Day 1 - Wednesday 20. April 2016

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3 3 rd Ecommerce Directors Congress Agenda Over 15 hours of professional activities, networking sessions, technical sessions; all that is to take place in Cracow in April during the III Congress of E-commerce Directors. Day 1 - Wednesday 20. April :00 19:00 Check-in at hotel Individual arrival and check-in at the Andel s hotel in Cracow. 19:30 Meeting at hotel s Reception Desk for Welcome Dinner Networking evening On the very first day you are welcome to a networking session within a selected group of guests of the III Congress of E-commerce Directors. 20:15 00:00 Welcome dinner in Smakolyki Restaurant (address: ul. Straszewskiego 28). 21:00 01:00 Welcome party at Mercy Brown cocktail bar (address: ul. Straszewskiego 28) NOTE: Please take with you logo branded bands for both before- and after party

4 DAY 2 THURSDAY 21. APRIL :30 Shuttle bus from Chopin hotel to venue place 8:15 9:15 Guest registration, coffee and networking At the place of venue (old historical Railway Station Krakow Główny address: Plac Jana Nowaka Jeziorańskiego, close to Andel s Hotel) 9:15 9:30 Welcome and Congress opening Grzegorz Rudno Rudziński, Piotr Wrzalik, Unity Group Changes observations and sales models' paths major trends. 9:30 10:15 Lutz Spannuth, Spannuth Direct Culture eats Strategy for Breakfast, i.e. what can jeopardise even the best omnichannel service model implementation plan In the course of effective omnichannel implementation, the key stage is to get to know the trends of modern retail as well as particular models of this strategy. Omnichannel implementation cases of several players on the German market will be displayed. These will include both traditional retailers, as well as the ones starting from online sales. The omnichannel strategy will be discussed regarding the process of change management in relations to the whole organisation, not only as a sales model. 10:15 10:45 Rafał Zaremba, AB S.A. Transformation and development of distributor s sales channels in the age of the digital revolution According to the trends of today, the product and price are sometimes not enough. In order to create competitive advantage one needs to develop business models encompassing add-on services. The lecture will say how to wisely expand retail sales while being a producer or a distributor, without losing the channels already used. Furthermore, how to access the market better through different tactics of simplifying the producer distributor retailer client/consumer chain. Cases of activities and organisational changes within AB S.A. in the last five years will also be presented (mobile in strategy, b2b2c channels, allegro module, xml gateway). 10:45 11:10 Justyna Torres, Toys R Us Global solutions of a big retailer, supporting the omnichannel service model Analysis of differences in omnichannel strategies adoption on particular markets and cases of tactics and service tools fitting to the standards adopted. 11:10 11:45 Coffee break 11:45 12:20 Jan Namedyński, AVON How 120 years old cosmetic colossus is adopting business model to meet customer expectations. Digital strategy in AVON.

5 12:20 12:50 Andrzej Budzik, Dotpay S.A. and Dariusz Mazurkiewicz, Polski Standard Płatności How to increase purchasing conversion online? Case Study Dotpay and BLIK 12:50 13:15 Norbert Németh, Tchibo Future of commerce, connected store in the middle of modern retailers sales model 13:15 14:30 Lunch 14:30 15:00 Krzysztof Surgut, Data Space Cyber blackmail how to switch off an internet store without the owner s consent? And what then? Last Valentine s Day witnessed a series of hacking attacks on eflorists, a day of great profits for this industry. What did it look like in practice? A scenario of a hacking attack will be explained. Everyone knows how easy it is to start selling online, but not everyone knows how easy and cheap it is to shut down practically any online store. 15:00 15:30 Ada Westerinen, Mulesoft Beyond Omni-Channel Connected Retail The lecture will show cases of companies, which shape their organisational agility through experience in system integration. We will also get to know how to properly set up a strategy of observing the client in a 360 model, merging the systems of marketing, POS and ERP, as well as to optimise the supply chain in a way that enables the launch of real-time information flow within the organisation and between partners. 15:30 16:00 Marcin Gadulski, MM Brown Fast change: the challenge of innovation adaptation in a business model What modern organisations need and how to effectively implement innovations; this information we will obtain based on projects of organisational change and IT systems implementation in MM Brown Group. Ways of defining challenges and market opportunities observation will also be shown, which help set up the organisation and culture of a company capable of swift adaptation of innovative implementations. 16:00 16:30 Coffee break 16:00 16:30 Rie Haagen, PPG Smartphone application as extension of Customer Care case study Omnichannel strategy and expectations of the contemporary consumer require creating tools, which engage the company s customer service employees regardless place and time. Thanks to mobile devices being commonplace and proper adaptation of business application control, the set up and implementation of such tools does not have to be costly or complicated. In the course of the lecture we will learn about the effects and further plans for using mobile applications as a vector of omnichannel service based on the case study off PPG from Netherlands. 17:00 17:30 Piotr Lagowski, Empik Group How to build business in 26 monhts? Quandoo story.

