Süddeutsche Zeitung. Print and digital leaflet inserts

Transcription

1 Süddeutsche Zeitung Print and digital leaflet inserts

2 Süddeutsche Zeitung your medium for individual solutions Süddeutsche Zeitung A passionate advertising medium Use the Süddeutsche Zeitung as a passionate communication medium and distribute your leaflet insert through us. Süddeutsche Zeitung is clearly number 1 By publication in the Süddeutsche Zeitung you can rely on the advertising impact of Germany's largest quality daily newspaper. You can reach 1.13 million 1 SZ readers if you book total circulation. Your insert Individual and discerning Design your own ideal insert. Present your product by means of a high-quality insert and inform your customers in an appealing way. Regional, national or cross-medial the choice is yours Direct contact to your target group can be ensured by individual combination of our distribution areas or by publication all over Germany depending on what's appropriate in your case. Make use of our digital package if you want to extend the visibility of the print insert beyond the day of publication. Top target groups The SZ is an ideal platform for presenting your advertising message to an attractive, high-income and consumptionoriented target group. 2 1 Source: Media-Analyse (agma ) 2015

3 Booking options Distributions and circulations Distribution areas Mon-Thurs Friday Saturday In Germany 421, , ,000 Munich edition 115, , ,000 Munch regions 56,000 64,000 70,000 Munich environs 20,000 26,000 31,000 Further Bavaria 40,000 52,000 62,000 Baden-Wuerttemberg 33,000 42,000 49,000 Hesse 28,500 32,000 35,500 Other federal states 128, , ,500 Abroad 19,000 23,000 27,000 Total distribution, print 440, , ,000 Digital leaflet inserts, e-paper 38,399 38,399 38,392 Total distributions incl. digital leaflet inserts, e-paper 478, , ,392 Regional, international and cross-medial Numerous individually bookable distribution areas allow flexible establishment of direct contact with your target group. Insert rates by weight Basic rate Local rate up to 10 g up to 20 g up to 30 g up to 40 g up to 50 g up to 60 g up to 70 g over 70 g on request on request Smaller booking units can be found on the following pages. 3 Rates per 1,000 copies in EUR ( ) plus statutory value-added tax. Applicable conditions are as specified in the General Terms & Conditions as well as the SZ price list no. 79 dated

4 Booking options for the Munich edition Distribution areas Mon-Thurs Friday Saturday Munich edition 115, , ,000 Munich City 28,000 31,500 32,000 Munich East 24,000 28,000 29,500 Munich South District 15,000 15,500 16,000 Munich South 18,000 20,500 22,000 München West 24,000 27,000 28,500 Munich North District 6,000 6,500 7,000 4

5 Booking options for regions around Munich Distribution areas Mon-Thurs Friday Saturday Munich regions 56,000 64,000 70,000 Bad Tölz/Wolfratshausen 5,200 6,200 6,900 Starnberg 12,200 14,200 15,300 Fürstenfeldbruck 11,200 12,500 13,600 Dachau 5,000 5,500 6,100 Freising 5,000 5,700 6,300 Erding 3,400 4,000 4,300 Ebersberg 7,500 8,500 9,500 Holzkirchen/Miesbach 3,000 3,300 3,900 Munich airport 3,500 4,100 4,100 5

6 Booking options for extended Munich environs and rest of Bavaria Distribution areas Munich environs Mon-Thurs Friday Saturday 20,000 26,000 31,000 Weilheim/Garmisch-Partenkirchen 4,000 5,000 5,700 Augsburg/Landsberg/Ingolstadt 9,500 12,500 15,500 Rosenheim/Mühldorf 6,500 8,500 9,800 Further Bavaria 40,000 52,000 62,000 Allgäu/Swabia 5,500 7,500 8,500 Franconia/Northern Upper Palatinate 19,000 25,000 29,000 Lower Bavaria/Southern Upper Palatinate 12,000 15,500 19,000 Traunstein/Berchtesgadener Land 3,500 4,000 5,500 6

