POSTVERTRIEBSSTÜCK (preferred periodicals): perfect logistics from publisher to reader.

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1 POSTVERTRIEBSSTÜCK (preferred periodicals): perfect logistics from publisher to reader. As POSTVERTRIEBSSTÜCK items (preferred periodicals), press products arrive reliably and quickly at the right address.

2 2 Postvertriebsstück items (preferred periodicals) Overview Up-to-date, low-cost, fast. This is how knowledge arrives. You can only have a say if you have all the latest information. We make an important contribution to this by delivering your press products on time and at low costs. Do you publish a newspaper or a magazine? Then make sure that your dispatch process is easy and cost-effective. We offer you fast transport and safe delivery throughout Germany. You simply send your titles as POSTVERTRIEBSSTÜCK items and decide yourself how quickly they will reach the reader, by selecting the appropriate transport network in the same-day-service, next-day-service or second-day-service. Hardly weighs a thing: inserts. Whether it s a CD-ROM, samples or printed matter inserts, you can easily enclose or attach anything you like to cater to the reader to the POST VERTRIEBS- STÜCK item. However, the POST VERTRIEBSSTÜCK item must always be heavier than the total weight of all inserts. You can find the conditions in the Inserts brochure. Would you like more information? No problem. Details on POSTVERTRIEBSSTÜCK items are available in the GT&Cs Domestic Press Distribution (AGB Presse Distribution National) and in the Press Distribution Handling brochure. You can find a description of our other dispatch offers for press products in the Pressesendung (standard periodicals) und Streifbandzeitung (wrapper-packed periodicals) brochures. We are also happy to personally advise you, or you may simply contact your customer adviser. We look forward to working with you.

3 Transport networks Postvertriebsstück items (preferred periodicals) 3 Select the speed and the service to match your requirements. Transport networks available for selection. Second-day-service. Dispatch in the express logistics network. Posting by the sender or free collection from a total weight of five tons. Transit time: delivery as a regular service within two days of posting. Next-day-service. Dispatch in the high-speed network. This fast service is available subject to a small additional charge. Collection of 1,000 items per newspaper number free of charge. Transit time: delivery as a regular service within one day of posting. Same-day-service. Dispatch within a routing region. The mail items which are destined for a particular routing region are posted by the sender in the destination area. Transit time: delivery as a regular service on the day of posting.

4 4 Postvertriebsstück items (preferred periodicals) Conditions The legal side of it all: data and facts from the GT&Cs. The most important conditions. What kind of press materials can you send as POSTVERTRIEBSSTÜCK (preferred perio dicals)? Here the formal criteria: Newspapers and magazines that have a consistent inner and outer design; are made up of same-format and double-sided pages (at least 9cm x 14cm) which through folding or book-binding processing create a unit; are produced in identical duplication using a standard print technology and in doing so must be accessible to everyone and appear periodically, at least once every quarter; show the title and the number or the descriptor Special Edition on the cover page (the day of publi cation or a descriptor relating to publi cation frequency can also come from the title page or from the masthead). Which additional criteria must be fulfilled in terms of content? The press product must serve to inform about and engage the public concering current events, current and trade matters by way of editorial reporting containing no business advertisements (journalistic reporting). Variety in terms of articles, timelines, publicity as well as continuity must also be provided. What are the guidelines for distribution? Press products which are to be sent as POST- VERTRIEBSSTÜCK items (preferred periodicals) must be distributed in return for payment. This means that the portion distributed in return for payment must amount to at least 10% of the print run. Neither business advertising nor paid advertisements may appear in the portion distributed free of charge.

