CHANNELS OBJECTIVES RECRUITMENT REPUTATION & ATTRACTIVENESS CREATING LOYALTY SATISFACTION AMONGST AUDIENCE CHURN REDUCTION A PROFITABLE CHANNEL

Transcription

1

2 CHANNELS OBJECTIVES RECRUITMENT REPUTATION & ATTRACTIVENESS CREATING LOYALTY SATISFACTION AMONGST AUDIENCE CHURN REDUCTION A PROFITABLE CHANNEL 5

3 25-49 YEAR-OLDS ART DIGITAL CURIOSITY PASSION FUN TARGET AUDIENCE YEAR-OLDS OFFERS ENTERTAINMENT, INFORMATION FOR ALL THOSE WHO HAVE BEEN TO AT LEAST ONE EXHIBITION (AND LIKED IT) BENEFITS ENJOYMENT, LEARNING, BROADENING OF KNOWLEDGE, SURPRISE AND AWE VALUES CREATIVITY, CURIOSITY, MODERNITY, EXCLUSIVITY STYLE FUN, ACCESSIBLE, INSPIRING, INNOVATIVE PHOTOGRAPH 7

4 PROGRAMMES 9

5 FINE ARTS ART POP ARCHI & DESIGN IMAGES EVENTS The Masters Museums The Workshop Art School Forgers The Artist s Profession Street Art Street Art Live The Studio Body Art Archi & Design Icons The Construction Site Photographers The Decisive Moment VideoMuseum Months, weeks, weekends or special days Live Art Art Battle Art News / Art Quizz / Art Travel / Art People / Subversive Programme weighting 40% Programme weighting 40% Programme weighting 40% Programme weighting 40% Programme weighting 40% Visibility 20% Visibility 20% Visibility 20% Visibility 20% Visibility 20% entertainment 10% competition 10% short programme entertainment 10% competition 10% short programme entertainment 10% competition 10% short programme entertainment 10% competition 10% short programme 10% cinema 40% magazine 40% doc 10% direct 20% magazine 20% magazine 20% magazine 20% magazine 11

6 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 08:00 09:00 10:00 11:00 FINE ARTS WEEK-END SPECIAL 12:00 ART QUIZZ 13:00 ART NEWS ART NEWS 14:00 ARCHI & DESIGN 15:00 ART POP 16:00 FINE ARTS 17:00 18:00 IMAGES 19:00 ARCHI & DESIGN WEEK-END SPECIAL LIVE ART ART BATLLE 20:00 ART QUIZZ 20:30 ART NEWS 21:00 FINE ARTS 22:00 ART POP ART TRAVEL / ART PEOPLE 22:30 ART NEWS ART NEWS 23:00 IMAGES SUBVERSIVE 00:00 VIDEOMUSEUM VIDEOMUSEUM 13

7 ART NEWS WEEKLY THE ARTY CITY GUIDE BY MUSEUM 3 CITIES, 3 EXHIBITIONS, 3 GALLERIES, 3 MUSEUMS, 3 HOTELS, 3 RESTAURANTS, 3 BOUTIQUES ART QUIZZ ART PEOPLE WEEKLY DAILY ART TRAVEL DAILY 43 $ $ $ CONTROVERSIAL WORKS WEEKLY THE PROVOCATIVE ART MAGAZINE A NEW WORK DISSECTED AND ALL CURRENT ART CONTROVERSIES COVERED EVERY WEEK Le m Cha et t SHORT PROGRAMMES WHY IS THIS A MASTERPIECE? ART FACTORY THEY ARE FAMOUS AND LOVE ART: REAL COLLECTORS, INFORMED ENTHUSIASTS OR EVEN GIFTED ARTISTS THEMSELVES FIND THEM IN ART PEOPLE EVERY WEEK 15

