franchise prospectus

Transcription

1 franchise prospectus

2 ready to take on your own oven cleaning business? starting your own business can sometimes be a daunting prospect. The change from employment to self-employment can seem a little overwhelming. On the next page we talk about the support that you can expect from us, but before you read on think about you and if you are ready to take the next steps. Support at home or from friends and advisors will be important to you. If you feel that you wish to take matters forward, we would encourage that they are involved in your decision making process. 2.

3 welcome to oven rescue group and mike harris the story so far: In 2008/9 having worked as a company director for only two companies in the last 20 years I was made redundant twice in one year. I always wanted to be my own boss and take control of my destiny and after feeling let down by the companies I worked for it was time to make a big change and start my own business. My wife and I took a short break in the sun to decide what the best business model would be to develop and put into action. With a feeling of excitement and trepidation the idea was forming. why oven cleaning? a question frequently asked, but why not? Whilst on our short break I was presented with a great idea and opportunity. Chatting to a chap on the first tee of the golf course, which continued for the next 18 holes, it transpired, my golfing buddy had sold an oven cleaning business and retired to Spain. I could see this as being a great opportunity. After a massive amount of research and the positive response from friends and family, the concept for Oven Rescue Group was born and my own patch would be first, Oven Rescue Sussex. I flew my new golfing buddy and oven valeting mentor back to England to share his wisdom and experience with me. Mike Harris, MD I started my intensive training and also acquired the company name, van and livery, equipment, work-wear, business cards and leaflets - the list was endless. From day one, my marketing plan was spent walking the streets delivering leaflets in every household and calling on home letting and estate agents. The opportunities are endless. Within two hours of delivering leaflets my mobile rang. The first appointment booked in! Within one month I was averaging two oven cleans per day. In the first year this has now averaged to four per day and a 90% client re-book rate. This prospectus has been created to help you understand how we will now franchise this business across the UK. Helping you take control of your destiny. so, if you want to take control of your destiny, we are waiting for you. 3.

4 a day in the life at oven rescue no one day is the same, which is great! i have 3 key targets to achieve every day: 1. Existing clients. Ensure I stick to best practice and that every client is really happy with the service I offer and is more than happy to recommend me to their friends, family and neighbours and re book for their next clean. 2. New clients. Leaflet drops, follow up referrals, and advertise for future success. 3. Manage the DAY. Closing the day, ensuring all enquires and paper work is completed before I put my feet up and get ready for the next day s business. so, what I do I believe that first impressions are key, so I ensure that I am on time and that the van and my appearance is clean, smart and professional. I always take time to introduce myself, explain the process to every client to reassure them that I will carry out a professional valet service with no interruption or inconvenience to them. I try to book the first clean for 8.30am but it s up to you, you may want to book early evening appointments. Every appointment is a new experience/challenge as there are so many different ovens on the market, which are in different states of cleanliness. I get a great deal of excitement by bringing every oven back to a nearly new standard. I also meet so many different people every day, from all walks of life and it really is a diverse and exciting way to spend the day. 4.

5 who are we looking for and who would be ideal? our ideal franchisee would have the following essential and preferred personality traits. However, we know that life is not like that, so we will be looking for people who can demonstrate many of these attributes. Is this you? essential: Motivated Enthusiastic Passionate Driven Conscientious Full driving licence Good level of fitness Good interpersonal skills Smart Presentable Honest Trustworthy Able to communicate at a face-to-face level and over the telephone Able to manage their time and work on their own preferred: High level of intelligence Good with numbers Proud of what they do Open minded Clean, tidy and methodical Able to adapt to change Smart presentable Financially stable above all, we will expect you to become part of the oven rescue team that wants to provide exemplary service to all our clients. 5.

6 our oven franchisees oven rescue kent case study Oven Rescue Kent has now been up and running for six months. The father and son team of John and Rob Wells make the following comments:- I initially made contact with Mike Harris last spring after spending a month trawling the franchise sites for an opportunity that would fit the ambitions of myself and son Rob. I was looking for to change of my office lifestyle and the opportunity to establish a business which there is a continual ongoing call and demand for. Mike s enthusiasm for the Oven Rescue Group and the possibilities for new franchisees is infectious, I was hooked pretty quickly and committed to joining the growing band of entrepreneurs soon after. Mike believes in a hands on training system with all the practicalities that entails. You jump straight in, under Mike s supervision, and from day one you are cleaning ovens and learning your new trade. The two week training is thorough, intensive and hard work for an office couch potato like me. But by the end you have the confidence to tackle the jobs on your own and look forward to the future knowing you have great backup and expertise with Mike Harris. The start up fees are very reasonable, covering training, kitting out your van with the appropriate tools, cleaning materials and sign writing. Advertising material is also included, along with phone set ups and office software to run the business side. So without breaking the bank you can be up and running in a short space of time. Unlike other operators Mike is also very fair and upfront with suppliers, he seeks no additional charges when replacing your depleted stocks. Any problems and Mike is always there to offer advice, support and guidance. You quickly feel at home with your new business. Six months on and we have built a good client base that is increasing month on month, mainly domestic ovens, although we are also starting to attract a number of commercial clients. The future looks bright as our client base increases, our many satisfied customers are committed to service they can trust and offers good value for money, which is so important in these difficult times. The repeat business proves this as we start to return to customers who are very complimentary about the services we provide at Oven Rescue Kent. The future looks bright as our client base increases, our many satisfied customers are committed to service they can trust and offers good value for money, which is so important in these difficult times. 6.

