We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation.

Transcription

1 The following sample of our GEM Report was completed for a client that hired Searchlogic after reviewing it. Many of slides are blurred to protect their data. It is important to understand that not every page seen in this sample will show up in your GEM report. Each report is tailored to your brand and the opportunities that exist within your accounts.

2 We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation. 2

3 Results On average, within the first 6 months of working with us, we increase lead volume by 109% and reduce cost per acquisition by 35%. 6 months CPA + 109% - 35% Volume

4 Relationships They were open to teaching me, to showing me the details. They weren t trying to keep things a secret. They were always explaining to me what they were doing. There s so much transparency with SearchLogic we re always talking about pain points. They address concerns straight away. They have a pervasive knowledge of the business. They re always proactively doing things differently. Their daily knowledge was way beyond what I ve experienced. Their reporting provided clarity to my superiors and their work helped me get a promotion. They re genuine you ask them tough questions and there s never a poor reaction. Some people can t handle hard questions. These guys are innovative they implement new features & betas immediately. But you wouldn t know that from their blog.

5 Case Study Pond Lehocky Account Architecture Strategically re-architected all channels to better control spend, improve quality scores, increase ad relevance. Channel Growth We worked with Pond Lehocky over the life of our partnership to expand online initiatives resulting in an increase in profitable spend of over 500% resulting in them being a top player in Social Security Disability nationwide. Landing Pages & Testing Re-designed their lead capture site to a mobile responsive microsite that increased conversion rates by 22%. After seeing poor results with one of the largest SEM agencies in the Country, we were ready to quit using Paid Search. We hired SearchLogic as a final attempt to get things on track. We could not be more pleased with the outcome. Jackie Donovan, COO Pond Lehocky Track Deeper Implemented Analytics UID tracking to push unique ID s into salesforce and back to analytics upon completion of an opportunity. 1400% INCREASE IN YoY LEAD VOLUME 55% REDUCTION IN CPA 22% INCREASE IN CONVERSION RATE

6 Increased lead volume by 55% and reduced CPA by 13%. Reduced CPA by 25%, cut costs by 24%. 6 Designed and launched business school campaigns. Increased ROAS by 40% in four months. Increased YoY lead volume by 68% and Reduced CPA by 62%. Increased campaign lead volume 1,400% and reduced CPA 55%.

7 Analysis Details Account & Campaign Structure 7 Based on date from the previous 90 days

8 Quality Score 1200 Score Totals $3, # of keywords w/ each quality score Sum of Cost $3, $2, $2, $1, $1, $ Cost spent on each quality score keyword quality score $0.00

9 Quality Score 1200 Score Totals $3, # of keywords w/ each quality score Competitor #1 Competitor #2 Competitor #3 Your Company Sum of Cost Keyword Bid Quality Score Ad Rank $ $ $ $ $3, $2, $2, $1, $1, $ Cost spent on each quality score keyword quality score $0.00

10 Search Impression Share 2% 55% Share Received Lost Share - Rank Lost Share - Budget 43%

11 Keyword Bid Strategy Settings 19% CPC CPA Target Enhanced CPC CPM Auto Flexible 81%

12 Ad Serving Settings 12% Rotate Indefinitely Rotate for 90 Days Optimize for Clicks Optimize for Conversions 88%

13 Ads Per Ad Group 35 amount of ad groups w/ # of ads Number of ads per ad group

14 Keywords Per Ad Group (Sample Set) Ad Group Name # Of Keywords Sample Campaign > Ad Group 34 Sample Campaign 2 > Ad Group 29 Sample Campaign 3 > Ad Group 13

15 Keywords Per Ad Group Sample All Campaigns > Campaign Name> Ad Group Name Too many keywords or keyword themes within an ad group, especially if they are not similar or thematic, will lower quality scores and cause less relevant ads to show up on search queries. Images blurred to protect client data.

16 Budget Hogging All Campaigns > Campaign Name> Ad Group Name You ll learn which campaigns and ad groups might be competing with each other due to poor match-type organization and account structure. Images blurred to protect client data.

17 Search Query Reports (SQR) Analysis All Campaigns > Campaign Name> Ad Group Name We will review key SQR reports for important campaigns to determine how effectively the account is built to strategically bid on important and valuable keywords. Images blurred to protect client data.