7 Booking options for Baden-Wuerttemberg and Hesse Distribution areas Baden-Wuerttemberg Mon-Thurs Friday Saturday 33,000 42,000 49,000 Baden-Wuerttemberg Ⅰ 23,000 29,000 35,000 Baden-Wuerttemberg Ⅱ 10,000 13,000 14,000 Hesse 28,500 32,000 35,500 Frankfurt am Main airport 7,000 7,000 7,000 Frankfurt/Wiesbaden/Mainz 5,000 6,000 6,500 HesseⅠ 10,000 11,000 12,500 HesseⅡ 6,500 8,000 9,500 7

8 Booking options for other federal states of Germany and abroad Distribution areas Other federal states Mon-Thurs Friday Saturday 128, , ,500 Saarland/Rhineland-Palatinate 9,500 13,500 15,000 North Rhine-WestphaliaⅠ 18,000 23,500 27,500 North Rhine-Westphalia Ⅱ 27,000 33,000 36,000 Schleswig-Holstein/Lower Saxony 21,500 26,800 30,000 Greater Hamburg 16,500 19,200 20,000 Brandenburg /Mecklenburg- Vorpommern/ Saxony/ Saxony-Anhalt/ Thuringia 20,000 24,000 25,000 Greater Berlin 16,000 19,000 21,000 Abroad 19,000 23,000 27,000 Austria/Northern Italy/Switzerland 14,500 17,500 20,500 Other countries 4,500 5,500 6,500 8

9 Digital leaflet inserts in the e-paper Digital package: economical additional offer for newspaper inserts New! Simple and attractive: your insert in the SZ e-edition Publish your inserts in the digital edition of the SZ for PC, tablet or smartphone. Make use of cross-medial marketing and increase the reach of your leaflet insert by the combination of daily newspaper and e-paper. With a paid circulation of approx 38,000 e-papers you can be sure to reach an important additional target group by including your leaflet insert in the digital edition. Catch users on the go The digital insert is positioned in the effective advertising environment of the e-paper and can be accessed and read at leisure on electronic devices by all e-paper subscribers. With its practical navigation, diverse forms of representation and extensive archiving functions, the e-paper offers a convenient and simple way to address additional target audiences beyond the day of publication of the print insert. Advantages of a digital leaflet insert Ideal customer contact through active handling options such as browsing the leaflet, zooming and downloading interesting content Direct link to your website Prolonged appearance of the print insert beyond the day of publication Easy way of addressing an additional target group High-quality journalism and award-winning design as a perfect environment for your insert 9 Source: IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern German Audit Bureau of Circulations) IVW II/2015

10 Conditions for print & digital "Digital Leaflet Insert" package "Digital Leaflet Insert E-Paper" packages are only available in combination with a print version of the same leaflet insert in the Süddeutsche Zeitung. The digital leaflet insert is put online on the date of first publication of the print insert and generally runs for a period of 5 days. Deviations in the running period and/or shorter online publication periods are possible. Order placement Binding orders should be placed at least 30 days before the publication date. Booking The publisher reserves the right to include further leaflet inserts in the same edition. Competitive exclusion as well as placement specifications for insertion of leaflet inserts cannot be taken into account. Leaflets are inserted very carefully. Incorrect insertions and losses of up to 3 percent and double insertions in print editions of the Süddeutsche Zeitung cannot however be avoided for technical reasons. Postal charges Additional postal charges may become due for bookings in certain distribution areas of the print edition of the Süddeutsche Zeitung. Postal charges are effectively billed after distribution. Postal charges are not included in the calculation of volume discounts or agency commissions. Right to withdraw Insert orders may be refused at the discretion of the publisher. This particularly applies in the following cases: excessive deviation in weight, shape and constitution, contents represent a violation of laws, statutory regulations or acceptable practice, or publication is contrary to the interests of the publisher. This also applies to leaflet inserts with designs or formats that give the reader the impression that they are part of the newspaper. Agency commission 15% of basic rate; munich local rates only for direct sales, which are not subject to agency commission. Volume discounts 3% for 2.5 million copies or more 5% for 4 million copies or more 7% for 5.5 million copies or more 10% for 10 million copies or more Discount is refunded at year-end closing. Cancellation charges Cancellation of a binding booking order shall result in charges calculated on the basis of the insert rate: 30 days preceding publication date: no cancellation charges 29 9 days: 20% of insert rate 8 days or less: 50% of insert rate 10 Third-party advertising Leaflet inserts containing third-party advertising can only be accepted after agreement with the publisher and may be subject to different rates.

