A Vision for Storage Simplicity in the New Style of IT

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1 HP Converged Storage: A Vision for Storage Simplicity in the New Style of IT Ermo Seikku Senior Presales Consultant, Storage HP FINLAND and BALTICS Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 Complexity is standing in the way On-demand IT infrastructure to increase agility and profitability Data Explosion: Volume, Velocity, Variety Technology Choices: Flash, Compaction, Software-defined Fragmented Complexity: Multiple Storage Silos 40ZB 0.1ZB 1.2ZB 2.8ZB 8.5ZB

3 Storage questions get more complicated in a rapidly changing world Transform to a hybrid infrastructure Protect your digital enterprise Entry? Midrange? High-End? Block? File? Object? Enable workplace productivity Empower the data-driven organization Flash? Software- Defined? On-Prem? Cloud? Hybrid? Converged? Hyper-Converged? Packaged? Open Source?

4 Choosing vendor gets more complicated in a rapidly changing world Reshaping an industry exposing legacy silos and startup sprawl

5 Fragmented complexity leads to inefficient Data Centers Systemic gaps in legacy storage Highend Array Midrange Array Entry Array xlc FLASH NAND FLASH Scale-out SAN Virtualization High perf SDS Entry SDS Complex: 16+ disconnected platforms to meet needs. No interoperability. Rigid: Manual hardware-defined allocation of resources by workload Entry backup Appliace Highend backup Appliace Software defined backup Appliance Isolated: Inability to intelligently search or move data between silos VMware Mngmt Unified Infra Mngmt Storage Env Mngmt Storage Array Mngmt Expensive: <30% utilization, increasing CapEx and OpEx at odds with flat budgets

6 HP Converged Storage Vision is Simplicity through Polymorphic Architectures Polymorphic ONE that exists in MANY forms, shapes, & sizes HP 3PAR StoreServ ONE flash optimized storage system architecture with Block, File, and Object-access Highend Array Midrange Array Entry Array xlc FLASH NAND FLASH Scale-out SAN Virtualization HP StoreVirtual VSA High perf Entry SDS SDS ONE hypervisor agnostic, software-defined architecture with Block, File, and Object-access HP StoreOnce Backup ONE converged backup and retention architecture for application managed protection Entry backup Appliace Highend backup Appliace Unified Infra Mngmt Software defined backup Appliance HP OneView VMware Converged Management Mngmt ONE open and automated control plane to manage from datacenter to device Storage Env Mngmt Storage Array Mngmt Simplicity of one approach to Training Management Interoperability Replication

7 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Converged Storage: A Vision for Storage Simplicity

8 Simplicity requires choice without compromise How can you get the best of all worlds? Want to boost Service Levels with flashoptimized tier-1 storage or lower Cost by leveraging shared and commodity hardware? SLA Optimized Cost Optimized The answer is that you need both to enable data center architecture for the New Style of IT

9 Simplicity requires choice without compromise How can you get the best of all worlds? Fixed Scaling Is scaling in Fixed building blocks for speed of deployment sufficient or must you retain the ability to grow Flexibly to maintain efficient utilization? Flexible Scaling The answer is that you need both to enable data center architecture for the New Style of IT

10 The secret of simplicity comes from Polymorphic Storage Architectures Fixed POLYMORPHIC ONE that exists in MANY forms, shapes, & sizes Simplicity Training Management Interoperability Replication SLA Cost Flex

11 Core platforms built on top of Polymorphic Storage Architectures Fixed SLA Cost Service-Refined 3PAR StoreServ Software-Defined StoreVirtual VSA/4000 Polymorphic Storage Architectures for SLA or Cost Optimization 3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost Flex

12 Available as Converged Infrastructure solutions Fixed Converged System CS700/CS500 (3PAR) Hyper-Converged CS200-HC StoreVirtual SLA Cost Converged Infrastructure Solutions for time to value Integrated converged systems and hyper-converged appliances Service-Refined 3PAR StoreServ Software-Defined StoreVirtual VSA/4000 Polymorphic Storage Architectures for SLA or Cost Optimization 3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost Flex

