Knowing the customer in India

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Knowing the customer in India"

Transcription

1 2020 Knowing the customer in India The India 2020 Strategic Plan India is one of the world s fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by The India 2020 Strategic Plan (the Plan) was developed to maximise India s tourism potential and to set the foundation for the future, when long haul leisure travel becomes more common. Launched in June 2012, it was developed by Tourism Australia in collaboration with industry and government stakeholders. It is a key deliverable of the Tourism 2020, Grow Demand from Asia strategy, recognising India s role in driving tourism growth in this Asian Century. The Tourism 2020 Strategy identifies that India has the potential to be worth between A$1.9 billion and A$2.3 billion to the Australian economy by the end of the decade. The Plan identifies four strategic pillars that are pivotal to being competitive and winning market share in India: Knowing the customer, A dedicated Geographic strategy, Delivering Quality Australian tourism experiences, Building Aviation and access. Since its launch, leisure spend and arrivals from India have grown by 26 per cent and 16 per cent respectively. India is one of Australia s fastest growing inbound markets and is amongst Australia s top 10 source markets. Indian arrivals grew 7.5 per cent in 2012, reaching 159,400, and were worth A$786 million in overnight spend. 2 Dubai New Delhi Ahmedabad Mumbai Hyderabad Chennai Bangalore Kolkata Kuala Lumpur Bangkok Singapore Hong Kong Key Research Findings Australia is a highly aspirational destination for Indian travellers, with visiting Australia s beaches and iconic landmarks high on their list. Associations with Australia are strongest for its natural landscapes and wildlife. Australia is perceived to have a range of experiences on offer, both adventurous and family friendly. Recommendations from family and friends who have visited or who live in Australia play a very influential role in destination choice. Indian travellers want a holiday that offers comfort, happiness, relaxation and adventure. Pre packaged holidays are preferred for long haul travel as they provide convenience, a range of options, value for money and safety. Online travel information is their primary source when dreaming or considering a holiday destination as well as in the holiday planning phase. Most Indian travellers continue to use travel agents to plan and book a holiday to Australia. Knowing the target Customer in India Integral to achievement of the India 2020 Strategic Plan is putting the target customer at the centre of all that we do at Tourism Australia. This means understanding the needs and wants of consumers and sharing these insights so that the Australian tourism industry can tap into the potential of this growing but complex market. In early 2013, Tourism Australia commissioned Ipsos Social Research Institute (Ipsos) to conduct research into the long haul travel behaviour and preferences of Tourism Australia s target customer in India to improve understanding of what drives their travel decisions. Research was undertaken in Delhi and Mumbai (where Tourism Australia has been focusing its consumer marketing efforts), as well as Kolkata, Chennai, Bangalore and Hyderabad. The research indicates that there are considerable opportunities for Australian tourism. While Delhi and Mumbai continue to present the strongest opportunities, there is also potential in Chennai, Kolkata, Hyderabad and Bangalore. 1 United National World Tourism Organisation (2012), Tourism Highlights Tourism Research Australia, International Visitor Survey, December 2012; Australian Bureau of Statistics, Visitor Arrivals, April 2013 Knowing the customer in India July 2013

2 The leisure traveller... what we learnt about Tourism Australia s target customer How Australia stacks up Perceptions of Australia are largely positive Beautiful scenery and interesting wildlife, as well as modern infrastructure Australian people are viewed as laid back and friendly Culture is appealing lots of freedom. Holidaying in Australia generally has high status among friends some thought it definitely had a wow factor. Australia is viewed as a good honeymoon destination ( romantic ); as well as good for older people (laid back, relaxing) and young travellers (has adventure, lots to see and do). Most associations with Australia tend not to go beyond icons (most involved kangaroos, Sydney and cricket). Overall, there is a low level of knowledge about specific Australian locations and attractions. Australia is viewed as a luxury destination a long way away, expensive to visit, highly developed, not polluted and with good facilities. Although Australia is considered an expensive holiday, it is also felt to be good value for money as it provides a memorable experience. Delhi and Mumbai continue to have significant potential. Outside Delhi and Mumbai, the cities with the most potential for increasing travel to Australia are Bangalore and Hyderabad. Once Indians travel to Australia, they rank it highly in terms of safety. However a little negativity remains in some Indian cities, with Australia viewed as potentially less safe compared to other long-haul destinations. This is resultant from past incidents of violence affecting Indian students. Australia s competitiveness Australia fares well compared to other destinations ranking third as the country they are considering for a holiday in the next one to two years. Singapore is top, followed by the USA. Australia shares third place with Switzerland. The desire to visit Australia is highest among those who have visited before. Countries considered for holiday/leisure travel in the next one to two years Singapore USA Australia Switzerland Malaysia Canada UK/Britain Thailand Hong Kong Italy 12% 12% 11% 15% 15% 21% 24% 33% How they like to travel Prefer semi-free independent travel most will pre-book / package parts of their holiday before arriving in Australia. This includes booking flights, transfers, accommodation and some activities. Group travel/tours are popular options for less experienced travellers group travel is considered safer for a new destination so far away from home. Convenience, value and safety are the main reasons these consumers pre-book parts of their holiday. Most Indians travel to Australia after first travelling short haul within Asia and long haul to Europe or the USA. Pre-booked holiday components Flights Car rental Everything Hotel/Accomodation (all) 35% 32% 42% 51% Transport within Australia Hotel/Accomodation (some) Some meals All meals Some entertainment and activities All entertainment and activities Transfers to and from your hotel 27% 27% 25% 25% 24% 19% Guided sightseeing tours with 12% an experienced guide