11 Technical specifications for print & digital Print inserts in the Süddeutsche Zeitung Format Define the format of your leaflet insert to suit your requirements. Minimum: 105 x 148 mm (width x height) Maximum: 260 x 360 mm (width x height) Fold on long side. Larger formats can be processed if they are folded to the maximum format size (maximum width: 260 mm from fold). The leaflet inserts must have identical formats, a right-angled design and no creases. Special formats Inserts with a special format are subject to enquiry and consideration on a case-to-case basis. We look forward to making you an offer. Weight Inserts must be processable by the publisher. Inserts exceeding 70 g are subject to enquiry. Single sheets of paper must have a grammage of at least 120 g/m 2. Lighter single sheets can only be processed if they are folded. A maximum grammage of 200 g/m 2 may not be exceeded for processing single sheets of paper. Digital leaflet inserts in e-edition Please provide us with the original print data of the print insert at least one week before the start date of online placement. These print data should ideally be transferred to our server by means of an ftp upload. Access data are available on request. Digital file specification Data format: pdf Image resolution: min. 100 dpi (or higher) Page subdivision: single pages Please be sure to notify us by of the data upload in advance. This should also include the link to the customer's website if relevant. The publisher accepts no responsibility for completeness and correctness of the contents of the digital leaflet insert. 11 Restrictions Special formats, envelopes, product samples and give-aways must be subjected to preliminary technical testing by the publisher. Inserts with z-fold (accordion fold) or gate fold cannot be processed. Any postcards must be glued to the inner pages of the leaflet insert. Leaflet inserts with externally attached postcards can only be accepted conditionally.

12 Delivery conditions print Sample delivery The publisher requires at least 5 samples of the leaflet inserts. These must be supplied well in advance and be representative with regard to shape, weight, constitution and content. Insert orders shall only be binding for the publisher after presentation and approval of these samples. The publisher reserves the right to refuse to include the leaflet inserts if no samples are provided, if the delivered inserts deviate from the samples or in case of legal reservations against contents. Delivery Delivery must be free of charge. Only the quantity booked should be delivered to us. We can neither assume responsibility for nor organisation of further use of surplus deliveries. Marking on delivery note and pallet label The following information should be contained in the delivery note and identification of the pallet (pallet labels): 1. Object: Süddeutsche Zeitung 2. Booked edition/area 3. Publication date 4. Customer (ordering party) 5. Insert title/motif 6. Sender (printer) 7. Number of pallets 8. Total quantity 9. Number of inserts per pallet Delivery times: Monday Friday: 8:00 15:00 h At least 3, however maximum 4 working days before the insertion date Leaflets must be supplied safely packed on pallets and protected from weather. For processing reasons, we would appreciate delivery of leaflets stacked on pallets with front sides facing down. It should be ensured that the leaflet inserts do not have to be restacked before mechanical processing. Leaflet inserts may be stacked in layers at 180 to each other, provided the thickness of each layer is between 8 and 10 cm. 12

13 Delivery addresses of printers Print location München-Steinhausen Süddeutscher Verlag GmbH Weiterverarbeitung Zamdorfer Str. 40 D München, Germany Print location Essen Kettwig Axel Springer Verlag AG Weiterverarbeitung - Süddeutsche Zeitung - Im Teelbruch 100 D Essen (Kettwig), Germany Print location Berlin-Spandau Axel Springer Verlag AG Weiterverarbeitung - Süddeutsche Zeitung - Brunsbüttler Damm D Berlin (Spandau), Germany 4 5 Print location Hamburg Ahrensburg Axel Springer Verlag AG Offsetdruckerei Ahrensburg Weiterverarbeitung - Süddeutsche Zeitung - Kornkamp 11 D Ahrensburg, Germany Print location Frankfurt Frankfurter Societäts-Druckerei GmbH Warenannahme Tor 1 - Süddeutsche Zeitung- Kurhessenstraße 4-6 D Mörfelden-Walldorf, Germany We will let you know the delivery addresses relevant for you in time together with the order confirmation. 13

14 Contact Any questions? Please contact us! Support and booking Tel: +49 (0)89 / Fax: +49 (0)89 / prospektbeilagen@sueddeutsche.de Online: Publisher address Süddeutsche Zeitung GmbH Hultschiner Straße 8 D München Germany 14 version 03/15