RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION"

Transcription

1 RAKUTEN MARKETING Measuring the Modern Shopper

2 Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come a long way from the early ecommerce model where a good product proposition, a functional website and a limited number of direct response marketing channels was all that was required. This model worked with less complicated consumers but gradually, as businesses started to better understand the user journey and consumers behaviour became more complex, the scope of digital marketing activity increased. Marketers now know that focusing on a single channel means missing the modern shopper at crucial stages of the purchase journey. A competitive omnichannel retailer now has to have an integrated online and offline proposition and needs to participate in any number of marketing and advertising channels. The operational challenges to achieve this are significant, but the real challenge is to accurately measure performance. What campaigns, channels, products and devices are actually working? What are the relationships and dependencies between them? How much budget should be allocated to each? This whitepaper will identify the underlying reasons behind this complexity, and show that the top performing retailers are those who have realised that accurate performance measurement is the key to modern retail success. We will also demonstrate how these retailers are utilizing measurement to make the most effective decisions.?

3 WHAT IS DRIVING THE COMPLEXITY? The online or offline shopper doesn t exist. A recent survey from Deloitte suggested that around 95% of online sales are incremental to store sales 1. The modern shopper encounters endless messages through a wide range of online and offline marketing channels. They browse across multiple devices and purchase wherever and whenever it suits them, influenced by factors often beyond the retailer s control. As a result, it s clear that one type of activity in isolation won t drive a user through the purchase funnel. Marketers need to consider a range of different activities to engage users and support their choices all the way through to the point where they decide to purchase. THE MODERN SHOPPER IS REAL Consumers are a lot more demanding than they used to be. They have higher expectations of their online shopping experience and their confidence in the web means they move around very quickly between devices, channels and websites. They know what they want and understand how to find it. This increased confidence is reflected in Rakuten Attribution data, which suggests consumers are making more comparisons between retailers and returning to sites numerous times before making the decision to buy. VISITS IN CONVERTING JOURNEYS Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 Providing a first class service for these demanding consumers has never been harder. They are influenced by a greater number of media types, marketing channels, devices and applications than ever before, both online and offline. 1 The Omnichannel Opportunity: Unlocking The Power Of The Connected Consumer, Deloitte and ebay, February 2014

4 MARKETING CHANNELS IN CONVERTING JOURNEYS Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 THE TECHNOLOGY AND EXPERTISE EXISTS We know that user journeys are more complex than ever, so is it even possible to track and join up all of this complex behaviour? The answer is, of course, yes. There are many companies that produce tracking tools and others, like Rakuten Attribution, which focus on consolidating, joining and clarifying this data. Econsultancy cite data integration as one of the largest opportunities for digital analytics to help companies gain further insight and make customer communications more relevant 2. It is a complicated task and unique to each business, but the technology and expertise is there to make it happen. MEASUREMENT IS COMPLEX, SO WHY BOTHER? In a recent survey from Forrester, 73% of CMOs agreed on the importance of having a single view of the customer but fewer than 20% of companies have been able to achieve the goal. 3 It s a multi-dimensional challenge that involves significant investment in both technology and expertise, so why not continue with the same marketing activity but just spend more? Whilst measurement has an associated cost, it must be considered in the context of benefit and value. In reality, a shift in budget from an ineffective activity to an effective one has the potential of both saving budget and at the same time generating additional revenue. 2 Digital Analytics Buyer s Guide 2014, Bola Awoniyi, Econsultancy, June The Evolved CMO In 2014, Sheryl Pattek, Forrester, March 2014

