020

6 What if? We could control the Data Explosion? We could lower CapEx dramatically through true Storage innovation? We improve Storage management finally? Single pane of glass Reduce the number of protocols Having a consistent methodology in managing the datacenter We can scale infrastructures faster and easier?

7 Turning Arrays to App s Your future Storage Array could be an app You will download it from a store It gives you on-demand storage You can leverage existing and standard s and Storage (JBOD) systems Data Management will be done by managing a Virtual Array Think big, understand the big picture and see the benefits for the data explosion

8 Software defined Storage is all about The next generation of Storage virtualization FLEXIBILITY Using the latest & greatest technology On-demand storage COST Using standardized technology No need for upfront investments SCALING Scale-out Storage architecture Unlimited storage capacity

9 Cost What s new? Software has always provided functionality to IT Proprietary Technology Standardizing Industry Standard Open industry hardware Open Industry standard hardware & software Proprietary software Proprietary hardware & software Time

10 Cost Industry behaviour Protecting technology will dissatisfy Storage buyers & users Proprietary Technology Standardizing Industry Standard Legacy vendors Modern vendors OpenSource innovators Sweet spot Protecting Driving converge infrastructures High community development Time

11 Key transitions driving Storage standardization Key market transitions Total addressable market Storage value is software Active data moves to flash s and storage converge Data growth continues Buying decisions become project and solution-based I/O Intensive (Flash) Performance Optimized Cost Optimized

12 The Unstructured Cold Data Challenge Total addressable market Hot/ Active Data Cold/ Static Data I/O intensive growing at 57% CAGR as SSD price / performance becomes attractive Cost/Capacity Optimized 19% CAGR growth is driven by the explosion of unstructured data I/O Intensive (Flash) Performance Optimized Cost Optimized

13 Level of Virtualization Software defined Storage will come in flavors Where does SdS start and ends? SdSaaS Virtual Machines (Services) (VMs) Application (Native x86) Vendor defined (Vd) Time

14 Level of Virtualization Software defined Storage landscape Where does SdS start and ends? Large Scale Computing ( Scale-out) Application (Native x86) Containerized Storage Virtual Machines (Workloads) (VMs) Vendor Marketing Vendor defined (Vd) (FUD) Cloud SdSaaS (Physical & Logical Storage Hybrids) (Services) Time

15 SdS Evolution or Revolution? Evolutionary Array to Software approach Software defined Storage Revolutionary Frame (monolithic) based inclusion approach Virtual array approach Modernization of legacy platforms, umbrella software layer Highly Converged architectures Business Applications OpenSource Community based Standardized x86 Systems Supporting legacy infrastructures Commodity Disk storage (JBOD) arrays

16 The challenge to get to Storage Apps Humans prefer one to one relationship. Improves understanding: Easy to learn Easy to manage Easy to make progress (step-by-step) That s how IT was engineered in the past as well

17 Software relationships Application Apps Apps Apps 1:1 Operating System Operating System Multi tasking Multi threating A A A A A A A A A A A A A A Farms Hosting SaaS OS OS OS OS Hypervisor OS Hypervisor OS Virtualization VM s Workloads

18 Hardware relationships Clients Clients 1:1 DAS Networking Networking Storage Storage Clustering SAN NAS Clients Clients Cloud IaaS NW NW Blades Modular Converge Storage Storage

19 Hardware de-dupe Hardware Stack Software Stack Clients Clients A A A A A A A A NW NW OS OS OS OS Hypervisor Storage Storage Duplicated / Redundant Logic (Hardware - Intelligence) Processor (CPU) Memory (Embedded) Software Management Etc. Interfaces / Connectors (Embedded) Software Components

20 Storage Innovation Now: Future:

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