your future in your hands Residential Carpet Cleaning and Hard Floor Prospectus

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1 your future in your hands Residential Carpet Cleaning and Hard Floor Prospectus

2 What We Are About? The Carpet-Genie franchise is a unique opportunity for business-minded people, from all walks of life, to create their own successful and profitable business in the rapidly expanding market of domestic and commercial carpet and hard floor cleaning. As a Carpet-Genie franchisee, you are assured of the highest standards of training and support offered by the Genie Cleaning Group. Who We Are? Clean Genie was founded in 2002 and the company now boasts over 75 employees and a growing franchise operation throughout the UK. Our mission is to rival the existing major brands within five years and take its position as a leading provider of Residential and Commercial cleaning. Our Team As a Carpet-Genie franchisee you will receive full training, backing and support from our team in building a profitable business for yourself, but not by yourself. Carpet-Genie offers unrivalled levels of training and ongoing support from highly experienced trainers, assuring your success in your business. Darrell Ballantyne, CEO of the Genie Group started out in carpet cleaning in 2003 and has developed the business from one 'man-in-a-van' to the operation it is today. 2

3 call us now on or visit Earning Opportunities We have formulated a professional business that is: Simple to manage Cost effective Highly profitable You can be assured of the best possible start to your Carpet-Genie franchise, with an earning potential of 30,000 and higher if you apply yourself to effectively marketing your business and provide excellent quality and value. Please note that the earnings are based on an annual clean. Bi-annual cleans are quite common therefore increasing the figures shown below. These projections are not a guarantee but an illustration of what can be achieved with effort and the application of the Carpet-Genie system. Figures are based on residential average sale of 145 and Letting Agents at 125, Chemical costs will run at approximately 6%. Sector Year 1 Year 2 2nd Operator Residential Cleans 23,080 26,096 39,144 Upholstery 2,375 4,250 6,750 Property Let Agents 4,450 8,940 12,900 Flood & Fire Damage 2,345 3,814 4,690 Forecast Sales 34,250 43,100 63,484 3

4 The Market Carpet Cleaning and Hard Floor maintenance can be broadly broken down into two market sectors, Residential and Property Letting Agents. Residential The Residential market is strong and loyal. Often people only have their carpets professionally cleaned in an emergency or when they are moving out of or in to a property. However, the desire to have carpets cleaned is always high hence you see many chain DIY stores offering carpet machines for hire. Ask nearly anyone who has hired one and they will tell you that it was a great deal of effort and the results were very poor. They rarely do it again. The PROCHEM equipment you will be using is approximately six times more expensive than a typical hire machine and correspondingly more powerful. This combined with commercial strength chemicals and the technical training you will receive makes the end result 10 times better. Virtually every home in the UK has carpets and the trend on flooring is moving away from hard floor laminates to carpets once again, increasing its potential further. Property Letting Agents Your designated territory, combined with the use of our proven marketing and cleaning techniques, has the potential to return high earnings in the residential sector alone. However, if you want to truly push your business forward you will also need to turn your attention to this market. For obvious reasons, these cleans are largely undertaken at short notice so you will need to be prepared for this. On the plus side they are generally quite lucrative and even minor jobs will earn you additional revenue. Unlike residential cleaning, you will have to wait to get paid, anywhere between days is typical. Remember, your franchise agreement also extends to Hard Floor maintenance and this will become an ever growing part of your business. There is nothing more satisfying than taking a linoleum or laminate floor that looks terrible, acid stripping it, drying and then re-sealing it. The results of both carpet and hard floor maintenance are spectacular and will significantly increase the life expectancy of the flooring, making it very cost effective for the client. This market responds well to pro-active marketing i.e. Yellow Page advertising, adwords and door to door leaflet drops etc. Do a good job and your clients become your best sales agents. 4

5 call us now on or visit Franchise Benefits You will have the freedom to choose your own workload to build a profitable business for yourself, around your lifestyle but not by yourself. The following are typical franchise benefits: Single person operation Managed Internet and Accounts Systems Head Office Support Multiple van operators as you expand your business. Carpet-Genie Provides You With: A ready-made, established and tested business format A safer route to business success The licensed rights to trade under the Carpet-Genie name and operating system a protected corporate identity, with growing public recognition to trade under An exclusive territory large enough to expand your business Training and support in Carpet-Genie proven marketing and customer retention systems Specialised equipment which allows you to carry out your business safely, quickly and efficiently Carpet-Genie corporate uniform and sign written vehicle Specialised software for customer management A business format you can work or manage to the earnings you want, within the hours you want to work Three Days training at Carpet-Genie head office and on-site, specialising in cleaning procedures, proven advertising and marketing skills and basic computer skills Carpet-Genie s operations manual and proven marketing literature Assessment of and support for your territory and continuous product updates and training Lucrative commissions for recommending other Group Brands such as Oven Genie, Home Genie and Clean Genie. 5

6 Invest in Quality The initial franchise fee of 12,950 + VAT is an investment in your entire business package which includes a Van, Specialist Equipment, Internet website and back office systems and your local launch Marketing budget. Your on-going support fees are fixed at VAT per month, irrespective of your growing turnover. Remember, no business will succeed by itself, but with your effort and our support and knowledge, you could soon change/take control of your life again with continuous product updates and franchisee support. The Next Step If this brief summary of Carpet-Genie s opportunity has raised your awareness and interest in the Genie Group and you would like to reap the rewards of your own business, then please complete an application form on line at: or contact our head office on to arrange an informal meeting to discuss your options. Genie Franchise Management Ltd. Unit 6, Bicester Business Park Telford Road Bicester Oxon OX26 4LB Tel: Fax: Web: 6

7 call us now on or visit The Franchise Package The cost of the franchise is 12,950 + VAT (recoverable through your company) This includes the following, equipment and marketing costs to get you started. So you know exactly where your money is going, we have listed this out below. Capital Equipment ( 7,050) Ex Genie fleet, sign written Kangoo diesel van, circa ( 3,000). Option to lease or purchase new vehicle if you wish Karcher Carpet/Hard Floor scrubber with chemical tank and equipment ( 745) Numatic Industrial Wet/Dry Vac ( 395) PROCHEM SteamPro 2000, 2 x hose sections, stainless carpet wand and stair tool ( 2,250) SEBO upright vacuum, buckets and various equipment ( 450) PROCHEM chemical starter pack ( 200). Direct Marketing Costs ( 2,400) included! Mailshot campaign, print, insertion and distribution to circa 3000 companies ( 1,400) Printed sales documents, leaflets, business cards, stationery ( 1,000) Three month Google Adwords campaign (FOC). Franchise Fee ( 3,500) Exclusive territory Initial training Central call answering Intranet Website (copy and setup) On-going support. 7

8 Genie Franchise Management Ltd. Unit 6, Bicester Business Park Telford Road Bicester Oxon OX26 4LB T: F: Prices and specifications are correct at time of printing, but may be subject to change. E & OE. Contact Clean Genie Franchise Management Ltd. for current information.

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