3 How they research and book a holiday Overseas holidays are planned with immediate family, with feeling comfortable of most importance in their destination choice. Planning is done both in person with travel agents and online. These are the two key information sources used. Family and friends also provide inspiration and information. Most start planning 2-6 months before travelling, with some variations across cities. For long haul destinations, bookings are predominantly made with a trusted travel agent. For short haul and familiar destinations, bookings are increasingly made through online channels, particularly for airfares and accommodation. Even if travel agents are used, most consumers will do some independent research to verify what the agent is telling them. Travel Agents are used to arrange and obtain visas. Preference for package, group or independent travel by city Delhi 4% 32% 33% 26% 6% A pre-packaged group tour/deal, travelling with people I may or may not know Mumbai 16% 19% 41% 18% 7% A pre-packaged group tour/deal, travelling only with my friends/family Chennai 14% 74% 13% A package that is customised to my needs or the needs of my friends/family Kolkata 18% 25% 39% 18% A holiday I design and book myself (e.g. accomodation and flights and activities booked separately) Hyderabad 41% 31% 5% Do not know/not sure Bangalore 27% 52% 21% Total 14% 35% 33% 15% 4%

4 How to influence their travel decision-making Recommendations from family and friends who have visited or who live in Australia play the most influential role these are seen as trusted information sources. Travel specific information on the internet inspires and is used to get ideas and recommendations. Travel agents and tour operators are consulted for information on where to holiday, and are important in the planning and booking process. Online social networking sites such as Facebook are used to consult and gather information. Destinations featured on TV and in films play a role in destination choice. Marketing messaging should give reassurance that they are getting a good deal; and that once they arrive at their holiday destination people will be helpful if anything goes wrong. Influences on destination choice Recommendations from friends or family who have visited there 51% Recommendations from friends or family who have lived or do live there 34% Travel-specific information on the internet 31% Advice from a travel agent or tour operator 27% Travel-specific programs on TV (e.g. on Travel and Leisure Channel) 25% Social networking sites on the internet (e.g. Facebook) Locations/places that you have seen in movies or TV serials 20% Travel-specific articles or information in newspapers or magazines 19% Online blogs and reviews, e.g. Trip Advisor 17% Travel books or guides 10% Travel brochures 9% General news reports (in print, on television, in online media, etc) 7% Locations your children want to visit 6% Travel-specific programs on the radio 6% Media ads/promotions by airlines or travel agents 2% Media ads by govts/tourism boards/orgs marketing holiday destinations 2% Gaining social prestige and status/bragability 1% What travel sellers have to say... The research included interviews with travel sellers in India. Some insights: Australia s visa application process has become easier for Indian travellers in the last 12 months. Indian consumers are high users of the internet and as a result they are well informed and will shop around for the best deals. Australia has a wide variety of products and experiences, but needs to continue to innovate, create and communicate new reasons to travel to Australia in order to remain competitive with other destinations. The average middle-class Indian traveller makes two overseas trips a year, one long haul and one short haul. The luxury travel segment has grown significantly in the last year and continues to do so, despite the declining Rupee. These travellers are often accompanied by domestic staff (cooks, personal assistants, drivers and so on) as luxury travellers do not want to compromise on the service levels they are used to at home. Because of India s rising wealth, Tourism Australia s target customer - affluent consumers in key cities - is endorsed as the right target segment in India. To reach these tech-savvy target customers, operators are increasing marketing spend in online channels. This includes not just information, but also online sales. Non-stop direct flights, whilst not essential, are preferred by Indian travellers as they allow more time in the destination and are easier to manage when travelling with children.

5 Who our target customers are Affluent they are amongst the wealthiest of India s population, but income does vary across cities. Men and women aged years. Couples (including honeymooners) and families (often travelling with children). Work as: Entrepreneurs or are self employed. Highly qualified professionals. Senior executives at multinational companies. Experienced travellers have travelled for leisure in the past 12 months and have Australia as part of their holiday consideration set. Live predominantly in Delhi and Mumbai, but also in Chennai, Kolkata, Hyderabad and Bangalore. Analysis of economic and demographic forecasts as well as aviation, visa access and industry feedback was undertaken to identify cities with potential. (Travel sellers in India have endorsed this target). What they want from a holiday For a long haul trip (such as Australia), a holiday of up to 10 days that includes time to de-stress and spend time with family. The latter are key motivators for leisure travel and the main consideration when designing their holiday. Safety and security Australia is generally viewed as safe for tourists and families. Visiting beaches and famous landmarks are the most popular activities. Direct flights are preferred, however most are happy to consider a stop-over. Those from smaller cities (for example, Chennai), accept two flights are often necessary. Ease of obtaining a visa. Value for money. The availability of Indian/ Jain / pure vegetarian food is valued. For some, it is key in destination choice, while for others trying different cuisines is appealing. This research provides some really valuable learning about the Indian consumer, their purchasing intentions and desire for experiencing travel. India is already Australia s tenth largest source market and has the potential to grow strongly in coming years if we get the marketing, product, distribution and aviation access right. Andrew McEvoy, Managing Director, Tourism Australia.

