WELCOME LETTER Business Opportunity overview and next steps

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1 WELCOME LETTER Business Opportunity overview and next steps

2 Table of Contents Business Doctors... 2 Who we are... 2 Why Franchise... 2 Top 10 Reasons to Franchise... 2 Consulting Market... 3 Benefits of Franchising... 4 Peace of mind... 4 Marketing support and finance... 4 Funding your business... 4 Communicate and share... 4 The Concept... 4 We offer 'hands on' support to business owners... 4 Industry Awards... 5 The Investment... 5 A proven business franchise... 5 Your Business in a Box... 6 Marketing Tool Kit... 6 Online marketing tools:... 6 Marketing collateral:... 6 Launch pack:... 7 Marketing information pack:... 7 Training and Support... 7 Lead Generation... 8 The Team... 8 Franchisee Profile... 9 Not everyone is right for Business Doctors, and we are not right for everyone... 9

3 Business Doctors Welcome to Business Doctors. We hope that this welcome letter will assist you in reviewing the opportunity and ultimately making the right choice for your future. Who we are Business Doctors are successful professionals who have been licensed, trained and equipped to deliver core packaged services to their local business community. Unlike traditional consultants, Business Doctors don't just coach, they 'get on the pitch! We re the fastest growing business support network in the UK, and the only one accredited with BFA full member status. Due to the increasing demand for Business Doctors services, we re recruiting franchisees who will help us expand further into key Provincial, Prime and Premium Territories. If you have plenty of experience at a management level, and a driving passion to help SMEs achieve business growth, Business Doctors offers an opportunity to thrive. Why Franchise 90% of franchises report profitability each year Don't Take Our Word For It According to BIS 50% of all start-ups close within three years, whilst 90% of franchises report profitability each year and less than 4% of franchises close annually as a result of commercial failure. Source: BIS/BFA Top 10 Reasons to Franchise 1. Image and Brand Awareness 2. Proven Systems in Place 3. Reliable Support Network 4. Marketing Strategy 5. Easier to Obtain Finance 6. Training 7. Location 8. Lowered Risk 9. Turnkey Business 10. Purchasing Power

4 Source: Franchise Direct Consulting Market A new Source Information Services (Source) report estimates that the African consulting market grew by 8 per cent in 2012 to over $1.4bn. For the purposes of its African report, Source has split the market analysis into North Africa, which grew by 3 per cent to $162m in 2012, Southern Africa, which grew by 7 per cent to just over $1bn, East Africa, which grew by 25 per cent to $71m, and West Africa, which grew by nearly 40 per cent to reach a total value of $100m. Looking ahead, Source predicts that the African consulting market s rapid growth will continue for some time. With companies now refocused on growth, consulting services centred on strategy, operational efficiency, human resources and supplier management are again in high demand. It is not difficult to appreciate why. 1.2 million active small and medium sized enterprises (SMEs) look to seek the advice of experts who offer the skills required to help them further develop their businesses. With the credit crunch and recent cost saving measures that are currently being implemented, business need help now more than ever. Whether a business needs to turn a corner, grow their existing business, increase profits and reduce outgoings or take advantage of a gap in the market where their competitors have, or are failing, the demand for expert business consultancy advice is at an all-time high. Choosing the Right Opportunity Choosing the right business consultancy franchise is the key to your success Our experience has shown that by offering superb value for money we provide an excellent opportunity for you to maximise your return on investment. Your target market needs to avoid restrictions that limit the businesses that can use your services and by helping you to concentrate locally this will keep your overheads down to the bare minimum. The Business Doctors franchise offers a unique opportunity. Providing you with the dedicated support and national presence of an established and trusted brand, along with the benefit of years of extensive business coaching and strategic marketing expertise.