18 Negative Keywords All Campaigns > Campaign Name> Ad Group Name How are negatives affecting campaign performance? Are they being frequently added and removed when necessary? Also, is their impact being measured? Images blurred to protect client data.

19 Searchlogic s Proven Accounts Structure Using current data, we show you how we will restructure your campaigns, ad groups and keywords (if necessary) to have better control of your spend. Images blurred to protect client data.

20 Assessment of Branded Terms Sample Screen Shots How are branded terms performing? Are they cannibalizing organic traffic? Are you competitors bidding on your terms? How can we create a dominant Paid Search add to capture all branded traffic? Images blurred to protect client data.

21 Analysis Details Ad Extensions 21 Based on date from the previous 90 days

22 Ad Extensions Extension Type Campaigns Ad Groups Sitelink Extensions 4/16 44/96 Location Extensions 1/16 12/96 Call Extensions 4/16 12/96 App Extensions 0/16 0/96 Review Extensions 0/16 0/96 Callout Extensions 2/16 0/96 Structured Snippet Extensions 0/16 0/96 Automated Extensions (social, seller ratings) 16/16 96/96

23 Proper Ad Extensions Sample Current SERP Results: Proper formatting, Sitelinks, Callouts, Phone, Review, seller ratings (sample): Images blurred to protect client data.

24 Ad Extensions Sample If you have shopping ads, we will review and analyze the product feed to ensure it is properly optimized. We will also investigate your site s product pages, identifying opportunities to expand your shopping ad presence. Images blurred to protect client data.

25 Analysis Details Display & Remarketing 25 Based on date from the previous 90 days

26 Display Remarketing: Audiences What is your retargeting strategy, it you are using it? Are audiences created to allow unique messaging based upon time decay and different website behaviors? Would you like to know how retargeting would enhance your overall strategy? Images blurred to protect client data.

27 Display Remarketing Sample of Proper Strategy Here is an example of a targeted audience strategy from one of our accounts. This set up allows meticulous control over which audiences will see specific advertisements based upon their online actions.

28 Display Creative Examples

29 Predictive Growth Where Are You? 29

30 GEM Report: Where Are You? YOUR ACCOUNT LIFE OF AN ACCOUNT NEW STRATEGY RE-ASSESS MAINTENANCE GROWTH LARGE OPPORTUNITY ACCELERATION EFFICIENCY

31 istat Matrix: What Matters Most? LABEL ACCOUNT STRUCTURE BID MANAGEMENT KENSHOO OR MARIN AD EXTENTIONS The istat chart tells you the impact of our key findings. The size of the bubble represents how hard the effort needed to improve them. Our goal is to get all elements to the right side of the chart. IMPACT RESTRUCTURE SITE PAGES FOR SHOPPING STRATEGY SEACH COMPANION BETA BUILD NEW RETARGETING AUDIENCES BETAS SET UP PROPER GOAL TRACKING UPDATE AD COPY AND START A/B TEST KEYWORD EXPANSION DYNAMIC SEARCH ADS CURRENT STATUS

32 Predictive Growth The Future 32

33 Potential Results After 6 Months Current Results Average Change After 6/mo Potential results after 6 months of working with Searchlogic * Difference Spend: $15,514 33% Spend: $20,633 $5,119 Cost Per Lead: $93 35% Cost Per Lead: $61 $32 ConvertedClicks: % Leads per month: *Calculations are based off our historical averages. Because of this these figures may not add up.

34 6 Month Initiatives January February March April May June Setup Kenshoo Tracker on all websites to capture clicks on ads as cookies for cross-domain tracking on paid media Come up with a labeling and organizational system for the various websites and determine KPIs per website and product line Setup tracking on tertiary goals such as live chat, phone calls, form leads, quote submissions, and others in addition to transaction Restructure Google search campaigns and segment campaigns by match type and goals Provide product page recommendations for Google Shopping and Bing Shopping eligibility Build new retargeting lists in Google AdWords based on website, intent, and behavior Work with Material Flow on a product feed for product listings to capture search and shopping traffic simultaneously Build and launch Google and Bing Shopping campaigns with segmentation based on goals Build new creative for display retargeting Restructure Bing Ads search campaigns and segment campaigns by match type and goals A/B test search ad copy Test retargeting campaigns A/B test paid media landing pages Build new campaigns for direct display placements Launch Dynamic Search Ads Test Google betas based on performance of the above