Visit Finland Road Show Northern China & Chongqing Shanghai Hong Kong & South China Japan USA

Transcription

1 Visit Finland Road Show 2013 Northern China & Chongqing Shanghai Hong Kong & South China Japan USA

2 Marketing Update Northern China & Chongqing Danye LIU / Sep 30, 2013

3 Market Info & Review, Beijing I Northern China reported by Danye Liu, Beijing Market Info 2013 Finnair new sales team since June and will cancel seven flights during Chinese New Year (Jan 27 - Feb 9, 2014) Trend 2014 New Ambassador and Visa Consul since September Tailor-made groups, FIT travelers (apps for mobile, Chinese info and New China Travel Law will be effectived since Oct 1st etc.) Travel season: May holiday, summer vacation, Oct holiday, Lunar New Year Promotion on social media e.g. Wechat, Weibo and etc. Outbound travelers will be 94.3mio pax, +15% and expenditure 117.6bio, +20% in year 2013, estimated by China Tourism Institute 1-2 countries package is preferred by key TOs e.g. Mono Finland, FI+SW Summer: HEL, TPE and TUK (new topics like family, golf, photographing) Winter: RVN, KEM, IVO and HEL (Finnish art studio, Cooking school...) Target group: government/company groups, young and middle aged, family Government /MICE grups are reduced due to Chairman XI s announcement Simple Rule

4 Market Info & Review, Beijing II Northern China reported by Danye Liu, Beijing Summer Campain - June to August, 2013 CITS, CYTS, Utour VF, VS, TallinkSilja Line Date: June - August 2013 Helsinki, Tampere (Angry Bird Park), Turku (Moomin World) and cruise Winter Campain - December to Janurary, 2013 CITS, CYTS, Utour, Caissa, Ctrip and Compass Travel VF, VS, Rovaniemi region, Kemi, HEL, STO, Viking, TallinkSilja... Date: December - January 2013 Rovaniemi, Kemi, Helsinki, Stockholm and cruise

5 Market Info & Review, Chongqing Northern China reported by Danye Liu, Beijing Market Info - Finnair since May 10 th, 2012 (4 flights per week) Population: 8mio/downtown, 29.4mio/city Finland = unknown (Hot destination = FR, DE, IT, CH and GB) Local TOs relay on wholesales in Beijing, except Comfort Travel Popular products: 4 Nordic countries/10 days/cny18000, 4-5 European countries/12 days/cny20000 Travel season: late May to early Oct, Lunar New Year, summer vacation Target group: government/company groups, middle aged wealthy people Summer Campain - June to August, 2013 Chongqing New Asia International Travel Service Date: June - August 2013 Helsinki, Provoo, Turku and cruise Trend Nordic countries plus Russia

6 Thank you! Danye LIU Marketing Representative, Beijing & Chongqing Fisit Finland Sina Weibo:

7 2013 Visit Finland Road Show VF Shanghai

8 Distribution Channel Visit Finland Shanghai Traditional Travel Agency Online Travel Agency (Web & APP) Free Independent Traveller 8

9 Travel Season and Demand Visit Finland Shanghai Year 9

10 Trends Visit Finland Shanghai Group Downsize Quality Customize d Experience More Distribution Channels Online Environment 10

11 Thanks David Wu Visit Finland Representative China: Shanghai

12 Hong Kong & South China

13 These are the #3 and # 4 city in China both are very active in self-funded travel Guangzhou There s still a border between Hong Kong and mainland China Shenzhen HongKonger holds SAR passport which allow them travel in Europe visa free Hong Kong

14 The market has a basic knowledge of Northern Finland already Northern light and Santa are two main forces drive our tourists to visit Rovaniemi and Lapland. The travel agents tend to dig out more real Lapland experience in these two years * in unique cottage experience * in observing the Lapland scenery * in touch with the nature of Lapland (don t make it too hard) As well, they want to explore more Lapland summer

15 For so long, Rovaniemi Kemi Ivalo is the basic structure for the tour, mainly in winter. Agents now they hope to explore new routing including Levi/Ylläs, Kuusamo/Ruka, many South China agents hope to find Lapland DMC to plan new itinerary for them. For summer, package links up Rovaniemi with Salla-Savukoski and Oulanka is a new direction our agents want to explore more Lapland in autumn? Any idea?

16 JAPANESE MARKET SHIGEYOSHI NOTO Alatunniste teksti

17 JAPAN GROWING MATURED WELL KNOWN

18 Northern Lights business from JAPAN Anniversary Alatunniste teksti

19 NEXT STEP WINTER AUTUMN

20 Visit Finland Roadshow 2013 Helena Niskanen

21 US Travel Market Europe remains a dream come true destination for Americans. It s appealing for its diversity, history, culture, people and food US travelers to Europe live mostly in the Middle Atlantic States (30%), the South Atlantic States (25%) and Pacific States (14%). New York is the largest source of visitors to Europe (17%), followed by California (11%). Most Americans travel in May-September as couples, they tend to be middle-aged older, wealthier, active baby boomers, and better-educated than the average, and stay 18.3 days

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24 US Travel market According to many US tour operators there s a growing interest in offthe-beaten path destinations Europe is an important market for the cruise industry with 10.9 percent market share of the global cruise market. River cruises gaining more popularity Off-season travel (November-April) is catching on Norwegian will add new routes between Scandinavia and Los Angeles, Oakland-San Francisco and Orlando and New York in spring Currently they operate six weekly flights from Scandinavia to New York. American Airlines merger issues has resulted in a shorter season for Chicago-Helsinki route

25 Market update U.S. citizen outbound travel totaled 29.4 million YTD U.S. travel to overseas markets was up two percent in June but flat for the year (14.5 million). U.S. travel to overseas locations accounted for 49 percent of U.S. outbound international travel. In 2012 Scandinavia s market share of U.S. travel to Europe was just over nine percent

26 MARKET SHARE

27 Current Trends 55% of U.S. consumers expect to travel for leisure (AMEX), and 77% among affluent travelers The majority of U.S. leisure travelers (87%) expect to spend more money on trips in 2013/2014, allocating 74 % to airfare and plan to fly to at least one destination in Preplanning is down from 2012, (-57%) Research reported by PhoCusWright says that $6.7 billion in travel was booked by smart phones and tablets in PhoCusWright projects that figure will approach $23 billion in 2014 and account for 16 percent of the online travel market. U.S. citizens now have 13,125,829 issued passports

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