5 Omnichannel Success Stories There is already a clear correlation between the omnichannel pioneers that have embraced measurement, and those experiencing significant success. Omnichannel retailing offers a more flexible shopping experience: up to 25% of recent online or mobile purchases in the UK and Germany involved products which customers could not have purchased locally. This represents nearly 9bn in online and mobile sales in the UK in 2012, and up to 7bn in online and mobile sales in Germany 4. A BRC and KPMG report on trading in December 2013 found that online sales of non-food products in the UK grew by 19.2%, in comparison to the previous year. David McCorquodale Head of Retail, KPMG commented: December 2013 was all about nerve, margin and multichannel those retailers who held their nerve and provided a seamless service between channels will feel pleased, whilst those who discounted heavily to force sales will count the cost in margin. The new year will lead retailers to invest more in multichannel capabilities or face the prospect of losing out further. 5 The businesses that are growing are those that have already embraced trading in all channels, not left it as a decision for the future. The next page shows some of the standout success from The Omnichannel Opportunity: Unlocking The Power Of The Connected Consumer, Deloitte and ebay, February British Retail Consortium - KPMG Retail Sales Monitor December

6

7 Why are they doing better?

8 Measurement is only valuable when it delivers actionable insights, which are used directly to power decisions. The decisions it enables broadly fall into four categories: BUDGET PLANNING Rather than simply looking at last year s budget and making small instinctive adjustments, a solution that pulls together all marketing channels, and shows their impact on sales, allows marketers to accurately identify the performance of each channel and how they work together. This shift towards a results oriented approach to budget planning ensures that the whole process is much more focused towards the activities that achieve results. CHANNEL OPTIMISATION To ensure individual channels are running as efficiently as possible, it s not only crucial to have a transparent view of how each is performing independently, but also how they are interacting together. This cross channel clarity enables marketers to effectively target consumers at every stage of their purchase journey. Investing in the best people and technology is severely limited if the measure of success, such as the longstanding last-click-wins model, is not providing a clear view of performance. SUPPORTING PERFORMANCE MEDIA A better understanding of how each touchpoint contributes to the conversion allows all channels and partners to be effectively rewarded. The traditional last-click-wins payment model for awarding commission to publishers only acknowledges the final touchpoint before the sale, overlooking any interactions that occur earlier in the user journey. Multichannel retailers now understand that by measuring and consolidating all performance data they can create commercial terms that reward all contributors, wherever they are in the sales funnel. TRADING ANALYTICS A joined up view of marketing can be easily extended to a joined up way of trading a business. Adding data, like stock feeds and order processing information into integrated marketing and sales data produces a resource that not only supports marketing decisions but also trading decisions. When businesses understand the relationship between marketing activity and the products that are actually selling as a result, it becomes easier to design strategies for organising business so that the products they need to sell are the ones that are marketed, rather than those that would sell anyway.

9 MEASURED SUCCESS The strong correlation between the brands already utilising this technology and implementing truly multichannel marketing strategies and success shows that this decision must be taken if you want to get to grips with the modern shopper. We are operating in a more complicated e-commerce environment than ever, with more channels, more devices and more complex user behaviour. This omnichannel world is not going away it s only going to get more complicated. Up until now the perception has been that the costs were too high and the process too complicated to make solving the measurement challenge worthwhile. We now know that the increased complexity combined with the problems this causes for optimising marketing budget and individual channels means that the cost of not having a consolidated solution is substantial. Accurate performance measurement will arm you with the data and insight you need to make your decisions data-driven, more scientific and more effective. It is far easier to solve the measurement challenge than it is to solve the challenge of marketing optimisation without it.

10 Rakuten Attribution has been implementing attribution solutions since With offices in the United States, United Kingdom and Germany, Rakuten Attribution works with more than 1,000 websites worldwide. Rakuten Attribution is a division of Rakuten Marketing, a global digital marketing company whose services encompass affiliate, attribution, customer acquisition, mobile, product and data feeds, display and retargeting, and measurement tools. Rakuten Marketing is backed by global Internet retailer Rakuten, Inc.

