If you have a passion for Sports then Little Musketeers would like to offer you the opportunity to earn a significant income doing something you love.

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1 Creating the Champions of Tomorrow Franchise Prospectus

2 If you have a passion for Sports then Little Musketeers would like to offer you the opportunity to earn a significant income doing something you love. Little Musketeers is run by Olympian and 4 times British National Champion, James Beevers. Under James guidance and supervision franchisees will have the unique opportunity to learn and be supported by one of Britain s most successful fencers. Key Benefits No previous experience required full training given Proven business formula with a High Income Potential of 60k+ Low Overheads Run the business from home classes, fun days and birthday parties are run at schools and other locations provided for you Large Exclusive Territory in which only you can operate Initial fencing equipment, banners, stationery, clothing all provided Assistance with raising finance Next Steps This prospectus will tell you exactly what this opportunity is about our history, the key benefits, training and support, earning potential, and your initial investment. The next step in the process is to fill in the form at the back of this prospectus and then arrange a visit to our head office. This will give us both the opportunity to meet each other, give you the chance to see the business first hand and provide you with the chance to ask any questions that you may have. School Clubs Holiday Clubs and Camps Fun Days Staff Team Building Birthday Parties Merchandise

3 A Foreword from James I stride towards my opponent, the adrenaline is pumping, the butterflies in my stomach in a wild frenzy... the ritual begins. Without eye contact my opponent and I test our weapons and then walk back to our on guard lines. We face each other and for a split second make eye contact as we deliver our salutes. I put on my mask and all is silent as I wait for the words... On guard the referee says confidently. I take a deep breath and assume the on guard position, my eyes now fixed on my opponent. My heart beats violently, almost shaking my body Ready, the referee says, a crescendo in his voice. My grip tightens ever so slightly, I bend my knees Fence These three words still send a shiver down my spine whenever I hear them. That growing sense of anticipation, the feeling that you are about to step into the unknown. Those last few seconds before battle commences. To me, there is no other feeling like it. I started fencing at the age of eight and 23 years later I still get goose bumps every time I prepare for a match. Fencing has always provided both structure and balance to my life and I very much look forward to working with all Little Musketeers franchisees.

4 Fencing provides a unique mix of physical, intellectual and emotional stimulation. It is a great way to stay fit and make new friends'

5 Why choose a Little Musketeers Franchise? Below we have highlighted the main benefits of being a Little Musketeers franchisee which should help you answer the above question. Harnessing the Olympic Spirit As we approach the London Olympic Games in 2012, enthusiasm for sport, particularly Olympic sports, in schools across the country has never been greater. The government are also harnessing the London 2012 Olympic spirit to help promote and develop extended school sports clubs which help engage pupils who might otherwise become disaffected, and encourage them to view school in a more positive light. As a Little Musketeers franchisee you will be able to actively tap in this nationwide passion for Olympic sport and develop a successful business. Proven Business Formula As a Little Musketeers franchisee you will have the opportunity to build a successful business with the training, support and experience of an established business behind you. We have a proven business formula which will form the basis on which your franchise operates. The earning potential for a Little Musketeers franchisee can be seen in the earning potential section of this prospectus. The other great benefit of owning a business is that you could have a valuable asset that you can sell in the future.

6 Large Exclusive Territory Each franchisee is given a large exclusive territory to work within. This means that only you can operate and market within your chosen area. The size of your area means that you have the opportunity to build a sizeable business over the coming years without being restricted by a small territory which would limit your potential. Proven Lead Generation Little Musketeers has a proven business formula for generating leads and business. Key areas we cover include target markets, sales activity, lead generation tools and techniques, lead conversion and how to maximise the amount of money in the deal. Credibility and Use of Company Brand As part of the franchise agreement you get to use the Little Musketeers processes, systems, name, logo, website and stationery. This gives you the credibility and confidence to go out into the market place and get off to a good start. It also enhances your position in the mind of potential clients that they are dealing with an established and reputable company. Training and Ongoing Support Ongoing comprehensive training and support from the office and on the job will be given to all franchisees. You will have dedicated support directly from the people who have successfully built the business. Assistance with Raising Finance Finance Plans are available for prospective franchisees if required. A business plan template has been developed which is then amended to suit your particular circumstances. This can then be shown to any High Street Bank or Lender either by yourself or with our assistance. This approach helps secure the lowest finance rates available.

7 Additional Products and Services to Sell We will also train you in selling additional products and services which will further boost your turnover and profitability. These include: Birthday Parties Holiday Clubs Merchandising

8 Little Musketeers Market Opportunity Company Background Little Musketeers is run by Sydney 2000 Olympic fencer James Beevers. James, a resident of Leigh-on-Sea in Essex for most of his life, is a 3rd generation of fencer emulating the success of his mother, father and grandfather, who all fenced at international and Olympic level. James started fencing at the age of 8, and has since gone on to win every British National title including being Senior National Champion 4 times. He has represented Great Britain at no less than 16 World Championships and was a member of the British Team at the 2000 Olympic Games in Sydney. Fencing is one of the most exciting sports in the modern Olympic Games yet historically, unlike other main stream sports, it is quite difficult to find a fencing club and get involved. At Little Musketeers, the mission is very much to put the fun back into fencing and make it as accessible as possible to children who wish to learn this truly unique sport. Marketplace Fencing is immensely popular with children and is fast becoming the new alternative sport to help improve fitness, co-ordination, agility, speed and strength whilst also appealing to a child s sense of play. Traditionally children have had to be about 8 years of age to start fencing. At Little Musketeers we are passionate about establishing fencing in primary schools and giving children as young as 5 years of age a fun and exciting introduction to the sport. The main areas to focus on are: Primary School Clusters Leisure Centres Studios / Church Halls for private evening classes Products and Services School Clubs and Holiday Camps Fun Days Staff Team Building Sessions Birthday Parties Merchandise