5 Benefits of Franchising/Licensing Peace of mind It takes a massive amount of expertise, time and effort establishing your business, even on a local level. The additional support a franchisor invests in a new franchisee is priceless and crucial to their success. You will also have the chance to benefit from using a recognised and trusted brand name. Marketing support and finance Initial marketing costs for a normal start up business can be quite considerable. Franchisees benefit from any internet activity, advertising or promotional activity. Funding your business Banks are often more likely to lend money to buy a franchise with a good reputation and an established market presence. Ongoing costs are also considerably less due to the marketing support franchisors offer. Communicate and share Business Doctors is a collaborative franchise model. This means you will be able to draw upon the experience of a large network, giving you the ability to communicate and share ideas with each other. Business Doctors franchisees. Pointing out pitfalls to avoid and highlighting areas that have proved successful in the past provides you with a platform for future success. The Concept We offer 'hands on' support to business owners Small and medium size enterprises (SMEs) are anxious to adopt the same business growth strategies used by large corporations to great success. This includes the use of outside expertise. Unfortunately, consultancy services cannot simply be scaled down for SMEs. The small business owner who has befriended his employees needs more than advice to cut staff. The passionate entrepreneur is ill equipped to handle a dispassionate assessment. The multitasking MD is too busy with day-to-day issues to look five years into the future. The leaders of our nation s 450 thousand VAT registered SMEs need more than counsel from consultants or warm words from coaches. They need care and direction from Business Doctors. Business Doctors provide small and medium size businesses with a host of proprietary programmes designed to help them develop effective strategic plans, improve their organisational efficiency, involve their staff in organisational change and master their supply chain.

6 Trained and equipped to deliver packaged Business Doctors programmes, Business Doctors rise to the top by helping other businesses to do the same. Sharing the benefit of their own experience, they help other businesses enjoy the success they themselves have achieved. Supported by a national Franchise support team, Business Doctors enjoy both the independence of business ownership and the benefits of a supportive, collaborative nationwide professional network. Industry Awards Full Member of the BFA. Achieved full member status in 2014 Company of the Year Business and Industry Today 5 Star Franchisee Satisfaction. As a result of the Smith Henderson independent franchisee survey, we were awarded 5 Star Status Winner - Continuous Improvement. As a result of the Smith Henderson independent franchisee survey, we were awarded Best Continuous Improvement. Finalist - Best Franchise Awards. Best Franchise Awards 2014 ( 25k - 75k investment) Best Franchisee Marketing Support Finalist. Marketing on both a national and local level takes priority at Business Doctors. This is to ensure that we are well positioned to ensure maximum brand exposure and lead generation. Best Overall Marketing Campaign Finalist. We have developed marketing campaigns that provide us with a distinctive edge on our competitors again ensuring that you have the collateral to generate and convert leads. Best Website Finalist. The Business Doctors website provides you with a set of tools to develop your territory and through continues investment remains top of the search list ensuring our customers not only find us but easily see the benefit of doing business with our team. Top 100 Global Franchises. Business Doctor s brand not only competes locally but has established itself as a global player. The Investment A proven business franchise Franchise Owners offer Business Doctors' core business support and advisory services within their territory, and enjoy the opportunity to use their skills and network access to provide clients with a host of add-on services. Candidates are likely to combine strong commercial experience with excellent client relationship skills. They will serve their community by providing hands-on holistic business support to local enterprises, making a difference at a grass roots level. We have Provincial, Prime and Premium territories available throughout South Africa and the UK.

7 All new enquiries will be carefully assessed to ensure that your preferred location is available and suitable. If you would like to discuss possible territories in more detail, please don't hesitate to ask. The minimum investment required to launch a Business Doctor's License Option is R21, VAT and our Franchise Opportunities start from R118k Financing is available through third parties. We also have excellent relationships with the major banks. We would be happy to discuss financing options with you and point you in the right direction of funding. Your Business in a Box Everything you need to set up your new business We have developed our 'Business in a Box' toolkit, providing everything you need to get started. Proven business concept - a blueprint for your success Fully supported lead generation and client acquisition system Complete management franchise package Website and marketing portal Territories throughout the SA (each territory covers more than 2500 SME's) Full training and on-going support Marketing Tool Kit Over the past two years we have made a huge investment in the brand which includes an IP audit in July We launched a brand new client facing website in July 2014 which has been optimised for Google search and includes a number of touch points which enables us to capture and distribute client leads. Online marketing tools: Local website page (with own news/case studies/personal information) Business Doctor branded blog (Viewpoints) Live Twitter feed (can be personal if required) Franchisee management portal including CRM Marketing collateral: Free health check leaflet Selability score leaflet About Business Doctors leaflet Breaking Big book and supporting collateral

