How to strengthen business ties between Norway & China?

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1 How to strengthen business ties between Norway & China? Knut R. Sørlie, Regional Director China/Commercial Counsellor, NCCC meeting, March 27, 2014, Oslo

2 Disposition 1. Innovation Norway s role 2. Present status of trade, investments and business relations 3. China an attractive market for Norwegian business 4. Some ideas for further cooperation

3 1. Innovation Norway s role

4 Innovation Norway in China 2 Offices Beijing and Shanghai 15 persons Main target: SMEs Entrepreneurship More successful entrepreneurs SMB growth More enterprises with capacity for growth Innovative clusters More innovative business clusters -

5 We prioritize 5 sectors in China Energy & Environment Maritime Offshore Seafood Health tech & care

6 NORWEGIAN ENERGY AND ENVIRONMENT CONSORTIUM (NEEC) (since 2005) Mission to promote Norwegian energy and environment technology in China and further Norway-China cooperation in this field.

7 Clean Energy & Energy Efficiency Program CEEEP Capacity building Project development Delegations visits

8 Innovation House Shanghai Located in the KIC high-tech Innovation Park - China's Silicon Valley Office space, including facilities and office shared services 1820 NOK per person per company per month, all inclusive Services: Innovation Norway SMEs 425 NOK per hour Services: NorVisdom Fixed payment for 12 months service

9 Services provided by Innovation Norway and NorVisdom and partners Services: Innovation Norway - Partner search and sourcing - Market research - Business model analysis and execution - Competence programs: Trainings and seminars - Networking Services: NorVisdom - Company Registration - Service Line - Accounting - IP protection - Legal services - Recruitment - Translation - Housing search

10 2. Present status of trade, investments and business relations

11 Trade Norway China All goods 1USD = NOK 5,877 in 2013 NOK MIllion Exports Imports Crude oil

12 Norwegian exports to Asia mainland goods Growth Asia 10.9%

13 Imports from Asia all goods excl. ships and rigs Growth Asia: 2,8%

14 Norwegian exports to China All goods and thereof fish and salmon

15 Norwegian exports of goods to China NOK 16.3 bill in 2013

16 Imports of goods from China NOK 48.4 billion (USD 8.24 billion) in 2013

17 Norwegian FDI to China & Hong Kong, Mill NOK

18 Norges Bank Investment Management in China and Hong Kong At the end of 2013, the fund had invested 73 billion kroner in 364 companies in China and 39 billion kroner in 164 companies in Hong Kong.

19 China s overseas investment in 2013: Into 5090 companies; In 156 countries and regions; USD 90,17 billion (non-financial FDI); Increase of 16,8% year on year;

20 Nordic companies presence in China Norway: ca 30 in HK Denmark: 500 Sweden: 900 Finland: 400

21 2013 Business Survey China Norwegian companies experiences in doing business in China

22 About the business survey Survey initiated by Innovation Norway China/commercial section of the Royal Norwegian Embassy Conducted by Ipsos MMI based on anonymous questback by s to 151 Norwegian companies based in China 55 respondents during February & March 2013 First large scale Norwegian business survey in China

23

24

25

26 ** Q.Q11 ** Relating to China as a market for your company, what is your assessment of the company s future the next 1-2 years in China?

27 Sum up Rapid growth in trade, especially after year 2000 Higher level of FDI -but still very low More establishments after year 2000 Norwegian companies: very optimistic view on the potential in the Chinese market in near future

28 3. China an attractive market find your partner

29 Rapid growth and expansion

30 Since 1980 China has built a hypermodern transportation network. The next 5 years, China plans to build 55 new airports (230 by 2015) and in the period buy 1,500 new airplanes Infrastructure

31 China has 98,000km railway, 9,356 km high speed train Shanghai Beijing, 4 hours 48 minutes (same distance as Oslo Frankfurt)

32

33 2014: 177 cities with 1+ million people 2020: 200 cities with 2+ million people Urbanization

34 Rapidly growing middle class China is the biggest anti-poverty program of the last century Martin Jacques (TED talks)

35 China gives you the world s best consumption story China s private consumption as percentage of world s consumption Percentage (%) «The world is dependent on China»(Lloyd Blankfein, CEO, Goldman Sachs 11 Feb 2014) Source: IMF, CEIC, Credit Suisse

36 A common sight

37 Ecommerce

38 South China offshore growth market

39 China offshore Norwegian technologies and competance needed

40 CIPPE Beijing March 2014

41 «Gas rush is key to China s energy future» Cleaner than coal Half of China s gas import is LNG Gas only 5% of energy mix

42 China SMOG Premier Li s «war against pollution»

43 Green economy, green society, healthier lifestyle, energy and high-tech are fast growing markets in China Green

44 Offshore wind Norwegian cluster

45 But: China s Contrasts

46 Growing population - health care market China is rapidly getting older. Three decades ago, only 5 percent of the population was over 65; today, 123 million people, or 9 percent of the population, are over this age. A report released by a government think tank forecasts that China will become the world s most aged society in Further, by 2050 China s older population will likely swell to 330 million, or a quarter of its total population.

47 Shanghai average wage across industries (Average 51972)

48 9 reasons to expand business to China 1. The world s fastest growing economy the last 35 years. Future belongs to China/Asia. 2. Hypermodern transportation networks. 3. A highly educated work force. 4. Despite rising costs, an attractive place to be 5. China s growing middle class. 6. China s Ecommerce market is exploding. 7. High-tech is fast growing markets in China. Largest R&D spending nation in Rapid urbanization need for sustainable city development 9. Fight against pollution air, water, soil, climate clean tech, energy efficiency, green energy, gas, LNG

49 4. Some ideas for further cooperation Sino-Norwegian offshore oil/gas cooperation can Shenzhen be China s Stavanger? Establish a Sino-Norwegian Smart Eco City? China as a cruise ship nation Norwegian contributions? Attract Chinese investments into Norway? Local initiatives - friendship cities

50 Thank you - welcome to China! Mobile: /

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