Ericsson Executive Summit on Broadband Mobility. Cypress Hotel December 11, 2008 Cupertino, CA
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1 Ericsson Executive Summit on Broadband Mobility Cypress Hotel December 11, 2008 Cupertino, CA
2 Safe Harbor Statement This presentation contains forward looking statements. Such statements are based on our current expectations and are subject to certain risks and uncertainties that could negatively affect our business. Please read our earnings reports and our most recent annual report for a better understanding of these risks and uncertainties.
3 Ericsson Silicon Valley Strategy Bert Nordberg Executive Vice President, Ericsson Group
4 Ericsson history years of leadership 1876 Ericsson founded by Lars Magnus E First sales to China % of sales outside Sweden 1902 First Sales office in New York 1904 First factory in Buffalo 1923 Manual to automatic 1968 Electro mechanics to computer control 1981 Fixed to mobile 1991 GSM/2G introduced G introduced G/HSPA, Mobile broadband introduced 2008 First 4G/LTE call demonstrated (144Mbps) 2008 Fastest HSPA 21Mbps Live - Australia
5 Global Scale Present in more than 175 countries Global leader in Telecommunications The prime driver in an all 76,000 employees communicating world 19,000 in Research and Development 30,000 in Global Services Sales 30 billion USD
6 Ericsson Global Top 10 markets % of total sales % 7% 7% 4 2 5% 5% 4% 4% 3% 3% 3% China India USA Italy Sweden Spain Indonesia UK Brazil Canada Source: Ericsson Reports 1H08
7 Top Telecom Vendor to Operators Market Position in Full Service Broadband Architecture 225 IPTV/Video HD Deployments IMS IMS & Softswitch Softswitch Networks Networks operators operators & m radios radios Packet Packet Core Core & IP IP Edge Edge Customers Customers Top 3 in Europe & Top 5 WW 40 % market share 2G & 3G, >1 m base stations shipped And #1 in Professional Services, Top 10 Green companies
8 Opportunity with Mobile Broadband Fixed data traffic Mobile data traffic Yearly Exabytes 1,600 1, Yearly Exabytes 1, , On The Same Scale IPTV Internet TV/Streaming Internet Source: Ericsson and market estimate, May 2008 We are at the infancy of Mobile Broadband Wave
9 Decade of Technology Disruptions Next 10 years 2008 Past 10 years Mobile Broadband from niche to mass market
10 Telecoms & Recession Recovery est Mobile Broadband will help in US Recovery over the next 5 years
11 Mobile Broadband helps US Economy Source: Ovum & CTIA 2008 Mobile Broadband adds $860B to GDP over next 10 years
12 Our Strategy - Internet and Mobile Internet Leaders are in Silicon Valley, USA Mobile Leaders are in Europe Ericsson Silicon Valley Focus on Mobile Broadband
13 Ericsson Silicon Valley Campus for Next Generation Ecosystem R&D Broadband IP Mobile Broadband Ecosystem Ericsson Research Technology & Business Leadership for the new era Ericsson Complements the Companies in the Valley
14 Ericsson Silicon Valley Campus for Next Generation Ecosystem
15 Ericsson welcomes Silicon Valley Leaders to today s Summit
16
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