11 DISCOVER WHAT RAKUTEN MARKETING CAN DO FOR YOUR BUSINESS AT OR CALL

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

The Business Case For An Online-to-Offline Retail Strategy

The Business Case For An Online-to-Offline Retail Strategy The Business Case For An Online-to-Offline Retail Strategy February 2014 ine. This opportunity isn t about simply surviving offline, it s about thriving offline and being perceived to be offering value

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...

More information

Out dated campaign management doesn t work! Time for new online marketing KPIs

Out dated campaign management doesn t work! Time for new online marketing KPIs Out dated campaign management doesn t work! Time for new online marketing KPIs Shop2market Whitepaper August 2013 Author: Matthijs Jorissen Time for new online marketing KPIs Most webshops use Performance

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

THE OMNICHANNEL CONSUMER

THE OMNICHANNEL CONSUMER THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have

More information

BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP

BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP Building Omni-Channel Retail From The Back End Up 2 An average of 50% of retailers plan to increase their commitments to order management, e-commerce,

More information

Manage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl.

Manage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl. Manage the Digital and Mobile Customer Experience A Breakfast Briefing For Web Analysts, Customer Insight Managers & Online Marketers www.scl.com The art of the possible SCL background Predicting, Understanding

More information

EPoS and Ecommerce Solutions for Independent Retailers

EPoS and Ecommerce Solutions for Independent Retailers EPoS and Ecommerce Solutions for Independent Retailers The future of independent retail is multi-channel. Successful independent retailers will need to have a real time, single view of customers, stock

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Why Choose a Multichannel E-Commerce Platform... 1

Why Choose a Multichannel E-Commerce Platform... 1 Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................

More information

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers

More information

BEYOND LAST CLICK - Ways of assessing the PPC journey

BEYOND LAST CLICK - Ways of assessing the PPC journey BEYOND LAST CLICK - Ways of assessing the PPC journey BEYOND LAST CLICK Without proper attribution and tracking, digital marketers could still find themselves in a situation where they are wasting 50%

More information

MAKING IT WORK. Mastering Remarketing in an Omnichannel World

MAKING IT WORK. Mastering Remarketing in an Omnichannel World MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO

RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO RedEye DATA: THE UGLY BABY OF MULTI-CHANNEL PERSONALISATION MATTHEW KELLEHER - CCO CONTENTS Introduction What are you trying to achieve? pg 3 Multi-Channel Personalisation What is it? pg 4 Building Blocks

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING

5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING 5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you

More information

Rakuten Attribution Measuring the Marmite Media

Rakuten Attribution Measuring the Marmite Media Rakuten Attribution Measuring the Marmite Media Presented by the Lewis Rakuten Lenssen Marketing Executive Festival of Team Marketing to: JCPenney Date: 09.01.2014 Background Lewis Lenssen 5 years leading

More information

The omnichannel opportunity Unlocking the power of the connected consumer

The omnichannel opportunity Unlocking the power of the connected consumer The omnichannel opportunity Unlocking the power of the connected consumer A report for ebay February 2014 Contents Foreword 1 Executive Summary 2 1. The connected consumer 7 2. The omnichannel retail revolution

More information

e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES

e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5

More information

TRAINING & CONSULTANCY GUIDE

TRAINING & CONSULTANCY GUIDE TRAINING & CONSULTANCY GUIDE All Trainings are organised Fortnightly on Mondays, Tuesdays, Wednesdays and Thursdays between 5:30pm - 9:00 pm and Saturdays All Trainings are available in house or 1-to-1

More information

MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT

MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT AT A GLANCE 2015 is the Year of the socalled Millennial (18-34 year olds)

More information

Choice: The new currency of commerce

Choice: The new currency of commerce Choice: The new currency of commerce Services Omnichannel will redefine retailers relationship with consumers Customers are more demanding, and more fickle, than ever Using co-channelling to embed customer

More information

Implementing An Online-to-Offline Retail Strategy

Implementing An Online-to-Offline Retail Strategy Implementing An Online-to-Offline Retail Strategy February 2014 ine. The business case for online-to-offline retailing is sound and, if done well, positively changes the relationship and mutual benefits