13 That share Federated Data Services Fixed Converged System CS700/CS500 (3PAR) Hyper-Converged CS200-HC StoreVirtual Federated data services for increased agility Data protection, data movement, and low cost data retention SLA Data Services StoreOnce Cost Converged Infrastructure Solutions for time to value Integrated converged systems and hyper-converged appliances Service-Refined 3PAR StoreServ Software-Defined StoreVirtual VSA/4000 Polymorphic Storage Architectures for SLA or Cost Optimization 3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost Flex

14 Administered through Open Converged Management Fixed Open Converged Management to reduce OpEx HP OneView, Helion OpenStack and support for Microsoft and VMware Converged System CS700/CS500 (3PAR) Hyper-Converged CS200-HC StoreVirtual Federated data services for increased agility Data protection, data movement, and low cost data retention SLA Data Services StoreOnce Cost Converged Infrastructure Solutions for time to value Integrated converged systems and hyper-converged appliances Service-Refined 3PAR StoreServ Software-Defined StoreVirtual VSA/4000 Polymorphic Storage Architectures for SLA or Cost Optimization 3PAR StoreServ for SLAs. StoreVirtual based on standard servers for Cost Flex

15 What about HP s Traditional Storage customers? Providing Investment protection to help you optimize as you modernize Traditional SLA Optimized Datacenters Midrange & High-End Traditional Cost Optimized Small Sites Entry Storage & Simply StoreIT SLA EVA Migration XP7 Modernization Data Data Services Services StoreEver MSA Next-Gen Modernization Cost Flex

16 Providing a Seamless Transition to the New Style of IT Traditional SLA Optimized Datacenters Midrange & High-End Traditional Cost Optimized Small Sites Entry Storage & Simply StoreIT SLA EVA Migration XP7 Modernization Data Services Data Services MSA Next-Gen Modernization Cost Legacy competitive platforms EMC, HDS, etc

17 HP Converged Storage Portfolio Innovations

18 SLA-Optimized: HP 3PAR StoreServ Storage Service-Refined Storage SLA When Time Matters: Optimized Solutions Integrated into ConvergedSystems (CS700/500), CloudSystem, and HP Helion When Value Matters Tier-1 with Midrange Affordability When Performance Matters Flash-Optimized without Compromise When Scale Matters Born for ITaaS Consolidation Scale: Speed: Value: PAR StoreServ 8200 & 8400 Hybrid Storage 3PAR StoreServ 8440 Converged Flash and 8450 All-Flash 3PAR StoreServ Enterprise Storage System Cost: 8200 Fixed and Flexible Scaling Federated Data Services Open Converged Management

19 Cost-Optimized: HP StoreVirtual Storage Software-Defined Storage Cost When Time Matters: Optimized Solutions Converged System 200-HC StoreVirtual Hyper-Converged Appliance Large Sites & Service Providers When Value Matters Unlock server storage capacity StoreVirtual VSA When Scale Matters Federate to dedicated storage appliances StoreVirtual 4000 series and 4335 hybrid HDD/SSD systems When Cloud Matters Robust shared storage for OpenStack cloud StoreVirtual VSA as default storage for HP Helion OpenStack Fixed and Flexible Scaling Federated Data Services Open Converged Management 50TB 10TB 4TB 1TB SMB & ROBO & Service Providers

20 The only disk-based backup family unified by Dedupe 2.0 across the enterprise HP StoreOnce Backup ENTERPRISE WIDE HP Data Protector StoreOnce on the BU server Single dedupe engine Single architecture EFFICIENT 4430/4420 Larger data centers or regional offices StoreOnce and once only HP StoreOnce VSA Software Defined MANAGED Control movement of deduped data from a single pane of glass FLEXIBILE Federated deduplication HIGH PERFORMANCE Meet backup windows with StoreOnce Catalyst 2600 Entry-level 4220/4120 Smaller data centers and remote offices B6200 Scale-out Enterprise

21 Eliminate complexity with automation simplicity HP OneView - 4 years of research, 30 customer advisory sessions, 5000 UI mockups. Every system infused with the HP OneView experience Converged Simplified and consistent management across server, storage, and networking at enterprise scale Software defined Rapid, repeatable, and reliable operations at lower costs using infrastructure templates Infrastructure automation hub for data center management Automated Streamlined delivery of IT services to speed the transition to hybrid cloud