6 The Research This is the first time Tourism Australia has undertaken such comprehensive research into the travel behaviour and preferences of consumers living outside Mumbai and Delhi. Along with these cities, analysis was also undertaken in Kolkata, Chennai, Bangalore and Hyderabad. Ipsos undertook the study, focusing on understanding the differences between these cities. Findings included some similarities and differences across cities, for example, Australia is in the top three future destinations of choice in all cities except Delhi and Mumbai. Another finding was that Delhiites are most likely to design and book their own holiday; while the comfort and safety of a package was more appealing for respondents from Chennai, Kolkata and Mumbai. The research was undertaken in two stages using both qualitative (focus groups and in-depth interviews) and quantitative (face-to-face surveys) methodologies. A target sample of 2,054 participants was used. Research objective The key objective of this research is to increase Tourism Australia s understanding of what motivates the Indian target customer to travel long haul, their intention and desire to travel, what they currently know about Australia and how Australia compares with other destinations, travel preferences, planning and booking channels, and media consumption habits. Insights from the research will inform Tourism Australia s marketing and communication strategies in India. Want to know more? For more detail, please contact the Global Insights team in Sydney Chris Rigg Senior Insights Analyst, Global Insights, Tourism Australia E: T: For media queries, please contact the Corporate Affairs team in Sydney Leo Seaton Manager, Media Relations, Tourism Australia E: T: Or Next steps Tourism Australia will share the findings and insights from this consumer research with industry and governments in Australia and India to help drive targeted marketing communications, and inform product and experience development. Insights from this research will also help to refine Tourism Australia s marketing activities in India, including improving media efficiencies and determining key projects that will drive demand for Australia. The research revealed the high status and importance of overseas travel to Indians in all six of the cities included. Australia certainly has a wow factor for this market, with its natural environment being among the strongest attractions. There is now an opportunity to further build on these positive perceptions by raising awareness of specific destinations and activities on offer to visitors to Australia. Hannah Race, Research Manager at Ipsos Social Research Institute Tourism Australia s corporate site ( contains information on India and the Indian consumer. Updates on Tourism Australia s activities and the India market are published in Tourism Australia s industry newsletter, Essentials. State and regional tourism organisations are also a source of market intelligence on India. About Ipsos Social Research The Ipsos Social Research Institute is part of the Ipsos group, a global organisation based in Paris with over 85 offices world-wide. It is a leader in understanding the perceptions of citizens, public service users and other stakeholders. Its aim is to help clients in governments and the public sector make better, evidence based decisions. www. Ipsos.com Knowing the customer in India July 2013

China building the foundations knowing the customer

China building the foundations knowing the customer 2020 China building the foundations knowing the customer The China 2020 Strategy Australia has experienced faster international arrivals and expenditure growth from China than from any other market. A

More information

Executive Summary 2. The Indian Traveller The Emergence of India The Current India Traveller 8

Executive Summary 2. The Indian Traveller The Emergence of India The Current India Traveller 8 India 2020 Content Executive Summary 2 The Indian Traveller 3 1. The Emergence of India 3 2. The Current India Traveller 8 3. The Indian Target Market for South 17 4. South Consumer Positioning 19 5. Summary

More information

UNDERSTANDING THE CHINESE MARKET

UNDERSTANDING THE CHINESE MARKET UNDERSTANDING THE CHINESE MARKET CONSUMER DEMAND Project Market Overview In 2015, China was s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor

More information

UNDERSTANDING THE UK MARKET

UNDERSTANDING THE UK MARKET UNDERSTANDING THE UK MARKET CONSUMER DEMAND Project Market Overview In 2015, the United Kingdom (UK) was s third largest inbound market for visitor arrivals, second largest market for total visitor spend

More information

International market segments

International market segments International market segments ATE13 SPECIAL SERIES - BABY BOOMERS (EASTERN markets) February 2013 The Baby Boomer Holiday Market Part two Eastern markets* The world's population is aging, with the 50 plus

More information

Showcase Canada Asia Summary Shenyang, China October 19 to 24, 2014

Showcase Canada Asia Summary Shenyang, China October 19 to 24, 2014 Showcase Canada Asia Summary Shenyang, China October 19 to 24, 2014 1. Background Keith Henry CEO of AtBC and Dana Schoahs Manager, Marketing and Market Development, just returned from AtBC s second tradeshow

More information

$US3.6k 5.2% Real GDP growth

$US3.6k 5.2% Real GDP growth Indonesia s economic growth, the emergence of budget carriers and abolition of an exit tax has fuelled an increase in demand for outbound travel Indonesia economic and population statistics GDP per capita

More information

International market segments

International market segments International market segments ATE13 SPECIAL SERIES - CHINA (from primary cities) holiday market April 2013 The China (from primary cities) Holiday Market The World Tourism Organisation forecasts that by

More information

New research to help Australian tourism reach its potential

New research to help Australian tourism reach its potential 2020 New research to help n tourism reach its potential A major international tourism research project into how consumers view and the factors most likely to motivate them to visit here has been undertaken

More information

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning The birth of the Internet has had an enormous impact on the travel industry, with consumers adopting online travel tools to plan and manage their trips. Today, mobile technologies act as a catalyst to

More information

ITALY Market Profile. Over $1bn Potential to be worth by ,000. $0.5bn. 5.4m. Overview. Aviation routes from Italy to Australia 3

ITALY Market Profile. Over $1bn Potential to be worth by ,000. $0.5bn. 5.4m. Overview. Aviation routes from Italy to Australia 3 Market Profile Overview In 214, Italy was Australia s 18th largest inbound market for visitor arrivals, 17th largest market for total visitor expenditure and 13th for visitor nights. Over $1bn Potential

More information

Introduction to the Global Youth Market

Introduction to the Global Youth Market Introduction to the Global Youth Market The value of Youth Travel was estimated at to $183 billion at the end of 2012 according to the UNWTO, + 28% since 2007 Young people account for nearly 20% of all

More information

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning The birth of the internet had an enormous impact on the travel industry, with consumers adopting online travel tools to plan and manage their trips. Now, mobile technologies act as a catalyst influencing

More information

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning

Inspiration and travel planning: Millennials and Generation Z use mobile for inspiration and holiday planning The birth of the internet had an enormous impact on the travel industry, with consumers adopting online travel tools to plan and manage their trips. Now, mobile technologies act as a catalyst influencing

More information

FRANCE Market Profile. Over $1bn Potential to be worth by ,000. $0.7bn. 7.1m. Overview. Aviation routes from France to Australia 3

FRANCE Market Profile. Over $1bn Potential to be worth by ,000. $0.7bn. 7.1m. Overview. Aviation routes from France to Australia 3 Market Profile Overview In 214, France was Australia s 15th largest inbound market for visitor arrivals, 14th largest market for total visitor expenditure and 11th for visitor nights. Aviation routes from