More information

Thought Leadership White Paper. Omni-channel transforms retail transactions

Thought Leadership White Paper. Omni-channel transforms retail transactions Thought Leadership White Paper Omni-channel transforms retail transactions Omni-channel transforms retail transactions Many consumers today cross channels inherently, often back and forth without even

More information

RBTE: Big themes from Europe s biggest Retail show

RBTE: Big themes from Europe s biggest Retail show RBTE: Big themes from Europe s biggest Retail show The Pierhouse team joined thousands of visitors, retailers and exhibitors at the Retail Business Technology Expo in London to discuss the challenges and

More information

Proactively Increasing Your Online Sales

Proactively Increasing Your Online Sales Proactively Increasing Your Online Sales TABLE OF CONTENTS Executive Summary...1 The Problem with Online Sales...1 Best Practices to Increase Online Sales...3 Executive Summary Selling online is more than

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

CASE STUDY. L Oréal Canada

CASE STUDY. L Oréal Canada CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Understanding the Path to Purchase

Understanding the Path to Purchase Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Rethinking Retail Series:

Rethinking Retail Series: IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric

More information

Marketing Attribution Trends Briefing

Marketing Attribution Trends Briefing Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation Marketing Attribution Trends Briefing Key takeaways from Digital

More information

INGENIOUS ENTERPRISE A Single Platform for Your Business Analytics and Marketing Automation

INGENIOUS ENTERPRISE A Single Platform for Your Business Analytics and Marketing Automation Increase sales Improve ROI Optimise budget Consolidate reports Collect accurate data Justify branding spend Reduce costs React to market quickly Improve customer acquisition Grow net revenue INGENIOUS

More information

An intoduction to Multichannel. www.brightpearl.com

An intoduction to Multichannel. www.brightpearl.com An intoduction to Multichannel Whats inside Read our best practice tips for keeping stock control in check. Even the best inventory managers sometimes trip up, but using our experience we've complied some

More information

The Savvy Marketer s Guide to Attribution:

The Savvy Marketer s Guide to Attribution: The Savvy Marketer s Guide to Attribution: Where Does Search Fit? by Bob Michaelian EVP of Marketing Services, Connexity 1 Search Attribution ebook The Savvy Marketer s Guide to Attribution: Where Does

More information

Be There Now: A Strategy for Effective Cross-Channel Marketing

Be There Now: A Strategy for Effective Cross-Channel Marketing powered by BRIGHTEDGE Be There Now: A Strategy for Effective Cross-Channel Marketing John Hensel Best Buy The leading industry event by digital marketers for digital marketers John Hensel Associate Manager,

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

ecommerce & Digital: Margin Management

ecommerce & Digital: Margin Management ecommerce & Digital: Margin Management 1 RACKSPACE HOSTING 5,500+ RACKERS 205,000+ CUSTOMERS 100,000+ SERVERS GLOBAL FOOTPRINT 120+ COUNTRIES 9 WORLDWIDE DATA CENTERS PORTFOLIO OF HOSTED SOLUTIONS Dedicated

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

Digital Strategy. How to create a successful business strategy for the digital world.

Digital Strategy. How to create a successful business strategy for the digital world. Digital Strategy How to create a successful business strategy for the digital world. Digital Strategy Overview Every business today needs a digital strategy. Products and services need to be digitally

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS

CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS 1 Customer Engagement CUSTOMER ENGAGEMENT The rise of social networking, mobile technology and e-commerce gave brands and retailers

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

Discussion Paper. Email Engagement. Often talked about, never defined. Copyright 2013

Discussion Paper. Email Engagement. Often talked about, never defined. Copyright 2013 Discussion Paper Email Engagement Often talked about, never defined Copyright 2013 FEBRuary 2013 About the document 2 The need for engagement in marketing and in the case of this document, email marketing,

