Making the Right Choice

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1 Making the Right Choice I was made redundant from my Advisors who helped interview staff and sales & marketing managerial position in conduct in home estimates. Ongoing Fed up with working hard for other support is always available by , people s gain and craving more control I telephone or through discussions on the discussed the idea of running a business website s forum The Mirror with other with my wife Lynne. Franchise Owners. We realised that franchising was Lynne is in charge of the day-today running of the best route for us the because we could hit the ground running and use a proven business model. Also in these harder times we wanted good cash flow a business where you got paid regularly. Domestic cleaning is a huge industry and the service is one that customers can use We love having the freedom to make the decisions and ability to fit around family commitments business and I m better suited to the spreadsheets and sales! Lynne had left her midwifery job after the birth of our second child. She s very practical and the franchise has given her a new lease of life away from Bob the Builder! repeatedly. We chose MOLLY MAID because it is a member of the British Franchise Association, has impressive branding and the support team at MOLLY MAID were open and honest about our expectations when we spoke to them. Before signing the agreement we spoke to We love having the freedom to make the decisions and ability to schedule work to fit around family commitments. At the moment we have four cars and ten staff members that clean over 70 houses a week. Our plan over the next year is to have at least 6 cars, which will help us continue to existing Franchise Owners and had develop the brand awareness in our positive feedback. territory. We launched our MOLLY MAID franchise in March The comprehensive one week training course was followed by a visit from two Business call Aaron Watson on or Andy and Lynne Crewe of MOLLY MAID Doncaster won the Newcomer of the Year award in 2009 As well as receiving the Newcomer of the Year Award in Andy and Lynne have built a customer base of over 200 customers and turned over in excess of 200,000.

2 Being a MOLLY MAID Franchise Owner can be very rewarding Julie Beckham invested in her first MOLLY MAID Franchise in Bexley nine years ago and, such was its success, she it to Gold this year. MOLLY MAID encourages its Franchise Owners to forge strong business relations and friendships with expanded her business two years later to each other and Julie believes this is one of include a second territory the secrets of the covering Sevenoaks. She was joined by her husband in Together they have seen the territories consistently grow and now operate 11 routes with a gross turnover of 577,000 in As with all our successful Franchise It s a fantastic business opportunity for people from all backgrounds brand s success. We never feel isolated - we help each other with ideas and problem solving. The support office organises an annual convention for the whole network and we have a series of regional meetings to ensure we are always Owners, Julie s achievements have been up to date with any developments. recognised with a string of rewards after You really do get the best of both reaching certain business milestones. I got worlds at MOLLY MAID, says Julie. We off to a flying start when I was named are not only masters of our own destinies but Newcomer of the Year, which I have since we also receive constant support from the followed up by qualifying four times for the main office either from a business advisor or MOLLY MAID Travel Incentive Programme from the wider support office staff who are awarded to Franchise Owners who reach a always there but never intrusive. It s a certain target. These holidays are always a fantastic business opportunity for people generous incentive and we have enjoyed from all backgrounds and walks of life. My five-star holidays to Portugal, twice to children were just two and four when I Antigua, and this year we went to St. Lucia. started and it has been rewarding to be able The travel incentive programme is just one of to combine what has grown into a successful the many ways MOLLY MAID spurs on its business with the demands of a young Franchise Owners to further success. There is family, she says. also the President s Circle, which has a number of different levels and I am call Aaron Watson on or currently at Silver but am aiming to make Julie Beckham of MOLLY MAID Bexley and Sevenoaks. Since winning Newcomer of the Year Julie has qualified four times for the MOLLY MAID Travel Incentive Programme The franchise has been running for ten years and Julie has eleven routes and a staff of twenty two. A turnover of 594,000 (inc vat) is projected for the current year.

3 Practice what you preach After gaining invaluable inside knowledge as a Business Advisor for MOLLY MAID, Regina MacDonald, was the first Business Advisor to seize the chance to put her knowledge to the test as a new Franchise Owner. Regina was privileged to witness that as a Franchise Owner you wear several hats from managing sales and marketing campaigns, to staff and ultimately finances. Individuals who succeed, according to MOLLY MAID, are ones who are able to embrace these challenges and utilise the MOLLY MAID trademark and proven business system. When the opportunity to purchase the Bath Franchise became available, Regina and her husband John decided that this was the ideal opportunity to join forces and combine both their skills. Explains Regina At the time, our children had flown the nest busy pursuing their own careers and we recognised that we needed a change and to do something for ourselves. Regina was more than aware of the potential challenges and hard work involved in taking over an established business and in retaining customer loyalty and staff confidence, but had not reckoned on the recession which impacted only 2 weeks after taking over. However Regina appreciates the long term benefits of being part of a well known company and recognised that the recession also brought about unexpected business you just need to think a little creatively about who and how to target potential customers. Since starting the business, Regina firmly believes that a positive attitude combined with a strong work ethic are the key elements to success. You have the freedom to make your own decisions One of the most enjoyable parts of owning and managing your own Franchise is that you have the freedom to make your own decisions whilst being encouraged by a strong support network says Regina. MOLLY Franchise Like so many MAID Owners, Regina has found that while the success of her business is largely dependent on her own efforts, the guidance she receives from MOLLY MAID Support Office is instrumental in the successful operation of her business. Franchise Owners benefit from the experience and support of their Business Advisor, whose sole function is to assist them in the growth and management of their business. call Aaron Watson on or Regina MacDonald (middle) and staff of MOLLY MAID Bath. Regina was presented with the Second Runner-up Top Sales Growth Award having managed an impressive sales growth of 11% in The franchise has been running under Regina s leadership since September 2008 and turned over 330,000 last year. Regina runs 7 routes and employs 16 staff and is looking to grow the business even further in 2013.

