How To Be A Successful Union Member

Transcription

1 Welcome letter Hello Thanks for looking at our job ad! I hope you ll agree, it s a great opportunity and something the right candidate would get a lot of satisfaction out of. One of the best things about working in the marketing team at the Union is that no two days are ever the same. Our work is very diverse and we operate in an ever-changing market. That s what makes every project so fresh and exhilarating, and what makes every single day fly by. There s certainly never a dull moment! Our team produces everything that our students and clients see and read and we re committed to providing people with a great experience. We regularly work with lots of partners and external organisations in the city and growing these relationships is a key priority for us. As for the people within the team, put simply, they re ace. They make coming to work a pleasure. We certainly work hard, but play hard too and always have a giggle along the way. You should check out our website, Facebook, Twitter and YouTube channels to get a feel for who we are and what we do. If you ve got the skills, attitude and ambition required to succeed in this role, I can t wait to hear from you so please do apply! If you have any questions regarding the role, the team or the Union, I m more than happy to chat so please drop me a line. Thanks and good luck. Louise Hallworth Sales & Marketing Officer E: l.j.hallworth@leeds.ac.uk uk.linkedin.com/in/louisehallworth

2 Job Title: Responsible to: Responsible for: Job Purpose Sales & Sponsorship Marketing Coordinator Sales & Marketing Officer N/A at present (subject to change) This is a dynamic role at the forefront of the Union s Business to Business (B2B) fundraising strategy This role will lead in the generation of new business and maintain effective business relationships with partners This role will ensure income targets are achieved by developing and establishing LUU s B2B marketing plan This role will be at the forefront of telemarketing, e- marketing and networking with commercial B2B clients and managing our CRM system & strategy. Background to Department: The Marketing team is responsible for research, planning, communications, digital, social media, PR and design at Leeds University Union. The team makes sure that we have a significant impact as a charity supporting 30,000 students to love their time at Leeds. Duties & Responsibilities Planning To contribute to the development and implementation of the department s plan To plan workload and prioritise actions To take a lead in the B2B marketing strategy from conception to completion To plan for long term projects and report on funding dependent outcomes To lead with organising, planning and running of events and activities such as fresher s fortnight To research and plan relevant event activity and seek relevant income generation Working with Others To work with members, stakeholders and colleagues in a caring and professional manner at all times To work effectively with people, developing productive relationships with colleagues, stakeholders and external partners

3 To communicate extremely effectively and follow up on actions as and when needed To work closely with all members of the marketing team and develop effective working relationships To be the day to day key contact for external stakeholders and clients, liaising with them regularly to maintain excellent working relationships Working with marketing and fundraising/enterprise colleagues collaboratively and being a key point of contact for that team Managing Resources To maximise profitability through driving sales and managing and controlling costs, stock, and margin effectively To coordinate the recruitment and management of temporary staff as and when required Personal Effectiveness To ensure that personal knowledge and skills are updated to ensure effectiveness in meeting work objectives Service Delivery To deliver the highest level of service to each and every customer To champion excellent client service and actively encourage repeat business and client testimonials Compliance To ensure operational procedures are followed at all times so that standards are met To operate within the Union s ethical and environmental parameters for all trading decisions To comply with LUU s internal procedures and all external legal requirements to include Health & Safety and licensing regulations General Such other duties as may be reasonably prescribed by the Sales & Marketing Officer or Marketing Manager appropriate to the grade and responsibilities of this post Others To develop and maintain the identity for our B2B work To source and secure new business and sponsorship To utilise telemarketing, e-marketing and networking to meet B2B targets To work with team members to maintain and utilise effective marketing communications, including the website to drive sales To support the Marketing Manager and Sales and Marketing Officer to develop and deliver a marketing plan for B2B To work at keeping LUU s offer fresh by coming up with development ideas in line with industry trends