More information

Chinese Satisfaction Survey

Chinese Satisfaction Survey Chinese Satisfaction Survey Summary Report January 2014 Report prepared by in conjunction with Tourism Research Australia Contents 1. Background... 3 2. Summary of findings... 4 2.1 Key findings... 5 2.2

More information

Travel & Tourism s Top Ten Emerging Market

Travel & Tourism s Top Ten Emerging Market Travel & Tourism s Top Ten Emerging Market Presented by: Tourism Intelligence International Vienna, October 2011 Travel and Tourism Top Ten Emerging Markets India India the Future Superpower India s Economy

More information

$0.4bn total spend. 55,100 arrivals. 2.8m total nights. 1.0m dispersed nights* Italy Market Profile. 1.1 Market Overview. Australia ranks 21st

$0.4bn total spend. 55,100 arrivals. 2.8m total nights. 1.0m dispersed nights* Italy Market Profile. 1.1 Market Overview. Australia ranks 21st Market Profile 1.1 Market Overview In 2011, Italy was Australia s 19th largest inbound market for visitor arrivals and total expenditure and 20th for visitor nights. Aviation London Milan Italy Frankfurt

More information

$ bn. $4.2bn total spend. 626,400 arrivals. 27.8m total nights. 5.3m dispersed nights 1. China Market Profile

$ bn. $4.2bn total spend. 626,400 arrivals. 27.8m total nights. 5.3m dispersed nights 1. China Market Profile Market Profile In 2012, China was Australia s second largest inbound market for visitor arrivals and the largest market for total expenditure and visitor nights. It was the third largest market for total

More information

CHINESE RESIDENT PERCEPTIONS OF QUEENSLAND

CHINESE RESIDENT PERCEPTIONS OF QUEENSLAND CHINESE RESIDENT PERCEPTIONS OF QUEENSLAND Executive summary SEPTEMBER 2014 Image: Chinese family on Surfers Paradise Beach, Queensland Courtesy of Tourism and Events Queensland 3 CHINESE RESIDENT PERCEPTIONS

More information

India leisure market to NSW

India leisure market to NSW India leisure market to December 2013 Introduction Overseas travel from India is growing and growing fast. Over the past five years outbound travel from India has more than doubled. The United Nations

More information

$0.6bn total spend. 145,600 arrivals. 4.5m total nights. 0.9m dispersed nights 5. Indonesia Market Profile

$0.6bn total spend. 145,600 arrivals. 4.5m total nights. 0.9m dispersed nights 5. Indonesia Market Profile Market Profile In 2012, Indonesia was Australia s 12th largest inbound market for visitor arrivals, 13th for total expenditure and 15th for visitor nights. Findings from Tourism Australia s recent international

More information

Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013

Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013 Tourism Australia Corporate Plan 2014 17 Delegates from Perfect China climb the Sydney Harbour Bridge, 13 July 2013 MINISTER S MESSAGE Tourism is a major contributor to the Australian economy. It generates

More information

STEPPING OUT OF THE CROWD

STEPPING OUT OF THE CROWD PATA Youth Travel Report Where the Next Generation of Asian Travellers is Heading, and How to Win a Place on their Travel Itinerary EXECUTIVE SUMMARY Proud Sponsor: 1 SETTING THE SCENE Given that the rise

More information

CONSUMER CONNECT ON TRAVEL & TOURISM

CONSUMER CONNECT ON TRAVEL & TOURISM CONSUMER CONNECT ON TRAVEL & TOURISM 3,500 global respondents 50 questions 1 sector CNN International Research presents Consumer Connect: On Travel & Tourism, a look at how business and personal travel

More information

ATE 2014 Special series: China luxury holiday market to NSW

ATE 2014 Special series: China luxury holiday market to NSW ATE 2014 Special series: China luxury holiday market to May 2014 INTRODUCTION The China luxury holiday market is now the largest segment of the luxury holiday market to both and Australia. Like the overall

More information

What is driving Australians' travel choices?

What is driving Australians' travel choices? What is driving Australians' travel choices? What is driving Australians' travel choices? ISBN 978-1-921812-45-3 Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra

More information

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013

THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 THE WHITSUNDAYS CONVERTING THE CONSIDERING! Executive summary OCTOBER 2013 3 WHITSUNDAYS CONVERTING THE CONSIDERING! Tourism Research Australia (TRA) and Tourism and Events Queensland (TEQ) undertook

More information

Brazil Market Profile

Brazil Market Profile Niagara Parks Commission Brazil Market Profile January 2013 Contents Introduction... 2 Executive Summary... 3 Brazil Market Conditions & 2013 Outlook... 4 Brazil Travel to Canada... 5 Competitive Environment...

More information

Travel market. Briefing notes and sales support for newspaper media sales teams

Travel market. Briefing notes and sales support for newspaper media sales teams Travel market Briefing notes and sales support for newspaper media sales teams What s in this deck? This deck is split into two sections: Section 1 An overview of the Australian travel market The 2015

More information

CHINESE VISITOR SATISFACTION

CHINESE VISITOR SATISFACTION CHINESE VISITOR SATISFACTION Summary JANUARY 2014 CHINESE VISITOR SATISFACTION 2 CHINESE VISITOR SATISFACTION - SUMMARY TOURISM RESEARCH AUSTRALIA CHINESE VISITOR SATISFACTION - SUMMARY China is Australia

More information

TAIWAN MARKET. Rene Reyes. As presented by: Officer-in-Charge, DOT-Taiwan October 10, 2012