More information

Introducing IBM Digital Analytics Lifecycle

Introducing IBM Digital Analytics Lifecycle Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing

More information

Omni-Channel Crimsonwing White Paper. August 2014

Omni-Channel Crimsonwing White Paper. August 2014 Omni-Channel Crimsonwing White Paper August 2014 1 Contents 03 Introduction 04 What is Omni-Channel Retail? 05 Challenging Pure-Play retailers 06 Examples of Omni-Channel Success 07 Omni-Channel is more

More information

THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing

THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing WHITEPAPER 2015 CitiXsys. All Rights Reserved. Page: 1 PREFACE The world is constantly evolving and so are the habits of people

More information

Critical Success Factors for Personalisation

Critical Success Factors for Personalisation Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.

More information

Best practice customer acquisition strategies

Best practice customer acquisition strategies Best practice customer acquisition strategies www.decisioningvision.com Introduction The acquisition of customers is vital in order for organisations to grow their business, but organisations must ensure

More information

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

Abandoned online baskets can be a rich source of revenue.

Abandoned online baskets can be a rich source of revenue. Abandoned online baskets can be a rich source of revenue. The ebook explains how you can use retargeting to reengage customers and reduce shopping cart abandonment. www.brightpearl.com/ca0 Welcome to abandoned

More information

not another omnichannel customer experience whitepaper data convergence paves the way A RETAIL PRO WHITEPAPER www.retailpro.com

not another omnichannel customer experience whitepaper data convergence paves the way A RETAIL PRO WHITEPAPER www.retailpro.com not another omnichannel customer experience whitepaper data convergence paves the way A RETAIL PRO WHITEPAPER contents 03 not another customer experience whitepaper 04 omnichannel =? 05 omnichannel = customer

More information

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with:

GOOD CALL: How to position telemarketing at the heart of. your multichannel marketing to drive revenue. In association with: GOOD CALL: How to position telemarketing at the heart of your multichannel marketing to drive revenue In association with: multichannel marketing to drive revenue CONTENTS Good Call: How to position telemarketing

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

Client focused. Results driven. Ciber Retail Solutions

Client focused. Results driven. Ciber Retail Solutions Client focused. Results driven. Ciber Retail Solutions Multi-Channel Retailing Retailers are confronted by a downturn in consumer spending, ever-tighter margins, emerging shopping patterns, empowered consumers

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY

WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao SUMMARY: Data-driven

More information

Finance in All-Channel Retail. Improving the Customer Proposition through Effective Finance and Enterprise Performance Management

Finance in All-Channel Retail. Improving the Customer Proposition through Effective Finance and Enterprise Performance Management Improving the Customer Proposition through Effective Finance and Enterprise Performance Management In the digital world, customers expect an increasingly sophisticated shopping experience. Retailers that

More information

The retail productivity agenda Paving the path for a productive store network

The retail productivity agenda Paving the path for a productive store network The retail productivity agenda Paving the path for a productive store network Stores have always been at the centre of the retail world. It is where consumers go to get to know brands, discover products,

More information

ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE

ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:

More information

Viewpoint on the Canadian Retailing Sector

Viewpoint on the Canadian Retailing Sector on the Canadian Retailing Sector August 2014 E-commerce Growth Opportunities in a Changing Retail Environment The traditional retail model is changing at a rapid pace in Canada and as a consequence, retailers

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Attribution Playbook

Attribution Playbook Attribution Playbook Contents Marketing attribution in Google Analytics 4 Plan your approach to attribution 5 Select your attribution models 6 Start modeling in Google Analytics 8 Build customized models

More information

Overcoming basket abandonment through effective implementation of real-time communications services.