4 A Strong Brand Is Invaluable Sandra Redmond who purchased an established MOLLY MAID Franchise says I chose franchising because I believe that a strong brand is one of the most valuable assets any business can have. When I bought the business in 1995 it employed 12 maids operating from six cars, with an annual turnover of 192, years on, my business now employs two supervisors and 28 maids running 14 cars with an annual turnover fast approaching 675,000. Sandra believes that the success of MOLLY MAID Wimbledon has come from her understanding of the local market needs and fully utilising the experience and support of the MOLLY MAID Network. I have made good use of all the marketing techniques and materials available in the franchise business system. Consequently, customer enquiries have come from distributing flyers, MOLLY MAID cars, Yellow Pages, press advertising, sales promotion and publicity. However, my best source of business is referrals from satisfied customers which account for 40 percent of all leads. The MOLLY MAID business system includes a well defined approach to customer care. This embraces a consistent, reliable and professional service along with effective communications. But simply following a system is not enough. You need to apply flair and imagination and must give a lot of yourself to the process, balancing the human side with business considerations. I chose franchising because I believe that a strong brand is one of the most valuable assets any business can have Central to Sandra s philosophy is that her staff are a vital part of the marketing process. Not only do they provide the consistent high quality service that is the foundation of marketing, but they also play an important part in promoting the business. training, Through development and motivation, the maids are empowered to act as ambassadors for the brand. I make sure that they are trained by an experienced Route Manager, who can advise and guide them on how to speak to customers. They learn that the MOLLY MAID uniform is a key part of the identity of the company and that the way they present themselves conveys an important message to the customer. Due to the increased revenue per car, staff salaries have increased proportionately, she continues. As a result, morale has been boosted and this has increased the quality of the work produced. call Aaron Watson on or Wimbledon based MOLLY MAID Franchise Owner Sandra Redmond has been operating the franchise for 17 years and projected turnover for the current year is 675,000 (inc vat) Sandra operates 14 cars and a staff of 25 out of dedicated offices based in Wimbledon. At the top of the Leader Board for several years Sandra was crowned BFA Franchisee of the Year As a member of the MOLLY MAID Franchise Advisory Committee her undoubted experience benefits both new and existing Franchisees

5 It was the excellent staff and services at MOLLY MAID which won me over Before joining MOLLY MAID, Pam Bader OBE, overseeing the Glenn Sunman had a successful career with MOLLY MAID franchise, I felt confident ICI, where he assisted with training staff with my decision, says Glenn. and opening new pharmaceutical MOLLY MAID Franchise Owners receive businesses around the world. When in 1996, Glenn s wife, Anne, was diagnosed with a terminal illness. Glenn decided to thorough training, professional marketing support, plus a business advisor to give ongoing support for the duration of the take voluntary redundancy franchise. To ensure and to find a career, which would offer financial security and flexibility so he could care for his wife. I didn t have a clue what sort of business I was looking for but I was ready for a change and saw this as a new chapter in my life, reveals Glenn. It was Anne who suggested looking for a franchise and With such a dramatic career change I found the support services to be very useful and active Glenn was able to tend to his wife and work flexible hours, he quickly hired office support staff to assist with the day-to-day management of his business. By delegating the daily running of my business, I am able to work hours which suit me and can focus on business development and joining an established one would be an expanding the MOLLY MAID brand. easier and safer option, as opposed to starting my own business from scratch. Not only is my business improving We decided to look for a franchise its financial performance year on year and which offers services we have struggled to continuously expanding, I love what I do, find in the past we instantly thought of enthuses Glenn. By running my own domestic cleaning. I thoroughly researched business I don t need to worry about the market, looking into several different redundancy and it s a profitable asset cleaning franchises but it was the excellent which will secure my future. staff and services at MOLLY MAID which won me over. With highly experienced call businesswoman and former chairman of the Aaron Watson on or British Franchise Association, Glenn Sunman of MOLLY MAID Teesside is a member of the President s Circle which recognizes and rewards top achievers in the Network The franchise has been running for fourteen years and has a projected turnover for the current year of 300,000 Glenn and his support staff manage 8 routes and have over 300 customers.

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