TAIWAN MARKET. Rene Reyes. As presented by: Officer-in-Charge, DOT-Taiwan October 10, 2012 TAIWAN MARKET As presented by: Rene Reyes Officer-in-Charge, DOT-Taiwan October 10, 2012 Taiwan outbound past 10 years 10,000,000 9,000,000 8,000,000 7,319,466 7,780,652 8,671,375 8,208,125 8,963,712 8,465,172

More information

Deu e t u s t chl ch a l n a d

Deu e t u s t chl ch a l n a d THE FUTURE OF TOURISM GROWTH It is not only about managing the global shift, it is about exploiting customer trends Dr. Michael Frenzel, Chairman of the Supervisory Board TUI GmbH, Chairman of the World

More information

TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014

TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014 TOURISM ANNUAL REPORT: Port Douglas and Daintree Visitor Survey July 2013 June 2014 This annual report forms part of a series of reports prepared by James Cook University (JCU) on tourism in the Port Douglas

More information

Audiences London Cultural Tourism Resources

Audiences London Cultural Tourism Resources Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help

More information

International Market Profile: Thailand Year ending December 2015

International Market Profile: Thailand Year ending December 2015 International Market Profile: Thailand Year ending December 2015 This fact sheet provides a summary of the latest tourism data for visitors from Thailand to Victoria. Information includes: visitor numbers,

More information

Australia s inbound tourism statistics

Australia s inbound tourism statistics What is inbound tourism? Scope of inbound tourism: Short-term visitor arrivals are defined as overseas visitors who intend to stay in Australia for less than 12 months Statistics relate to the number of

More information

Factors affecting the inbound tourism sector. - the impact and implications of the Australian dollar

Factors affecting the inbound tourism sector. - the impact and implications of the Australian dollar Factors affecting the inbound tourism sector - the impact and implications of the Australian dollar 1 Factors affecting the inbound tourism sector - the impact and implications of the Australian dollar

More information

ATE 2015 Special series:

ATE 2015 Special series: ATE 2015 Special series: Chinese FIT Holiday Market to NSW June 2015 INTRODUCTION Chinese enthusiasm for international travel continues, enabled by a strong economy and a growing middle class. The Chinese

More information

Optima report Holland. Short version

Optima report Holland. Short version Optima report Holland Short version Background to the Optima studies Over the years, Innovation Norway has conducted several Optima studies across different markets. The main objective of these studies

More information

China Now. Your future success depends upon it! Presented by Janene Rees May 2015

China Now. Your future success depends upon it! Presented by Janene Rees May 2015 China Now Your future success depends upon it! Presented by Janene Rees May 2015 Introducing.. Janene Rees Why I love China 10 years of visiting China Over 15 trade shows with Tourism Australia and DNSW

More information

India. Market overview. Chandigarh. New Delhi. Jaipur. Ahmedabad Kolkata. Mumbai. Pune. Hyderabad. Bangalore. Chennai. Kochi

India. Market overview. Chandigarh. New Delhi. Jaipur. Ahmedabad Kolkata. Mumbai. Pune. Hyderabad. Bangalore. Chennai. Kochi INDIA India Market overview India is the third largest economy in the world in terms of purchasing power and is characterised by a rapidly growing middle class and an increasingly urbanised and youthful

More information

$2.7-3.3bn. $1.6bn total spend. 353,900 arrivals. 9.8m total nights. 3.2m dispersed nights 1. Japan Market Profile

$2.7-3.3bn. $1.6bn total spend. 353,900 arrivals. 9.8m total nights. 3.2m dispersed nights 1. Japan Market Profile Market Profile In 2012, Japan was Australia s fifth largest inbound market for visitor arrivals and total expenditure, and sixth for visitor nights. It was also the seventh largest market for total dispersed

More information

Spain Facts and Insights

Spain Facts and Insights Spain Facts and Insights Key Facts Economic Market population Outbound Travel Market Size UK s share of Spanish outbound market Scotland s visitors from Spain GDP growth forecast 2012 +0.3% (OECD) The

More information

MarketScan Indonesia 2015. The Hague, August 2015

MarketScan Indonesia 2015. The Hague, August 2015 MarketScan Indonesia 2015 The Hague, August 2015 NBTC Holland Marketing NBTC Holland Marketing (NBTC) NBTC is responsible for branding and marketing the Netherlands nationally and internationally. Using

More information

Gold Coast 2ND ASPIRATION

Gold Coast 2ND ASPIRATION MARKET PROFILE Market overview In 215, Malaysia was Australia s seventh largest inbound market for visitor arrivals, ninth largest market for total visitor spend and 12th for visitor nights. Key importance

More information

KEY FACTS ON WALKING

KEY FACTS ON WALKING Insight Department KEY FACTS ON WALKING March 2014 In 2013, an online survey was conducted with over 10,000 UK consumers as part of Visit s segmentation research. A large number of participants indicated

More information

$2.3-2.8bn. $1.2bn total spend. 343,600 arrivals. 6.4m total nights. 1.6m dispersed nights 1. Singapore Market Profile

$2.3-2.8bn. $1.2bn total spend. 343,600 arrivals. 6.4m total nights. 1.6m dispersed nights 1. Singapore Market Profile Market Profile In 2012, Singapore was Australia s sixth largest inbound market for visitor arrivals, the seventh largest market for total expenditure and 11th for visitor nights. It was also 13th for total

More information

How to Develop Tourism Offers for the Chinese market. Mr. Zhu Shanzhong Executive Director, UNWTO

How to Develop Tourism Offers for the Chinese market. Mr. Zhu Shanzhong Executive Director, UNWTO How to Develop Tourism Offers for the Chinese market Mr. Zhu Shanzhong Executive Director, UNWTO A Brief Outlook of Chinese Outbound Market Chinese outbound market: starts late, grows fast, stays active

More information

Understanding Short Breaks Topline Findings

Understanding Short Breaks Topline Findings Understanding Short Breaks Topline Findings Insert Doc 1. Consumers experience of the downturn and recovery Some optimism beginning to emerge for some, with a sense that they can make plans for the year

More information

Tourism Australia. Agency Resources and Planned Performance

Tourism Australia. Agency Resources and Planned Performance Tourism Australia Agency Resources and Planned Performance 165 166 TOURISM AUSTRALIA Section 1: Agency Overview and Resources... 169 1.1 Strategic Direction Statement... 169 1.2 Agency Resource Statement...