7 oven rescue will require you to: Operate the day to day business Be determined to put in the hours and hard work Ensure that all your clients are given the best in terms of service Market your franchise within your agreed territory on a regular basis Report your sales and operating feedback to head office on a weekly basis Comply with the franchise agreement Stick rigidly to our best practice above all, we will expect you to become part of the oven rescue team that wants to provide exemplary service to all our clients. what we will do for you We have a great business that continues to grow. We plan to expand Oven Rescue Group and to grow outwards from there through franchising in key areas that are close to us geographically, then across the UK. We have developed a sound business format with systems and operating procedures that allow us to grow a franchise network, whilst maintaining both our company quality and service. Our franchisees will be investing into and enjoying the benefits of our experience including brand awareness, cleaning knowledge in both the domestic and commercial sector, pricing structures and commercial good practice. we will also grant you the rights to: Trade under our name and branding Have a two week initial training programme actually working with us and our clients Provide you with a comprehensive operations manual A launch package including letterheads, business cards and leaflets Utilise all the proven self-developed Oven Rescue Group business systems Help with marketing and promotional support Grant you with a protected territory Inclusion on our web site providing you customer exposure Ongoing day to day advice and sound support 7.

8 the best things about oven rescue group: when you join us as a franchisee, you will be joining a business that: Has a great reputation Offers repeat business income Allows you to build your own business which you can sell Grants you a protected territory Provides you with initial and on-going training Offers you an excellent start-up package the help and support you can expect: it is important that your business emulates our objectives, branding and style. We know how to make things work and will pass our experiences onto you through the following methods and practical solutions. Comprehensive business start up support Comprehensive initial and ongoing training In field support and business development Marketing and branding guidelines and updates Management systems to schedule repeat business. 8.

9 the oven rescue franchise relationship the key elements: Your franchise agreement Your territory The financial linkages your franchise agreement: This contains details of both our and your obligations. it also grants you the rights to use: The Oven Rescue name The Oven Rescue logo tailored for your territory Our systems and methods of operating the business Our know-how and intellectual property Our training and technical advice your territory: We will grant you specific and sole rights to the territory. the financial linkages: In principal these are: An initial fee covering the cost of: The rights to trade as Oven Rescue, a fast growing national brand The provision of a comprehensive operations manual A training fee: This relates to the two week training that you will receive in Sussex. The marketing launch: This relates to the cost of devising and implementing a tailor-made marketing pack to launch your business. A fixed monthly service fee: This relates to the continuing use of the name, the on-going Management Support and day-to-day advice. 9.

10 what you can earn key factors when considering the financial information The trading performance of different territories will never be the same. Furthermore, the sales and profit achievement of an Oven Rescue Franchise will not only relate to its individual territory and customer profile but also very much to the performance of the Franchisee. The financial illustrations provided here give you an idea of the profitability that can be achieved if sales, gross margin and expenditure targets are met. It is stressed that they have been produced for guidance purposes only. The figures given do not constitute either a forecast or a guarantee or form part of any contractual offer. Once your territory has been confirmed, it is recommended and advised that you and your accountant prepare detailed Sales and Profit & Loss projections which may be lower or higher than the illustrations provided. Oven Rescue Group can help you with this. the sales assumptions utilised in the illustrations: Sales in Year 1 are 30,000, Year 2 are 39,000, Year 3 are 46,800 50K 40K 30K 20K 10K 00K the expenditure assumptions utilised in the illustrations: Fixed costs: These include insurance, motor expenses, stationery and bookkeeping as well as the Fixed Monthly Service Fee. Surplus: This is shown before Drawings, National Insurance, Pension Contributions, Depreciation, Other Finance Costs and Tax. Detailed 3 year Financial Illustrations will be presented to you at a follow-up meeting. 10.

11 the franchisee illustration (non-leasing of vehicle) Notes Year 1 k Year 2 k Year 3 k Total Income Gross Profit Total Expenditure Surplus notes: 1. Surplus before drawings, depreciation, taxation and any bank charges. All working is based on an average oven clean of the franchisee illustration (leasing of vehicle) Notes Year 1 k Year 2 k Year 3 k Total Income Gross Profit Total Expenditure Surplus notes: 1. Includes monthly leasing costs. 2. Surplus before drawings, depreciation, taxation and any bank charges. 11.