5 Conditions Postvertriebsstück items (preferred periodicals) 5 What kinds of inserts are allowed? Printed material with identical contents (e.g., advertising brochures, press materials without a Press Distribution contract). Objects not higher than 30mm (e.g., giveaways and free samples). Invoices and pre-printed payment transaction forms requesting payment for the periodical only. They must show the same amount. Please note: the preferred periodical must be heavier than the total weight of all inserts. En closed press materials for which a Press Distribution contract has not been concluded will be weighed as printed material with the periodicals and invoiced with the total weight of the shipment. When are press materials unable to be sent as POSTVERTRIEBSSTÜCK (preferred perio dicals)? If, for example, the materials editorial contents indicate direct business purposes. Evidence of this could be: advertising language articles clearly contributed by companies, purchase recommendations, order tips and order numbers, catalogued product or service presentations with or without contact information, fewer than 30% journalistic reporting, in addition, press products whose title pages contain the names of businesses or products, company or brand names serving the interests of these business enterprises, customer, in-house or keyed magazines, collected editions in which the texts are not easily understandable. What are the rules for the dispatch of special editions? Special editions sent as POSTVERTRIEBSSTÜCK (preferred periodicals) must also comply with the criteria listed above. They are otherwise booked as PRESSESENDUNG (standard periodicals).

6 6 Postvertriebsstück items (preferred periodicals) Overview Impressive in terms of service and price. Advantages in brief. Perfect sales channel. It is easy to send press products with POSTVER- TRIEBSSTÜCK (preferred periodicals). It takes little effort, little time and costs even less per item. Suitable transport network. You decide when your newspaper or magazine will arrive: on the same day, the next day or the second day after posting. Electronic notification procedure. By using the electronic notification procedure you can reduce your effort and costs. See Press Distribution Handling and Press Distribution Prices brochures. Economic delivery. By choosing delivery with POSTVERTRIEBSSTÜCK you avoid remission and scatter losses. First-class quality. Since POSTVERTRIEBSSTÜCK items are delivered with the letter mail, you can count on reliable delivery anytime, throughout Germany. Essential tip for more subscribers. Use WERBEVERSAND (promotional mailing) as a successful marketing instrument to win subscribers by sending original magazines or sample extracts at favorable prices. Please consult the Werbeversand Postvertriebsstück (promotional mailing for preferred periodicals) brochure for more information. Just request it.

7 Overview Postvertriebsstück items (preferred periodicals) 7 Sent insert. Inserts ranging from printed matter inserts to product samples and CDs are welcome. How ever, the POSTVERTRIEBSSTÜCK item must be heavier than the total weight of all inserts. Manager Presse Distribution. This software solution for preparing your POSTVERTRIEBSSTÜCK items (preferred periodicals) for dispatch works simply and efficiently and thus enables correct delivery. Address update. Make use of the advantages of electronic address notification, which is quick, efficient and safe. You can find more information on this at STREIFBANDZEITUNG (wrapper-packed newspaper). Small circulations or individual magazines can be easily sent as STREIFBANDZEITUNG items (wrapper-packed newspapers). Please consult the Streifbandzeitung (wrapper-packed newspaper) brochure for information. Multiple copies. Several press products with PrD contracts in one shipment are individually invoiced to the account of the carrier object according to their mode of shipment. Attached POSTVERTRIEBSSTÜCK items (preferred periodicals)/pressesendung items (standard periodicals) are invoiced according to the total weight of the shipment if their cover pages do not show a magazine number and a newspaper reference number and a price and a bar code. The cover page may identify a special print, special edition or special, amongst other things. Werbeetikett (advertising label). With the Werbeetikett special service we offer you the opportunity to place the brand communications of your advertising customers or your own advertising directly on the cover of your periodical. For further information contact your Deutsche Post customer advisor. Business customer line * (within Germany) Mon. - Sat., 7 a.m. - 8 p.m. (*20 cents per call from German landlines; max. 60 cents per call from German mobile networks)

8 Benefits of Postvertriebsstück items (preferred periodicals): Suitable transport network First-class quality Low-cost dispatch On-time delivery Deutsche Post AG Head Office Product Management Press Distribution Bonn Last revised: 10/2014