More information

Market Research Report on Chinese Outbound Tourist (City) Consumption 2015

Market Research Report on Chinese Outbound Tourist (City) Consumption 2015 / 01 SURVEY Market Research Report on Chinese Outbound Tourist (City) Consumption 2015 By Ipsos Following the successful release of Market Research Report on Chinese Outbound Tourist (City) Consumption

More information

ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE

ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE ARE WE THERE YET? THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? A TOURISM RESOURCE GUIDE THE TRAVEL DISTRIBUTION SYSTEM WHAT IS IT? CONTENTS What are the different styles of travel? 4 International vs Domestic

More information

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT Summary of results NOVEMBER 2013 3 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF RESULTS Visitors to the Gold Coast that participated

More information

ICONIC CITY DESTINATIONS: I SEE, THEREFORE I AM

ICONIC CITY DESTINATIONS: I SEE, THEREFORE I AM ICONIC CITY DESTINATIONS: I SEE, THEREFORE I AM DATE : AUGUST 2013 Created for CNN's TASK Group by Anita Mendiratta all rights reserved PAGE 1 Start spreading the news. I m leaving today. I want to be

More information

Chinese Overseas Tourism on the Rise Globally

Chinese Overseas Tourism on the Rise Globally Chinese Overseas Tourism on the Rise Globally Chinese Outbound Tourism Demographics Chinese Outbound Tourism Demographics China s Overseas Tourist Groups BUSINESS The Chinese business tourist is a growing

More information

Canada Millennial Domestic Travel Summary Report March 2015 By CTC Research

Canada Millennial Domestic Travel Summary Report March 2015 By CTC Research Canada Millennial Domestic Travel Summary Report March 2015 By CTC Research Canadian Tourism Commission 1 Table of Contents Introduction 1 1.0 Canada s Millennial Travel Segment 3 1.1 Defining the Millennial

More information

Repeat visitations are a natural phenomenon for mature holiday destinations

Repeat visitations are a natural phenomenon for mature holiday destinations 主 題 故 事 Cover Story 除 了 購 物, 還 有 甚 麼 可 以 使 他 們 回 來? Shopping aside, what else can make them return? 徐 惠 群 Cathy H C Hsu 香 港 般 的 旅 遊 目 的 地, 發 展 既 已 成 熟, 旅 像 客 重 遊 自 然 正 常 不 過 因 此, 這 些 旅 遊 目 的 地 若 要 維 持

More information

Tropical North Queensland. Destination Tourism Strategy

Tropical North Queensland. Destination Tourism Strategy Tropical North Queensland Destination Tourism Strategy 2012 2016 Tropical North Queensland Adventurous by nature Tropical North Queensland is the best sustainable tropical visitor destination in the world,

More information

Tourism in figures 2012

Tourism in figures 2012 Tourism in figures 2012 the Belgian market in Flanders July 2013 toerisme vlaanderen TABLE OF CONTENT A. THE BELGIAN MARKET IN FLANDERS 5 1. Key figures 5 2. Distribution within Flanders 5 3. Trends 8

More information

A comprehensive nationwide study across 12 Indian cities reaching over 14,000 kids

A comprehensive nationwide study across 12 Indian cities reaching over 14,000 kids 2008-09 A comprehensive nationwide study across 12 Indian cities reaching over 14,000 kids TCS IT WIZ India's largest IT quiz for schools Started in 1999, celebrated its 10th anniversary in 2008. Held

More information

Via Bangkok on Thai Airways:» Bengaluru» Chennai» Hyderabad» Kolkata» Mumbai/Bombay 1ST ASPIRATION

Via Bangkok on Thai Airways:» Bengaluru» Chennai» Hyderabad» Kolkata» Mumbai/Bombay 1ST ASPIRATION MARKET PROFILE Market overview In 215, India was Australia s eighth largest inbound market for visitor arrivals, 1th largest market for total visitor spend and fourth for visitor nights. Key importance

More information

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director Distribution Evolution: How Travelers Search, Shop, Buy and Share Tony D Astolfo Managing Director In the News 95% of member operators anticipate growth in sales in 2015 62% forecasting optimistic to boom

More information

THIS IS THE CHINESE TRAVELER TO COPENHAGEN

THIS IS THE CHINESE TRAVELER TO COPENHAGEN THIS IS THE CHINESE TRAVELER TO COPENHAGEN RESULTS FROM EXIT SURVEY IN CPH AIRPORT BY WONDERFUL COPENHAGEN Signe Jungersted, Director of New Markets, Wonderful Copenhagen Mille Marcussen, Senior Advisor,

More information

VISITENGLAND. Look, Book, Took Research. July GfK 2013 July 2013 Visit England Booking Processes 1

VISITENGLAND. Look, Book, Took Research. July GfK 2013 July 2013 Visit England Booking Processes 1 VISITENGLAND Look, Book, Took Research July 2013 GfK 2013 July 2013 Visit England Booking Processes 1 Contents 1. Methodology 2. Trip profile 3. Purchase journeys 4. Looking, booking and taking trips 5.