8 FINE ARTS THE WORKSHOP AN ARTIST IN HIS WORKSHOP THE MASTERS THE ARTISTS, THEIR LIVES, THEIR MOST IMPORTANT WORKS FORGERS TALES OF THE MOST FAMOUS FORGERS MUSEUMS MUSEUMS LIKE YOU VE NEVER SEEN THEM BEFORE ART SCHOOL IN PARTNERSHIP WITH FRENCH ART SCHOOLS, WE BRING LESSONS TO YOUR LIVING ROOM 17

9 ART POP STREET ART STREET ARTISTS, THEIR LIVES, THEIR WORKS STREET ART LIVE A STREET ARTIST AND FILMS THEM IN REAL TIME AS THEY BRING THEIR WORK TO LIFE BODY ART TATTOO ARTISTS, BODY PAINTERS, PERFORMERS... ENCOUNTERS WITH THOSE WHO TRANSFORM THE BODY INTO A WORK OF ART THE STUDIO THE STUDIO WELCOMES CHILDREN AGED 3-7 FOR COLORFUL WORKSHOPS ARCHI & DESIGN MASTERPIECES OF ARCHITECTURE AND DESIGN ICONS THE TRUE STORY BEHIND DESIGN ICONS THE CONSTRUCTION SITE WE TRANSPORT YOU TO THE MOST IMPRESSIVE CONSTRUCTION SITES FROM THE BEST ARCHITECTS IMAGES PHOTOGRAPHERS PORTRAITS OF THE GREATEST PHOTOGRAPHERS THE DECISIVE MOMENT 3 3 VIDEOMUSEUM A PHOTO, ITS STORY, ITS PHOTOGRAPHER THE BEST OF VIDEO ART 19

10 EVENTS PHOTO MONTH WEEKEND SPECIAL: AUCTIONS LIVE UHD BROADCAST LIVE ART 60 LIKE PICASSO IN CLOUZOT S FILM, AN ARTIST WORKS ON A PIECE LIVE IN ASSOCIATION WITH A BIG EVENT WEEKEND SPECIAL: BANKSY ART CONTEST 1 THEME, 1 EASEL, 1 CANVAS, 45 MINUTES AMATEUR ARTISTS COMPETE AGAINST EACH OTHER IN PUBLIC AND WORK ON A THEME RELATED TO AN EVENT 21

11 THE MUSEUM ECOSYSTEM 23

12 TARGET YEARS-OLD DISTRIBUTION EUROPE, RUSSIA, MIDDLE EAST, ASIA LANGUAGES FRENCH, ENGLISH, RUSSIAN, POLISH TECHNICAL SPECS UHD/HD SATELLITE ASTRA 5B ENCRYPTION VIACCESS FIBRE TH 2 PARIS TH NORTH LONDON POP SYNTERRA MOSCOW RIGHTS DTH, CABLE, OTT, FTTX, FTTH, MOBILE, MULTISCREENS, VOD, REPLAY, CATCH UP OUR GROUP THE MUSEUM CHANNEL, EDITED BY SAS MEDIART, IS A SUBSIDIARY OF THE SECOM GROUP PRESIDED OVER BY BRUNO LECLUSE. FOUNDED IN 2001, THE GROUP EDITS OTHER TV CHANNELS, SUCH AS MELODY, MY ZEN TV, MY NATURE TV AND GRAND LILLE TV, AS WELL AS SEVERAL YOUTUBE CHANNELS. THE SECOM GROUP BRINGS TOGETHER AROUND 50 POWERFUL INDUSTRIAL SHAREHOLDERS PRESENT IN THE MEDIA, LARGE RETAILERS AND MARKETING. THE SECOM GROUP MAINTAINS ITS INDEPENDENT GROUP CHARACTER AS AN EDITOR OF UNIQUE AND INNOVATIVE MEDIA. CONTACTS MANAGING DIRECTOR // VINCENT CHARLEY T : +33 (0) // P : +33 (0) M : CHARLEY@THEMUSEUMCHANNEL.TV DISTRIBUTION AND MARKETING // NELA PAVLOUSKOVA T : +33 (0) // M : NELA@THEMUSEUMCHANNEL.TV 25

13 Art has a new home: Yours #museumchannel