22 Administer through Open, Standards-based Orchestration Supporting the leading choices across both HP 3PAR StoreServ and HP StoreVirtual OpenStack (Public & HP) Cinder for FC & iscsi VMware vsphere Microsoft System Center HP Helion OpenStack & OpenStack Community HP OneView for VMware vcenter HP StoreFront for Microsoft System Center

23 Supporting your critical initiatives HP Technology Services and Consulting and Solution Centers Wrapped in technology services to reduce risk and optimize performance On-demand IT infrastructure to increase agility and profitability Hyper-connected workplace to boost employee productivity & customer experience Strategy & design Implementation Data migration Service & support Always-on and secure infrastructure to protect from risk and threats Empowering a data-driven enterprise to accelerate growth

24 HP Converged Storage delivers higher Return on Information: More value, better decisions Return on Infrastructure: Lower costs, greater agility Return on Individuals: Do more.. faster, less resources HP Converged Storage is POLYMORPHIC Storage Without Boundaries

25 StoreServ 3PAR and FLASH Ermo Seikku Presales Technology Consultant, Storage HP FINLAND and BALTICS StoreVirtual StoreVirtual (VSA) StoreServ 3PAR StoreAll StoreOnce StoreEasy StoreOnce VSA StoreEver (LTO) Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

26 What about the money? Copyright 2014 Hewlett-Packard GmbH Peter Mattei

27 1.92TB cmlc SSD released Jun 2014 New 1.92TB cmlc SSD for the StoreServ 7000 series cmlc SSDs = Commercial MLC SSDs New lower price Lower footprint Full unconditional 5 year warranty High Performance The Flash 900,000 Less Than.7ms Under $2 Per GB Usable 1.3PB Usable Capacity % 6-Nines Availability Guaranteed! 27 Copyright 2014 Hewlett-Packard Revolution 6/4/2014

28 3PAR SSD List Prices have been going down Drive SKU(s) List $/GB List Launch date 4 hr 24x7 Proactive Care SVC List $/GB List GB SLC QR502A/QR506A $4,114* $41.14 Dec 2012 $518 $ GB SLC QR503A/QR507A $7,625* $38.13 Dec 2012 $956 $ GB MLC QR504A/QR508A $10,680* $26.70 Jun 2013 $1,335 $ GB MLC E7W54A/E7W55A $5,700 $11.88 Dec 2013 $716 $ GB MLC E7W24A/E7W25A $9,800 $10.65 Dec 2013 $1,230 $ TB cmlc E7Y57A $14,315 $7.46 Jun 2014 $1,761 $ TB cmlc K2Q91A $24,970 $6.50 Jun 2015 $3,458 $0.9 * The 100/200/400GB prices shown are the list prices as of June 1 st 2014 Copyright 2014 Hewlett-Packard 3.5x reduction in one year!

29 Real world customer case Copyright 2014 Hewlett-Packard GmbH Peter Mattei

30 Real world customer case Customer s EVA was starting to get old and it was time to find a replacement 1. We used EVAperf to get an idea how the EVA was utilized - New array needed minimum of 20 TB usable space - 95 th percentile load was roughly 5000 IOPS w/ 50/50 r/w ratio 30 Copyright 2014 Hewlett-Packard

31 Real world customer case New Array Scenario #1: Traditional spinning media w/ THP ~30 TB 31 Copyright 2014 Hewlett-Packard

32 Real world customer case New Array Scenario #2: Modern Solid State media (3:1 Data compaction) 32 Copyright 2014 Hewlett-Packard

33 Real world customer case New Array Scenario #2: Modern Solid State media (4:1 Data compaction) 33 Copyright 2014 Hewlett-Packard

34 Real world customer case Comparing Scenario #1 and Scenario #2 Scenario #1: Traditional spinning media Scenario #2: Modern Solid State media Usable capacity: 34 TiB (* Usable capacity: 34 / 52 TiB (** Max Front-end IOPS: Max Front-end IOPS: Total Power: 1,3 kw Total Power: 0,5 kw Price: ~ Price: ~ *) With THP sawing **) With THP and De-dup sawing 34 Copyright 2014 Hewlett-Packard

35 3PAR StoreServ s Flash experiences exponential growth! Over the past 18 months our flash revenue has grown exponentially Introduction of HP 3PAR Enterprise-Grade 1.92 TB cmlc SSDs 35 Copyright 2014 Hewlett-Packard

36 Thank you!

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