More information

MAGICAL DUBAI 04 NIGHTS / 05 DAYS

MAGICAL DUBAI 04 NIGHTS / 05 DAYS MAGICAL DUBAI 04 NIGHTS / 05 DAYS HIGHLIGHTS A relaxed tour with time for shopping. Stay 04 nights in Dubai Shopper s Paradise. City tour of Dubai. Enjoy the adventurous Desert Safari with dinner. Enjoy

More information

Indian Outbound Travel

Indian Outbound Travel The Connected Visitor Economy September 2015 Indian Outbound Travel With PATA having brought the world to India for PATA Travel Mart in Bangalore, it is timely to consider the return journey, namely the

More information

Visitor Segmentation Presentation. July 2013 TfL number: SPA number: 1513

Visitor Segmentation Presentation. July 2013 TfL number: SPA number: 1513 Visitor Segmentation Presentation July 2013 TfL number: 12271 SPA number: 1513 Putting the data into perspective Visits to London 15.5m Overseas Visits 240m London day trips (made by Londoners) SPA-FT

More information

Chinese Newspaper Group

Chinese Newspaper Group Chinese Newspaper Group Media Kit 2014 Company Profile Established in 1986, the Chinese Newspaper Group is the only privately owned and operated Chinese press group in Australia. With over 20 years experience

More information

Enjoy your travel the Express way. Corporate Travel MICE. Meetings Incentives Conferences Events

Enjoy your travel the Express way. Corporate Travel MICE. Meetings Incentives Conferences Events Enjoy your travel the Express way Corporate Travel & MICE Meetings Incentives Conferences Events Corporates today want experienced travel consultants who are able to assist them with every aspect of their

More information

Tours and Vacation Packages

Tours and Vacation Packages Tours and Vacation Packages INTRODUCTION Being able to suggest the perfect tour will help you become the professional whom clients rely on and return to with future travel needs. When you select the right

More information

What TUI Travel PLC is doing to become a more sustainable business. James Whittingham Group Environment Manager Bournemouth University - Oct 13

What TUI Travel PLC is doing to become a more sustainable business. James Whittingham Group Environment Manager Bournemouth University - Oct 13 What TUI Travel PLC is doing to become a more sustainable business James Whittingham Group Environment Manager Bournemouth University - Oct 13 Outline of the Presentation TUI Travel PLC at a glance What

More information

INTERNATIONAL STUDENTS ARE WELCOME

INTERNATIONAL STUDENTS ARE WELCOME INTERNATIONAL STUDENTS ARE WELCOME Mumbai Film Academy is rated as one of the Best Film Schools all over the world as per students feedback. We have students coming in from all over the globe, from countries

More information

Ms. Amrita Banta Managing Director Agility Research & Strategy 23 rd October 2013

Ms. Amrita Banta Managing Director Agility Research & Strategy 23 rd October 2013 Ms. Amrita Banta Managing Director Agility Research & Strategy 23 rd October 2013 Who is Agility? About Agility Research & Strategy Agility Research & Strategy is a market research and consulting agency

More information

101 IELTS Speaking Part Two tasks about the Past, Present and Future

101 IELTS Speaking Part Two tasks about the Past, Present and Future 101 IELTS Speaking Part Two tasks about the Past, Present and Future The most challenging and least likely tasks in the exam are the tasks that are mainly about the future (towards the bottom below), with

More information

The Impact of The European Crisis on Travel To and From Europe and China & Asia-Pacific

The Impact of The European Crisis on Travel To and From Europe and China & Asia-Pacific The Impact of The European Crisis on Travel To and From Europe and China & Asia-Pacific A Report by Research For Travel Ltd July 2012 Research For Travel Ltd The Impact of The European Crisis on Travel

More information

JW Marriott Hotel Kuala Lumpur

JW Marriott Hotel Kuala Lumpur JW Marriott Hotel Kuala Lumpur An exclusive report to be distributed with THE INDEPENDENT Transcript of the interview with: Mr Mahmoud Skaf General Manager WORLD REPORT: In your opinion, what is it about

More information

Central Australia Visitor Profile and Satisfaction Report: Summary and Discussion of Results

Central Australia Visitor Profile and Satisfaction Report: Summary and Discussion of Results Central Australia Visitor Profile and Satisfaction Report: Summary and Discussion of Results Introduction The Central Australia Visitor Profi le and Satisfaction (VPS) project was completed as part of

More information

CANADA Market Profile. Over $1bn Potential to be worth by ,000. $0.8bn. 4.8m. Overview. Aviation routes from Canada to Australia 3

CANADA Market Profile. Over $1bn Potential to be worth by ,000. $0.8bn. 4.8m. Overview. Aviation routes from Canada to Australia 3 Market Profile Overview In 214, Canada was Australia s 13th largest inbound market for visitor arrivals, 12th largest market for total visitor expenditure and 15th for visitor nights. Over $1bn Potential

More information

88% of the visitors met their business goal 94% Fact Sheet. SATTE 2015 A Spectacular Success. Why attend SATTE 2016?

88% of the visitors met their business goal 94% Fact Sheet. SATTE 2015 A Spectacular Success. Why attend SATTE 2016? 94% of the exhibitors claim SATTE is the best platform to pursue business on a global scale 22% comprised of international visitors Fact Sheet 94% of the exhibitors and 93% of the visitors rated SATTE

More information

GERMANY Market Profile. $ bn Potential to be worth by ,000. $1.0bn. 8.9m Bangkok. Overview. Aviation routes from Germany to Australia 3

GERMANY Market Profile. $ bn Potential to be worth by ,000. $1.0bn. 8.9m Bangkok. Overview. Aviation routes from Germany to Australia 3 Market Profile Overview In 2014, Germany was Australia s 11th largest inbound market for visitor arrivals, ninth largest market for total visitor expenditure and seventh largest for visitor nights. Findings

More information

TRAVEL BY AUSTRALIANS

TRAVEL BY AUSTRALIANS TRAVEL BY AUSTRALIANS Quarterly results of the National Visitor Survey JUNE 2013 TRAVEL BY AUSTRALIANS Travel by Australians June 2013 Quarterly Results of the National Visitor Survey Image: Sailing,