4 To build relationships with existing clients, with a focus on developing new and repeat business To troubleshoot any issues, finding solutions and exceeding expectations to ensure clients receive exceptional service To work towards converting B2B enquiries into confirmed bookings by ensuring all enquiries and quotes are promptly followed up To sell to the capacities of the media pack to maximise yield and revenue To manage the budget and finance administration for B2B clients To prepare and send contracts to clients To be the primary user for the Unions CRM system; keeping data and records relevant and up to date and supporting colleagues with the system To jointly manage the processes and procedures necessary when dealing with external bookings To negotiate rates with clients To work at identifying new business and partnerships for LUU projects and areas of work To undertake project work, taking a project management role and reporting milestones to key stakeholders To support all members of the team on appropriate marketing and events activity Take part in team meetings, brain storming, planning and away days

5 Leeds University Union Person Specification Sales & Sponsorship Coordinator Essential Desirable How Assessed? QUALIFICATIONS Marketing, Communications, Business degree or equivalent, relevant experience A Working towards a CIM or CIPR qualification EXPERIENCE Two years experience working in a sales A role Experience of creating and selling sponsorship opportunities Experience of gaining new business Experience of working in a busy office environment Experience of building & maintaining relationships with clients & partners Experience of working in a targets driven role Experience in running telemarketing campaigns Business to Business marketing experience Experience of using a CRM system Events management experience A SKILLS Proven negotiation skills Excellent communication skills (oral & written) /T Clear organisational and co-ordination skills Ability to work professionally with external companies /T Ability to work well under pressure Able to use Microsoft Word Highly proficient at Microsoft Excel and A data management Able to manage budgets A Excellent customer care skills Able to write reports & articulate A recommendations & decisions KNOWLEDGE Knowledge of CRM systems Knowledge of Sales processes and procedures

6 Knowledge of student union structures I and procedures A knowledge of the marketing mix & how different channels work together A knowledge of the youth market DISPOSITION/PERSONAL QUALITIES Self motivation /T Adaptability and flexibility Sympathetic to the student union ethic I Exceptional people skills Positive attitude Proactive & works on initiative A = Application I = Interview T = Test

7 Leeds University Union Equality & Inclusion Policy Our Commitment Inclusive is one of Leeds University Union s five organisational values. This policy is here to define what it means in principle and guide what it looks like in practice. Equality is fairness between all people. It means recognising and removing the barriers that prevent every member of a community from getting what they need, and creating fair opportunity for everyone to get what they want. At LUU, this means proactively seeking to address all discrimination, recognising and removing any barriers our members may face to academic, personal and social opportunity. Inclusion is the idea that everyone has the opportunity to access and experience what we offer at LUU. Inclusion means feeling that you are a valued part of the LUU community and you are given the highest level of support so that you can achieve your best. At LUU this means we will ask every member of our student and staff community to respect all others, know their own rights and recognise their own role and responsibilities to ensure this is possible. Equality and inclusion create more productive, talented, wealthy, creative, evolving communities. We believe that supporting equality and inclusion is a critical part of the University experience, in which our members shape their world view and engage with the principles of citizenship and community. Only by living out our value of being inclusive can we truly achieve our vision, that Together, we ll make sure you love your time at Leeds. What does it apply to? Equality and inclusion shall be manifest within all we do, including: - Democracy, representation & campaigning - Co-curricular opportunities - Our facilities, events, products, communications and services To underpin this, equality and inclusion will be maintained in our: - Employment practices - Governance - Management & planning How will we achieve it? We will empower through education (training & campaigning) Create a culture of respect and responsibility (behaviour & practices) Embed at every level (operations, planning & strategy) Expectations We are all responsible for ensuring that our commitment to equality and inclusion becomes a reality. Students - Your voice will be heard, listened to and respected