Overcoming basket abandonment through effective implementation of real-time communications services. Overcoming basket abandonment through effective implementation of real-time communications services. The benefits of real-time customer engagement For the vast majority of online retailers, converting

More information

What Data Discovery can do for a true OmniChannel experience. A Credon White Paper

What Data Discovery can do for a true OmniChannel experience. A Credon White Paper What Data Discovery can do for a true OmniChannel experience A Credon White Paper 1 The need for Omnichannel According to Comeos (the Belgian confederation representing retail and commerce), online shopping

More information

TOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience

TOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience TOUGH CUSTOMERS What shoppers really want and what they really don t from their in-store experience OVERVIEW You can t provide the best possible shopping experience and truly live up to the promise of

More information

Exploiting the Single Customer View to maximise the value of customer relationships

Exploiting the Single Customer View to maximise the value of customer relationships Exploiting the Single Customer View to maximise the value of customer relationships October 2011 Contents 1. Executive summary 2. Introduction 3. What is a single customer view? 4. Obstacles to achieving

More information

Intent Data Can Sharpen Your Competitive Edge

Intent Data Can Sharpen Your Competitive Edge A Custom Technology Adoption Profile Commissioned By Magnetic May 2015 Intent Data Can Sharpen Your Competitive Edge Introduction Using intent data for customer acquisition and retention is important for

More information

5-Step Guide To Successful Loyalty Programs. Combining Technology And Service To Bridge The Loyalty Gap

5-Step Guide To Successful Loyalty Programs. Combining Technology And Service To Bridge The Loyalty Gap 5-Step Guide To Successful Loyalty Programs Combining Technology And Service To Bridge The Loyalty Gap % Contents Introduction... 3 Define a Loyalty Customer Base via Data Collection and Analysis.. 5 Create

More information

Retail Industry Executive Survey

Retail Industry Executive Survey Retail Industry Executive Survey Executive Summary By working closely with hundreds of our retail customers over the past decade, TimeTrade has witnessed a dramatic transformation of the consumer-seller

More information

REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS

REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS 2015 REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS CONTENTS 2 INTRODUCTION 3 CHALLENGES AND OPPORTUNITIES 3 CHALLENGE: REACHING THE RIGHT INTERNET BROWSERS 3 SOLUTION: QUANTCAST CUSTOM AUDIENCE

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

4 ecommerce challenges solved using analytics

4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics 4 ecommerce challenges solved using analytics Contents ONE Customer Journey Attribution TWO Valuable Customer Marketing THREE User Flow Analysis (Registration

More information

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and

More information

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co.

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co. Unlocking the value from your customer relationships < PREVIOUS NEXT > CLOSE x PRINT Call us: 0161 616 Call 0599 us: 0161 616 0599 When cross and up-selling to your customers you tread a fine-line. Get

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte

The Right B2B Ecommerce Digital Marketing Mix. Allison Platte The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the

More information

NetPay for... www.netpay.co.uk

NetPay for... www.netpay.co.uk NetPay for... www.netpay.co.uk www.netpay.co.uk NetPay for... Web Hosts The web hosting market is fiercely competitive with participants continuing to look for new and innovative ways to provide differentiation

More information

Connecting the Dots. Marketing technology adoption in Australia. Better Connections. Better Results.

Connecting the Dots. Marketing technology adoption in Australia. Better Connections. Better Results. Marketing technology adoption in Australia Better Connections. Better Results. An Acxiom White Paper Connecting the Dots Marketing technology adoption in Australia von Adressbeständen Acxiom ANZ recently

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL

TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL WHITE PAPER TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL 7 MARKETING BEST PRACTICES THAT HELP INCREASE INCREMENTAL CONVERSION RATES EXECUTIVE SUMMARY Recent research suggests that few online merchants

More information

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model Digital Enterprise White Paper Multi-Channel Strategies that Deliver Results with the Right Marketing Model About the Authors Vishal Machewad Head Marketing Services Practice Vishal Machewad has over 13

More information

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just

More information

The Role of Mobile in Retail Commerce. June 2013

The Role of Mobile in Retail Commerce. June 2013 The Role of Mobile in Retail Commerce June 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and

More information