8 Event leaflet Launch pack: Letterheads, compliment slips and business cards 250 Free health check leaflets 250 Sellability Score leaflets Exhibition banners Marketing information pack: Brand guidelines Social media guidelines Best practice guides Franchise portal user guides Roadmap Training and Support Business Doctors Franchising Limited provides its Franchise Owners with a Comprehensive Training Programme covering all aspects of the Franchise business Franchise Owners will be introduced to Business Doctors market, methods, products and systems through a bespoke induction course at the Franchisor s head office in Honey Dew. Additional sales and business coaching and hands-on completion training is provided at the Franchise Owner s location prior to launch. Our professional support team will assist the launch of every Business Doctors Franchise and will provide Franchise Owners with a host of ongoing professional support services. The Business Doctors Operations Manual, on loan to our Franchise Owners for the duration of their trading licence, outlines our every business practice. No business will deliver immediate wealth. The most successful business owners are those who are prepared to focus on delivering value to their customers. Success tends to follow. Franchise Owners are provided with the training, tools and support required to exceed the expectations of their customers. The Franchise Owner requires only the determination to apply the proven model and the dedication to make it work for them. Together, we will lay the foundations for a thriving business. We believe a key to our success is the ongoing support that we offer which includes, double heading seminars, strategy and staff engagement days, we are simply there to support you and to help you develop a highly successful business. Field and central support is available to all franchisees to ensure a successful franchise launch and

9 future success. Lead Generation We have developed a host of delivery tools, some of which are listed below: 1. Sellability Score tool with full reporting suite 2. Strategic review funnel 3. Strategic development programme and report 4. Staff engagement workshop 5. Psychometric profiles reviews 7. Organisational development templates 8. StratNav template 9. Experion 10. Business finder 11. OBD online training programme The Team Meet the UK team:

10 Meet the SA Team: Steve Sutton CEO and MD Mericia Sutton FD and OD Werner Smith Training and Support Dion Padia Franchise Sales Franchisee Profile Not everyone is right for Business Doctors, and we are not right for everyone Running a Franchise, no matter what brand you choose, is going to be hard work; so if you are serious about joining a franchise, make sure you understand what it entails. For the right people, franchising can be extremely successful; according to a Nat West study, 90% of new franchisees succeed whereas 90% of new businesses fail. Ask yourself: Are you prepared to work hard? Can you manage your time on things that add value? Are you ready to leave your 'comfort' areas behind you? Do you have the attitude to carry on even when things get tough? Your first challenge is to find the right franchise for you and if you are serious about franchising and you like what you see so far, complete our application form and send us your CV. All our candidates go through a rigorous selection process to ensure that they share values and practices that resonate with our brand, after all we are only as successful as our franchisees!

11 Below a short overview of the process that will run between 3 and 6 months: 1. Getting to know each other meeting 2. Discovery Process: Full review of services and structure 3. Intent to Proceed: Signing of next Level NDA and paying of refundable deposit 4. Contract and Operations manual review 5. Selection of exclusive territory 6. Contract Signing 7. Training step 1: Your Business 8. Training Step 2: Business Builder 9. Training Step3: Prep and Sales Planning 10. Training Step 4: Pre-Launch Review 11. Launch: Field Support We hope that answers most of your questions and look forward to meeting you in person at our next discovery meeting where we will detail the offer and next steps in the discovery process. Below please find a link to some of the material we have compiled over the last year. Kind Regards Steve Sutton Managing Director and CEO Business Doctors Africa Cell: Tell:

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