More information

Hawaii Tourism Latin America Webinars: Mexico and Argentina

Hawaii Tourism Latin America Webinars: Mexico and Argentina Hawaii Tourism Latin America Webinars: Mexico and Argentina Learn more about these markets, consumer trends, how to work with the travel trade, and other market updates. MEXICO STATS President Enrique

More information

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries Culinary experiences as a means of travelling and discovering countries october 2014 WHO WE ARE p 3 THE STUDY p 4 SCENARIO p 6 TRENDS THE CULINARY TRAVELLER CONCLUSIONS p12 p21 p26 Pangaea network Who

More information

G720/CS. APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism ADVANCED SUBSIDIARY GCE. Friday 9 January 2009 Morning CASE STUDY

G720/CS. APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism ADVANCED SUBSIDIARY GCE. Friday 9 January 2009 Morning CASE STUDY ADVANCED SUBSIDIARY GCE APPLIED TRAVEL AND TOURISM Unit 1: Introducing Travel and Tourism G720/CS CASE STUDY *CUP/V00061* Friday 9 January 2009 Morning Duration: 1 hour 30 minutes INFORMATION FOR CANDIDATES

More information

INDIA - OUTBOUND. Emerging Corporate and Leisure Market - India

INDIA - OUTBOUND. Emerging Corporate and Leisure Market - India INDIA - OUTBOUND Emerging Corporate and Leisure Market - India Economic : Overview- India Economy poised to achieve 8.9 per cent growth (3 years since has been above the 8% mark) Inflation down to 5 per

More information

China Ready Helping Australian tour operators prepare for the emerging inbound Chinese tour market

China Ready Helping Australian tour operators prepare for the emerging inbound Chinese tour market China Ready Helping Australian tour operators prepare for the emerging inbound Chinese tour market Case Study: Pilot program conducted with Eco Lodges of Australia Presenter: Dan Butt Communities Benefiting

More information

The Australian dollar (AUD) &

The Australian dollar (AUD) & Citigroup Presentation The Australian dollar (AUD) & Flight Centre Limited it (FLT) Andrew Flannery (CFO) 28 May, 2013 1 Presentation outline Overview Slide 3 Dollar related misconceptions Slide 4 The

More information

Marketing in NI and ROI. NITB Marketing Team

Marketing in NI and ROI. NITB Marketing Team Marketing in NI and ROI NITB Marketing Team Market summary Segments & motivators How NITB talk to them Accessing NITB s routes to market Why invest in the NI market? NI Market NI residents took 2 million

More information

Tourism 2020 Vision. World Tourism Organization

Tourism 2020 Vision. World Tourism Organization Tourism 2020 Vision V o l u m e 4 World Tourism Organization Capitán Haya 42, 28020 Madrid, Spain Tel: 34915678100; Fax: 34915713733 E - m a i l : o m t @ w o r l d - t o u r i s m. o r g W e b : w w w.

More information

Tourism Tasmania. What Tasmanian Tourism Operators can learn from Domesticate 2011. www.tourismtasmania.com.au

Tourism Tasmania. What Tasmanian Tourism Operators can learn from Domesticate 2011. www.tourismtasmania.com.au Tourism Tasmania What Tasmanian Tourism Operators can learn from Domesticate 2011 www.tourismtasmania.com.au ia In March this year, Tourism Tasmania held two industry forums to present the findings from

More information

The Luxury Generations

The Luxury Generations Insight Department The Luxury Generations A short journey into their heart and pockets Food for Thought February 2016 Background As the global economy recovers, the global luxury industry is growing accordingly.

More information

B312 Hospitality and Tourism Management. Module Synopsis

B312 Hospitality and Tourism Management. Module Synopsis B312 Hospitality and Tourism Management Module Synopsis According to United Nation World Tourism Organization (UNWTO) report, Tourism Highlights (2008), tourism has been experiencing positive growth over

More information

Low-Cost Airlines: The Changing Demographics of Travel

Low-Cost Airlines: The Changing Demographics of Travel Measuring the digital world. TM Low-Cost Airlines: The Changing Demographics of Global Trends with a Focus on Asia Pacific April 2011 FOR FURTHER INFORMATION, PLEASE CONTACT: Joe Nguyen comscore, Inc.

More information

TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015

TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015 TRAVEL CHECK-UP: AIR TRAVEL TRENDS 2015 A mid-year review of air travel data and a look at what it means for travelers Introduction The travel industry brings with it serious reams of data. At Expedia,

More information

Travel Motivations of Chinese Tourists to Egypt

Travel Motivations of Chinese Tourists to Egypt Travel Motivations of Chinese Tourists to Egypt Tamer Hamdy Ayad 1, Ye Shujun 2 Abstract The rapid growth of China s outbound tourism market has attracted a great deal of attention in recent years. However,

More information

Where Business Goes to Grow

Where Business Goes to Grow Where Business Goes to Grow Investment Opportunities in Hong Kong for European Tourism Companies Jimmy Chiang Head of Tourism & Hospitality Presentation Outline I. Introduction of InvestHK II. Overview

More information

GLOBAL TOURISM - Geography Explained Fact Sheet

GLOBAL TOURISM - Geography Explained Fact Sheet Billion (US$) GLOBAL TOURISM - Geography Explained Fact Sheet Introduction With almost all the leading tourist destination countries having reported their international tourism receipts for 2006, the WTO

More information

SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS

SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS Overview The Scotland Visitor Survey was conducted for VisitScotland by TNS in July to October of 2011 and 2012. Over this period, 3,309

More information

Understanding the French consumer

Understanding the French consumer Understanding the French consumer A major tourism research project into how international consumers view and the factors most likely to motivate them to visit the country has been undertaken by Tourism.

More information