News Source. Media Kit University Drive Boise, ID boisestatepublicradio.

Transcription

1 Your News Source Media Kit 1910 University Drive Boise, ID (208)426(208) boisestatepublicradio.org

2 About Our Reach Boise State Public Radio broadcast to more than 100,000 listeners throughout Southern and Central Idaho s metropolitan and rural areas. Our listeners make up one of the most educated and affluent audiences in Idaho media. Public radio listeners place a high value on creativity, curiosity and social consciousness, and they have a strong attachment to nature and the environment. They are open to trying new products and services but are less likely to be influenced by usual means of reaching consumers. (Source: MRI Doublebase 2010) Our Format As the only sources of quality public radio news, classical music, jazz and unique cultural programming, Boise State Public Radio stations are distinct in their mission, their audience and their partnerships. Our more than 20 stations and translators include: KBSX 91.5FM news programming KBSU 90.3FM classical, arts & cultural programming KBSW 91.7 FM Twin Falls news & classical programming Online streaming at boisestatepublicradio.org Our Environment Boise State Public Radio is commercial free, supported by members and business sponsors. Our Purpose Be at the civic, cultural and intellectual forefront of our community to create an informed, engaged public.

3 Coverage Our Stations News + Talk News + KBSX Boise 91.5 FM* KBSY Burley 88.5 FM KBSJ Jackpot 91.3 FM KBSQ McCall 90.7 FM KBSS Sun Valley 91.1 FM* KBSW Twin Falls 91.7 FM* Challis 89.7 FM Hailey 90.5 FM Ketchum 93.5 FM Salmon 91.9 FM KBSU Boise 90.3 FM* KBSM McCall 91.7 FM Cascade 90.9 FM Stanley FM Eclectic Music Blend New Meadows/Lake Fork 93.5 FM Bellevue FM Radio Bilingual KBSX HD 3 Boise 91.5** Jazz KBSK McCall 89.9 FM KBSX HD2 Boise 91.5** KBSW HD3 Twin Falls 91.7 ** KBSU HD2 Boise 90.3** KBSS HD2 San Valley 91.1** KBSW HD2 Twin Falls 91.7** *Also available in HD **Only available on HD radio, online streaming

4 Monday - Friday KBSX 91.5 FM - Boise, ID KBSY 88.5 FM - Burley, ID KBSQ 90.7 FM - McCall, ID KBSS 91.1 FM - Sun Valley/ Twin Falls, ID FM Bellevue KBSJ 91.3 FM Jackpot, NV/Twin Falls, ID KBSX 93.5 FM - New Meadows/Lake Fork, ID Listener 55% 45% 68% Profile: Men Women Age Listening Location: 45% AQH Home 47% AQH In Car 7% AQH At Work 1% AQH Other 4:00 AM 9:00 AM 11:00 AM 1 1:00 PM 6:30 PM Morning Edition The Diane Rehm Show Fresh Air Here and Now Science Friday [Fri. only] All Things Considered Reader s Corner w/ Bob Kustra* [Fri] Marketplace Fresh Air The Story Saturday 10:00 AM 11:00 AM 1 1:00 PM 3:00 PM 4:00 PM 5:00 PM Weekend Edition Car Talk Wait, Wait, Don t Tell Me! This American Life RadioLab Ask Me Another TED Radio Hour The Splendid Table All Things Considered Weekend Marketplace Money Snap Judgment Commonwealth/City Club of Boise Sunday 10:00 AM 11:00 AM 11:30 AM 1 3:00 PM 4:00 PM 5:00 PM Weekend Edition Wait, Wait, Don t Tell Me! Reader s Corner w/ Bob Kustra* Dialogue To the Best of Our Knowledge This American Life On the Media Car Talk All Things Considered Weekend On Being Fresh Air/Idaho Reports Specials & Documentaries *Local Programs

5 Monday - Thursday 1:00 AM 9:00 AM 10:00 AM 3:00 PM 10:00 PM KBSU 90.3 FM - Boise, ID KBSU 90.9 FM - Cascade, ID KBSU 91.1 FM Lower Stanley, ID KBSU FM Stanley, ID KBSM 91.7 FM McCall, ID Listener 55% 45% 69% Profile: Men Women Age Listening Location: 60% AQH Home 19% AQH in Car 21% AQH at Work 0% AQH Other Boise Philharmonic Showcase* [Mon] Boise Philharmonic Showcase* [Wed] Echoes Blues Deluxe* [Mon] Edges* [Tues] A Prairie Home Companion [Wed] Fluid Drive* [Thur] Friday 1:00 AM 10:00 PM 11:00 PM Fluid Drive* Echoes Idaho Music* Shakedown Street* Grateful Dead Hour* 10:00 AM 4:00 PM 11:00 PM Dawn Flight* Full Circle* Private Idaho* Mountain Stage A Prairie Home Companion Thistle & Shamrock Celtic Connections Jazz Conversations Jazz with Arthur Balinger* Blues Before Sunrise* Saturday Sunday 4:00 AM 1 1:00 PM 10:00 PM Blues Before Sunrise* Boise Philharmonic Showcase* From the Top Sunday Concert Hall Guitar Alive A Prairie Home Companion Pipedreams *Local Programs