9 Why Franchising? Franchising is a fantastic way to start and run your own business it provides you with an opportunity to earn a high income but with the support and back up of the franchisor behind you. Starting a new business always carries a risk new businesses are vulnerable. The degrees of vulnerability vary depending on: Knowledge Skill Financial resources Relevant abilities Many who start up their own business lack some or all of these qualities. Many fail because they cannot learn quickly enough and the money runs out. With a franchise this risk is reduced because you are buying the experience and expertise of the franchisor. This will help you to avoid making the same mistakes that they have made during their trading life. Other Franchise Benefits You are selling an established product or service with a turnkey business plan and format for you to operate. This includes the brand, systems and processes, lead generation and help raising finance if required.

10 The Training Process Little Musketeers has spent several months developing their franchisee training programme and Operations Manual. It has been designed to give a franchisee the required skills and knowledge to operate their own Little Musketeers Franchise. Initial Training The initial training takes place over two to five days (depending on experience) and includes: Little Musketeers overview and the market place Setting up and running your own Little Musketeers business Technical training to confidently run your own insert product / service area Sales and marketing Administration and reporting This training gives you sufficient knowledge to confidently begin trading as Little Musketeers within your exclusive territory.

11 Ongoing Bespoke Training and Quality Assurance Once you have had your initial training from Little Musketeers it doesn t stop there. Ongoing bespoke training is available to all franchisees, whether it is more advanced training or just some refresher training. We feel that our training, support and backup are key features of our franchise offering and for purposes of quality assurance all coaches employed by a franchisee will have to undertake a certified training course. Little Musketeers also provides comprehensive telephone and support. This ensures you are never left on your own and support is available whenever you need it.

12 First class training and support Little Musketeers classes are designed by Olympian and 4 times British National Champion, James Beevers. With James training and guidance franchisees will have the unique opportunity to learn from one of Britain s most successful fencers and run a very successful business. Testimonials James has a long track record of success as a world class athlete and his move to coaching is a very exciting development for British Fencing. I have no doubt he will be a generous, kind and hugely talented teacher of adults and young people Ziemek Wojciechowski, Great Britain Olympic National Coach James Beevers has been one of our top international fencers having represented Great Britain at the Sydney Olympic Games. As a former British Champion, I am pleased to see him turn to coaching where I am certain he has much to offer Keith Smith, President British Fencing His vast knowledge and experience of the sport at every level from understanding how a child feels when first learning to fence to understanding the pressures of being an Olympic fencer will, I am sure, enable him to reach the very top level in coaching Dave Hanrahan, Olympic Foil Coach Sydney 2000

13 The Franchise Earning Potential The potential earning figures for a Little Musketeers franchisee can be seen below. There are four main income streams (excluding merchandising). These are Term Time Income, Holiday Clubs, Birthdays, and Fun Days. The figures below show earning potential per 100 children for term time income and the other figures are based on 2 birthdays per month, 2 fun days per term and 8 weeks of holiday clubs per annum. Numbers of Term Holiday Birthdays Fun Days Total Children Income Clubs ,200* 2400* 2520* 1800* 19,920* ,400* 2400* 2520* 1800* 33,120* ,600* 2400* * 46,320* ,800* 2400* 2520* 1800* 59,520* ,000* 2400* 2520* 1800* 72,720* ,200* 2400* 2520* 1800* 85,920* Low Overheads * NB. These are potential earning figures only. No guarantee of earnings can be given. Overheads are kept low because premises and a van are not required. Your lessons are at school premises or birthday party locations.

14 The Franchise Package The cost of the Little Musketeers Franchise is 9,995* (+vat) NB. All VAT is reclaimable The Little Musketeers franchise includes the following: Trading under the Little Musketeers brand name An exclusive territory for you to trade in Full training on our company, operations, products and all aspects of running your own Little Musketeers franchise Permanent ongoing head office support Complete start-up package including stationery and sales literature Operations and resource manual A dedicated & integrated web presence and Little Musketeers Equipment Bag for 16 Children 250 Promotional packs for schools 2 x Promotional Banners 250 Posters 1000 DL 3 fold leaflets 500 Letterheads 1000 Business Cards 500 Compliment Slips 10 Logo T Shirts 50 Gold medals with colour logo 50 Silver medals with colour logo 50 Bronze medals with colour logo 50 Branded party bags 50 Branded party invitations *Ongoing fees 10% of turnover payable monthly

15 Next Steps Who are we looking for to join us at Little Musketeers? We are looking for hard working individuals with drive, the determination to succeed and who enjoy dealing with people. Attitude is the most important thing, most other things we can train and support you to achieve. We want to work with people who believe in excellent service and want to deliver this to customers. The characteristics we are looking for are as follows: Keen to run your own business Good with people Able to work hard for yourself Able to drive Honest and reliable Taking your Application Further If having read through the prospectus you believe you have the necessary skills and desire to become a Little Musketeers franchisee then you are ready to take your application further. The next steps are to answer any questions you may have regarding the franchise and then arrange for you to come and view the Little Musketeers operation first hand. Please fill in the brief form on the next page or do it online at the Little Musketeers Franchise Website the quickest way is to fill it in is online but if you decide to fill in the form on the next page please post it back to: 28 Fillebrook Avenue Leigh-on-Sea Essex SS9 3NT

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