12 our oven franchisees oven rescue surrey case study At 53 years old, I was made redundant. I had some time to look around for a new opportunity and I wanted to be my own boss. I felt the way forward was Franchising, with its proven business formula, on going support and a far higher chance of success than setting up your own business. I made a list of requirements that suited my needs. No premises, no employees, a business that was based indoors (British weather can easily restrict potential earnings!). The list was soon narrowed down to an oven cleaning franchise. After looking at a few franchises, I met Mike Harris of Oven Rescue Group. Mike answered all my questions and his passion for the business soon came across. Mike set me up with everything I needed, from kitting out the van to stationery. He helped with advertising and answered any queries promptly. The vans are sign written and stand out well. Having a landline number as well as a mobile has been a great help to my business, as people like to deal with a local tradesman. Mike also encourages you to contact other Oven Rescue franchisees to discuss aspects of the business, another area of support. The leaflets Mike has produced are of a high standard and I have had quite a few jobs as a result. The training was great. Mike has a no nonsense approach, cleaning ovens from day one. At first it was a bit daunting but after three days it all fell into place. There is no substitute for going into people s homes and cleaning a variety of ovens and interacting with the customers, which is a vital part of the job. The second week was less daunting and Mike was only too happy to pass on as much information as you asked for. After two weeks I was confident to go it alone. The support is really good. I had a couple of issues in the first few weeks whilst on jobs, but Mike answered his phone straight away and was able to guide me through to complete the jobs without the customers ever knowing things were not going quite to plan! I am really enjoying running my own business. The aim is to build up a good customer base and to get referrals, which is already happening. Positive word of mouth gives me a great sense that I m doing a good job. After looking at a few franchises, I met Mike Harris of Oven Rescue Group. Mike answered all my questions and his passion for the business soon came across. 12.

13 investment cost option 1: standard package: 60,000 households 9,500 + VAT option 2: easy reach package: 30,000 households 7,500 + VAT No matter which package you choose you will be provided with: Training: Two-weeks intensive hands on training, in the field. Vehicle & livery: You can choose your type of van to suit your budget & style. Products & Consumables: We supply the initial three months supplies. Tools: The tools you will need are provided in full. Branded work wear: Oven Rescue Group Polo Shirts, Jackets & Trousers provided. Brochures & Business Cards: An essential marketing tool providing you with lead generating brochures & business cards. Advertising: We work in partnership with you to ensure your business is represented on the internet, on our website and in local advertising. 13.

14 some frequently asked questions q. do i have to work full time in my franchise? a. You work the hours that you choose, our business projections are solely based on working full time. q. can i purchase more than one of the franchise territories? a. Yes but we would like you to prove that you can manage your first one first! q. what distinguishes oven rescue group from other oven cleaning franchises? a. We believe that we have a brand that stands out from the rest, which can be replicated at a local level anywhere in the UK. We offer a personal service with training from the MD who started the business and who takes great pride in what the business stands for. q. how long is my franchise agreement for? a. The agreement is for a period of five years with options to renew every five years. q. what happens at the end of the first five-year contractual period? a. Before the end of that period, we will contact you with reference to a further agreement. We will either grant you a new franchise agreement or alternatively, you will have the right to sell the business to an approved purchaser subject to you not being in breach of your franchise agreement. q. am i allowed to sell my business? a. Yes, subject to the terms of the franchise agreement. However, you are strongly advised not to consider selling the business in the first two years as the value is likely to be less than in later years. q. in addition to training do you help me launch the business in my area? a. We will physically come to your territory and help you to market your Oven Rescue franchise and will provide you with artwork for local advertisements that you may use. q. when can i start? a. The sooner the better to take advantage of the growing interest in the franchise and before we increase our introductory offer. 14.

15 what are the next steps once you have had an opportunity to consider the oven rescue group franchise opportunity, we would like you to: Draw up a list of any questions you may have Draw up a list of reasons why the opportunity is right for you and why you believe you will be successful Have a meeting with us, following that: Consider the commitment you are making Have a further meeting to discuss this and to agree your territory Agree a start date and reserve your territory Produce a budget/business plan, Oven Rescue Group will help you with this Draw up an action timetable relating to training, and your launch programme Sign the franchise agreement Commence training and your territory marketing Commence trading. our clients and what they say it is so important that we all understand the impact of great service. We work very hard to ensure that our clients get the very best in service, please see below what some of them have been kind enough to say steve johns, horsham I d like to thank you for the great job you did on our oven yesterday. Not only were you quick, efficient and left the oven in a very good condition, but you went the extra mile in helping to repair the broken door handle. I ll definitely call you again in the future and will gladly recommend you and your service to our friends. pauline lambert, petworth Cleaning my cooker was always a major chore since discovering the Oven Rescue Sussex service, my cooker looks like new. The service provided is friendly, efficient and of an extremely high standard. I am so pleased with the service that I now have my cooker valeted on a regular basis and will recommend the service to everyone that I know. A recent added bonus was getting them to clean the BBQ ready for the summer! 15.

16 claim your area before it s too late! take control of your destiny, call mike harris tel mob DESIGNED BY BRAVE THINKING