6 Branding 1910 University Drive, Boise, Idaho (208) , BoiseStatePublicRadio.org Business Support is called Underwriting Business and corporate support messages are really our thanks to organizations for providing financial and in-kind contributions to our programs and programming. Having a business name associated with programming on a member-supported station like Boise State Public Radio builds recognition and brand loyalty. Research finds: 80% of public radio listeners say they have a positive impression of a company that supports public radio. 70% of listeners say that underwriting messages have a positive impact on their purchase decisions. 28% of listeners claim to have been directly influenced by public radio in buying a product or service, versus only 5-to-7 percent who claimed to have been influenced by messages on a commercial radio station. Business Support Support is not quite the same as Advertising As a member-supported radio station operating in the public interest, the FCC restricts the language we can use to recognize our supporters. Announcements are factual, not comparative, and cannot include specific calls to action. But our listeners don t need to be cajoled into buying tickets to events. Boise State Public Radio listeners attend concerts, go to performances and exhibitions, and travel regularly. They rely on our station to keep them in-the-know. Source: 2012 NPR Audience Profile Report

7 Reach Your Message Stands Out As a public radio station, we don t clutter our airwaves with a lot of needless or distracting chatter. We air an average of four local spots per hour, so your message is spotlighted and not lost in the crowd. Compare this to commercial radio, which might have as many as 18 ads per hour. Your Message Is Unobtrusive Business support messages are informational and are often perceived as endorsements by the station that the listener loves. The halo effect confirms that listeners prefer patronizing a company that supports their station. Your Support S upport is E ffective and E fficient Since Boise State Public Radio is a 501 (c) 3 non-profit corporation (through the Boise State University Foundation), your contribution may be a tax deductible expense. Always check with your tax consultant. Get Results The bottom line is that underwriters get results on Boise State Public Radio. An NPR study shows that 83 percent of the NPR audience have a more positive opinion of a company when it supports public radio, and when price and quality are equal, 77 percent prefer to buy products from public radio supporters.* Support on Boise State Public Radio is not only good for business, but it also provides support for a valued community resource. Ninety-four percent of the NPR audience agree that public radio programming is important, and if it went away, they would miss it.* *Source 2007 NPR/Jacobs Media

8 Non-Commercial These guidelines help preserve the non-commercial nature of Boise State Public Radio. Our listeners value this as part of what makes public radio unique in sound and substance. In addition to providing exceptional programming, we maintain a non-commercial, uncluttered and intelligent environment, keep listeners engaged during breaks and air business support announcements in keeping with our programming values, as well as with FCC requirements. Your contribution demonstrates to our listeners your commitment to community service and quality programming. A message must identify, but may not promote, the business, its services, facilities or products. It may not express the business views on any matter of public interest or importance. It may not support or oppose any political candidate. And it must be scheduled so as not to interrupt a station s programs. In addition to these legal requirements, messages must be in keeping with the noncommercial nature of our station. To maintain the consistency of our sound, all messages are prerecorded by a station voice. Business support messages may: Describe your business. Identify facilities, services, products or product lines (no more than a total of three mentions per announcement). Describe your corporate mission. Inform the public of events you sponsor. Include a corporate slogan, so long as it is not flagrantly promotional. Include a web address, phone number and street address for your business. Indicate the number of years you have been in business. Include the name of a nonprofit organization you support, although it must be clear that you are providing the funding for the announcement. Business support messages may not include: Qualitative language. (e.g., award-winning, leading, etc.) Comparative language. (e.g., better, best, oldest etc.) A call to action ( Visit our store ). An inducement to buy, sell, rent or lease. References to price or value. Personal pronouns, unless as part of a slogan. Length of Announcement: Business support messages may not exceed 20 seconds. Competitive Media Support by commercial and non-commercial media organizations is permitted. Editorial Control The station exercises absolute editorial control over all copy and reserves the right to edit copy to conform to station and FCC guidelines.

9 Contact Larry Newton Corporate Support Manager (208) Patty Trent Corporate Support Representative (208) Christian Koppenhafer Corporate Support Representative (208)