Tv & media 2014 italy. Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab

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1 Tv & media 2014 italy Aurelio Severino, Direttore Tv e Media Giovanni Zappelli, Responsabile ConsumerLab

2 Leadership di mercato INFRASTRUTTURE MOBILI OSS&BSS SERVIZI TV AND MEDIA DELIVERY Patents 35,000 1 Billion R&D Employees 25, Billion In R&D USD 5B 64,000 Subscribers managed by us Subscribers supported by us Services professionals 50% ,000 LTE smartphone traffic handled by our networks Countries with customers Employees Public Ericsson Italia Page 2

3 Media vision 2020 ericsson.com/televisionary

4 Ip global enabler In 2020 there are 50 billion connected devices 15 billion video enabled devices 8 billion mobile broadband subscribers Cloud and web approach to TV Agility, Speed, Innovation Consumer Analytics and Content Discovery Public Ericsson Italia Page 4

5 Delivery of video Over The Top (OTT) delivery for all Enhancing established broadcast delivery platforms Time-shift of TV mostly in cloud Content Delivery Network mandatory for premium services 50% content viewed on-demand and 50% consumed live/linear Public Ericsson Italia Page 5

6 2020: A 750 billion $ industry SPLIT OF OTT VIDEO REVENUES 2020 PAY TV REVENUES $460 B Public Ericsson Italia Page 6

7 ericsson investments IN tv Leading Compression Equipments IP Edge and Core Network TV Consultancy IPTV Middleware TV Managed Services OTT & Reach Cloud TV Consultancy Public Ericsson Italia Page 7 TV Managed Services Leading IPTV Middleware *announced

8 Ericsson TV Consulting and Systems Integration Globally TV&M SI centers worldwide TV&M SI professionals capabilities evolution USA Mexico / Brazil Spain Sweden India UK Other Global hub / NOC Compression Content mgt. Regional centers Middleware Clients int. Global hub Middleware Video networks Global hub Middleware Clients int. Global hub Clients int. Content mgt. Global hub Compression Video networks Regional centers Various areas EoY 2013 R&D professionals Broadcast professionals Public Ericsson Italia Page 8

9 Ericsson in TV & Media today 14M IPTV Homes 25% market share >500 Broadcast & OTT-TV Channels LTE Broadcast world s 1st Worlds largest Operator CDN (Russia) Public Ericsson Italia Page 9

10 Public Ericsson Italia Page 10 oxa2tna

11 Ericsson ConsumerLab annual research REPRESENTING 1.1 billion PEOPLE 40 MORE THAN COUNTRIES 100,000 RESPONDENTS 15 MEGACITIES STUDIED Public Ericsson Italia Page 11

12 The voice of 620 million of consumers Public Ericsson Italia Page 12

13 The service shift The service shift Public Ericsson Italia Page 13

14 consumers viewing habits worldwide 100% Consumer TV/Video consumption on a more than weekly basis 90% 80% 70% 60% 50% 83% 77% 61% 75% 47% Scheduled broadcast TV Streamed video (YouTube, short clips, movies, programs, TV-series) 40% 30% 31% 28% Recorded broadcast TV 20% 25% DVD, Blu-ray etc. 10% 0% Public Ericsson Italia Page 14

15 In Italy more people regularly stream video content than watch scheduled broadcast TV 100% Consumer TV/Video consumption on a more than weekly basis 90% 80% 70% 60% 80% 79% Streamed video (YouTube, short clips, movies, programs, TV-series) Scheduled broadcast TV 50% 40% 30% 20% 34% 29% Recorded broadcast TV DVD, Blu-ray etc. 10% 0% BASE: Italy [Showing: Use several times a week or more] Public Ericsson Italia Page 15

16 Binge viewing Physical media triggered binging, but subscriptions video on-demand (S-VOD) removed the cost barriers 48% 43% In Italy want all episodes to be released at once, enabling them to binge WORKDAY NIGHTS Less binging Max 2/3 episodies WEEKEND NIGHTS More binging Several episodies HOLIDAYS More binging Whole seasons Public Ericsson Italia Page 16

17 Second screen usage italy I use a secondary device (e.g a smartphone, tablet) in order to do the following things while watching TV (Showing at least weekly usage) BASE: Italy [Showing weekly or more usage] Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 17

18 Content on the go Content on the go Public Ericsson Italia Page 18

19 Viewing by device global Average hours spent watching video on each device per week (those who have and use each device) Smartphone users have increased their viewing time with 15% since 2012 BASE: Base 9 Markets [Those who have and use respective device] Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 19

20 Viewing by device italy 2014 TV Screen Desktop Laptop Smartphone Smartphone users have increased their viewing time with 22% since 2012 Tablet Public Ericsson Italia Page 20 Average hours spent watching video on each device per week (those who have and use each device)

21 What people view on smartphone italy % 40% 30% Weekly Willingness to pay for anywhere access nearly doubled in the last year 20% 10% 0% Downloaded TV programs, movies or shows Streamed Ondemand programs, movies or shows Live TV or live events (e.g. live sports) TV according to a TV schedule (not live TV) Video made by other consumers, e.g. YouTube Public Ericsson Italia Page 21

22 Viewing situation In what situations do you watch any type of TV/video content - at least weekly? Younger respondents have more flexible viewing habits that older In Italy 1 out of 4 teenagers watch video in bed before getting up Public Ericsson Italia Page 22

23 Place shifting italy How often do you start watching a specific TV program, show or movie on one device, interrupt or pause it and then continue watching it on another device? 2% 13% 36% 23% 36% say that they place shift on a weekly basis 19% 6% BASE: Italy Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 23 At least daily Weekly Monthly Less often Never Don t know

24 Important tv features Public Ericsson Italia Page 24

25 Image quality italy Quality perception Quality requirements HD SD quality 4K/UHDTV HD SD quality 8K/Oculus? 4K/UHDTV HD SD quality Premium quality Good quality Acceptable quality P E R C E P T I O N 4K/Ultra High Definition (UHD) is already important to 40% of people in Italy Time BASE Italy Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 25

26 Most important TV and video features in italy IMPORTANT TV FEATURES FEATURES WORTH PAYING FOR Excellent quality (HD) Excellent quality (HD) Free from ads/commercials New movies directly on my TV at the same time as theatrical release Time Shift/On-demand New movies directly on my TV at the same time as theatrical release A la Carte TV/Video Package Extreme Quality (4K/UHDTV-much higher than HD quality A la Carte TV/Video Package Free from ads/commercials BASE: Italy Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 26

27 Content payment models free and pay italy 40% of Italians would like to specify which ads they don t want to see again, as well as which areas and products they want commercials for BASE: Italy Source: Ericsson ConsumerLab TV & Media 2014 Study Public Ericsson Italia Page 27

28 Key findings Streaming viewers surpass linear TV viewers Binge viewing an accelerating trend in consumer habits Smartphone viewing time on the increase Willingness to pay for everywhere access nearly doubled Quality on Top, Consumers want 4K Public Ericsson Italia Page 28

29

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