8 - You will have full access to our facilities, services, opportunities and democracy - Respect all other students and staff members - Act if something s not right; reporting, getting support or asking for training Reps - You will receive training & support so you have the confidence to fully represent your students - Make yourself accessible to all you represent, seek out & value different opinions - Attend training and draw on staff and the exec for support Society Committees - Your society will be valued and respected as part of the LUU community - Ensure no student is unfairly excluded from your society - Attend training and work with staff and reps to ensure you are accessible Student Exec - Ensure the work of each officer responds to the needs of all students - Be accountable publically and approachable by any student - Challenge and support LUU in ensuring it is meeting the needs of all its members Staff - Attend training and ask for any information, support or resource you need - Be approachable and go the extra mile to accommodate people - Flag the issues you see and act on ideas to make things better Managers - Ensure your staff receive the training & support they need, ensure your receive the training & support you need - Celebrate good practice of others, being the communication link for ideas and issues between staff, students and the Senior Leadership Team. - Listen and respond to issues, building E&I activity into planning and operations Senior Leadership team - Ensure people have the resource and support they need - Inspire managers and ensure E&I activity is embedded at all levels - Ensure this policy is enacted and that LUU s commitment to E&I is highly visible Trustees - Ensure decisions and practices reflect our values - Ensure the right leadership is in place

9 - Ensure LUU s commitment to equality and inclusion is sustainable, embedding it within planning and decision making How it will work in practice It is the responsibility of the Board of Trustees to ensure this policy is enacted and regularly monitored. Relevant action plans will be created where appropriate to underpin this policy and ensure it is embedded; these will be maintained by the relevant members of staff and the student executive. The policy and its implications for all staff and students will be communicated clearly on LUU s website and in all appropriate staff and student training. How to raise a concern LUU is committed to ensuring the principles of this policy are upheld, and that no student or staff member should face discrimination, harassment or victimisation. If you see or experience actions or behaviour clearly not in line with this policy: Students can raise their concerns to a member of the Student Executive, make an informal or formal complaint. Staff including Student Staff should inform their line manager or speak to a member of the People department. Monitoring & Review The Equality and Diversity Officer and the Chief Executive will review this policy after one year, and update it if they see fit. The policy must be reviewed and refreshed after 3 years, the Board of Trustees are responsible for ensuring this takes place, with the direct involvement of the Membership Services manager & Equality and Diversity Officer.

10 Leeds University Union Conditions of Service 1. Terms of Appointment and Salary All offers of appointment are made on the basis that appointees are capable of carrying out the duties of the post and fully available to undertake the duties from the date stated. The terms of appointment and salary will be as set out in the letter of appointment. Salary will be payable monthly by credit transfer direct to a bank account. For others pay may be on a weekly basis. 2. Hours of Work The normal full-time hours are 36½. The precise times of work are by arrangement within the Department. It may be possible for there to be some flexibility over the number of hours worked each week to meet departmental needs part-time jobs, for example, may involve arrangements under which more hours a week are worked during University term-time and fewer during vacations. 3. Holidays The normal full-time entitlement is 26 days. In addition there is an average of 14½ days holiday a year for public holidays and days when the Union is officially closed. 4. Pension and Assurance Scheme All but some very temporary employees are eligible to join the pension scheme. An explanatory booklet is sent to eligible staff when they start work. 5. Probation All appointments are made on a probationary basis, the period of probation normally being 6 months. 6. Safety All staff are required to observe the procedures agreed for Safety in the Workplace. 7. Equality & Inclusion Policy All staff are required to adhere to the Union s Equality & Inclusion policy. Copies of the policy are available in Departments and within the Staff Handbook. 8. Trade Union Members The University recognises the right of every member of staff to be a member of a Trade Union or other similar organisation as he/she may choose. The Union recognises UNISON and Unite to represent Union staff.

11 9. Further Education and Training The Union is committed to helping staff to develop their potential and career in terms of knowledge, skills and abilities in line with the aims and objectives of their department and the Union as a whole. To this end the Staff and Departmental Development Unit (SDDU) provides a comprehensive range of in-house training and development courses, supports external training and courses of further/higher education, and runs a resource centre containing books, videos, audiotapes and open learning materials on work-related topics which staff may borrow. 10. Smoking The Union operates a no-smoking policy. 11. Facilities for Children Leeds City Council runs a number of day-nurseries, catering for children aged between two and five years. Members of the Union may also, subject to there being a vacancy, make use of the Childcare Centre, Bright Beginnings, which is situated in the University campus and which caters for children aged between three months and five years. Further details are available from the Nursery Manager, Angela Foley tel: There are, in addition, a number of private nurseries within the city. None of these nurseries are free, and the University does not contribute in any way to the costs which a member of staff may incur in this connection.