6 17:30 18:00 Mariusz Nowak, Tesco Omnichannel client challenges regarding acquisition cost and assessment of profits from consistent service through many channels 18:00 Ending of the professional part of the first day of the Congress 18:00 19:00 E-commerce Club Networking in an easy atmosphere after completing the professional part of the Congress at Andel s hotel. 20:00 Meeting at hotel s reception desk for transfer to after party 20:00 02:00 Casino Royale ( Forty Kleparz club, address: ul. Kamienna 2) An official after-party accompanying the III Congress of E-commerce Directors. From 23:00 till 3:00 Individual transport of guests to hotels

7 DAY 3 FRIDAY 22. APRIL :00 9:00 Breakfast in hotel NOTE: Please check-out after breakfast and take your luggage to place of venue 9:00 Shuttle from Chopin hotel to place of venue 9:30 Start of the second day at Dworzec Glowny welcome, introduction 9:40 10:10 Rafał Pietrwalski, Poczta Polska E-commerce the inspiration for development of courier companies 10:10 10:40 Jasiek Stasz and Michał Juda, Showroom Efficient foreign sales and servicing of the German-speaking client. Case study of an online store development on a foreign market The most efficient tactics of reaching abroad what should one get ready for when entering markets other than Polish. 10:40 11:10 Krzysztof Folta, TIM S.A. Strategies of Digital Transformation based on TIM S.A. (fireside chat) 11:10 11:30 Coffee break 11:30 12:00 Stefan Batory, itaxi Mobile and fast delivery as cases of rule changes on the e-commerce market How the Internet and e-commerce influences the changes on the global services market and the emergence of new business models. Case studies of business models changes linking one s own services and courier companies offer. New definitions of systems supporting omnichannel customer experience. 12:00 12:20 Ted Hettlich, Fruugo.com What the cutomers says versus what they actually do look from pure player point of view. 12:20 12:50 Robin Müller, Lesara. Árpád Deák, Emarsys Personalisation in different channels how to understand but not scare the client. Case Study of Lesara company 12:50 13:30 Lunch 13:30 14:00 Simon Saneback, Wellstreet Internationalization in omnichannel how to step up a gear towards world domination. 14:00 14:30 Paulina Żamejć, Deichmann Omnichannel model implementation in a shoe chain store challenges and thoughts by a practitioner 14:30 15:00 Albert Hupa, IR Center Omnichannel model analytics understanding clients paths

8 15:00 15:30 Jarosław Fronczak, PMR Is it enough to listen to the e-client? An analyst of the retail and e-commerce market will put forward the most exciting threads among the research conducted and present best practices of using data in making business decisions. The following topics will be addressed, among others; What data says about customer s behaviour consistency online and off-line client, are they the same? Which global trends should be followed and how? Differences between on-line and off-line based on a few segments, does assortment matter and how? Understanding differences between segments how to draw conclusions? E-relations does it make sense? 15:30 16:00 Sum up, granting awards, closing of the Congress Transfers to airport (ask at reception desk at place of venue)

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